scholarly journals PERENCANAAN STRATEGI PEMASARAN DENGAN ANALISIS SWOT DALAM UPAYA MENINGKATKAN PENJUALAN SEPATU ADIDAS DI PT. PANARUB INDUSTRY

2021 ◽  
Vol 6 (1) ◽  
pp. 43
Author(s):  
Tina Hernawati Suryatman ◽  
Muhamad Engkos Kosim ◽  
Galuh Eko Samudra
Keyword(s):  
Swot Analysis ◽  
Online Shopping ◽  
Online Marketing ◽  
Corporate Websites ◽  
The World ◽  
Swot Matrix ◽  
A Company ◽  
New Strategies ◽  
Cartesian Diagram

PT. Panarub Industry is a company that produces shoes with the world famous brand, ADIDAS. This study aims to identify internal and eksternal environmental factors that affect the company's business and formulate a type of strategy that is appropriate and can be applied by PT. Panarub Industry in facing business competition. Therefore, companies must determine new strategies to be able to compete in the market. Data collection techniques used were observation, and documentation. To determine new strategies there are several analytical methods that can be used including the IFAS Matrix, EFAS Matrix, SWOT Matrix, and data from the three matrices are analyzed with Cartesian Diagram SWOT Analysis to determine the best and most suitable strategy to be implemented at PT Panarub Industry. Based on the results of the analysis using the IFAS matrix, EFAS, SWOT matrix and Cartesian Diagram SWOT Analysis, the strategy obtained is the strategy that is in quadrant I which means that the strategy used is the Strengths – Opportunities strategy which is also referred to as an aggressive strategy where the position it is a very favorable situation. PT. Panarub Industry has strengths and opportunities so that they can take advantage of existing opportunities. The implementation is maintaining the quality of shoes products, utilizing online marketing to market products by placing advertisements in online shopping applications, social media, and creating corporate websites, and increasing products that are more innovative and varied in order to compete with other shoes companies.Keywords: Strategy, IFAS Matrix, EFAS Matrix, SWOT Matrix, Cartesian Diagram SWOT Analysis

scholarly journals STRATEGI PENGEMBANGAN JAMBU GONDANG MANIS JOMBANG

Sigmagri ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 57-66
Author(s):  
Triya Titin Aisiyaturrochiyah ◽  
Miftachul Chusnah
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Analysis Method ◽  
Youth Groups ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
New Strategies ◽  
Main Strategy

This study aims to identify what internal and external factors can be strengths, weaknesses, opportunities and threats to the Gondang Sweet Guava development strategy in the Gondang Manis Farmer Group. Gondang Sweet Village, Perak District, Jombang Regency. This study uses the SWOT analysis method obtained from the IFAS/EFAS matrix, SWOT quadrant and SWOT matrix. The respondents of this study were the Head of the Banjarsari Farmers Group and 15 members who were members of the Gondang Manis farmer group. Based on the results of the analysis of the IFAS matrix, the total score is 2.48, the results of the EFAS matrix analysis the total score is 2.51. After knowing the results of the IFAS/EFAS matrix, then determining the SWOT quadrant. Quadrant results show the Gondang Manis farmer group is in quadrant 1 (Grouth), namely the Gondang Manis farmer group in developing Guava needs a strategy to create new strategies to deal with various kinds of threats. The main strategy is to improve the quality of guava by harvesting it properly and properly. And produce other strategies including the strategy of improving the quality of guava through coaching pokdarwis and youth groups, maintaining the quality of guava gondang sweet. increase people's purchasing power, reduce competition between guava farmers.

scholarly journals Analisa SWOT Strategi Digitalisasi pada Era New Normal untuk Pertumbuhan Ekonomi di Sumatera, Indonesia

2021 ◽  
Vol 23 (1) ◽  
pp. 63-83
Author(s):  
Ranila Suciati ◽  
Kery Utami ◽  
Belardo Prasetya Mega Jaya
Keyword(s):  
Economic Growth ◽  
Driving Force ◽  
Swot Analysis ◽  
Government Policies ◽  
New Normal ◽  
The World ◽  
World Demand ◽  
Swot Matrix ◽  
Cartesian Diagram ◽  
At Home

The spread of COVID-19 has almost never been predicted by any part of the world. This affects most business fields in terms of global supply, world demand, and the confidence of economic actors. The spread of COVID-19 has caused several business activities which become the driving force of the economy stopped due to government policies. The stay at home policy disrupts the performance of the business field, most of which conduct physical buying and selling transactions. And it has directly impact to a negative economic growth both globally and in every region of Indonesia, including Sumatra including 10 provinces within. For this reason, a SWOT analysis is needed to determine the best strategies that can drive economic growth. This analysis based on logics to enhance Strength and Opportunities, nevertheless at the same time could minimize weakness and overcoming Threats. The results of the position of the Cartesian diagram in this study were to diversify products / technologies both e-commerce and fintech and to carry out the results of the SWOT matrix strategy. After analyzing the SWOT matrix, the results in this study were to choose the S-T strategy, namely using strength to overcome threats.

scholarly journals STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL

Jurnal IPTA ◽  
2016 ◽  
Vol 4 (1) ◽  
pp. 74
Author(s):  
Ade Prawita Sari ◽  
I Made Kusuma Negara ◽  
I Wayan Suardana
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Accurate Information ◽  
Online System ◽  
Swot Matrix ◽  
Connection System ◽  
Quality Of Products ◽  
The Right ◽  
A Company

The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system. Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap price must be accompanied by quality of products to suit with the target, providing accurate information on the website is rather tourist confidence crisis, as well as using the internet connection system that has good quality, in order to minimize system error.

Perancangan Strategi Penjualan Menggunakan Dinamika Sistem Pada CV. Gajah Mungkur

2020 ◽  
Vol 5 (4) ◽  
pp. 215
Author(s):  
Maulana Hassan Syafrudin ◽  
Nunung Nurhasanah
Keyword(s):  
Swot Analysis ◽  
Online Marketing ◽  
Dynamics Simulation ◽  
Scenario Simulation ◽  
Dynamic Approach ◽  
Product Price ◽  
Output Analysis ◽  
Uncertainty Factors ◽  
The Right ◽  
A Company

<p><em>Abstrak</em> – <strong>CV. Gajah Mungkur adalah salah satu perusahaan yang bergerak di bidang bordir kain. Perusahaan ini mengalami pasang surut penjualan produknya selama dua tahun terakhir. Untuk itu dalam penelitian ini menggunakan strategi seperti analisis SWOT sebagai pendekatan perusahaan menghadapi persaingan bisnis penjualan serta pendekatan dinamika sistem dalam memberikan rekomendasi terhadap keputusan atau kebijakan perusahaan terkait nilai omset penjualan dan nilai profit perusahan yang dipengaruhi oleh faktor ketidakpastian (uncertainty). Berdasarkan hasil pengolahan ANP dengan software Super Decisions, didapatkan bahwa alternatif strategi yang tepat bagi perusahaan CV. Gajah Mungkur untuk melanjutkan proses bisnisnya yang lebih baik adalah dengan cara memberikan promo diskon dan melakukan pemasaran secara online. Berdasarkan analisis output hasil simulasi skenario, bahwa bila perusahaan menerapkan skenario diskon harga produk sebesar 5% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 139.258 unit. Kemudian bila perusahaan menerapkan skenario diskon produk sebesar 10% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 151.918 unit. Selanjutnya adalah bila perusahaan menerapkan skenario diskon produk sebesar 15% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 164.577 unit. Selain itu bila perusahaan menerapkan pemasaran secara online, bila perusahaan menerapkan promosi online salah satunya di online shop shopee maka perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 174.533 unit.</strong></p><p><em>Abstract</em> - <strong>CV. Gajah Mungkur is one of the companies engaged in fabric embroidery. This company has experienced ups and downs in the sales of its products as per the data for the last two years. For this reason, this study uses strategies such as SWOT analysis as a company approach to dealing with sales business competition as well as a system dynamic approach in providing recommendations on company decisions or policies related to the value of sales turnover and the value of company profits which are influenced by uncertainty factors. The results of this study are based on the results of ANP processing with Super Decisions, it was found that the right alternative strategy for CV. Gajah Mungkur, to continue its better business process, is by providing discount promos and marketing online. Based on the output analysis scenario simulation results, that if the company applies a 5% discount on product price scenarios, the company will get an additional sales volume of 139,258 units. Then if the company applies a product discount scenario of 10%, the company will get an additional sales number of 151,918 units. Furthermore, if the company applies a product discount scenario of 15%, the company will get an additional sales number of 164,577 units. Besides, if the company implements online marketing, if the company implements online promotions, one of which is the online shopee, the company will get an additional sales number of 174,533 unit.</strong></p><p><strong><em>Keywords - </em></strong><em>SWOT, ANP, System Dynamics Simulation</em><em>.</em></p>

scholarly journals Efektifitas Keputusan Manajemen Dalam Penilaian Kinerja Karyawan Menerapkan Metode Weigthed Product (WP)

2020 ◽  
Vol 4 (3) ◽  
pp. 612
Author(s):  
Tri Widayati ◽  
Nugroho Sumarjiyanto Benedictus Maria
Keyword(s):  
Human Resources ◽  
Performance Appraisal ◽  
Employee Performance ◽  
Government Agencies ◽  
Private Companies ◽  
Quality Of Work ◽  
The World ◽  
A Company ◽  
Business And Management

Performance appraisal of employees is an important thing to do by government agencies and private companies. It is useful to see, monitor the level and quality of work given by an employee to his company in order to create a company that is able to achieve the goals of each company by starting to do evaluation of HR (Human Resources) because in the business and management world says that a great company is a company that is able to manage its human resources. In employee performance appraisal, each company has their own way and certainly different in the actual practice of employee performance appraisal activities must be done properly and fairly as possible to eliminate social gaps in the world of work and reduce the occurrence of errors in granting an assessment of the performance of each each company employee and the results obtained after employees are given an assessment of their performance are expected to grow and influence the level of loyalty given by employees to the company and foster high self-motivation for the progress of the company itself. In evaluating employee performance, there are several tools that can be used, one of which is a decision support system that will process some of the criteria set by the company using the Weighted Product (WP) method

scholarly journals SWOT Analysis of Top Two Online Shopping Companies of India

2020 ◽  
pp. 144-146
Keyword(s):  
Swot Analysis ◽  
Online Shopping ◽  
The Internet ◽  
The World ◽  
Lengthy Process

The world of the Internet is so big that the more you learn about the Internet, the less. Due to Internet, our life has become a lot easier. You may not even think that today you can get the exam results online with the help of the Internet, connect with friends online, earn money online from the internet, and still do much more online. But nowadays the most popular is online shopping. Because of online shopping we can buy anything from home. And the same thing we bought comes to the address we have provided. We don't have to go anywhere. Online shopping is convenient, and consumers also have a wider range of choice. But people need to understand that no company or trader can afford to hurt you by giving you cheap or free. So instead of being tempted to buy from free and discount schemes, it is important to consider such websites and their 'non-refundable' policy and the complicated and lengthy process of returning items. Nowadays everyone recommends shopping online because of their busy and fast life. The more convenient it is, the more troubles can arise.

scholarly journals An An Analysis of Customer Satisfaction towards Online Shopping with Special Reference to Madurai City

2021 ◽  
Vol 9 (1) ◽  
pp. 164-168
Author(s):  
J Akila Mary ◽  
S Benita
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Online Marketing ◽  
Advanced Technology ◽  
Business Organizations ◽  
Marketing Performance ◽  
Factors Influencing ◽  
Online Retailers ◽  
The World ◽  
Convenience Sampling

In recent days, online marketing is a great revolution in the world. Over the last decade, most business organizations are running with modern technological change. The advanced technology getting better marketing performance. In this society, retailers are devising strategies to meet out the demand of online buyers. Online retailers are studying buyer’s behavior and perception of the consumer in the field of web shopping. Therefore, we have also chosen to analyses consumer’s attitudes towards online shopping and also studying the factors influencing consumers to buy their product on the web in this busiest fast-moving world. The population selected for the research is Madurai city, and narrowed down to buyers who are using the internet to buy online, includes students, homemakers, professionals; the sample size selected for this analysis is 50, and we have used the convenience sampling technique.

scholarly journals Pengembangan Komoditas Unggulan Tanaman Pangan Propinsi Sumatera Barat

2020 ◽  
Vol 22 (1) ◽  
pp. 41-49
Author(s):  
Elara Resigia ◽  
Syahrial Syahrial
Keyword(s):  
Agricultural Development ◽  
Swot Analysis ◽  
Provincial Government ◽  
Agricultural Products ◽  
Matrix Analysis ◽  
Food Crops ◽  
West Sumatra ◽  
Swot Matrix

The development of food crops commodities is one of the priorities of the National Medium-Term Development Plan (RPJMN) 2015-2019 of the Ministry of Agriculture of Indonesia in terms of guarantee of food availability. West Sumatra Province is one of the central areas of production of food crops commodities in Indonesia. The objectives of this research are 1) to analyze food crops of West Sumatera Province; 2) to analyze the availability and completeness of facilities for the development of superior commodities of food crops; and 3) to formulate the strategy of developing the superior commodities of food crops. The data used in this research covers the area of harvest, the number of production, and the number of facilities area by time series (2011-2015). Data analysis used in this research include LQ, scalogram and SWOT analysis. The results showed rice commodity as a pre-eminent commodity in West Sumatera Province. There are six areas of development of commodities seeded rice that is in the hierarchy I. SWOT matrix analysis results obtained some superior commodity development strategies include; SO strategy 1) Establish and enhance the role of partnership with all stakeholders (government, farmers, traders, and cooperatives); 2) the use of agricultural cropping technology; WO strategy; 1) Development of agricultural development infrastructure (irrigation channel, village axis road) and application of agricultural technology (cultivation); 2) Institutional strengthening of farming capital; strategy ST: 1) Leading commodity marketing policy / regulation by West Sumatera Provincial Government, 2) Gapoktan and Farmers Household (RTP) Empowerment 1); WT strategy: 1) Development and training of management and marketing of agricultural products by government 2) Optimalization of institutional function and capital of farming to support improvement of marketing quality of agricultural products

scholarly journals STRATEGI BERSAING USAHA AGROINDUSTRI ABON SAPI DI UD. KAMBOJA KOTA MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 146
Author(s):  
MARSELINA WONDA PANDAK ◽  
NI WAYAN PUTU MEIKAPASA ◽  
THERESIA SUZANNA CATHARINA ◽  
STEVANY HANALYNA DETHAN
Keyword(s):  
Research Method ◽  
Qualitative Data ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Competitive Strategies ◽  
Cattle Industry ◽  
Threat Score ◽  
Swot Matrix ◽  
The Difference

The purpose of this study was to determine the competitive strategies applied to the Abon Cattle Industry in UD. Cambodia City of Mataram. The research method used is descriptive by conducting observations and interviews directly. The data obtained are qualitative data which are then analyzed using SWOT analysis. The data obtained are qualitative data which are then analyzed using SWOT analysis. Based on these factors, a scoring was performed which obtained results that showed a total IFAS score of 3.3 and a total EFAS score of 2.85 which indicated that the business position was in a position of stability (awareness IV). Furthermore, the results of the SWOT matrix analysis show a strength value of 3.25 and a weakness of (-2.75) so that the difference is 0.5. While from the external side, an opportunity score of 2.5 and a threat score (-3) was obtained so that the difference was (-0.5). the total IFAS score is 3.3 and the total EFAS score is 2.85 which indicates that the business position is in a position of stability (awareness IV). Furthermore, the results of the SWOT matrix analysis show a strength value of 3.25 and a weakness of (-2.75) so that the difference is 0.5. While from the external side, an opportunity score of 2.5 and a threat score (-3) was obtained so that the difference was (-0.5).     The results of the study show that the direction of the marketing strategy is in the awareness of ST (Strength-Threats) where the company must use all its strength to overcome all forms of threats that exist. The strategies that can be formulated include: (1) improving the quality of service to both permanent and new customers; (2) maintain good relations with customers through various kinds of promotions provided; and (3) improve product quality and increase the attractiveness of buyers by engaging in innovation in terms of taste or packaging

scholarly journals STRATEGY FOR DEVELOPMENT OF TOURIST VILLAGE IN BALI ISLAND

2020 ◽  
Vol 8 (3) ◽  
pp. 324-330
Author(s):  
I Ketut Widnyana ◽  
I Putu Karunia ◽  
I Putu Sujana
Keyword(s):  
Rice Field ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Tourist Attraction ◽  
Swot Matrix ◽  
Calculation Results ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Tourism Potential

The Indonesian government is promoting the development of the potential of villages through the tourism village program, but the formation of a tourism village requires prior study to assess its feasibility as a tourism destination. This study aims to analyze the potential and develop strategies for developing Babahan Village in Tabanan Regency, Bali Province as a culture-based tourism village. This research is a qualitative descriptive study which begins with data collection of tourism potential using SWOT analysis and continued with the IFAS-EFAS method. IFAS-EFAS calculation results show the strength factors of the development of Babahan Village as a culture-based ecotourism village are : having a tracking path (0.305), good natural potential (0.305), the existence of Besikalung Temple (0.302), and beautiful rice field views (0.300). SWOT matrix analysis is in Quadrant I (Supporting Aggressive Strategies) with the results of four Strengths-Opportunities (SO) development strategies, namely: a). maintaining and improving the quality of tourist attraction, b). develop and organize the natural potential that exists, c). improve the quality of service to tourists, d). development of tour packages. The conclusion is Babahan Village, Tabanan Regency, Bali has the potential to be developed into a tourism village.

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