scholarly journals Pengaruh Diferensiasi, Promosi Dan Positioning Terhadap Keputusan Pembelian Pada Laptop ASUS

2021 ◽  
pp. 93-101
Author(s):  
Nofritar
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression ◽  
Significant Influence ◽  
Significant Relationship ◽  
Analytical Method ◽  
High Tech ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Data Collection Method

This study aims to determine how much Influence of Differentiation, Promotion and Positioning Against Buying Decision Brands Asus Laptop, data collection method is to circulate a questionnaire with a sample of 100. The analytical method used is multiple regression regression analysis. The results obtained are: (a) Differentiation has an influence on purchasing decisions by 0.149. Then the differentiation has a positive and significant influence, with Ho rejected and Ha accepted. (b) Promotion of 0.405 has an influence on purchasing decisions. Then promotion has a positive and significant influence, with Ho rejected and Ha accepted. (c) Positioning has the effect of 0,032 on purchasedecisions. Then positioning has a positive and significant influence, with Ho rejected and Ha accepted. (d) differentiation, promotion and amounted to 19.520 psitioning have influence on purchasing decisions.Then the value of of 0,718 which means differentiation, promotion and positioning has a positive and significant relationship, so Ho rejected and Ha accepted. Finally, the author suggests Laptop Asus is expected to increase differentiation by observing characteristic, value, image and price in order to give satisfaction to the customers so that they can be enjoyed by the wider community, can improve product promotion Asus laptop that is known by many people and can improve the positioning on the product Asus laptops are comprised of high tech and high touch positioning positioning.

scholarly journals Leadership Agility and Digital Quotient Influence on Employee Engagement: between PT.X and PINRUMAH.COM

The Winners ◽  
2020 ◽  
Vol 21 (2) ◽  
Author(s):  
Ririn Fitaloka ◽  
Bima Sugarai ◽  
Andi Randirga Arung Perkasa ◽  
Nopriadi Saputra
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Data Processing ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Employee Engagement ◽  
Pharmaceutical Companies ◽  
Analysis Method ◽  
Collection Method ◽  
Data Collection Method

The research aimed to determine whether leadership (leadership agility) and digital intelligence (digital quotient) have an influence on employee engagement. The data collection method was conducted by distributing questionnaires to employees, which obtained a sample of 150 people in pharmaceutical companies and Pinrumah.com. The analysis method was multiple regression analysis using IBM SPSS Statistics 20 software as data processing. The results show that both leadership agility and digital quotient have significant effects on employee engagement.

scholarly journals Supply of Aspect Tourism Effect on Travelling Interest

2020 ◽  
Vol 4 (1) ◽  
pp. 100
Author(s):  
Herlin Herlin ◽  
Ida Ayu Made Er Meytha Gayatri
Keyword(s):  
Regression Analysis ◽  
Local Government ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Data ◽  
Sampling Method ◽  
Collection Method ◽  
Data Collection Method ◽  
Positive Effect

Purpose of this study aims to examine the effect supply aspect tourism on travelling interest to Tikus Island in Bengkulu Province. Supply aspect tourism consisting of attraction, accessible, amenities and ancillary. Sampling method in this study is accidental sampling with 240 respondents. Data collection method in this study uses quantitative data which is carried out by distributing questionnaires. Multiple regression analysis applied to test the hypotheses using SPSS application. Findings showed that attraction and accessible have positive effect on travelling interest.  Meanwhile, amenities and ancillary do not affect travelling interest. The supply of aspect tourism in Tikus Island can contribute to the Regional Original Income (PAD) of Bengkulu Province, the local government of Bengkulu should be able to pay more attention based on this findings.

Pengaruh budaya organisasi, pengembangan karir dan self efficacy terhadap kinerja karyawan pada PT. Pos Padang

2021 ◽  
Vol 5 (3) ◽  
pp. 539
Author(s):  
Putri Azizi ◽  
Ai Elis Karlinda ◽  
Mardhatila Fitri Sopali
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Career Development ◽  
Data Collection ◽  
Correlation Analysis ◽  
Multiple Regression ◽  
Analytical Method ◽  
Self Efficacy ◽  
Employee Performance ◽  
Performance Development

This study aims to determine how much influence Organizational Culture, Career Development, and Self Efficacy have on Employee Performance. The analytical method used is correlation analysis and multiple regression. The method of data collection in this study is to use a questionnaire filled out by respondents, namely employees of PT. Padang Post. From the results of multiple regression analysis, it shows that: (a) organizational culture has a partially significant effect on employee performance, (b) career development has a partially significant effect on employee performance, (c) self-efficacy has a partially significant effect on employee performance development, (d) ) organizational culture, career development and self-efficacy together on career development, (e) the contribution of organizational culture, career development, and self-efficacy variables together on employee performance is 71.4% while the remaining 28.6 % influenced by other variables not examined in this study. 

Pengaruh konflik, komitmen organisasi dan kepuasan kerja terhadap loyalitas karyawan pada Rumah Sakit TK. III, dr. Reksodiwiryo padang (studi kasus pada seluruh staf non medis)

2021 ◽  
Vol 5 (3) ◽  
pp. 566
Author(s):  
Mardhatila Fitri Sopali ◽  
Putri Azizi ◽  
Ai Elis Karlinda
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Organizational Commitment ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Medical Staff ◽  
T Test ◽  
Employee Loyalty

This study aims to determine how big the influence of Conflict, Organizational Commitment and Job Satisfaction together on Employee Loyalty at Tk Hospital. III dr. Reksodiwiryo Padang. The method of collecting data is through surveys and distributing questionnaires, with a sample of 57 respondents. Non-medical staff at Tk Hospital. III dr. Reksodiwiryo Padang. The analytical method used is multiple regression analysis. The results obtained based on the partial test (t test) obtained: (a) partially there is a significant effect of Conflict on Employee Loyalty. Thus Ha is accepted, Ho is rejected. (b) partially there is a significant effect of Organizational Commitment on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (c) partially there is no significant effect of Job Satisfaction on Performance Loyalty. Thus, Ha is rejected, Ho is accepted. (d) There is a spatially significant influence between Conflict, Organizational Commitment, and Job Satisfaction on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (e) the contribution of the variables of Conflict, Organizational Commitment, and Job Satisfaction together to Employee Loyalty is 40.2% while the remaining 59.8% is influenced by other variables not examined in this study.

THE EFFECT OF WORK EXPERIENCE, WORK ACHIEVEMENT, EDUCATION AND TRAINING ON CAREER DEVELOPMENT IN PT. PLN (PERSERO) KOTA PADANG RAYON KURANJI

2021 ◽  
Vol 5 (2) ◽  
pp. 523
Author(s):  
Ai Elis Karlinda ◽  
Putri Azizi ◽  
Mardhatila Fitri Sopali
Keyword(s):  
Regression Analysis ◽  
Career Development ◽  
Data Collection ◽  
Correlation Analysis ◽  
Multiple Regression ◽  
Work Experience ◽  
Work Performance ◽  
Education And Training ◽  
Collection Method ◽  
And Training

This study aims to determine how much influence the work experience, work performance, education and training have on the career development of employees at PT PLN (Persero) Rayon Kuranji, Padang City. The analytical method used is correlation analysis and multiple regression. The data collection method in this study is to use a questionnaire filled out by respondents, namely employees at PT PLN (Persero) Rayon Kuranji, Padang City. From the results of multiple regression analysis, it shows that: (a) work experience has a partially significant effect on career development, (b) work performance has a partially significant effect on career development, (c) education has a partially significant effect on career development, (d) training does not have a partially significant effect on career development, (e) work experience, work performance, education and training have a significant effect on career development together, (e) the contribution of variable work experience, work performance, education and training together The career development is 52.5%, while the remaining 47.5% is influenced by other variables not examined in this study.

scholarly journals The Influence of Convenience, Benefits, Security and Trust on the Interest in Using Financial Technology in OVO Applications as a Digital Payment

2021 ◽  
Vol 04 (10) ◽  
Author(s):  
Nicholas Tanoto ◽  
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Accounting Students ◽  
In Ovo ◽  
Collection Method ◽  
Data Collection Method ◽  
Financial Technology

This study aims to obtain data and find out the influence of convenience, benefits, security and trust on the interest in using financial technology in OVO applications as a digital payment study in the case of accounting students at the Faculty of Economics, Prima Indonesia University. The data collection method in this study used a questionnaire. This sampling technique data collection is using accidental sampling and a total of 102 respondents at the Prima Indonesia University. The results obtained in this study show that convenience and benefits do not have a significant partial influence on the interest in using financial technology in OVO applications as a digital payment, whereas security and trust have a significant partial influence on the interest in using financial technology in OVO applications as a digital payment. Simultaneously, convenience, benefits, security and trust have a significant influence on the interest in using financial technology in OVO applications as a digital payment.

scholarly journals The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

2021 ◽  
Vol 12 (4) ◽  
pp. 747-753
Author(s):  
Didi Tarmidi, Et. al.
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Product Innovation ◽  
Secondary Data ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

scholarly journals PENGARUH MOTIVASI KERJA TERHADAP PRODUKTIVITAS PEKERJA PEGAWAI DENGAN KEBERAGAMAN SEBAGAI VARIABEL MODERATING: KASUS DI KANTOR WILAYAH KEMENTERIAN AGAMA PROVINSI NTB

2017 ◽  
Vol 6 (3) ◽  
Author(s):  
Khairul Hadi
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Work Productivity ◽  
Research Data ◽  
Employee Productivity ◽  
Data Collection Tool ◽  
Collection Method ◽  
Data Collection Method ◽  
Motivation Factors ◽  
The Relationship

The purpose of this study are (1) To analyze the significance of the influence of motivation factors consisting of existence, relationship and growth on employee productivity. (2) To analyze the atmosphere of diversity in reinforcing the influence of the need for existence of work productivity of employees. (3) To analyze the atmosphere of diversity in reinforcing the influence of relationship needs to work productivity of employees. (4) To analyze the atmosphere of diversity in reinforcing the influence of growth needs on the productivity of employees in the Ministry of Religious Affairs of West Nusa Tenggara. The type of research used in this study is associative research. Data collection method used in this research is census method as much as 128 employees. The data collection tool used questionnaires and analyzed using moderating regression analysis (MRA). The results showed (1) motivation factors consisting of the needs of existence, relationship and growth have a positive and significant effect on work productivity of employees. (2) The atmosphere of diversity is able to strengthen the influence of the need for existence of work productivity of employees. (3) The atmosphere of diversity is not able to strengthen the influence of the relationship needs to work productivity of employees. (4) The atmosphere of diversity is able to strengthen the influence of growth needs on the productivity of employees in the Ministry of Religious Affairs of West Nusa Tenggara.

scholarly journals Pengaruh Komitmen Organisasi, Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan PT. Hantar Hamparan Hasil di Pasuruan

2018 ◽  
Vol 4 (2) ◽  
pp. 95-105
Author(s):  
As’at Rizal ◽  
Alshaf Pebrianggara ◽  
Achmad Ansori
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Organizational Commitment ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Quantitative Method ◽  
Work Motivation ◽  
Employee Performance

The purpose of this study was to determine the factors that influence the performance of employees at PT. Introduce Results Overlay which includes Organizational Commitment (X1) Organizational Culture (X2) and Work Motivation (X3). This study uses a quantitative method sample 60 employees at PT. Deliver Overlay Results as respondents. Data collection is done using questionnaires. The data were analyzed using statistical , namely by using multiple regression analysis, the processing of which was carried out with the SPSS version 25.0 program. 1) The results of the analysis prove that the Organizational Commitment, Organizational Culture and Motivation variables simultaneously affect the performance of employees at PT. Deliver Results Overlays. 2) The results of the analysis prove that Organizational Commitment and Motivation have a partial effect on Employee Performance, while Organizational Culture has no partial effect on Employee Performance. 3) Result prove that between Organizational Commitment, Organizational Culture and Motivation, Motivation variables have the most significant influence on Employee Performance at PT. Deliver Results Overlays.

scholarly journals PENGARUH SOSIALISASI PERPAJAKAN, KUALITAS PELAYANAN PAJAK, DAN TARIF PAJAK TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI DI KPP PRATAMA PADANG SATU

2019 ◽  
Author(s):  
Suarni ◽  
Marlina
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Research ◽  
Sampling Method ◽  
Tax Rates ◽  
Collection Method ◽  
Convenience Sampling

ABSTRACTThis study aims to determine the effect of taxation socialization, tax service quality and tax rates on individual taxpayer compliance at the Padang Satu Primary Tax Office. This type of research is quantitative research. The population in this study were all individual taxpayers registered at the Padang Satu Primary Tax Office. Sampling was done using the Convenience Sampling method, with the Yamane formula calculation and a sample of 100 taxpayers was obtained. The data collection method used is using a questionnaire, and the analysis used is multiple regression analysis with the help of SPSS version 16. The results of the study show that: (1) Tax socialization has a positive significant effect on individual taxpayer compliance, (2) Service quality tax does not affect the compliance of individual taxpayers, (3) Tax rates do not affect individual taxpayer compliance.Keywords: Taxation Socialization, Tax Service Quality, Tax Rates and Individual Taxpayer Compliance.

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