scholarly journals ANALISIS KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK SHAMPOO UNILEVER SERTA MEMBANDINGKAN STRATEGI BERSAING PERUSAHAAN RETAIL DI KABUPATEN KARAWANG

Barometer ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 313-321
Author(s):  
Aldo Almayda Abidin ◽  
Wahyudin Wahyudin ◽  
Fidiyya Astuti ◽  
Billy Nugraha
Keyword(s):  
Game Theory ◽  
Markov Chain ◽  
Saddle Point ◽  
Market Share

Supermarket dan minimarket adalah tempat dimana orang-orang sering membeli produk shampoo yang mereka inginkan. Metode Markov Chain digunakan untuk melihat transisi dari masyarakat dalam mengubah pilihan produk shampoo dan tempat perbelanjaan selama dua periode ke depan. Produk shampoo yang menjadi objek penelitian adalah Clear, Lifebuoy, dan Sunsilk yang merupakan tiga dari sekian banyak produk shampoo yang dikeluarkan oleh perusahaan multinasional Unilever. Metode Game Theory diterapkan untuk membandingkan keunggulan dari Transmart dan Carrefour yang beroperasi di Karawang, walaupun masih dibawah satu naungan, tetapi manajemennya berbeda sehingga service-nya pun pasti berbeda. Selain supermarket, persaingan minimarket Alfamart dan Indomaret juga dianalisis dengan menggunakan metode Game Theory. Hasil pengolahan data pada metode Markov Chain menunjukkan bahwa probabilitas transisi dan market share untuk dua periode ke depan dari ketiga produk tersebut adalah sebesar 31,45% untuk shampoo Clear, 39% untuk shampoo Lifebuoy, dan 29,55% untuk shampoo Sunsilk. Lalu, probabilitas transisi dan market share untuk dua periode ke depan dari tempat perbelajaan (supermarket) terhadap ketiga produk tersebut adalah sebesar 38,94% untuk Hypermart, 19,87% untuk Giant, dan 41,18% untuk Transmart. Sedangkan probabilitas transisi dan market share untuk dua periode ke depan dari tempat perbelajaan (minimarket) terhadap ketiga produk tersebut adalah sebesar 47,61% untuk Alfamart, 43,06% untuk Indomaret, dan 9,33% untuk Toko Kelentong. Selanjutnya, pengolahan data pada Game Theory menunjukkan bahwa saddle point dalam persaingan antara Transmart dan Carrefour adalah 12 untuk kualitas pelayanan Carrefour dan fasilitas untuk Transmart. Sedangkan saddle point dalam persaingan antara Alfamart dan Indomaret adalah 4 untuk fasilitas Indomaret dan pelayanan untuk Alfamart.

scholarly journals PEMILIHAN UNIVERSITAS FAVORIT SISWA MADRASAH ALIYAH AL-ISLAMIYAH DI JAKARTA BARAT DENGAN MENGGUNAKAN METODE MARKOV CHAIN

2017 ◽  
Vol 13 (1) ◽  
Author(s):  
Adi Teguh Suprapto ◽  
Aris Setiyarini ◽  
Haryadi Sarjono
Keyword(s):  
Markov Chain ◽  
Survey Research ◽  
Market Share ◽  
Brand Image ◽  
Reference Source ◽  
Descriptive Research ◽  
Reference Selection ◽  
The University ◽  
Selection And Assessment ◽  
Selection Of

The purpose of this study was to determine the amount of transfer of interest at class XII student at Madrasah Aliyah Al-Islamiyah in West Jakarta to five favorite namely UIN, BINUS, UNJ, UI and UMN in the next period and to discover the source of reference selection and assessment of student on the fifth university. Sample consists of 39 class XII student at Madrasah Aliyah Al-Islamiyah in West Jakarta, with the methods and type of survey of survey research is descriptive research. The result is a prediction of the five university in order in the next period of (0.5135, 0.1008, 0.2077, 0.078, 0.1) and the selection of a reference source that is 0.62 of brand image, 0.583 of the promotional events, 0.582 from friends and 0.54 of the university security. Largest market share held by UIN enthusiasts of 51%, while the smallest market share owned by UI enthusiasts is equal to 8%.<br />Keywords: Markov Chain, Favorite, Madrasah Aliyah Al-Islamiyah (MA), West Jakarta, University

scholarly journals Application of Game Theory and Markov Chains on English Premier League (EPL) Scorelines Analysis

2021 ◽  
pp. 38-50
Author(s):  
Christogonus Ifeanyichukwu Ugoh ◽  
Chinwendu Alice Uzuke ◽  
Obiora-Ilouno Happiness Onyebuchi ◽  
Obi-Okpala Chinelo Ijeoma ◽  
Orji gabriel Oyo ◽  
...  
Keyword(s):  
Game Theory ◽  
Linear Programming ◽  
Markov Chain ◽  
Markov Chains ◽  
Optimal Strategy ◽  
Optimal Strategies ◽  
Premier League ◽  
Markov Chain Method ◽  
English Premier League

The aim of this paper is to obtain the optimal strategies of two competitive players using Game Theorem and to make future predictions of games using Markov Chains involving the EPL. All the teams that have participated since 2005/2006 EPL season to EPL 2019/2020 season were considered and the method of proportion of wins was used to select five best teams. Linear programming was employed to select the optimal strategies, while the predictions for seasons 2020/2021 to 2023/2024 are obtained by Markov chain method. The results obtained revealed that Man U is the optimal strategy for Player A, and that Player A has to choose Man U to maximize his profit, meanwhile, Chelsea is the optimal strategy for Player B and he has to choose Chelsea to minimize his loss. The findings of the results also revealed that for Man U or Chelsea to win their home games, it will depend on their current home winning against the team they are playing with.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Perpindahan Merek Pelanggan Restoran Cepat Saji di Karawang Menggunakan Metode Markov Chains dan Game Theory

2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Rianita Puspa Sari ◽  
Ahmad Surahman ◽  
Aditia Ayu Rahma Nabila
Keyword(s):  
Game Theory ◽  
Markov Chains ◽  
Market Share ◽  
Fast Food ◽  
Modern Society ◽  
Marketing Mix ◽  
Fast Food Restaurant ◽  
Product Price ◽  
Fast Food Restaurants ◽  
The Right

<p>As an area that has evolved into one of the industrial cities in Indonesia, Karawang has experienced rapid growth, especially in the fields of industry and business. This causes a change in lifestyle so that modern society is born<br />that is synonymous with consumptive behavior patterns which result in new needs that are presented practically in people's lives, one of which is restaurant food needs so that growth presence of fast food restaurants in Karawang. Competition between fast food restaurants can result in the brands switch to customers, so marketing mix strategy (9P) is needed (Product, Price, Promotion, Place, People, Process, Physical Evidence, Packaging, Payment). This study aims to analyze the effect of the marketing mix on brand movement, the rate of movement of fast food restaurant brands (X, Y, and Z) at Karawang, and the right strategy for companies to win the competition. The Markov Chains method is used to predict the market share of a product from the level of transfer of fast-food restaurant brands in Karawang, while Game Theory is to determine the right strategy in the marketing mix in the face of shifting customer brands. Research results obtained from 113 respondents who are valid and reliable,<br />with the relationship of the two low variables are negative at -0.083 interpreting that the marketing mix correlation with brand displacement has an inverse relationship so that the marketing mix of fast food restaurants increases, the customer's brand shift will be lower. The brand transfer rate is predicted to have a market share in the coming year of 33.2% X, 36.2% Y and 30.6% Z with competitive strategies that can be done by increasing the Promotion and Location of Fast Food Restaurants.</p>

scholarly journals ANALISIS PERPIDAHAN PENGGUNAAN MEREK SIMCARD DENGAN PENDEKATAN RANTAI MARKOV

2018 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
NURMA ALIYUWANINGSIH ◽  
I WAYAN SUMARJAYA ◽  
I GUSTI AYU MADE SRINADI
Keyword(s):  
Markov Chain ◽  
Market Share ◽  
Data Transfer ◽  
Transition Probabilities ◽  
Internet User ◽  
Equilibrium Conditions ◽  
Probabilistic Information ◽  
Brand Switching ◽  
Markov Chain Method ◽  
Usage Data

The aim of this research is to know the displacement made by consumers of GSM cards and predictions of market share when reaching equilibrium conditions for each of the displacements made by consumers of GSM cards. This research uses Markov chain method. Markov chain method produces probabilistic information that can be used to assist for making decision. In Markov’s analysis, the equilibrium conditions are conditions in which the variables in the system ultimately bring the transition probabilities in stable or unchanged conditions. Data from this research is divided into two categories namely data about brand switching of GSM cards and data about the transfer of GSM cards brand usage. Data brand switching of GSM cards obtained from users who use one GSM cards, while the data transfer use of GSM cards obtained from user more than one GSM cards. The results of this research indicate that GSM card displacement equilibrium conditions was achieved in the 9th period, whereas the results of switching the use of GSM card shows that equilibrium conditions for phone and SMS users is in the 15th period, and equilibrium conditions for internet user is reached in 5th period.

Application of Intuitionistic Neutrosophic Soft Sets in Decision Making Based on Game Theory

2021 ◽  
Author(s):  
Somen Debnath ◽  
Keyword(s):  
Game Theory ◽  
Decision Making ◽  
Saddle Point ◽  
Point Method ◽  
Saddle Point Method ◽  
Soft Sets ◽  
Intuitionistic Fuzzy ◽  
Decision Making Problem

The main objective of the paper is to introduce intuitionistic neutrosophic soft sets(INSSs) and their properties in the study of game theory. Earlier, in 2018, Anjan et al. introduced the notion of intuitionistic fuzzy soft game theory. So, here an attempt has been made to extend the earlier concept by introducing intuitionistic neutrosophic soft game theory. We also define two-person intuitionistic neutrosophic soft games (TP-INS-games) and extend them to N-person-INS-games. Finally, with the help of the intuitionistic neutrosophic soft saddle point method, we give an application in a real decision-making problem.

scholarly journals Markov Chain and Techno-Economic Analysis to Identify the Commercial Potential of New Technology: A Case Study of Motorcycle in Surakarta, Indonesia

Technologies ◽  
2018 ◽  
Vol 6 (3) ◽  
pp. 73 ◽  
Author(s):  
Wahyudi Sutopo ◽  
Indah Kurniyati ◽  
Roni Zakaria
Keyword(s):  
Markov Chain ◽  
Economic Analysis ◽  
Market Share ◽  
Net Present Value ◽  
Lithium Iron Phosphate ◽  
New Technology ◽  
Iron Phosphate ◽  
Economic Feasibility ◽  
Commercial Potential ◽  
Technology Market

LiFePhO4 (lithium iron phosphate) batteries, with their advantages compared to common current motorcycle batteries, are considered as an alternative in substituting wet and dry cell battery. The huge demand for motorcycles along with their batteries in Indonesia also make them an interesting product for business. To assess the commercial potential for such a new technology, market share needs to be estimated as well as the techno-economic feasibility. Hence, market share prediction using the residents of Surakarta Region and techno-economic analysis using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) indicators were conducted in this study. Calculations using Markov chain method show that lithium iron phosphate batteries tend to dominate the market after certain period. Techno-economic analysis also finds that the commercialization is feasible in three conditions: first mover, even with market leader and equilibrium point. Therefore, there is a great commercial potential for lithium iron phosphate batteries, especially in Indonesia.

scholarly journals Analisis Pangsa Pasar Beberapa Merek Produk Minuman Susu Fermentasi dalam Kemasan dengan Metode Rantai Markov di Lingkungan Kampus Universitas Udayana

2019 ◽  
Vol 7 (4) ◽  
pp. 561
Author(s):  
Keisa Az-zahra ◽  
A. A. P. A. Suryawan Wiranatha ◽  
Luh Putu Wrasiati
Keyword(s):  
Markov Chain ◽  
Market Share ◽  
Fermented Milk ◽  
Primary Data ◽  
Markov Chain Method ◽  
Stable Conditions ◽  
Products Analysis ◽  
Milk Market ◽  
Average Consumption

The objectives of this research were to determine the consumer characteristics of fermented milk products, analysis market share of several packaged fermented milk brands at this time until next five years ahead and determine the long-term market balance at Udayana University. The data used in the study was primary data collected through a questionnaire, for analysis this research was using the markov chain method by software QM 5.3. The result of the characteristics consumers of fermented milk were dominated by women with an average age 21-25 years old and mostly profession are students, with an average spending money for snacks/drinks was Rp 100,000-300,000/month with an average consumption of fermented milk 2-3 times/week. The reason of respondents consuming fermented milk was because of the taste was so special and respondents also get the information from advertisements on television, respondents usually buy the products from supermarkets on their own initiative by planning them first. The result of the research market share analysis was Yakult brand always leads market share, in the 2019 the Yakult brand was 55%, Cimory 30%, Calpico 8%, Vitacharm 4% and other brands 3%. in 2020 there was an increase for Yakult to 56%, a decrease for Cimory 29.5%, Calpico 7.5%, Vitacharm 3.9% and other brands rising to 3.1%. In 2021 only for Yakult change to 56.1% and Vitacharm 3.8%. In 2022 all brands were still in the same percentage but in 2023 Yakult change to 56.2% and Vitacharm 3.7%. The market share will reach stable conditions where the market share of each brand was Calpico 7.0%, Cimory 25.7%, Vitacharm 3.4% and Yakult 60.6% and other brands 3.3%. Keywords: fermented milk, market share, markov chain method

scholarly journals Spatial Advertisement Competition: Based on Game Theory

2014 ◽  
Vol 2014 ◽  
pp. 1-5 ◽  
Author(s):  
Zheng-xun Tan
Keyword(s):  
Game Theory ◽  
Market Share ◽  
Spatial Competition ◽  
Free Rider ◽  
Transportation Costs ◽  
Hotelling Model ◽  
Sales Revenue ◽  
Brand Values ◽  
Spatial Duopoly

Since advertisement is an important strategy of firms to improve market share, this paper highlights duopoly advertisement under the Hotelling model. A model of advertisement under spatial duopoly is established, and corresponding effects of brand values and transportation costs are all captured. This study presents the proportion of sales revenue spending on advertisement. The condition for free-rider in advertisement investment is discussed. Under firms with the identical brand values, if firms' advertisement points to corresponding consumers, price and advertisement investment are all reduced. Therefore, advertisement is discussed under spatial competition in this work.

scholarly journals Analisis Strategi Bersaing Perusahaan Bus Menggunakan Teknik Rantai Markov, Game Theory, dan Short Route Models

2018 ◽  
Vol 11 (2) ◽  
Author(s):  
Ade Momon Subagyo ◽  
Okky Jayadi ◽  
Ajeng Chintawati Dewi
Keyword(s):  
Game Theory ◽  
Markov Chain ◽  
Steady State ◽  
Theory Method ◽  
Alternative Route ◽  
Competitive Strategies ◽  
Short Route ◽  
Alternative Strategies ◽  
Markov Game ◽  
Brand Switching

<p><em>Terminal Klari that located in Kabupaten Karawang has a function</em> <em>as a temporary stop place for public vehicles to raise and lower passengers. PO Bus with Klari – Purwokerto route is the object of the research. The large number of PO busses on this route causes loyalty of the passenger is decline. These observations were made on 6 PO Busses with Klari – Purwokerto route and with 6 attributes, there are price, service, facilities, ease of getting information, easy of getting tickets, and the travel time. The objective of the research is to determine the competitive strategies based on the analysis of the bus brand switching by bus passengers with Klari – Purwokerto route. This research utilizes a Markov chain, game theory, and short route models. The results of processing and analysis using Markov chain, obtained that the market share reached steady state in the 11th period with a yield of 16.09% for Dedy Jaya, 29.35% for Murni Jaya, 25.13% for Sinar Jaya, 7.97% for Pahala Kencana, 10.69% for DMI, and 10.77% for Dieng Indah. From game theory method the results of the game there are several alternative strategies for DMI Buses, such as improving the means of promotion and communication so the passengers can get information with easily about Bus DMI. The alternative route from the short route model is Klari Terminal - Tol Kranci / Pejagan - Bumi Ayu - Purwokerto, with a total distance of 304.7 km.</em></p>

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