scholarly journals Proposal for a business plan for the improvement of MSMEs: Jarcieria Kiki´s case

2020 ◽  
pp. 18-26
Author(s):  
Paola Pérez-Alejandre ◽  
Paula Rosalinda Antonio-Vidaña
Keyword(s):  
Business Plan ◽  
Marketing Strategies ◽  
Small Companies ◽  
Cleaning Products ◽  
The Face

Micro, medium and small companies, known by the acronym MIPyMES, have been gaining more and more importance both in their contribution to the economy, but in the same way they have been affected with great demands for their development, as is the case of the establishment KIKI´S dedicated to the sale of cleaning products and hardware which starts from the problem of not having the regulatory and strategic elements that allow it to be competitive. That is why this article aims to describe elements of a business plan that made it possible to strengthen the cleaning supplies company through the use of marketing strategies and techniques that helped increase its sales and competitiveness. The methodology used was quantitative and qualitative, marketing tools such as benchmarketing were used and surveys were applied, which had a favorable impact on the company, since in the face of the COVID-19 pandemic the management for sales was complicated, therefore they designed strategies considering the guidelines for the establishments.

A practical guide for understanding online business models

2019 ◽  
Vol 15 (1) ◽  
pp. 71-82 ◽  
Author(s):  
Won Kim
Keyword(s):  
Business Models ◽  
Business Plan ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Content Type ◽  
Search Results ◽  
Practical Guide ◽  
Online Business ◽  
Proper Perspective ◽  
Google Search

Purpose There is a lack of clarity about what online business models are. The top 20 Google search results on online business models are articles that explain online business models. However, each of them deals with just one or two elements of business strategies. The list of business models is also a mixture of business strategies. This paper aims to provide practical guide that puts these business models into proper perspective. Design/methodology/approach A business model includes all key elements of the business, marketing and operational strategies. There are many such elements. The author has reviewed the popular use of the term online business models and found that just five of the key elements can put almost all of them into proper perspective. Findings Five elements of the business and marketing strategies constitute a practical guide for understanding, discussing and even designing the first working draft of a business plan. Practical implications The practical guide will serve as a robust vehicle for understanding, discussing and even designing the first working draft of a business plan. The current haphazard use of the term online business models does not shed light on online business models. Originality/value The author has examined 20 top Google search results for “online business models” and “business models”. These are articles that talk about 3-17 “business models”. The author examined all of them and confirmed that the five key elements of the business and marketing strategies can put all of them into proper perspective.

scholarly journals STRATEGI PEMASARAN PENGEMBANGAN INVESTASI BISNIS KOMPONEN BAHAN BAKU PADA PT. EGA NUSANTARA

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Eko Yogy Prasetyo ◽  
AEP RUHANDI
Keyword(s):  
Swot Analysis ◽  
Supply And Demand ◽  
Business Plan ◽  
Marketing Strategies ◽  
Electricity Sector ◽  
Electricity Supply ◽  
Current Transformers ◽  
Medium Voltage ◽  
Electricity System ◽  
Brunei Darussalam

PT. Ega Nusantara is one of the medium voltage panel maker companies in Indonesia. Where the majority of products are used by PT. PLN throughout Indonesia. PT. Ega Nusantara seeks to improve its competitiveness by adding new products outside the panel, namely current transformers, voltage transformers, bushings, capacitive deviders, insulators and load break switches. The whole component is a panel supporting component made from epoxy resin. To expand, a study of marketing strategies is needed using SWOT analysis and identifies the company's internal and external environmental factors that influence marketing strategies. Indonesia's current economic growth requires the support of reliable energy supplies including electricity. Electricity needs will increase in line with economic development and population growth. Based on the RUPTL (Electricity Supply Business Plan) PT. PLN, Indonesia have’t get the electricity of all regions could become potential investment in the electricity sector. The electrification ratio up to 2016 was 91.16%. When compared to Singapore it's already 100%, Brunei Darussalam 99.7%, Malaysia 99.0%, Thailand 99.3%, and Vietnam 98.0%. In addition to the condition of the electrification ratio that has not reached 100%, the condition of the electricity supply in the national electricity system also reflects the imbalance between supply and demand, with these conditions, of course, there are still opportunities for investors to participate in electricity supply businesses.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

scholarly journals Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic

2021 ◽  
Vol 25 (spe) ◽  
Author(s):  
Luíza Fonseca ◽  
Angela da Rocha
Keyword(s):  
International Marketing ◽  
Country Of Origin ◽  
Marketing Strategies ◽  
Top Management ◽  
Small Companies ◽  
International Expansion ◽  
Teaching Case ◽  
Global Expansion ◽  
Consumer Animosity ◽  
Communication Processes

ABSTRACT This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future.

scholarly journals IMPLEMENTASI MANAJEMN PEMASARAN JASA PENDIDIKAN DI MTs MA’ARIF 1 PONOROGO

2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Ali Fahrudin ◽  
Murtadlo Murtadlo ◽  
Warih Handayaningrum
Keyword(s):  
Qualitative Method ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Educational Institutions ◽  
Educational Services ◽  
Promotion Strategy ◽  
The Public ◽  
The Face ◽  
Education Marketing ◽  
Process Strategy

Marketing management of educational services will be good if it is carried out effectively and efficiently in a professional manner. This is done as an effort to make it easier for educational institutions to market their services to the public. The purpose of this study is to describe and analyze the implementation of marketing management of educational services at MTs Ma'arif 1 Ponorogo. This research uses descriptive qualitative method. The results of this study are, MTs Ma'arif 1 Ponorogo Implements the education marketing mix as follows: (1) product strategy, (2) price strategy, (3) place strategy, (4) promotion strategy, (5) people strategy, (6 ) physical eventdance strategy, (7) process strategy. In addition, there are various developments in marketing strategies carried out by MTs Ma'arif 1 Ponorogo in the face of competition between educational institutions.

scholarly journals Queering the media mix: The female gaze in Japanese fan comics

2015 ◽  
Vol 20 ◽  
Author(s):  
Kathryn Hemmann
Keyword(s):  
Marketing Strategies ◽  
Physical Relationship ◽  
International Media ◽  
Male Characters ◽  
Production And Consumption ◽  
Female Gaze ◽  
Narrative Production ◽  
The Face ◽  
The Media ◽  
Media Mix

The Japanese expression "media mix" refers to multimedia marketing strategies for entertainment franchises. Although such franchises are commonly understood as being controlled by large corporations, the fans of these media properties make significant contributions to the mix, often expanding on the central themes of the source texts and queering them by rendering their subtexts explicit. In dōjinshi, or self-published fan comics, female readers create their own interpretations of stories, characters, and relationships in narratives targeted at a male demographic. In BL (boys' love) fan comics, which are notable for their focus on a romantic and often physical relationship between two male characters, the female gaze has created its own overtly homoerotic readings and interpretations that creatively subvert the phallocentrism implicit in many mainstream narratives. The interactions between texts and their readers found in dōjinshi illustrate how cycles of narrative production and consumption have changed in the face of active fan cultures. Because of the closely interrelated nature of the components of increasingly international media mixes, communities of fans have the potential to make positive and progressive contributions to the media mix ecosystem.

scholarly journals Faktor Pemasaran Dalam Pengelolaan UMKM di Tengah Pandemi Covid-19

2021 ◽  
Vol 4 (2) ◽  
pp. 146-161
Author(s):  
Citra Eliyani ◽  
Syamruddin Syamruddin ◽  
Ivan Putranto
Keyword(s):  
Qualitative Data ◽  
New Product ◽  
Analysis Data ◽  
Marketing Strategies ◽  
Online Media ◽  
Grocery Stores ◽  
Purposive Sampling ◽  
The Face ◽  
Care Health

This research aims to find out the development of UMKM in South Tangerang City, and to find out marketing factors in the management of UMKM in South Tangerang City during the Covid-19 pandemic. This research method is qualitative. The research was conducted on UMKM in South Tangerang City. Determination of informants as selected data sources using purposive sampling techniques. Data collection uses observation, interview and documentation techniques. The validity of data is obtained through credibility, transferability, dependability, and confirmatory. Qualitative data analysis: data reduction, data exposure, and conclusion withdrawal. The results showed that: 1) The number of UMKM in South Tangerang City in 2020 amounted to 90,128, with details: Pamulang District as many as 17,919, Ciputat District as many as 13,508, East Ciputat District as many as 12,838, Pondok Aren District as many as 17,944, Serpong District as many as 12,607, North Serpong District as many as 9,511, and Setu District as many as 5,801. UMKMs are divided into various types: accommodation, accessories, expeditions, electronics, pharmaceuticals, fashion, furniture, other services, hp counters, creative, culinary, automotive, care/ health, fisheries, agriculture, vegetables / fruit, grocery stores, and transportation. 2) Marketing carried out by UMKM in South Tangerang City during the Covid-19 pandemic is: in terms of products, in addition to new product offerings, innovations are also made to existing products so that they are more attractive to consumers; in terms of price, many UMKM managers make adjustments; in terms of promotion, in addition to the provision of discounts, promotions are done by word of mouth, networking the UMKM community as well as online; From the side of the place, from the side of the place, the sales system carried out during the Covid-19 Pandemic is more limited, UMKM managers use more means through the online system. Concluded that in the face of the Covid-19 pandemic, it is necessary to use appropriate marketing strategies, one of which is through online media. Abstrak Penelitian ini bertujuan untuk mengetahui perkembangan UMKM di Kota Tangerang Selatan, dan untuk mengetahui faktor pemasaran dalam pengelolaan UMKM di Kota Tangerang Selatan selama masa pandemi Covid-19. Metode penelitian ini adalah kualitatif. Penelitian dilakukan terhadap pelaku UMKM di Kota Tangerang Selatan. Penetapan informan sebagai sumber data yang dipilih menggunakan teknik purposive sampling. Pengumpulan data menggunakan teknik observasi, wawancara dan dokumentasi. Keabsahan data diperoleh melalui credibility, transferability, dependability, dan confirmatory. Analisis data kualitatif: reduksi data, paparan data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa: 1) Jumlah UMKM di Kota Tangerang Selatan pada tahun 2020 berjumlah 90.128, dengan rincian: Kecamatan Pamulang sebanyak 17.919, Kecamatan Ciputat sebanyak 13.508, Kecamatan Ciputat Timur sebanyak 12.838, Kecamatan Pondok Aren sebanyak 17.944, Kecamatan Serpong sebanyak 12.607, Kecamatan Serpong Utara sebanyak 9.511, dan Kecamatan Setu sebanyak 5.801. UMKM tersbut terbagi ke dalam berbagai jenis: akomodasi, aksesoris, ekspedisi, elektronik, farmasi, fashion, furniture, jasa lainnya, konter hp, kreatif, kuliner, otomotif, perawatan/kesehatan, perikanan, pertanian, sayuran/buah, toko sembako, dan transportasi. 2) Pemasaran yang dilakukan oleh UMKM di Kota Tangerang Selatan selama masa pandemi Covid-19 yaitu: dari sisi produk, selain penawaran produk baru, dilakukan pula inovasi terhadap produk yang sudah ada sehingga lebih menarik konsumen; dari sisi harga, banyak pengelola UMKM yang melakukan penyesuaian; dari sisi promosi, selain pemberian diskon, promosi dilakukan melalui mulut ke mulut, networking komunitas UMKM serta secara online; dari sisi tempat, dari sisi tempat, sistem penjualan yang dilakukan selama Pandemi Covid-19 lebih bersifat terbatas, pengelola UMKM lebih banyak menggunakan sarana melalui sistem online. Simpulan bahwa dalam menghadapi pandemi Covid-19 seperti saat ini maka perlu digunakan strategi pemasaran yag tepat, salah satunya melalui media online. Kata Kunci: Covid-19, Pemasaran, Pengelolaan UMKM

The Changing Relationships in Transfusion Medicine

1999 ◽  
Vol 123 (8) ◽  
pp. 668-671
Author(s):  
Kathleen Sazama
Keyword(s):  
Risk Sharing ◽  
The United States ◽  
Marketing Strategies ◽  
Blood Collection ◽  
Bottom Line ◽  
For Profit ◽  
Not For Profit ◽  
Quality Of Patient Care ◽  
The Face

Abstract Maintaining quality in provision of transfusion services in the face of mergers, acquisitions, affiliations, and risk-sharing relationships between organizations that formerly conducted business in a traditional vendor-purchaser model is the ultimate challenge. Publications, both lay and professional, highlight the speed and nature of the impetus for change, especially in the United States, where managed care philosophies are driving a bottom-line mentality. Blood collection and transfusion organizations are developing new relationships, including entry of for-profit entities into a formerly virtually exclusively not-for-profit environment, provision of transfusion services by formerly exclusive blood collection entities and vice versa, outsourcing of selected portions, and other innovative relationships, with significantly more competitive marketing strategies. Measures of quality of transfusion services should benchmark current practices, if possible, before entering into new relationships to ensure that the quality of patient care remains high. Concerns about the fiscal viability of organizations should not minimize safety and availability of blood for transfusion when needed.

Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy

2011 ◽  
Vol 7 (4) ◽  
pp. 31-49 ◽  
Author(s):  
Mabel T. Kung ◽  
Yi Zhang
Keyword(s):  
New Media ◽  
Multinational Corporations ◽  
Small Businesses ◽  
Business Strategy ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Small Enterprises ◽  
Small Companies ◽  
Business Approach

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.

scholarly journals Implementing the RECONAC Marketing Strategy for the Interaction and Brand Adoption of Peruvian University Students

2021 ◽  
Vol 11 (5) ◽  
pp. 2131
Author(s):  
Jorge Sánchez-Garcés ◽  
Juan J. Soria ◽  
Josué E. Turpo-Chaparro ◽  
Himer Avila-George ◽  
Javier Linkolk López-Gonzales
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Test Period ◽  
Post Test ◽  
Efficiency Increase ◽  
The Face ◽  
Probabilistic Sample ◽  
Internet Revolution ◽  
Digital Channels ◽  
Potential Customers

In marketing, there is a notable lack of models, which leads to the loss of potential customers since there is no feedback for improvement in the marketing strategy. In the face of the Internet revolution, this study used digital channels and interaction to achieve potential customer retention through a Funnel; this allowed a potential client to go through the acquisition, conversion, and retention stages. In addition, activities were developed that allow the potential user to become a retained client. Thus, considering the stages of a marketing strategy, a non-probabilistic sample was used, composed of a pre-test period with 1088 users and a post-test period with 1450 users. Overall, there was a significant improvement in the time a client remained observing the website per session, with a 20.6% efficiency; furthermore, there was a 36.25% efficiency increase of the user conversion process per session in the digital channel. Likewise, a 46.43% efficiency increase was measured in visits to the digital channel, which confirms that the proposed marketing strategy significantly improves previous marketing strategies. Therefore, it is concluded that the proposal based on the elements of insight aligned with the measurement proposed by Google Analytics Key Performance Indicators, which was used to test and observe the improvements to continue the feedback, taking advantage of the characteristic of the digital channel with its two-way participation.

Sign in / Sign up

Export Citation Format

Share Document