Business model for a catfish fish processor
In the Mixteca Poblana, there are aquaculture farms producing catfish (Ictalurus punctatus), which is a freshwater fish and its international trade is relatively recent. The producers have found in this activity an opportunity for economic development, since it represents an additional source of income in the face of the lack of jobs in the same area. The commercialization of the carcass meat of this type of fish, is difficult due to the ignorance of the same in the market, in addition to the date there has not been an added value that allows to introduce this meat in points of sale with greater demand of aquaculture products. Currently, food products were developed, with catfish meat. The objective is to formulate a proposal of agribusiness processing company of catfish meat in value-added products, that allow to increase the consumption and therefore the production of this fish, bringing with it greater economic benefits for the aquaculture farms of the aforementioned region. The business plan for this processing plant is structured based on the Canvas model methodology, which is a tool for shaping business ideas and allows finding key factors for the success of the project.