scholarly journals The impact of online marketing on the use of textile packaging: an approach to consumer behaviour

2021 ◽  
Vol 72 (02) ◽  
pp. 210-216
Author(s):  
STEFAN-CLAUDIU CAESCU ◽  
FLORINA BOTEZATU ◽  
RALUCA-GIORGIANA CHIVU ◽  
IONUT-CLAUDIU POPA ◽  
MARGARETA STELA FLORESCU
Keyword(s):  
Consumer Behaviour ◽  
Consumer Preferences ◽  
Online Marketing ◽  
Online Communications ◽  
Product Protection ◽  
The Impact

Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the beginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services, or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online communications on the adoption or acceptance by consumers of products packaged in textiles. In recent years there has been a significant discussion in the literature on the role and purpose of packaging (promotion, product protection, advertising), but they have not highlighted consumer preferences for packaging and the impact of online marketing on them.

scholarly journals Shopping tourism with a focus on the clothing industry in relation to globalization

2021 ◽  
Vol 92 ◽  
pp. 06030
Author(s):  
Tomáš Ric ◽  
Daniela Šálková
Keyword(s):  
Sustainable Development ◽  
Consumer Behaviour ◽  
Consumer Preferences ◽  
Negative Impact ◽  
Low Cost ◽  
Value Added ◽  
Clothing Industry ◽  
State Economy ◽  
Components Analysis ◽  
The Impact

Research background: The paper deals with the connections between international tourism and shopping, and therefore the purchase of clothing in relation to consumers. In the last few years, shopping has become one of the factors determining tourist’s decisions about choosing a travel destination. One-third of tourists have ever travelled just to buy clothes abroad. Such behaviour offers enormous economic potential for companies and the state economy. Shopping tourism is an integral part of globalization. Purpose of the article: The article’s aim is to characterize the elements of consumer behaviour in the framework of shopping tourism when buying clothing products. In addition to consumer preferences, the aim is to characterize the main types of clothing products that travellers are interested in and the impact of this consumer behaviour on the globalization. Methods: A questionnaire is compiled on the basis of stated hypotheses. The results will be evaluated using appropriate statistical methods such as the Kruskal-Wallis test, Spearman’s correlation coefficient and categorical principal components analysis. Findings & Value added: Research has shown that the first group of preferred garments consists of local products at a higher price level produced in low quantity. The second type of product is low-cost garments produced at a high cost under conditions that do not correspond to the principles of sustainable development. The clothing industry impact on global sustainable development is largely negative. In this regard, we can talk about the negative impact of globalization. This is no different from tourism.

Small Shops and Department Stores

2012 ◽  
Author(s):  
Heinz‐Gerhard Haupt
Keyword(s):  
Consumer Behaviour ◽  
Consumer Preferences ◽  
Consumer Attitudes ◽  
Retail Trade ◽  
Department Stores ◽  
Global History ◽  
Process Of Urbanization ◽  
Self Service ◽  
The Impact

Recent studies have carefully analysed the role of small shops and department stores, placing the emergence of department stores within the context of the broader changes that took place in the retail trade. This article looks at changes in the constellation of the retail trade, stressing the importance of consumer behaviour as both a factor influencing the trade and as a product of changes in the trade itself. It draws attention to the influence of the organization of shops upon consumers, and the effect of consumer attitudes upon the structure and appearance of the retailing trade. Furthermore, the article examines how much consumers adjusted to changing conditions of trade and the development of new retailing regimes, as well as the degree to which the trades themselves reacted to conditions in the labour market, the process of urbanization, and changes in consumer preferences. Finally, it discusses the triumph of self-service and supermarkets, the impact of retailing on time and space, the politics of retailing, and retailing as part of global history.

scholarly journals The impact of ethical ideologies on the judgment of online marketing communications ethics in the tourism market

2019 ◽  
Vol 7 (1) ◽  
pp. 127-147
Author(s):  
Dina Lončarić ◽  
Mateja Balent
Keyword(s):  
Two Dimensions ◽  
Online Marketing ◽  
Theory And Practice ◽  
Marketing Communications ◽  
Survey Method ◽  
Ethical Ideologies ◽  
Online Communications ◽  
Tourism And Hospitality ◽  
The Impact ◽  
Ambiguous Situations

The purpose of this paper is to study the relationship between ethical ideologies and the judgment of online marketing communications ethics in the tourism market. The aim of the research is also to establish a relationship between the judgement of online communications ethics and behavioural intentions. The paper is based on empirical research conducted using the scenario method and survey method. The Ethics Position Questionnaire (EPQ) was used to measure ethical ideology along two dimensions, relativism and idealism. Five scenarios were designed, describing potentially ethically ambiguous situations. A relationship was established between ethical ideologies and ethical judgements of online marketing communications. The study proved that respondents who scored higher on the idealism scale have more rigid criteria with regard to online communications ethics and were better at recognising ethically ambiguous situations. A relationship between the ethical judgements of the described situations and behavioural intention was also established. Although topics relating to online communications on the tourism market are extensively researched, there are few studies dealing with ethical judgement of such communications. The special contribution of this paper is in the fact that research includes students of tourism and hospitality who will, in the near future, find themselves in situations where they will need to make, and take moral responsibility for, decisions regarding communications in the tourism market. Therefore, this research contributes both to theory and practice.

Big Data and Sustainable Consumption: A Review and Research Agenda

2021 ◽  
pp. 097226292110225
Author(s):  
Shobhana Chandra ◽  
Sanjeev Verma
Keyword(s):  
Big Data ◽  
Consumer Behaviour ◽  
Business Models ◽  
Sustainable Consumption ◽  
Big Data Analytics ◽  
Consumption Behaviour ◽  
Consumer Experiences ◽  
Systematic Understanding ◽  
The Impact

Big data (BD) is making advances in promoting sustainable consumption behaviour and has attracted the attention of researchers worldwide. Despite the increased focus, the findings of studies on this topic are fragmented, and future researchers need a systematic understanding of the existing literature for identification of the research scope. This study offers a systematic review of the role of BD in promoting sustainable-consumption behaviour with the help of a bibliometric analysis, followed by a thematic analysis. The findings suggest that businesses deploy BD to create sustainable consumer experiences, predict consumer buying patterns, design and alter business models and create nudges for sustainable consumption, while consumers are forcing businesses to develop green operations and supply chains to reduce the latter’s carbon footprint. The major research gaps for future researchers are in the following areas: the impact of big data analytics (BDA) on consumerism, the role of BD in the formation of sustainable habits and consumer knowledge creation for sustainable consumption and prediction of green consumer behaviour.

Critical criteria for enhancing consumption intention in restaurants during COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheng-Fang Chou ◽  
Chih-Hsing Sam Liu ◽  
Jun-You Lin
Keyword(s):  
Structural Equation ◽  
Consumer Behaviour ◽  
Mediating Effect ◽  
Sufficient Information ◽  
Content Type ◽  
Consumption Intentions ◽  
The Government ◽  
Media Channels ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this study is to illustrate the different systems controlling coronavirus disease 2019 (COVID-19) and curbing the impact of the virus on the hospitality economy. The author’s clarified the critical attributes of the government, organization management system and consumer behaviour using mediation-moderation models and demonstrated how those critical attributes influenced customer consumption intention during COVID-19 in Taiwan.Design/methodology/approachDue to the impact of the COVID-19 pandemic, this research is mainly distributed through online questionnaires through Facebook and other social media channels to recruit volunteers. Second, the pre-test survey used 100 questionnaires collected from juniors and seniors from a university in northern Taiwan to make predictions. Third, this study also conducted a questionnaire validity analysis, which identified 9 criteria and 34 items. Fourth, the questionnaire collected samples for a total of three months. Structural equation modelling was used to test the hypotheses in a sample of 1,098 consumers in Taiwan.FindingsThis study considers government, enterprise and consumer levels and conducts relevant factor analysis from consumers’ perspectives to understand the changes in consumer behaviour under COVID-19 influence. Regarding mediation, this study finds that information and communication mediate the relationships between crisis management and COVID-19 impact. Regarding moderation, this study exposes the critical moderating part of human resources, that hygiene and safety strengthen the relationships between COVID-19 impact and attitude towards life and that perceived anxiety strengthens the relationship between attitude towards life and consumption intention.Practical implicationsDuring COVID-19, restaurants should cooperate with the government to reduce the risk of community infection. Therefore, the government also needs to cooperate with restaurant companies to enhance the industrial economy, actively communicate with consumers and provide correct and sufficient information. At the same time, restaurant enterprises also need to have sufficient human resource arrangements, hygiene and safety planning to eliminate consumers’ doubts.Originality/valueThese findings indicate that consumers’ consumption intention to eat out is affected by the COVID-19 impact and attitude towards life. This research also confirms that perceived anxiety has a mediating effect on the relationship between consumer attitudes towards life and consumption intentions. To improve the restaurant economic process, they should consider solutions to reduce consumers’ perception of the COVID-19 impact and fear of eating out.

scholarly journals INTERNET MARKETING SOLUTIONS TRANSFORMATION DUE TO CHANGES IN CONSUMER'S PERCEPTION OF INFORMATION

2021 ◽  
Author(s):  
Igors Babics
Keyword(s):  
User Behavior ◽  
Online Communication ◽  
Marketing Research ◽  
Modern Society ◽  
Internet Marketing ◽  
Online Marketing ◽  
Scientific Article ◽  
Human Thinking ◽  
Internet User Behavior ◽  
The Impact

We have outlined the main aspects of the modern socio-economic space that have led to transformation not only in the business sector but also in human thinking. We have examined the aspects of the studied problem expressed in modern scientific works and explained the need for further study of changes in the thinking processes of consumers in the field of transformation of applied Internet marketing solutions for the requests of Internet users. We have analyzed the dynamics and trends of changes in Internet user behavior, thereby identifying the key aspects that should be taken into account when companies create online marketing strategies. We have proposed a list of steps to optimize the marketing strategy of the business in line with new realities.The relevance of the study is due to the social processes of modern society resulting in the tendency to transform consumers' thinking. COVID-19 and self-isolation have had an impact on this phenomenon, accelerating the massive changeover to online communication and online shopping.The goal of this article is to describe the results of a study of changes in consumer thinking in connection with the transformation of realities caused by the global pandemic.The scientific novelty of the study lies in highlighting the peculiarities of information perception by modern consumers associated with the global pandemic, and in substantiating the ways of transforming Internet marketing solutions for companies in an altered reality.The theoretical importance of the research lies in a better understanding of the reasons and features of the transformation of information perception by consumers in modern realities, as well as in the analysis of scientific works to study the impact of informatization and computerization on society thinking, which can be used to study this component in marketing research, including in online marketing. This is the practical value of this work.The practical value of the study lies in identifying the features of the transformation of the thinking of modern consumers through visitors to the website of Cita Lieta ltd. at ceanocosmetics.com.Like in any scientific article, this one has its research limitations. The author explores the transformation of consumer thinking change using the data from the website analytics of one company in a particular niche.

scholarly journals Consumer Satisfaction on Online Services in Kosovo

2019 ◽  
Vol 22 (s2) ◽  
pp. 39-53
Author(s):  
Besim Beqaj ◽  
Arta Krasniqi ◽  
Valon Beqaj
Keyword(s):  
Consumer Satisfaction ◽  
Consumer Behaviour ◽  
Price Level ◽  
Care Delivery ◽  
Demographic Variables ◽  
Delivery Time ◽  
Online Services ◽  
Independent Variables ◽  
Customer Care ◽  
The Impact

Abstract This paper aims to analyse and examine consumer behaviour based on different variables (age, gender, level of education, income, customer care, delivery time), and the impact of those variables on consumer satisfaction on domestic and foreign online services in Kosovo. The data represented in the paper have been collected on 2017 and 2019. The majority of demographic variables (except gender and income) as independent variables have shown to be significant in explaining consumer satisfaction from online services. On the contrary, the level of customers’ gender and income have shown to be statistically insignificant (p=0.143 and p=0.264 respectively; where α=5%). In addition, income has shifted from being insignificant in 2017 to significant in 2019. It can be inferred that the strongest correlation has shifted towards the price level of the 4 P’s of Marketing with total customer satisfaction from online services (r=.996), followed by customer care (r=.990).

scholarly journals Examining the impact of COVID-19 and its related lockdown on food security and job losses: A case of Kumasi, Ghana

2021 ◽  
Author(s):  
Frank Adusei
Keyword(s):  
Supply Chain ◽  
Food Security ◽  
Food Insecurity ◽  
Online Marketing ◽  
Time Range ◽  
Food And Nutrition Security ◽  
Nutrition Security ◽  
Food And Nutrition ◽  
The Government ◽  
The Impact

Abstract The COVID-19 and partial lockdown has brought significant effects on the entire economy, especially on food security and job losses. This study was carried out in Asokwa Municipal with the objective of examining the impact of COVID-19 disease and its related lockdown on food and nutrition security and job losses. The study site form part of the cities in Ghana to experience the partial lockdown, hence it qualifies for the selection. Both primary and secondary data were used. By means of purposive sampling technique, fifty respondents were selected as sample size. The study employed a qualitative approach with a descriptive and narrative posture to the presentation, discussion and analysis of data. Open-ended questionnaire and a checklist were used for data collection through semi-structured interviews. The results revealed that, food and nutrition insecurity, job loss and income reductions are still very common, affecting participants livelihood. Disproportionally affected are households whose income comes from farming, transporters, informal labour, as well as marketers.It was concluded that food insecurity is not outside the impact of COVID-19 and its associated partial lockdown. Food and nutrition security are the global concern at present circumstances. The supply chain has been hit hardest by COVID-19, which causes food insecurity of most vulnerable segment of population which put them at risk. And also, most of the migrant, informal, seasonal farm workers were losing their jobs which may affect their demand for food. Therefore, the government should step-up the measures to control the pandemic without disturbing the food supply chain. The development and use of online marketing strategies where people can make orders of various produce and booked for purchases and or deliveries during a stated time range should be promoted.

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