Membentuk Citra Perusahaan Hijau Melalui Sikap Hijau Dan Pengetahuan Ekologi Dari Konsumen Air Minum Dalam Kemasan Aqua

In the framework of green marketing, environmental management is a strategic tool not only increases control and reduces environmental impact but also develops business opportunities for the company. Companies need to observe green attitudes, as it is important to predict consumer behavior. Green attitudes as a kind of eco-friendly behavior that consumers do to express their concern for the environment. Not all companies have enough capability to market their green products to consumers. Environmental attitude refers to mental readiness that directly affects the consumer's response to the environment. This type of eco-friendly behavior that consumers do to express their concern for the environment. In addition, the existence of consumer ecological knowledge is a variable that can predict to be able to form a company's green image. The findings in this study revealed that green attitudes and ecological knowledge proved to have an effect on the formation of the image of green companies.

Download Full-text

MARKETING OF GREEN PRODUCTS- CUSTOMER PERSPECTIVE

10.36106/gjra/8508247 ◽

2021 ◽

pp. 4-6

Author(s):

M. Renuka Devi ◽

G. A. HEMA

Keyword(s):

Environmental Impact ◽

Human Health ◽

Climatic Condition ◽

Toxic Elements ◽

Green Marketing ◽

Organic Fertilizers ◽

Green Product ◽

Value Proposition ◽

Green Products ◽

Customer Perspective

A green product as one that has less of an environmental impact or is less detrimental to human health that the traditional product equivalent. Now-a-days, peoples are becoming more conscious about health and environment. Green products will be produced by using organic fertilizers, without using any pesticides, insecticides, any inorganic fertilizers, or toxic elements. So, the demand for such products has doubled when compared to the last ten years. The changing climatic condition is not just a talk but has become an international concern. This awareness is greatly affecting consumer's purchasing decision. Even marketers are taking measures to minimize the production of harmful wastes. In the present scenario, brands producing green products use green marketing to communicate their value proposition to the market. Green products will be healthier in nature and safe to use.In this present study, to make a research on green products marketing among the consumers and their perspective.

Download Full-text

Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE

Sustainability ◽

10.3390/su12218977 ◽

2020 ◽

Vol 12 (21) ◽

pp. 8977 ◽

Cited By ~ 2

Author(s):

Muhammad Salman Shabbir ◽

Mohammed Ali Bait Ali Sulaiman ◽

Nabil Hasan Al-Kumaim ◽

Arshad Mahmood ◽

Mazhar Abbas

Keyword(s):

Factor Analysis ◽

Consumer Behavior ◽

Goodness Of Fit ◽

Positive Influence ◽

Green Marketing ◽

Practical Significance ◽

Equation Modeling ◽

Environmental Concerns ◽

Green Products ◽

Measurement Models

The purpose of this study was to analyze the main green marketing approaches and their impact on consumer behavior towards the environment in the United Arab Emirates (UAE). We reviewed the current consumption patterns of green products using a questionnaire approach. For this study, 359 consumers that used any type of green product were selected in various shopping malls in the UAE. For the assessment of questionnaire responses, measurement models, such as confirmatory factor analysis (CFA), and structural equation modeling (SEM) approaches were applied. The findings of the study suggest interesting inferences regarding eco-labeling (EL), green packaging and branding (GPB), green products, premium, and pricing (GPPP), and the environmental concerns and beliefs (ECB) of consumers that affect their perceptions of the environment. Factor analysis provided a goodness of fit for the selected items. It was found that key factors of green marketing, such as EL and GPPP, have a significant positive influence on consumer beliefs towards the environment (CBTE). In addition, environmental concerns and beliefs (ECB) also have a significant and positive influence on CBTE in the UAE. The practical significance of this study is that it will help the progress of the integration of green marketing and consumer behavior theories about the environment. The managerial implications of this study include the provision of significant findings for both domestic and international firms for the promotion of green products through focusing on consumer behavior towards the environment. This study provides important guidelines to boost positive attitudes in society towards green marketing and helps companies develop effective strategies to promote their green products.

Download Full-text

PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta)

THE Journal : Tourism and Hospitality Essentials Journal ◽

10.17509/thej.v4i1.1984 ◽

2016 ◽

Vol 4 (1) ◽

pp. 759

Author(s):

Anasti Desliana ◽

Vanessa Gaffar ◽

Rini Andari

Keyword(s):

Consumer Behavior ◽

Hospitality Industry ◽

Green Marketing ◽

Capital City ◽

Management Systems ◽

Green Products ◽

Green Management ◽

Tourism Sector ◽

Tourism Activity ◽

Independent Variable

Tourism holds an important role as a major contribution for economy iof a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has tree sub variable are green value-Addition process, green management systems, and green products. Vvariable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest facors in green marketing is green products in Hotel Shangri-La Jakarta.

Download Full-text

Integrated Model for Understanding and Enhancing Green Purchase Behavioral Intention: Directions for Future Research

Journal of Sociological Research ◽

10.5296/jsr.v7i1.9541 ◽

2016 ◽

Vol 7 (1) ◽

Author(s):

Velnampy T. ◽

Achchuthan Sivapalan

Keyword(s):

Purchase Intention ◽

Environmental Concern ◽

Green Marketing ◽

Future Research ◽

Main Theme ◽

Green Products ◽

Environmental Attitude ◽

Proposed Model ◽

Perceived Consumer Effectiveness ◽

And Behavior

<p>Environmental management and protection take prominent place in the globe, where environmental pollution already stressed the bio – diversity. In Globalized level, policy makers, marketers and general public also pronounce environmental protection and its benefits. In line with above arguments, green marketing was selected as theme to ground the research. In the green marketing paradigm, green consumerism was selected as the main theme. In line with above facts, the integrated conceptual model was developed to predict the purchase intention and behavior towards green products. Altogether, seven antecedents as environmental attitude, environmental concern, perceived consumer effectiveness, health consciousness, social influence, media influence and perceived government initiatives were incorporated in to the proposed model. Therefore, the proposed model is considered as the comprehensive one to predict the intention towards green products. Further, this model can be applied in globalized level among consumers to predict the purchase intention and behavior towards green products. </p><p> </p>

Download Full-text

Green Consumer Behavior: The Case of Czech Consumers of Generation Y

Social Marketing Quarterly ◽

10.1177/1524500419881783 ◽

2019 ◽

Vol 25 (4) ◽

pp. 243-255 ◽

Cited By ~ 2

Author(s):

Přemysl Průša ◽

Tomáš Sadílek

Keyword(s):

Consumer Behavior ◽

Generation Y ◽

Discriminant Validity ◽

Marketing Strategies ◽

Green Marketing ◽

Market Demand ◽

Green Products ◽

Main Method ◽

Convergent And Discriminant Validity ◽

The University

The aim of this article is to reveal the perception of green marketing by young consumers from Generation Y and present a research model with variables that influence green consumer behavior (GCB). As the main method, we used a questionnaire survey with a sample of 520 respondents, mainly students at the University of Economics in Prague. Results were subjected to exploratory factor analysis, which examined convergent and discriminant validity. Finally, a model with four variables (Environmentalism, Preference, Payment, Tolerance) that influence GCB was confirmed. Recommendations of the research enable us to better understand the reasons why consumers from Generation Y do, or do not, buy green products. Firms can better focus their marketing strategies and communications with respect to variables that influence GCB. This research uncovers Generation Y consumers’ distinct preferences toward GCB. It also contributes to theoretical and practical aspects of GCB and has implications for research and practice, as green marketing continues to be an important issue. In terms of practical application in industry, the research’s outcomes are essential to promote better market demand, segmentation, targeting, and positioning of green products for Generation Y consumers.

Download Full-text

Integrated Model for Green Purchasing Intention and Green Adoption: Future Research Direction

Journal of Sociological Research ◽

10.5296/jsr.v10i2.14996 ◽

2019 ◽

Vol 10 (2) ◽

pp. 23

Author(s):

Liyana-arachchige Chandima Sajeewanie ◽

Mohd Shukri Ab Yajid ◽

Ali Khatibi ◽

Ferdous Azam ◽

Jacquilen Tham

Keyword(s):

Environmental Effects ◽

Purchase Intention ◽

Consumer Products ◽

Green Marketing ◽

Future Research ◽

Human Consumption ◽

Green Products ◽

Environmental Attitude ◽

Marketing Practice ◽

And Behavior

People around the world realize that environmental concerns are one of the urgent problems facing every community. Green marketing practice is now expanding to the Asian region where environmental threats are disturbing governments and citizens. Environmental management and protection take a prominent place on the globe, where environmental pollution already harms the bio – diversity. The lack of adequate environmental legislation, weak policy decisions together worsened the situation. Therefore, immediate action is needed to protect the nation's environmental resources for the benefit of current and future generations. Since consumption is unavoidable for human existence, the green product is regarded as a means of reducing the environmental effects of human consumption. The introduction of green products in the consumer market has offered a better direction of consumption by decreasing the negative environmental effects of consumer products. Therefore green marketing was chosen as the theme to underpin the study. Green consumerism was chosen as the central theme in the green marketing paradigm. As a result, the integrated conceptual model was constructed to predict purchase intention and behavior towards green products. Altogether, eight antecedents as environmental attitude, environmental knowledge and awareness, perceived consumer behavior, habit, subjective norms, price, brand image, marketing information were incorporated in to the proposed model. Thus, the suggested model is regarded as the extensive model to predict intention towards green products. Furthermore, this model can indeed be introduced among customers at a global level to assess purchase intention and behavior towards green products.

Download Full-text

KONSEP GREEN MARKETING DAN DAMPAKNYA TERHADAP PERILAKU KONSUMEN INDONESIA

Jurnal Bina Manajemen ◽

10.52859/jbm.v9i2.157 ◽

2021 ◽

Vol 9 (2) ◽

pp. 92-112

Author(s):

Lu’lu’ul Jannah ◽

Erni Hernawati

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Consumer Behavior ◽

Green Marketing ◽

Green Product ◽

Analysis Method ◽

Green Products ◽

Significance Level ◽

Anova Test ◽

Significant Probability

The purpose of this study is to determine the concept of green marketing on Indonesian consumer behavior. The data analysis method was carried out by using regression analysis either partially or simultaneously. The results showed that the attitude and environment partially influenced the involvement of green products, while the attitude environment and the involvement of green products simultaneously influenced the involvement of Indonesian society in purchasing green products in selecting products. And the results of the simultaneous regression analysis from the ANOVA test with a significance level of 0.000. Because the significant probability is much smaller than 0.05, this indicates that simultaneously it states that there is an effect of attitude environment and the involvement of green products simultaneously influencing the involvement of green product purchases.

Download Full-text

Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 2012 - 291 PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta)

THE Journal : Tourism and Hospitality Essentials Journal ◽

10.17509/thej.v2i1.1938 ◽

2016 ◽

Vol 2 (1) ◽

pp. 291

Author(s):

Anasti Desliana ◽

Rini Andari

Keyword(s):

Consumer Behavior ◽

Hospitality Industry ◽

Green Marketing ◽

Capital City ◽

Management Systems ◽

Green Products ◽

Green Management ◽

Tourism Sector ◽

Tourism Activity ◽

Tourism And Hospitality

Tourism holds an important role as a major contribution for economy of a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has three sub variable are green value-Addition process, green management systems, and green products. Variable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest factors in green marketing is green products in Hotel Shangri-La Jakarta.

Download Full-text