The Impact of Culture on Impulse Buying Behavior in Bangladesh

Author(s):  
Fairuz Chowdhury ◽  
Melita Mehjabeen

Objective: The primary aim of the paper is to investigate the impact of culture on impulse buying behavior for an emerging nation, Bangladesh. Methodology: After conducting a detailed literature review, a questionnaire survey was developed. Using a non-probabilistic snowball sampling, a sample size of 351 was attained. Exploratory factor analysis was employed to understand the six cultural dimensions of Hofstede’s model and impulse purchasing behavior, and OLS multiple regression was performed to test the association of the dimensions of culture with impulse buying behavior. Findings: The results indicate that there is a significant positive relationship between masculinity and impulse buying behavior. Surprisingly, the results suggest that the other five cultural dimensions do not have any significant association with impulse buying behavior, implying that these specific cultural constructs do not influence consumers' impulse buying behavior in Bangladesh. Novelty: Typically, academic research has focused on the individualism/collectivism or power distance dimensions at the cultural level primarily on the developed countries’ context, therefore, calling for further research including several dimensions of Hofstede's cultural model. The novelty of the paper lies in its consideration of including all six dimensions of Hofstede’s model in the context of an emerging nation. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Impulse Buying Behavior; Culture; Emerging Economy; Bangladesh; Hofstede Reference to this paper should be made as follows: Chowdhury, F; Mehjabeen, M. (2021). The Impact of Culture on Impulse Buying Behavior in Bangladesh, Journal of Management and Marketing Review, 6(1) 73 – 85. https://doi.org/10.35609/jmmr.2021.6.1(8)

Author(s):  
Fairuz Chowdhury ◽  
Melita Mehjabeen

Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015). Muruganantham and Bhakat (2013) state impulse buyers are influenced by several factors that could be either related to the shopping environment, shoppers' traits, situational factors, or cultural factors. Cultural aspects of impulse buying can help both practitioners and researchers to develop a better understanding of impulse buying (Muruganantham and Bhakat, 2013; Park and Choi, 2013; Kacen and Lee, 2008). Typically, the focus of marketers has been only on the individualism/collectivism or power distance dimensions at the cultural level (Zhang et al., 2010; Shoham et al., 2015); therefore consumer behavior researchers call for further research that includes several dimensions of Hofstede's cultural model which may reveal essential insights about the understanding of consumers' impulse buying behavior (Park and Choi, 2013; Shoham et al., 2015). This paper fulfills this gap and explores the impact of culture on impulse buying behavior in an emerging economy like Bangladesh. The study also expands the understanding of the insights gained by considering all six cultural dimensions of Hofstede, which has not been previously conducted in the context of an emerging economy. Bangladesh, with a GDP growth rate of more than 6% over the last decade along with an increasingly growing affluent middle-class consumers, has become a hotspot of global companies as more and more of these companies are expanding to the Bangladesh market. Thus marketers need to have some comprehension of the cultural context of the target market to formulate the right marketing strategies. Keywords: Impulse Buying Behaviour, Culture, Emerging Economy


2018 ◽  
Vol 68 (3) ◽  
pp. 311-335
Author(s):  
Abubakr Saeed ◽  
Yuhua Ding ◽  
Shawkat Hammoudeh ◽  
Ishtiaq Ahmad

This study examines the relationship between terrorism and economic openness that takes into account both the number and intensity of terrorist incidents and the impact of government military expenditures on trade-GDP and foreign direct investment-GDP ratios for both developed and developing countries. It uses the dynamic GMM method to account for endogeneity in the variables. Deaths caused by terrorism have a significant negative impact on FDI flows, and the number of terrorist attacks is also found to be significant in hampering the countries’ ability to trade with other nations. The study also demonstrates that the developing countries exhibit almost similar results to our main analysis. The developed countries exhibit a negative impact of terrorism, but the regression results are not significant.


Author(s):  
Нalyna Umantsiv ◽  
Yevheniia Polovyk

Relevance of the research topic. At the present stage of transformational transformation of the economy, the issue with the use of the XBRL format in Ukraine, which is a prerequisite for successful interaction of enterprises in the global financial market and enhancing the competitiveness of domestic enterprises. Problem statement. The absence of the practice of applying taxonomy of financial statements in Ukraine, causes the relevance of this study. The developed countries of the world have already introduced this format, because it allows to make the reporting not only transparent and accessible to potential investors, but also convenient for analysis. Analysis of recent studies and publications. The process of functioning of the financial reporting system in the format XBRL is the newest, it was researched in works: Kuznetsova S. A., Borisenko A. A., Boyko R. V., Ostrovskaya O. A., Khatib E., Yassin M., Harber M., Marx B., De Jager P. and other. Highlighting unexplored parts of a common problem. Particular attention is needed to develop solutions that will minimize potential problems associated with the implementation and use of the XBRL format in Ukraine. Setting of the task, objectives of the research. Analyzing the implementation of XBRL format in Ukraine. Identifying prospects for using and setting the potential issues in the preparation of new financial statements using global experience. Research method or methodology. Dialectical methods of scientific cognition, collection and analysis of information and inductive method were used in the course of the research. Basic material presentation (results of work). The article defines the essence of the XBRL format, analyzes the stages of its implementation in Ukraine. Prospects and typical errors in the preparation of financial statements using the format have been identified. Measures have been developed to minimize the likelihood of occurrence and to overcome problems associated with its application, taking into account world experience. Areas of application of the results. The results of this study may be applied in the preparation of financial statements in accordance with the specified format. Conclusions to the article. All of the benefits of implementing XBRL far outweigh the impact of its application Its use in Ukraine shall allow reporting entities to properly prepare financial statements, adjust the requirement for duplicating financial statements while presenting to regulators, and help woo investors through formation of the qualitative financial statements.


2012 ◽  
Vol 1 (2) ◽  
pp. 103-119
Author(s):  
Mohammad Nayeem Abdullah ◽  
Kamruddin Parvez ◽  
Rahat Bari Tooheen

The objective of this paper is to analyze and discuss the impacts of monetary policy on Bangladesh inflation, identify the major drawbacks of the policies in minimizing the inflation rate and suggest policy recommendations on some key issues of Bangladesh inflation. To estimate the effects of the monetary policy in Bangladesh, at first the impact of different monetary policy tools used by the “Central Banks” of the developed countries have been reviewed. Next, the impact of the monetary policy of Bangladesh Bank and government have been analyzed for which the data on money supply, growth of the GDP, changes in the price level, and changes in the unemployment rate have been quantitatively analyzed. We mainly used Consumer Price Index to determine the level on inflation in Bangladesh. Moreover, our study focuses on data collected from the 1950-2012, mainly focusing our study from the period of 2000-2012 as major transitions have been observed in the economy during the 12 years. We have further analyzed whether there is any correlation between (i) inflation rates and money supply, and (ii) inflation rates and growth of GDP. On the basis of the outcome of the qualitative and quantitative analysis, in the end findings and conclusion have been drawn. We have found the correlation, the impacts of monetary policy and inflation, their drawbacks and possible solutions such as independence of the monetary policy from the fiscal policy and enhancing the transparency, communication and signaling effect of policy moves, keeping the broad money in line with the estimated real GDP growth, borrowing from non-bank sources, and control money supply through various open market operations. Due to lack of access to sufficient data, some of our work is based on hypothesis and models. So some data vary according to the model being used. Lastly, even though, many works have been done from the perspective of developed and other developing countries, much work has not been carried out to establish the relationship between monetary policy and inflation in Bangladesh. GEL Classification Code: E31; E42; E50


2007 ◽  
Vol 7 ◽  
pp. 55-62
Author(s):  
Kgomotso H Moahi

This paper considers the impact that globalization and the knowledge economy have on the protection and promotion of indigenous knowledge. It is asserted that globalization and the knowledge economy have opened up the world and facilitated the flow of information and knowledge. However, the flow of knowledge has been governed by uneven economic and political power between the developed countries and the devel-oping countries. This has a number of ramifications for IK. The dilemma faced is that whichever method is taken to protect IK (IPR regimes, documenting IK etc) exposes IK to some misappropriation. Protecting it through IPR is also fraught with problems. Documenting IK exposes IK to the public domain and makes it that much easier to be misused. However, not protecting IK runs the danger of having it disappear as the custodians holding it die off, or as communities become swamped by the effects of globalization. The conclu-sion therefore is that governments have to take more interest in protecting, promoting and using IK than they have been doing.


Author(s):  
Shuyang Wang ◽  
Yun Liu ◽  
Yingying Du ◽  
Xingyuan Wang

Based on event systems theory, this study examined the impact of the COVID-19 pandemic on consumers’ impulse buying, as well as the underlying mechanisms and boundary conditions from the perspective of individual consumers. Results of three experiments (N = 437) show that, first, the COVID-19 pandemic enhanced consumers’ impulse buying behavior. Second, two key elements, loss of control and anxiety, mediated the relationship between the COVID-19 pandemic and impulse buying; and third, moderate thinking (also known as Zhong-Yong thinking) moderated the relationship between the COVID-19 pandemic and impulse buying. The findings indicate that in consumers with low moderate thinking, the COVID-19 pandemic has had a stronger effect on impulse buying and has mediated more between the loss of control and anxiety. Conversely, in consumers with high moderate thinking, COVID-19 has had a weaker effect on impulse buying and has mediated less between loss of control and anxiety. This study extends the application of event systems theory and enriches the literature on how the COVID-19 pandemic affects consumer behavior. Furthermore, it provides strategic recommendations for government and consumer responses to COVID-19 pandemic shocks.


Author(s):  
George Ditsa ◽  
Saleh Alwahaishi ◽  
Shayma Al-Kobaisi ◽  
Václav Snášel

Culture is thought to be the most difficult to isolate, define, and measure in the adoption and use of IT (Information Technology) (Hassan & Ditsa, 1999). Consequently, the impact of culture on the adoption and use of IT does not feature prominently in Information Systems (IS) literature. As cultural factors are important to the success of IT adoption and use, this research paper examines culture’s impact on the adoption and use of IT in the United Arab Emirates (UAE). The results of the study were compared along eight cultural dimensions with a study on the adoption and use of IT in developing and developed countries. The results are also used to identify issues that concern the relationship of culture and IT and their implications for IT adoption and use in the UAE. The study results are further used to suggest ways of bridging the digital divide between the UAE and developed countries.


2011 ◽  
Vol 2 (4) ◽  
pp. 12-24
Author(s):  
George Ditsa ◽  
Saleh Alwahaishi ◽  
Shayma Alkobaisi ◽  
Václav Snášel

Culture is thought to be the most difficult to isolate, define, and measure in the adoption and use of IT (Information Technology) (Hassan & Ditsa, 1999). Consequently, the impact of culture on the adoption and use of IT does not feature prominently in Information Systems (IS) literature. As cultural factors are important to the success of IT adoption and use, this research paper examines culture’s impact on the adoption and use of IT in the United Arab Emirates (UAE). The results of the study were compared along eight cultural dimensions with a study on the adoption and use of IT in developing and developed countries. The results are also used to identify issues that concern the relationship of culture and IT and their implications for IT adoption and use in the UAE. The study results are further used to suggest ways of bridging the digital divide between the UAE and developed countries.


2020 ◽  
Vol 13 (9) ◽  
pp. 203
Author(s):  
Maria Cipollina ◽  
Federica Demaria

Nowadays, trade negotiations afford both liberalism- and protectionism-oriented policies. Indeed, in recent decades, the developed countries have been actively engaged in negotiating many preferential agreements to integrate developing countries (DCs) into world trade and encourage their economic growth, but many of these schemes contrast with the complex rules, often imposed on international markets, that still are an obstacle for exporters. Their presence and related costs reduce the importance of preferential trade agreements (PTAs) in increasing trade flows. This article attempts to assess the impact of preferential trade policies on trade flows controlling for different non-tariff barriers (NTBs), using a structural gravity model. The analysis uses disaggregated data, registered in the year 2017, on EU imports (defined at level HS-6 digit) from a large number of exporters (187 developed and developing countries) and also includes the intra-EU trade. Our results show robust and positive estimates for the impact of preferences on bilateral trade flows, however, higher non-tariff barriers are likely to play a role in reducing both the extensive margins of trade, and so tariff preferences alone are not sufficient to access international markets. The impact of NTBs on the intensive margin of trade is ambiguous; some measures may act as catalysts and therefore increase trade, and others may act as an additional cost of trade and thus hinder trade.


2020 ◽  
Vol 214 ◽  
pp. 02012
Author(s):  
Chunxiang Liu ◽  
Yalan Gao

This paper calculates the technical complexity of high-tech industry export in 38 countries from 1997 to 2017, discusses the mechanism of OFDI on the technical complexity of high-tech industry export in the home country, and empirically tests the impact of OFDI on the technical complexity of high-tech industry export in the home country by using the System GMM method of dynamic panel data model. The results show that OFDI can improve the technical complexity of high-tech industry export in the home country. After further analysis, it is found that OFDI can only significantly improve the technical complexity of high-tech industry exports from developing countries, but to a certain extent inhibit the developed countries. In addition, FDI, R & D investment, human capital, openness to the outside world and self owned technology can promote the export technology complexity of a country’s high-tech industry, while the impact of capital endowment on the export technology complexity of developed and developing countries’ high-tech industry is different.


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