scholarly journals SOCIAL MEDIA RECRUITMENT: IN JOB FINDINGS AMONG THE GENERATION Y (FRESH GRADUATES)

2020 ◽  
Vol 3 (11) ◽  
pp. 13-33
Author(s):  
Lingkeswari Kunasagaram ◽  
Christina Rathy Anthony Samy
Keyword(s):  
Social Media ◽  
Job Search ◽  
Recruitment Process ◽  
The Social ◽  
Use Of Social Media ◽  
Job Finding ◽  
The Relationship ◽  
Search Information ◽  
Intended Use ◽  
Key Questions

The social media phenomenon has opened new paths of engagement and revolutionized the exchange of information. With more people engaging with social media, it is worth investigating its relevance to the recruitment process. The purpose of this paper is to assess how employers can make the best use of social media as part of the recruitment process. It examines which platforms effective suited to hosting job search information, which can help achieve recruitment goals and how candidates are used social media recruitment as a job finding tool. As the research examines a number of key questions on the current new ways of recruiting and its effectiveness, advantages such as accessibility and its impact on management. It analyzes the relationship between social media and recruitment and its impacts. There has been a relative research recommendation on exploring the processes and procedures individuals and employee organizations utilize with respect to employing social media in the workplace in the future, and specifically within the recruitment process. The findings confirm a dual-use of social media by employers, connected with a belief that strengthened connections with potential applicants are possible, alongside the original intended use as an attraction tool. It has also resulted in this research a significant positive relationship among social media recruitment as first would be Facebook is efficient and effective. This research concludes by highlighting a need for further research and recommendations for HRM practice.

scholarly journals The relationship between social network usage and some personality traits

2017 ◽  
Vol 14 (3) ◽  
pp. 2219 ◽  
Author(s):  
Mehmet Bilgin ◽  
Asena Yılmaz
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Big Five ◽  
Personal Information ◽  
Big Five Personality ◽  
The Social ◽  
Significant Difference ◽  
Use Of Social Media ◽  
Personality Features ◽  
The Relationship

The aim of the research, is to examine the relationship between adolescents' five-factor personality features by use of Social Media. As for sample, there are 548 girl and 441 boy students and they are between the ages of 11-18.  Adolescents’ data participating in the study, are determined by Big Five Factor personality traits Scale. Prepared data on the use of social media called "Personal Information Form" has been obtained by researcher. In the analysis of data, understanding of social media use times whether it differs according to big five personality traits, According to the social media using time, there was no significant difference between the agreeableness and openness subscales. On the other hand, there is a significant differences between conscientiousness, extraversion and neuroticism.  In association with five personality traits of social media purpose, it was found that there are significant differences with different personality traits for each purpose.

scholarly journals How Sustainable Social Media Advertising Affect Visitors’ Decision to Attend a Festival Event?

2021 ◽  
Vol 13 (17) ◽  
pp. 9710
Author(s):  
Luyi Qiu ◽  
Aro I ◽  
Timothy J. Lee ◽  
Jinok Susanna Kim
Keyword(s):  
Social Media ◽  
Music Festival ◽  
The Social ◽  
Social Media Advertising ◽  
Use Of Social Media ◽  
Questionnaire Method ◽  
The Relationship

This research aims to investigate the possibilities of event visitors being persuaded to purchase tickets by music festival advertising on social media. Music festival and social media in general were chosen to be analyzed in two major areas: advertising formats and persuasion. Moreover, general perception towards music festival advertising on social media and the relationship between social media advertising with tactics were examined. The main objective of this research was to investigate the relationship between the use of social media advertising and the purchase of music festival tickets. To investigate the analysis of how consumers perceived music festival advertising on social media and the possibilities of being persuaded to purchase the festival ticket, a quantitative offline questionnaire method was adopted and applied. It was identified that general perception toward music festival advertising on social media is positive. Furthermore, it was found that being persuaded by social media advertisement to purchase music festival ticket is positive as well. The findings of this study concluded that consumers might be persuaded to purchase the music festival ticket although different conditions were applied to the social media advertising.

On-Air and Online: Social Media and Local Radio Production in the UK

MedienJournal ◽  
2017 ◽  
Vol 39 (2) ◽  
pp. 5-18
Author(s):  
Anna Zoellner ◽  
Stephen Lax
Keyword(s):  
Social Media ◽  
Radio Stations ◽  
Broadcast Media ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Uk ◽  
Media Practices ◽  
The Relationship

Digitalisation and the emergence of online media in particular have led to intense debates about its effects on what is now often called “traditional media” including broadcast media such as radio. Our paper investigates how radio stations’ expansion into online space has transformed radio production. Focusing on the relationship between station and listeners, it discusses the social media practices of radio producers and explores whether these new digital tools contribute to a shift towards a more participatory production culture. The paper draws on data from a multi-method case study investigation of local British radio stations that combined programme analysis, expert interviews and web analysis. The study highlighted a shared belief among producers in the importance and value of social media for achieving audience loyalty and engagement. Nevertheless –not least due to a lack of additional resources –their use of social media is mainly an extension of traditional journalistic and promotional tech niques. Its potential for listener involvement in the production process is not met and exchanges with the audiences remain in the digital realm without impact on the on-air listener experience.  

scholarly journals Impact of Social media brand communication on Brand Knowledge: Mediating role of Brand Image & Brand Awareness Application of CBBE model theory of Keller

2018 ◽  
Vol 4 (4) ◽  
pp. 12-18
Author(s):  
Anam Bhatti ◽  
Sumbal Arif ◽  
Mariam Mehar ◽  
Sohail Younas
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Brand Awareness ◽  
Brand Communication ◽  
Brand Knowledge ◽  
Mediating Role ◽  
The Social ◽  
Use Of Social Media ◽  
Questionnaire Method ◽  
The Relationship

In 21st century, where the use of social media is growing day by day. Individuals prefer social media for personal and professional use. Corporations are also communicating with their customers through the social media. Which increase awareness about the product of a specific brand. That ultimately develops brand knowledge. The basic objective of this study is to explore the relationship between the social media brand communication and brand knowledge by considering brand image and brand awareness as mediators. This study is quantitative in nature so for the purpose of data collection we adopted questionnaire method. 200 questionnaires were distributed among the students of thebusinessdepartment. Data was tested through SPSS (Statistical Packages for the Social Science) as well as AMOS (Analysis Movement of Structure) Software. Findings of this research show there is apositive and significant relationship among social media brand communication and brand knowledge. Moreover, brand image and brand awareness have extensively mediated the relationship between social media brand communication and brand knowledge.

scholarly journals The excessive use of social media and its relationship to insomnia among female students in Hail University

2021 ◽  
Vol 9 (3) ◽  
pp. 977-988
Author(s):  
Halima Mohamed, Adam
Keyword(s):  
Social Media ◽  
Statistical Correlation ◽  
Female Students ◽  
Media Usage ◽  
Insomnia Disorder ◽  
The Social ◽  
Correlational Approach ◽  
Random Manner ◽  
Use Of Social Media ◽  
The Relationship

The purpose of preparing this research paper is to explain the relationship between the excessive social media use and insomnia disorder among female students in Hail University, although identifying the differences in excessive use, and insomnia among the sample members. The descriptive-correlational approach was followed, and the sample was chosen in a stratified random manner, as the sample reached 360 students from various disciplines. Social media behavioral addiction indices were measured using the Social Media Usage Scale (SMU), and insomnia disorder measured using an (ID) scale. The results of the study show that there is a statistical correlation between the use of social media and insomnia disorders. Well as the relationship between the type of social media and the number of accounts and preferred social media and insomnia disorders, and the value of each was <0.05. The study concluded that female university students suffer from excessive use of social media, which negatively affected the quality of sleep and their mood.

scholarly journals Searching and sharing of information in social networks during the different stages of a trip

2018 ◽  
pp. 185-212 ◽  
Author(s):  
Assumpció Huertas ◽  
Estela Marine-Roig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Relationship ◽  
Source Of Information ◽  
Share Information ◽  
Three Phases

There are three phases in the use of online social media by tourists: before, during and after the trip. The aim of this study is to determine what social network users use to find information before and during the trip, the type of information they search, and where they share information. The study also identifies the relationship this has with the trustworthiness social networks provide them, especially distinguishing the social networks managed by the destination organizations. Therefore, we conduct a survey of 800 tourists who are social network users. Results show that social networks are not a major source of information before or during the trip but are very important for sharing contents after the experience, and that the most searched information concerns the main attractions of the destination. Moreover, there is a relationship between the use of social media and their perceived trustworthiness. In this case, for those who use social networks managed by destinations, these give them greater confidence.

scholarly journals The relationship between adult’s social network use and five factors personality traitsYetişkinlerde sosyal ağ kullanımının beş faktör kişilik özellikleriyle ilişkisi

2017 ◽  
Vol 14 (4) ◽  
pp. 3126 ◽  
Author(s):  
Seda Seviniş ◽  
Mehmet Bilgin
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Big Five ◽  
Video Sharing ◽  
Five Factors ◽  
The Social ◽  
Significant Difference ◽  
Use Of Social Media ◽  
Personality Features ◽  
The Relationship

The aim of the research, is to examine the relationship between adult’s five factor personality features by use of Social Media. As for sample, there are 1252 woman and 1248 man student’s parents and they are between the ages of 30-51 and over the age of 51. Adult’s data participating in the study, are determined by Big Five Factor Personality Traits Scale. According to the social media using time, there was no significant difference between extraversion. On the other hand, there is a significant differences between agreeableness, openness subscales, conscientiousness and neuroticism. In association with five personality traits of social media purpose, it was found that there are significant differences with different personality traits for each purpose. Adult’s use of social media, the purpose of “Make new friends” is related to openness subscales and extraversion personality traits. “Chat line”, “To share photos”, “Sharing a video”, “Sharing News”, “To check what your friends are doing”, “To communicate with familiar” and “Spend their free time” are related to agreeableness, conscientiousness, neuroticism, openness subscales and extraversion personality traits. “Make a comments” is related to agreeableness and conscientiousness personality traits. “To obtain information” and “Playing a game” are related to agreeableness, openness subscales, conscientiousness and extraversion personality traits.In association with five personality traits it was found that there are significant differences with different personality traits for each purpose in the aim of social media accounts used. “Facebook”, “Skype”, “Whatsapp” and “Twitter” are related to agreeableness  and conscientiousness personality traits. “Google +”, “Vine”, “Blogspot”, “Tumblr” and “Pinterest” are related to agreeableness, conscientiousness, neuroticism, openness subscales and extraversion personality traits.“Youtube” ve “Swarm” are related to agreeableness, conscientiousness and neuroticism personality traits. “Instagram” is related to agreeableness, conscientiousness, openness subscales and extraversion personality traits.Extended English abstract is in the end of PDF (TURKISH) file. ÖzetBu araştırmanın amacı, yetişkinlerin sosyal ağ kullanımlarının beş faktör kişilik özellikleriyle ilişkisini incelemektir. Araştırmanın örneklemi 30 yaş üzeri yaş aralığındaki 1252 kadın, 1248 erkek olmak üzere toplam 2500  kişidir. Araştırmaya katılan yetişkinlerin, kişilik özelliklerine ilişkin verileri toplamak için Beş Faktör Kişilik Ölçeği kullanılmıştır. Sosyal ağ kullanım süresi ile dışadönüklük alt boyutu arasında anlamlı farklılık bulunmazken; yumuşakbaşlılık, özdenetim, nevrotizm ve gelişime açıklık alt boyutları arasında anlamlı farklılık bulunmuştur. Sosyal ağları kullanım amaçlarının beş faktör kişilik özellikleri ile ilişkisinde her bir kullanım amacına göre farklı kişilik özellikleri arasında anlamlı farklılıkların olduğu bulunmuştur. Yetişkinlerin sosyal medya kullanımında “Yeni arkadaşlar edinmek” amacına göre gelişime açıklık ve dışadönüklük, “Çevrimiçi sohbet etmek”, “Fotoğraf paylaşmak”, “Video paylaşmak”, “Haber paylaşmak”, “Arkadaşlarının ne yaptığını kontrol etmek”, “Tanıdıklarıyla iletişim kurmak” ve  “Boş zamanlarını geçirmek” amaçlarına göre yumuşakbaşlılık, özdenetim, nevrotizm, gelişime açıklık ve dışadönüklük, “Yorum yapmak” amacına göre yumuşakbaşlılık ve özdenetim, “Bilgi edinmek” ve “Oyun oynamak” amaçlarına göre yumuşakbaşlılık, özdenetim, gelişime açıklık ve dışadönüklük kişilik özellikleri arasında anlamlı farklılık bulunmuştur. Kullanılan sosyal medya hesaplarının beş faktör kişilik özellikleri ile ilişkisinde her bir sosyal medya hesabı için farklı kişilik özellikleri ile anlamlı farklılıkların olduğu bulunmuştur. Yetişkinlerin sosyal medya kullanımında “Yeni arkadaşlar edinmek” amacına göre gelişime açıklık ve dışadönüklük, “Çevrimiçi sohbet etmek”, “Fotoğraf paylaşmak”, “Video paylaşmak”, “Haber paylaşmak”, “Arkadaşlarının ne yaptığını kontrol etmek”, “Tanıdıklarıyla iletişim kurmak” ve  “Boş zamanlarını geçirmek” amaçlarına göre yumuşakbaşlılık, özdenetim, nevrotizm, gelişime açıklık ve dışadönüklük, “Yorum yapmak” amacına göre yumuşakbaşlılık ve özdenetim, “Bilgi edinmek” ve “Oyun oynamak” amaçlarına göre yumuşakbaşlılık, özdenetim, gelişime açıklık ve dışadönüklük kişilik özellikleri arasında anlamlı farklılık bulunmuştur.

scholarly journals The Role of Social Media in Empowering the Involvement of Women in Information Technology: A Case Study of Al-Qalam and Umaru Musa Yar’adua Universities

2018 ◽  
Vol 2 (1) ◽  
pp. 7-27
Author(s):  
Sanusi Abu Darma ◽  
Farida Aliyu ◽  
Shafi’u Abubakar Kurfi
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Significant Relationship ◽  
Female Students ◽  
The Social ◽  
Women In Information Technology ◽  
Use Of Social Media ◽  
The Relationship

The under-representation of the women in the field of Information Technology (IT) in Nigeria has been closely observed over the last decade. One of the facts is that social media have been widely and intensively used in Nigeria, which is an effective way to empower women in the IT sector. This study aimed to investigate the role of social media in empowering the involvement of women in information technology. In order to achieve the objectives of this study the current study conducted a survey amongst the female students of Al-Qalam and Umaru Musa Yar’adua Universities and tried to find out how the use of social media is contributing to the growth of women involvement in the IT sector. For this purpose, a sample of 200 female students was taken from these Universities via convenience sampling techniques. The quantitative method was used to collect data for this study. The findings in this study revealed that there was a significant relationship between women’s awareness and the encouragement of women in the IT sector through the use of the social media. Besides, there was a significant relationship between the empowerment of women and the encouragement of women in the IT sector through the use of the social media. Hence, women’s awareness and empowerment of women through the social media encouraged the involvement of women in the IT sector. In addition, this study recommends that there is need to examine the relationship between women and social media in various sectors such as government, healthcare, aerospace and security in order to trace the real role of social media in empowering the involvement of women in information technology in Nigeria.

On-Air and Online: Social Media and Local Radio Production in the UK

MedienJournal ◽  
2017 ◽  
Vol 39 (2) ◽  
pp. 5
Author(s):  
Anna Zoellner ◽  
Stephen Lax
Keyword(s):  
Social Media ◽  
Radio Stations ◽  
Broadcast Media ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Uk ◽  
Media Practices ◽  
The Relationship

Digitalisation and the emergence of online media in particular have led to intense debates about its effects on what is now often called “traditional media” including broadcast media such as radio. Our paper investigates how radio stations’ expansion into online space has transformed radio production. Focusing on the relationship between station and listeners, it discusses the social media practices of radio producers and explores whether these new digital tools contribute to a shift towards a more participatory production culture. The paper draws on data from a multi-method case study investigation of local British radio stations that combined programme analysis, expert interviews and web analysis. The study highlighted a shared belief among producers in the importance and value of social media for achieving audience loyalty and engagement. Nevertheless –not least due to a lack of additional resources –their use of social media is mainly an extension of traditional journalistic and promotional tech niques. Its potential for listener involvement in the production process is not met and exchanges with the audiences remain in the digital realm without impact on the on-air listener experience.  

Green living and the social media connection: The relationship between different media use types and green lifestyle politics among young adults

2020 ◽  
Vol 1 (1) ◽  
pp. 33-57 ◽  
Author(s):  
Laura Leissner
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Media Use ◽  
Social Media Use ◽  
Environmental Engagement ◽  
The Social ◽  
Original Survey ◽  
Use Of Social Media ◽  
The Relationship ◽  
Green Lifestyle

Today, environmental issues are not only communicated by traditional mass media, but they are also posted, shared and discussed in social media. This raises the question of the extent to which social media use also influences real environmental engagement. Using original survey data collected among young adults in Germany, this study demonstrates that social media use is clearly associated with stronger engagement in green lifestyle politics. Further, regarding different motives and forms of social media use, the findings of the study show that active use of social media for informational purposes predicts green lifestyle politics.

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