scholarly journals The excessive use of social media and its relationship to insomnia among female students in Hail University

2021 ◽  
Vol 9 (3) ◽  
pp. 977-988
Author(s):  
Halima Mohamed, Adam
Keyword(s):  
Social Media ◽  
Statistical Correlation ◽  
Female Students ◽  
Media Usage ◽  
Insomnia Disorder ◽  
The Social ◽  
Correlational Approach ◽  
Random Manner ◽  
Use Of Social Media ◽  
The Relationship

The purpose of preparing this research paper is to explain the relationship between the excessive social media use and insomnia disorder among female students in Hail University, although identifying the differences in excessive use, and insomnia among the sample members. The descriptive-correlational approach was followed, and the sample was chosen in a stratified random manner, as the sample reached 360 students from various disciplines. Social media behavioral addiction indices were measured using the Social Media Usage Scale (SMU), and insomnia disorder measured using an (ID) scale. The results of the study show that there is a statistical correlation between the use of social media and insomnia disorders. Well as the relationship between the type of social media and the number of accounts and preferred social media and insomnia disorders, and the value of each was <0.05. The study concluded that female university students suffer from excessive use of social media, which negatively affected the quality of sleep and their mood.

scholarly journals The Role of Social Media in Empowering the Involvement of Women in Information Technology: A Case Study of Al-Qalam and Umaru Musa Yar’adua Universities

2018 ◽  
Vol 2 (1) ◽  
pp. 7-27
Author(s):  
Sanusi Abu Darma ◽  
Farida Aliyu ◽  
Shafi’u Abubakar Kurfi
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Significant Relationship ◽  
Female Students ◽  
The Social ◽  
Women In Information Technology ◽  
Use Of Social Media ◽  
The Relationship

The under-representation of the women in the field of Information Technology (IT) in Nigeria has been closely observed over the last decade. One of the facts is that social media have been widely and intensively used in Nigeria, which is an effective way to empower women in the IT sector. This study aimed to investigate the role of social media in empowering the involvement of women in information technology. In order to achieve the objectives of this study the current study conducted a survey amongst the female students of Al-Qalam and Umaru Musa Yar’adua Universities and tried to find out how the use of social media is contributing to the growth of women involvement in the IT sector. For this purpose, a sample of 200 female students was taken from these Universities via convenience sampling techniques. The quantitative method was used to collect data for this study. The findings in this study revealed that there was a significant relationship between women’s awareness and the encouragement of women in the IT sector through the use of the social media. Besides, there was a significant relationship between the empowerment of women and the encouragement of women in the IT sector through the use of the social media. Hence, women’s awareness and empowerment of women through the social media encouraged the involvement of women in the IT sector. In addition, this study recommends that there is need to examine the relationship between women and social media in various sectors such as government, healthcare, aerospace and security in order to trace the real role of social media in empowering the involvement of women in information technology in Nigeria.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Using Social Media to Influence CRM and Loyalty

2015 ◽  
pp. 244-267
Author(s):  
Rozita Shahbaz Keshvari
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Restaurant Industry ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Media Usage ◽  
The Social ◽  
Customer Perspective ◽  
The Relationship

This chapter explores the influence of social media in Customer Relationship Management that leads to Customer loyalty. The social media in restaurant is recognized as an essential component of the customer satisfaction and therefore it is a cornerstone of the success of CRM and customer loyalty through social media nowadays. The purpose of this chapter is to investigate how Restaurant industry can harness the power of social media by utilizing CRM that leads to Customer loyalty. The problem is approached applying both the restaurants perspective and the customer perspective. The recent explosion in social media usage, combined with the transformation of the consumer into a “consume' activist”, has permanently changed the relationship between a restaurant and its customers. There were two interviews conducted for 384 restaurants collected and analyzed for the research. The results proved that Social media can be an excellent channel for building long-lasting customer relationships in restaurants.

Evaluating the Social Media Usage Pattern Among the Hearing Impaired and Visually Impaired Students at University of Tabuk.

2020 ◽  
Vol 7 (03) ◽  
pp. 5840-5851
Author(s):  
SAHAR ZAIEN
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Visually Impaired ◽  
Hearing Impaired ◽  
Usage Pattern ◽  
Media Usage ◽  
Visually Impaired People ◽  
The Social ◽  
Visually Impaired Students ◽  
Use Of Social Media

Social media is a modern innovation for effective communication. Researchers are investigating a useful framework to integrate social media in an educational setting of deaf and blind students. Deaf or hearing impaired and visually impaired people have poor communication skills that cause lowered social interactions and make them feel isolated. The current study aimed at evaluating the social media usage pattern among the deaf or hard of hearing and visually impaired students. The findings revealed that the majority of the students used Whatsapp for communication purposes. Furthermore, the use of social media bolstered communication among the deaf or hearing impaired and visually impaired students with ordinary people. The study revealed that the primary motivation behind social media usage was social interaction. The social media usage pattern was found to be statistically significant with the motivation behind usage. The social media usage pattern was also statistically significant with the experienced benefits of increased communication. Moreover, the study also revealed that students had learned something from social media usage. These associations were found to be statistically significant at P≤0.05.

scholarly journals The relationship between social network usage and some personality traits

2017 ◽  
Vol 14 (3) ◽  
pp. 2219 ◽  
Author(s):  
Mehmet Bilgin ◽  
Asena Yılmaz
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Big Five ◽  
Personal Information ◽  
Big Five Personality ◽  
The Social ◽  
Significant Difference ◽  
Use Of Social Media ◽  
Personality Features ◽  
The Relationship

The aim of the research, is to examine the relationship between adolescents' five-factor personality features by use of Social Media. As for sample, there are 548 girl and 441 boy students and they are between the ages of 11-18.  Adolescents’ data participating in the study, are determined by Big Five Factor personality traits Scale. Prepared data on the use of social media called "Personal Information Form" has been obtained by researcher. In the analysis of data, understanding of social media use times whether it differs according to big five personality traits, According to the social media using time, there was no significant difference between the agreeableness and openness subscales. On the other hand, there is a significant differences between conscientiousness, extraversion and neuroticism.  In association with five personality traits of social media purpose, it was found that there are significant differences with different personality traits for each purpose.

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

2018 ◽  
Vol 13 (11) ◽  
pp. 46
Author(s):  
Khalid Mahmmod Ahmad Mansour ◽  
Fayez Jomah Saleh Al-Najjar
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Innovative Behavior ◽  
Media Usage ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents&#39; perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

scholarly journals Impact of Risk Perception on Trust in Government and Self-Efficiency During COVID-19 pandemic: Does Social Media Content Help Users Adopt Preventative Measures?

2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Self Efficacy ◽  
Media Content ◽  
Trust In Government ◽  
Media Usage ◽  
Preventative Measures ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.

scholarly journals SOCIAL MEDIA RECRUITMENT: IN JOB FINDINGS AMONG THE GENERATION Y (FRESH GRADUATES)

2020 ◽  
Vol 3 (11) ◽  
pp. 13-33
Author(s):  
Lingkeswari Kunasagaram ◽  
Christina Rathy Anthony Samy
Keyword(s):  
Social Media ◽  
Job Search ◽  
Recruitment Process ◽  
The Social ◽  
Use Of Social Media ◽  
Job Finding ◽  
The Relationship ◽  
Search Information ◽  
Intended Use ◽  
Key Questions

The social media phenomenon has opened new paths of engagement and revolutionized the exchange of information. With more people engaging with social media, it is worth investigating its relevance to the recruitment process. The purpose of this paper is to assess how employers can make the best use of social media as part of the recruitment process. It examines which platforms effective suited to hosting job search information, which can help achieve recruitment goals and how candidates are used social media recruitment as a job finding tool. As the research examines a number of key questions on the current new ways of recruiting and its effectiveness, advantages such as accessibility and its impact on management. It analyzes the relationship between social media and recruitment and its impacts. There has been a relative research recommendation on exploring the processes and procedures individuals and employee organizations utilize with respect to employing social media in the workplace in the future, and specifically within the recruitment process. The findings confirm a dual-use of social media by employers, connected with a belief that strengthened connections with potential applicants are possible, alongside the original intended use as an attraction tool. It has also resulted in this research a significant positive relationship among social media recruitment as first would be Facebook is efficient and effective. This research concludes by highlighting a need for further research and recommendations for HRM practice.

scholarly journals How Sustainable Social Media Advertising Affect Visitors’ Decision to Attend a Festival Event?

2021 ◽  
Vol 13 (17) ◽  
pp. 9710
Author(s):  
Luyi Qiu ◽  
Aro I ◽  
Timothy J. Lee ◽  
Jinok Susanna Kim
Keyword(s):  
Social Media ◽  
Music Festival ◽  
The Social ◽  
Social Media Advertising ◽  
Use Of Social Media ◽  
Questionnaire Method ◽  
The Relationship

This research aims to investigate the possibilities of event visitors being persuaded to purchase tickets by music festival advertising on social media. Music festival and social media in general were chosen to be analyzed in two major areas: advertising formats and persuasion. Moreover, general perception towards music festival advertising on social media and the relationship between social media advertising with tactics were examined. The main objective of this research was to investigate the relationship between the use of social media advertising and the purchase of music festival tickets. To investigate the analysis of how consumers perceived music festival advertising on social media and the possibilities of being persuaded to purchase the festival ticket, a quantitative offline questionnaire method was adopted and applied. It was identified that general perception toward music festival advertising on social media is positive. Furthermore, it was found that being persuaded by social media advertisement to purchase music festival ticket is positive as well. The findings of this study concluded that consumers might be persuaded to purchase the music festival ticket although different conditions were applied to the social media advertising.

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