scholarly journals Different Aspects of Tourism Marketing Strategies With Special Reference to Bangladesh: An Analysis

2008 ◽  
pp. 91-106 ◽  
Author(s):  
Dr. Muhammad Mahboob Ali ◽  
Chowdhury Sifat-e-Mohsin
Keyword(s):  
Regional Cooperation ◽  
Positive Impact ◽  
Secondary Data ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Primary Data ◽  
Marketing Plan ◽  
Positive Contribution ◽  
Tourism Marketing ◽  
Tourism Sector

Tourism marketing depends on successful formulation of strategic planning and its implementation. Tourism can add value in the economy if proper marketing plan and strategy can be built and implemented. Tourism market may be segmented on the basis of local and foreign tourists as well as income level of the tourists. Tourism sector should be properly explored, so that it will have positive contribution towards increase of Gross domestic product. Entrepreneurship development is required in the tourism sector and regional cooperation can bring benefits for Bangladesh. The article tried to analyze various aspects of tourism marketing strategies. Growth of the tourism industry of a country largely depends on domestic and global environment. The situation of the globe as well as current situation of the tourism sector in Bangladesh was also discussed. The study is based on both primary data and secondary data. Time period of the study is in between 1st November 2005 and 31st January 2006. Through estimating a regression equation, authors observe that for Bangladesh- spots and cost of services have positive impact on the tourism sector. Authors suggested that tourism should be acted as an important ingredient of economic development of the country for which synergy may be applied between tourism marketing plan and its implementation process. Integrated marketing communications channel should be used to develop tourism sector of the country.

scholarly journals HC Tourism. Profile and Trends of Human Capital in the Tourism Sector

2019 ◽  
Vol 9 (2) ◽  
pp. 40-51
Author(s):  
Vânia Costa ◽  
Andreia Moura ◽  
Maria do Rosário Mira ◽  
António Cerdeiras ◽  
Inês Pinto da Cruz ◽  
...  
Keyword(s):  
Online Survey ◽  
Labour Force ◽  
Secondary Data ◽  
Tourism Industry ◽  
Quantitative Approach ◽  
Primary Data ◽  
Management Skills ◽  
Hard Skills ◽  
Tourism Sector ◽  
The Ideal

AbstractTourism is a strategic sector in Portugal since it generates employment and it is a factor of economic and social development. The tourism sector not only has an intensive need of labour force but also provides employment opportunity to a range of qualifications. Being an industry of people, it directly depends on the performance of activities, skills, professionalism, quality and competitiveness. The main objective of this article is to present the HC Tourism project, which aims to seek and understand the needs of skills in tourism industry by studying the active companies that belong to the tourism economic subsectors, by region and subsector of economic activity. The methodology used in this project is based on a qualitative and quantitative approach, throughout the collection of primary and secondary data. The qualitative approach was based on a literature review which allowed to compile a list of 150 skills, divided under four domains: i) soft skills; ii) hard skills; iii) management skills; iv) transversal skills. The quantitative approach returned primary data, which were collected through an online survey implemented and sent to national tourist entrepreneurs, expecting to develop the ideal profile of the tourism human resources, based on a sample of 555 answers.

scholarly journals Risk Management of Mice Tourism in XYZ Firm During the Covid-19 Pandemic

2021 ◽  
Vol 1 (5) ◽  
pp. 74-83
Author(s):  
Jason Tan ◽  
Aldi Ardilo
Keyword(s):  
Risk Management ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Structured Interviews ◽  
Global Pandemic ◽  
Difficult Time ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Mice Tourism

This paper explores the implementation of risk management maturity of MICE tourism-sector organisations in XYZ firm which located in Indonesia, precisely in Bandung City, which has a population of 2.510.103 people. The research used a qualitative-descriptive design in the form of a case study at XYZ firm. This study uses primary data and secondary data as supplementary. Primary data was collected by conducting semi-structured interviews with subjects whose roles and functions are relevant to facilitating XYZ firm's strategic initiatives and programs. The findings indicate that XYZ firm was at the initial level in implementing risk management which positively corresponds with its resilience and sustainability—XYZ had a difficult time bouncing back, surviving, and thriving this global pandemic. The results of this research may assist decision-makers on the importance and the dynamics of risk management implementation, particularly for the MICE tourism industry in Indonesia.

scholarly journals Analysis of Income Income in Batam City Through the Tourism Industry

2021 ◽  
Vol 1 (6) ◽  
pp. 505-511
Author(s):  
Ria Bintan Napitupulu ◽  
Andrea Putri ◽  
Fitri Fitri ◽  
Kendy Setiawan Hartono
Keyword(s):  
Geographical Location ◽  
Secondary Data ◽  
Tourism Industry ◽  
Capital City ◽  
Primary Data ◽  
Economic Decline ◽  
Brunei Darussalam ◽  
Tourism Sector ◽  
Foreign Countries ◽  
National Competition

Batam Islands has a strategic geographical location between various foreign countries such as Vietnam, Cambodia, Brunei Darussalam, Malaysia and Singapore. Therefore, competition in the Riau Islands is not centered on national competition, even in the international field, because of the geographical location of the Riau Islands which is closer to various foreign countries than the capital city of Indonesia and is also the third tourism destination after Bali and Jakarta. This research uses descriptive qualitative method. Primary data was obtained by conducting (a) in-depth interviews with relevant stakeholders in Batam City Regency. While secondary data comes from various trusted publications, such as BPS, Bappeda Belitung Regency, journals, newspapers, magazines, official documents, and other articles sourced from the internet. All the data is then compiled and adjusted to the focus of this study and then analyzed and drawn conclusions. The results of this study concluded that the economic decline in the Batam tourism sector was caused by these factors. (1) The rapid spread of covid-19 made Indonesia decide to close itself off from other countries. (2) the lack of foreign tourists who travel in Batam. (3) Batam has no plans to stabilize the economy when there are no foreign tourists.

scholarly journals Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam

Management ◽  
2020 ◽  
Vol 24 (1) ◽  
pp. 39-55
Author(s):  
Vu Minh Hieu ◽  
Ngo Minh Vu ◽  
Chijioke Nwachukwu
Keyword(s):  
Human Resources ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Secondary Data ◽  
Primary Data ◽  
Local Authorities ◽  
Sustainable Tourism Development ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Local Residents

SummaryPhu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.

scholarly journals Study of the Social and Cultural Aspects of Saudi Tourists and Evaluate the Services Provided to Tourist of Saudi - An Applied Study for the Tourism Sector in the Kingdom of Saudi Arabia

2016 ◽  
Vol 10 (1) ◽  
pp. 153
Author(s):  
Amal Mohammed Sheikh Damanhouri
Keyword(s):  
Saudi Arabia ◽  
Pearson Correlation ◽  
Secondary Data ◽  
Industrial Sector ◽  
Tourism Industry ◽  
Primary Data ◽  
Chi Square ◽  
Tourism Sector ◽  
Chi Square Test ◽  
The Government

The current study is based on the tourism sector in Saudi Arabia. Kingdom’s tourism industry earnings from international travelers and tourism services are poised to hit SAR80 billion in 2015. The tourism industry in Saudi Arabia has witnessed an increasing level of growth in recent years and is seen to continue this trend moving forward. The industry has undergone a major transformation led by the commitment to upgrade the Kingdom’s infrastructure as well as improving its hospitality sector. Religious tourism is the main attraction for inbound tourists and will continue to be so for the foreseeable future, the government has taken steps to increase domestic tourism and persuade potential outbound tourists from vacationing abroad. However, large investment in the sector is required to bring these ambitious plans to fruition. The tourism sector comprises only 2% of government funding compared to the industrial sector. In this report random sampling was used as it is the best known form of probability sample. Pilot study was conducted by taking convenience sampling. To find the quantitative analysis SPSS 18.0 software is used. In this report factor analysis is used for the reliability test of the questionnaire. Chi-Square test is used for comparing the collected data with the desired data from the certain hypothesis on the other hand Pearson Correlation is used to measure means of a statistical test. The study evaluates the services provided to the tourist visiting the kingdom and at the same time it measures the satisfaction level of the tourists. The report is based on primary and secondary data for the primary data the questionnaire was used and being distributed to the tourists visiting the kingdom. Five hypothesis was proposed and are being analyzed using Chi – Square test and correlation test. The current study states that there are several variables, where excellent satisfaction is being rated by the tourists where as there are several factors where the authority needs to pay importance, which is mentioned in detail in this report. The outcome of this report also suggests some major policy recommendation by which convenience, excellence and comfort could be given to the tourists visiting the kingdom.

scholarly journals Problems and Prospects of Tourism Industry in Bangladesh: A Study on Cumilla District

2021 ◽  
pp. 27-35
Author(s):  
S. M. Nazrul Islam ◽  
Sk. Rahima Akter
Keyword(s):  
Cost Efficiency ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Marketing Plan ◽  
Tourist Destination ◽  
Natural Beauty ◽  
The World ◽  
The Cost ◽  
Structured Questionnaire

Tourism is one of the most growing industries all around the world. Bangladesh is a new tourist destination on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. The tourism industry of Bangladesh has several positive impacts on the overall economy of this country.  Tourism can add value to the Bangladeshi economy if a proper marketing plan and strategy can be built and implemented for this purpose. The main objective of the study was to find out the major problems and prospects of the tourism industry in Bangladesh. The study area was Cumilla District. The study has tried to highlight the special attractive tourist spots of Bangladesh, especially in Cumilla. Tourists of Cumilla District were the population of the study.  For the study, a convenient sample of tourists from various tourist spots in the Cumilla District had taken. The study depended on both primary and secondary data; primary data were collected with a structured questionnaire and analyzed. From the analysis, it was found that the majority of the respondents are satisfied with cultural & religious heritage, transportation quality & cost efficiency. But they are dissatisfied with Information gaps, the absence of tour operators, poor service of hotel & poor security. Most of them suggest developing infrastructure such as accommodation, transportation, ensuring security, taking more promotional activities, reducing the cost of touring, etc. To enhance the existing image sincere steps of the concerned authorities can really be helpful; some guidelines have been mentioned in the recommendation part.

scholarly journals DAMPAK PENGEMBANGAN PROGRAM EKOWISATA BERBASIS SATWA ENDEMIK DI TANGKOKO BITUNG

ZOOTEC ◽  
2017 ◽  
Vol 37 (2) ◽  
pp. 448
Author(s):  
Fergina Baware ◽  
H.J. Kiroh ◽  
R.H. Wungow ◽  
M. Kawatu
Keyword(s):  
Program Development ◽  
Nature Reserve ◽  
Positive Impact ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Survey Method ◽  
Income Source ◽  
Sulawesi Macaque ◽  
The Impact

THE IMPACT OF ENDEMIC ECOTOURISM PROGRAM DEVELOPMENT BASED ON  TANGKOKO  NATURE RESERVE OF BITUNG. Tangkoko National Reserve is one of the nature reserves located in Bitung regency of North Sulawesi. The reserve covers an area of 8,745 hectares. There is abundant biodiversity such as various types of protected flora and fauna can be found in the reserve. Among them there are endemic wildlifes such as Sulawesi Macaque (Macaca nigra), Tarsiers (Tarsius spectrum), the Sulawesi bear cuscus (Ailurops ursinus), and Hornbill (Rhyticeros cassidix). Here is where the tourists can enjoy the beauty of the reserve or seen firsthand the wealthy of nature in such a protected forest, where the forest has potential as anecotourism spot. Tourism industry has an important role in the development efforts and the development of the region where the tourism spot located.Even in some areas show that tourism industry is able to develop the region as well as create a main income source. The present study was conducted to elaborate the impacts of endemic ecotourism program development basedon the development of Tangkoko nature reserve of Bitung. The study was conducted from November 2016 to January 2017. The ellaboration of the study was focused on the impact of ecotourism developmentonthe existing endemic Sulawesi Black Monkeys and Tarsiers. Survey method was employed to collect and analyze various data and information on endemic fauna of Sulawesi Black Monkeys and Tarsiers. The primary data was obtained through direct interviews with various communities around nature reserve area, and secondary data was obtained from related government sources in Bitung regency.Variables observed were:1) vegetation, 2) the existing wildlife conditions, 3) community income, and 4) the income of the region of Bitung regency.Based on results and discussion, it can be concluded that ecotourism is the best program to be implemented as it could give positive impact towards conservation efforts,increase community's income, and regional income.Keywords: Tangkoko reserve, Ecotourism, Endemic Fauna.

Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Community Support ◽  
Tourism Industry ◽  
Matrix Analysis ◽  
Primary Data ◽  
Tourist Attractions

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.

scholarly journals Impact of the COVID-19 in Tourism Industry in Nepal and Policy Recommendation

2020 ◽  
Vol 3 (1) ◽  
pp. 76-91
Author(s):  
Bishnu Prasad Khanal
Keyword(s):  
Online Survey ◽  
Foreign Currency ◽  
Virus Disease ◽  
Secondary Data ◽  
Public Private Partnership ◽  
Tourism Industry ◽  
Local Economy ◽  
Primary Data ◽  
Private Partnership ◽  
Corona Virus

For the first time in history, almost all the domestic and international tourism destinations have restrictions for travel worldwide because of corona virus pandemic. Corona virus disease calls the COVID-19 pandemic is an ongoing problem in more than 210 countries in the world. The purpose of this study is to find the tourism impact of COVID-19 in Nepal and purpose recommendations for the preparation of evidence based policy and strategies for further development of the tourism industry in Nepal. Secondary data used in this study were obtained from the ministry of tourism in Nepal and other various web sources and primary data were collected from the online survey and collected 52 samples. They are involved in the hospitality, education & consulting, travel & tours, adventure & expedition, trekking agencies, and government officials from national tourism originations. The study highlights that the tourism contribution in Nepal’s GDP (Gross Domestic Product) as a significant sector that has a linkage with other sectors. Also, the Nepalese tourism industry is dependent on international factors and the Nepal tourism industry highly relies on foreign tourists and cancellation of the mountain climbing permits for the year 2020, affects the income of foreign currency as building the capacity of stakeholders and public-private partnership initiatives to promote and work together to develop and manage in future tourism fields. well as the local economy, the loss of thousands of jobs in the tourism sector and others sectors. Overall analyses suggest that building the capacity of stakeholders and public-private partnership initiatives to promote and work together to develop and manage in future tourism fields.

scholarly journals Identifying and Prioritizing Ways to Improve Oman’s Tourism Sector in the Corona Period

2021 ◽  
Vol 13 (1) ◽  
pp. 144-176
Author(s):  
Zakiya Salim Al-Hasni
Keyword(s):  
Value Added ◽  
Tourism Industry ◽  
Primary Data ◽  
Positive Outcomes ◽  
International Media ◽  
Tourism Sector ◽  
Domestic Tourism ◽  
Travel Restrictions ◽  
Unpaid Leave ◽  
Pay Cuts

Abstract Objectives: To identify the economic, social, and geopolitical impacts of the Corona pandemic on the country’s tourism industry; to identify ways to enhance domestic tourism so as to increase income in the Oman’s tourism industry which has since been declining; to identify specific travel destinations and associated recovery plans; and to suggest recommendations on the best approaches to improving the Oman tourism sector. Methodology: The research involved collection of primary data using interviews where opinions and perceptions of Omani tourism industry experts were collected regarding economic, social, and geopolitical impacts of the Corona pandemic on the country’s tourism industry; the rationale of lifting travel restrictions and the ways of increasing traveller confidence amidst the uncertainties and fears associated with Covid-19 in Oman; ways to enhance domestic tourism so as to increase income in the Oman’s tourism industry which has since been declining; and recommendations on the best approaches to improving the Oman tourism sector. Findings: The main impacts of coronavirus on Omani tourism industry include loss of revenue and reduction in hotel and occupancy rate. These effects resulted into massive job losses, unpaid leave and pay cuts amongst employees in the country’s tourism industry. The measures to be taken to enhance recovery of the tourism industry were categorized into two: government measures and business measures. Value added: With the multiple adverse effects of the coronavirus pandemic on the tourism sector, this study will help in establishing the potential measures of fostering the positive outcomes in the sector. Recommendations: Setting aside COVID-19 recovery financial kitty; Increasing the frequency of marketing the country as the preferred and the best tourist destination in the world in both local and international media; Public-private partnerships; and encouraging domestic tourism by offering discounts and incentives for the locals enjoying the country’s tourism facilities. Offering discounted rates and fees; adopting a flexible booking policy; cancelling or waiving all the fees and fines that were charged on customers who cancelled or amended their bookings as result of COVID-19 pandemic; offering attractive discounts to clients who want to re-book their previous cancelled bookings without conditions; and diversification of operations.

Sign in / Sign up

Export Citation Format

Share Document