scholarly journals Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan

2017 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Heri Setiawan ◽  
Jusmawi Bustan
Keyword(s):  
Direct Marketing ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Specific Information ◽  
Purposive Sampling ◽  
Marketing Variables

The development of tourism in Indonesia continues to grow rapidly and become one of the sectors that play a major role in developing the economy and improving people's welfare. This study aimed to determine the effect of advertising, sales promotion and direct marketing on decision tourist visits (study on Water Fun Palembang). Respondents selected is the visitor of Water Fun amounted to 120 people. The sampling technique used in this research is purposive sampling, the researchers used their own judgment by way of deliberate in selecting members of the population which are considered to provide specific information in accordance with the desired criteria researchers. The effect of advertising variable on the decision of tourist to visit is 0.391. The effect of sales promotion variables on the decision of tourist to visit is 0.240. There is an effect of direct marketing variables on the decision of the tourist to visit amounted to 0.334. Manager of Water Fun Palembang should maintain and where possible to improve the promotion through advertising, sales promotion and direct marketing so that tourists will still decide to visit Water Fun.

scholarly journals Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan

2017 ◽  
Vol 3 (1) ◽  
pp. 1-12
Author(s):  
Heri Setiawan ◽  
Jusmawi Bustan
Keyword(s):  
Direct Marketing ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Specific Information ◽  
Purposive Sampling ◽  
Marketing Variables

The development of tourism in Indonesia continues to grow rapidly and become one of the sectors that play a major role in developing the economy and improving people's welfare. This study aimed to determine the effect of advertising, sales promotion and direct marketing on decision tourist visits (study on Water Fun Palembang). Respondents selected is the visitor of Water Fun amounted to 120 people. The sampling technique used in this research is purposive sampling, the researchers used their own judgment by way of deliberate in selecting members of the population which are considered to provide specific information in accordance with the desired criteria researchers. The effect of advertising variable on the decision of tourist to visit is 0.391. The effect of sales promotion variables on the decision of tourist to visit is 0.240. There is an effect of direct marketing variables on the decision of the tourist to visit amounted to 0.334. Manager of Water Fun Palembang should maintain and where possible to improve the promotion through advertising, sales promotion and direct marketing so that tourists will still decide to visit Water Fun.

scholarly journals Sertifikasi Tenaga Kerja Konstruksi: Mengikuti Regulasi Pemerintah Ataukah Meningkatkan Kompetensi Bisnis

2019 ◽  
Vol 16 (4) ◽  
pp. 102
Author(s):  
Kadek Nita Puri Rahayu
Keyword(s):  
Project Management ◽  
Sampling Method ◽  
Sampling Technique ◽  
Specific Information ◽  
Certification Program ◽  
Purposive Sampling ◽  
Business Competencies ◽  
Key Informant ◽  
Management Expert

ABSTRACTThis study aims to determine whether certification can build business competency or just a mere formality / tick the box. The sampling technique that is done is by conducting interviews with informants and documentation.  The informants in the study were determined by purposive sampling method.  The informant referred to by the researcher is the first informant or the most suitable key informant is the Project Management Expert who has followed the certification of expertise then the Project Management Expert directs the next informant to the K3 Construction Expert, the K3 Expert Construction then directs the next informant who oversees  the course of the project and the Overseer direct the next informant is the Builder who is considered capable of providing information in this study.  The results of the study indicate that certification is not a check box / limited to mere formality, but is able to improve the business competencies of the workforce.  This can be said by the author because certification is a very important factor to improve the competence and quality of their work, because the skills knowledge gained in the certification program can be applied directly in the field to the maximum, so that the completion of the project is completed on time. The results of the study indicate that certification is not a check box / limited to mere formality, but is able to improve the business competencies of the workforce.  This can be said by the author because certification is a very important factor to improve the competence and quality of their work. From the results of interviews conducted by the authors that the implementation of certification has been effective but around 50% of the workforce has not yet received certification.  Therefore, the next researcher is expected to be able to explore more specific information about what factors have caused the workforce to not have been certified.

scholarly journals Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Kamar Di Hotel Daima Padang

2019 ◽  
Vol 11 (02) ◽  
pp. 38
Author(s):  
Afri Yandi Zaputra ◽  
Yuliana Yuliana
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sampling Technique ◽  
T Test ◽  
Sales Promotion ◽  
Validity And Reliability ◽  
Probability Sampling ◽  
Monthly Average

Abstract The purpose of research is to determine the effects of Promotion mix to Room Purchasing Decision in Hotel Daima Padang. This type of research is quantitative with associative causal methods. The population in this study is the guests who have stayed with the monthly average is 1.555 people. Sampling technique is non probability sampling, using purposive sampling method. Number of sample in this research amounted to 94 people. Data collection using a questionnaire based with Likert Scale that tasted for validity and reliability. The results showed that: (1) Promotion mix is in the good category with a parcentage of 57%, (2) Puchasing decisions are in the good category with a percentage of 71%, (3) The results of the study using the t test showed that the five indicators of the promotion mix (Advertising, Personal selling, Sales promotion, Public relation and Direct marketing) room purchasing dicisions as the dependent variable significantly with the value of R square of 0,239. Keywords: promotion mix, puchasing decision

scholarly journals The Influence of IMC Implementation on the Brand Awareness of BLANJA.com

2021 ◽  
Vol 10 (1) ◽  
pp. 120-136
Author(s):  
Ulfa Dinyah Fitri ◽  
Haris Herdiansyah
Keyword(s):  
Digital Communication ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Purposive Sampling

Integrated marketing communication continues to be an important issue to create brand awareness of a product. This study aims to identify the influence of the integrated marketing communication elements implementation towards the brand awareness of BLANJA.com. The method used in this research is quantitative with an explanatory research approach. Data were collected through online questionnaires spread to the BLANJA.com customers.  There were 121 respondents involved in this study who were selected using the purposive sampling technique. The analysis technique used was multiple regression using SPSS 25.0.  This research found that advertising, sales promotion, public relation, and digital communication had a significant influence simultaneously towards the brand awareness of BLANJA.com, with the Coefficient of Determination is 80,7%. Further, digital communication had the most considerable impact partially on the brand awareness of BLANJA. Public relations and advertising also had significant influences partially towards the brand awareness of BLANJA.com. Komunikasi marketing terintegrasi masih menjadi topik yang penting dalam kaitannya dengan kesadaran merek dari suatu produk. Tujuan dari riset ini adalah untuk mengidentifikasi pengaruh implementasi elemen dari komunikasi marketing terintegrasi terhadap kesadaran merek dari Blanja.com. Metode yang digunakan adalah metode kuantitatif eksplanatif. Data responden didapat dengan menggunakan kuisioner terhadap pelanggan BLANJA.com. Sample yang terlibat sebanyak 121 responden yang dipilih dengan teknik purposive sampling. Teknik analisis data menggunakan regresi berganda yang diolah dengan SPSS 25.0. Hasil riset menunjukkan bahwa terdapat pengaruh yang signifikan dari iklan, promosi penjualan, hubungan masyarakat dan komunikasi digital terhadap kesadaran merek dari BLANJA.com dengan determinasi pengaruh sebesar 80,7%. Dari keempat elemen tersebut, yang paling berpengaruh terhadap kesadaran merek dari BLANJA.com adalah komunikasi digital, diikuti selanjutnya dengan humas, iklan, dan promosi penjualan.

scholarly journals Bauran Promosi Mempengaruhi Pengambilan Keputusan Mahasiswa Memilih Universitas Muhammadiyah Bengkulu

2021 ◽  
Vol 4 (1) ◽  
pp. 56-70
Author(s):  
Mukhlizar Mukhlizar
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Sales Promotion ◽  
Data Sources ◽  
Primary Data ◽  
Choice Decision ◽  
Marketing Variables

This study aims to determine advertising (X1), sales promotion (X2) personal selling (X3) publicity (X4) direct marketing (X5) partially and simultaneously have a significant effect on student decision making choosing Muhammadiyah University Bengkulu. This study uses a quantitative approach with explanatory research methods, primary data sources through questionnaires, secondary data from information publications and other sources. Questionnaires were distributed to 193 research samples from 2018-2019 students. The results showed that of the five promotion mix variables, there were three variables that partially had a significant effect on student decision making, namely advertising, public relations, and direct marketing variables, while those that had no significant effect were sales promotion and personal selling variables. Simultaneously the promotion mix includes advertising (X1), sales promotion (X2), personal selling (X3), public relations (X4) and direct marketing (X5) have a significant effect on student decision making. Keywords: Promotional Mix, Choice Decision

scholarly journals Marketing Communication on Food Processed (MSME) In Pontianak City

2020 ◽  
Vol 14 (2) ◽  
pp. 217
Author(s):  
Sapitri Sapitri ◽  
Dewi Kurniati ◽  
Shenny Oktoriana
Keyword(s):  
Qualitative Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Integrated Communication ◽  
Medium Enterprises ◽  
Selection Of

The selection of the marketing communication domain plays a major role in promoting products and services. The most common problem in Micro, Small, and Medium Enterprises (MSME) is its funding system. This study aimed to know the integrated communication marketing used in food processing MSME in Pontianak City. This study was involving 100 participants chosen based on the purposive sampling technique. The analysis method used was descriptive and qualitative analysis. Through a descriptive analysis, the variable studied was described. While, the qualitative analysis applied in assessing the data sources, data reduction, and deducting conclusions or verifications. The result showed that integrated communication marketing that consisted of media advertising, sales promotion, and direct marketing are highly contributed to the food processed sales performance in Pontianak City.

Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

2021 ◽  
Vol 4 (3) ◽  
pp. 756-771
Author(s):  
Oktamia Asri Ivo ◽  
Henny   Welsa ◽  
Putri Dwi Cahyani
Keyword(s):  
Positive Emotion ◽  
Sampling Method ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Impulsive Buying

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

scholarly journals PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERPADU TERHADAP KUNJUNGAN WISATAWAN DOMENSTIK PADA EKOWISATA TAMAN NASIONAL BALURAN DI KABUPATEN SITUBONDO

2018 ◽  
Vol 2 (1) ◽  
pp. 52
Author(s):  
Ediyanto Ediyanto
Keyword(s):  
Public Relations ◽  
Linear Regression Analysis ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Significance Level ◽  
Domestic Tourist

This Research aims to describe the effect of an integrated marketing communication strategy consisting of variables of Direct Marketing, Sales Promotion, Public Relations, Personal Sales, and Advertising as Independent variables (X) of Domestic tourist interest as dependent variable (Y). This Research used primary data in the form of questionnaires distributed to 100 respondents using probability sampling technique with equation model Multiple Linear Regression Analysis SPSS 22.0. The results showed that Fcount was 41,672> Ftable of 2,368, so simultaneously variables of direct marketing, sales promotion, public relations, personal sales, and advertising proved to have a positive and significant effect on domestic tourist interest. Regression coefficients for direct marketing are 0.181, sales promotions 0.155, public relations 0.182, personal sales 0.148 and advertising 0.249, with a significance level of 95%, of all factors have a positive influence on the interest of domestic tourists to visit Baluran national park tourist sites, but the dominant influence is the advertising factor. The result of coefficient of determination doubled by 0,673, this mean 67,3% variation of change of tourist interest can be explained by direct marketing variable, sales promotion, public relation, personal selling, and advertisement while the rest equal to 32,7% caused by other factor.

scholarly journals The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta)

2017 ◽  
Vol 1 (1) ◽  
pp. 68
Author(s):  
Yuan Reza Maulana Natakusumah ◽  
Adinoto Nursiana ◽  
Chondro Suryono
Keyword(s):  
Direct Marketing ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Validity And Reliability ◽  
Probability Sampling ◽  
The Impact ◽  
Fairmont Hotel

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale.  The statements in the questionnaires were tested of their validity and reliability.  The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.

scholarly journals Efektivitas Voucher dan Tekanan Waktu terhadap Kepuasan dan Niat Membeli Kembali

2018 ◽  
Vol 1 (1) ◽  
pp. 47-63
Author(s):  
Adhieka Octavian Nur Zamman ◽  
Haryanto Haryanto
Keyword(s):  
Time Pressure ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Future Research ◽  
Retail Stores ◽  
Testing Instrument ◽  
Purposive Sampling ◽  
Instrument Testing ◽  
Clothing Store ◽  
Buy Back

This study aims to examine the effect of sales promotion and time pressure on satisfaction and buy-back intention. Specifically this study limits the study on the consumer clothing store Padika Store.Data store in the study obtained through questionnaires distributed to respondents. The number of samples in this study is 120. Sampling technique used is purposive sampling. Instrument testing instrument and hypothesis used is SmartPLS 3.The result of research indicate that sales promotion and time pressure have influence to satisfaction and intention to buy back. This study has the limitation of observational objects that focus solely on consumers of clothing retail stores Padika Store so generalization of study may be limited. Future research is expected to establish different and wider observational objects.

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