Efektivitas Voucher dan Tekanan Waktu terhadap Kepuasan dan Niat Membeli Kembali

This study aims to examine the effect of sales promotion and time pressure on satisfaction and buy-back intention. Specifically this study limits the study on the consumer clothing store Padika Store.Data store in the study obtained through questionnaires distributed to respondents. The number of samples in this study is 120. Sampling technique used is purposive sampling. Instrument testing instrument and hypothesis used is SmartPLS 3.The result of research indicate that sales promotion and time pressure have influence to satisfaction and intention to buy back. This study has the limitation of observational objects that focus solely on consumers of clothing retail stores Padika Store so generalization of study may be limited. Future research is expected to establish different and wider observational objects.

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Pengaruh penerapan softskill mahasiswa melalui OKK dengan tatakrama kehidupan di kampus (saat perkuliahan)

Jurnal Pendidikan dan Pemberdayaan Masyarakat ◽

10.21831/jppm.v2i1.4839 ◽

2015 ◽

Vol 2 (1) ◽

pp. 1

Author(s):

Bambang Hariadi

Keyword(s):

Cultural Values ◽

Sampling Technique ◽

Future Research ◽

Soft Skill ◽

Purposive Sampling ◽

College Life ◽

New Findings ◽

Significant Difference ◽

The Subject

Penelitian ini bertujuan untuk menguji pengaruh OKK terhadap tatakrama kehidupan di kampus. Target khusus yang ingin dicapai adalah temuan baru tentang faktor-faktor penerap-an OKK yang berpengaruh secara langsung terhadap tatakrama mahasiswa dalam perkuliahan. Metode yang diterapkan adalah menggunakan rancangan survey. Subjek penelitian ini adalah mahasiswa dan dosen yang mengajar mahasiswa angkatan 2013. Penentuan subjek penelitian dengan teknik purposive sampling. Instrumen yang digunakan adalah angket. Agar memenuhi validitas (curricular validity), angket yang disusun mengacu pada nilai-nilai saat OKK dan nilai budaya STIKOM. Temuan penelitian menunjukkan bahwa (1) tidak ada perbedaan yang signi-fikan penerapan OKK yang telah dilakukan terhadap perilaku mahasiswa saat perkuliahan, (2) OKK tidak berpengaruh pada peningkatan tatakrama kehidupan mahasiswa saat perkuliahan, dan (3) faktor kegiatan OKK yang banyak memberikan pengaruh terhadap tatakarma kehidup-an mahasiswa saat perkuliahan adalah penerapan budaya Stikom. Saran untuk pelaksanaan penelitian yang akan datang sebaiknya (1) penentuan sampel antar kelompok sama atau men-dekati sama, (2) dilakukan pengukuran awal untuk mengetahui perbedaan sebelum dilakukan OKK dengan setelah dilakukan OKK, dan (3) penentuan sampel (subjek penelitian) sebaiknya tidak digunakan silih berganti artinya kalau suatu subjek sudah masuk sampel kelompok A maka tidak dijadikan sampel untuk kelompok B.Kata kunci: Soft skill, kehidupan kampus, tata krama kehidupan kampus.The Effect of Students’ Softskill Implementation Through OKK Towards College Life Etiquette (During Lecturing)AbstractThis study aimed to examine the effect of the OKK manners of life on campus. Specific targets to be achieved is the new findings about factors that affect the implementation OKK directly to the manners of students in lectures. The method adopted is using the survey design. The subjects were students and lecturers who teach students of 2013. Determining the subject of research by purposive sampling technique. The instrument used are questionnaires. In order to meet the validity (curricular validity), a questionnaire compiled refer to the current values and cultural values Stikom OKK. Research findings point that (1) there was no significant difference OKK the implementation that has been made to the behavior of students during lectures, (2) OKK had no effect on improving the manners of life of students during lectures, and (3) factors that many activities OKK manners influence on the lives of students during lectures is the implementation Stikom culture. Suggestions for implementation of future research should (1) determination of the sample between groups must be equal or close to equal, (2) The initial measurements were taken to determine the differences before OKK with after OKK, and (3) determination of the sample (the subject of research) should not be used interchangeably means that if a subject had entered the sample group A then not sampled for group B.Keywords: Soft skill, college life, manners of college life.

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Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan

Jurnal Riset Bisnis dan Investasi ◽

10.35697/jrbi.v3i1.541 ◽

2017 ◽

Vol 3 (1) ◽

pp. 1

Author(s):

Heri Setiawan ◽

Jusmawi Bustan

Keyword(s):

Direct Marketing ◽

Sampling Technique ◽

Sales Promotion ◽

Specific Information ◽

Purposive Sampling ◽

Marketing Variables

The development of tourism in Indonesia continues to grow rapidly and become one of the sectors that play a major role in developing the economy and improving people's welfare. This study aimed to determine the effect of advertising, sales promotion and direct marketing on decision tourist visits (study on Water Fun Palembang). Respondents selected is the visitor of Water Fun amounted to 120 people. The sampling technique used in this research is purposive sampling, the researchers used their own judgment by way of deliberate in selecting members of the population which are considered to provide specific information in accordance with the desired criteria researchers. The effect of advertising variable on the decision of tourist to visit is 0.391. The effect of sales promotion variables on the decision of tourist to visit is 0.240. There is an effect of direct marketing variables on the decision of the tourist to visit amounted to 0.334. Manager of Water Fun Palembang should maintain and where possible to improve the promotion through advertising, sales promotion and direct marketing so that tourists will still decide to visit Water Fun.

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The Influence of IMC Implementation on the Brand Awareness of BLANJA.com

Jurnal Komunikasi Global ◽

10.24815/jkg.v10i1.20156 ◽

2021 ◽

Vol 10 (1) ◽

pp. 120-136

Author(s):

Ulfa Dinyah Fitri ◽

Haris Herdiansyah

Keyword(s):

Digital Communication ◽

Sampling Technique ◽

Sales Promotion ◽

Brand Awareness ◽

Coefficient Of Determination ◽

Research Approach ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Purposive Sampling

Integrated marketing communication continues to be an important issue to create brand awareness of a product. This study aims to identify the influence of the integrated marketing communication elements implementation towards the brand awareness of BLANJA.com. The method used in this research is quantitative with an explanatory research approach. Data were collected through online questionnaires spread to the BLANJA.com customers. There were 121 respondents involved in this study who were selected using the purposive sampling technique. The analysis technique used was multiple regression using SPSS 25.0. This research found that advertising, sales promotion, public relation, and digital communication had a significant influence simultaneously towards the brand awareness of BLANJA.com, with the Coefficient of Determination is 80,7%. Further, digital communication had the most considerable impact partially on the brand awareness of BLANJA. Public relations and advertising also had significant influences partially towards the brand awareness of BLANJA.com. Komunikasi marketing terintegrasi masih menjadi topik yang penting dalam kaitannya dengan kesadaran merek dari suatu produk. Tujuan dari riset ini adalah untuk mengidentifikasi pengaruh implementasi elemen dari komunikasi marketing terintegrasi terhadap kesadaran merek dari Blanja.com. Metode yang digunakan adalah metode kuantitatif eksplanatif. Data responden didapat dengan menggunakan kuisioner terhadap pelanggan BLANJA.com. Sample yang terlibat sebanyak 121 responden yang dipilih dengan teknik purposive sampling. Teknik analisis data menggunakan regresi berganda yang diolah dengan SPSS 25.0. Hasil riset menunjukkan bahwa terdapat pengaruh yang signifikan dari iklan, promosi penjualan, hubungan masyarakat dan komunikasi digital terhadap kesadaran merek dari BLANJA.com dengan determinasi pengaruh sebesar 80,7%. Dari keempat elemen tersebut, yang paling berpengaruh terhadap kesadaran merek dari BLANJA.com adalah komunikasi digital, diikuti selanjutnya dengan humas, iklan, dan promosi penjualan.

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Efektivitas Terapi Bobath Terhadap Peningkatan Kemampuan Activity Daily Living ( ADL ) Pada Penderita Pasca Stroke Iskemik Di Unit Rehabilitasi Medik RSUD Sunan Kalijaga Demak

Jurnal Smart Keperawatan ◽

10.34310/jskp.v3i1.461 ◽

2016 ◽

Vol 3 (1) ◽

Author(s):

Evie Sandra Purnamasari ◽

Fery Agusman

Keyword(s):

Ischemic Stroke ◽

Standard Deviation ◽

Daily Living ◽

Health Workers ◽

Sampling Technique ◽

Data Retrieval ◽

Structured Interview ◽

Bivariate Analysis ◽

Future Research ◽

Purposive Sampling

Menurut RISKESDAS tahun 2013, prevalensi stroke di Indonesia berdasarkan diagnosis tenaga kesehatan sebesar 7,0 per mil dan yang berdasarkan diagnosis tenaga kesehatan atau gejala sebesar 12,1 per mil. Jadi, sebanyak 57,9% penyakit stroke telah terdiagnosis oleh tenaga kesehatan. Prevalensi Stroke berdasarkan terdiagnosis tenaga kesehatan dan gejala tertinggi terdapat di Sulawesi Selatan (17,9%), DI Yogyakarta (16,9%), Sulawesi Tengah (16,6%), diikuti Jawa Timur sebesar 16 per mil. Prevalensi jumlah penderita stroke sama banyak baik pada laki-laki maupun perempuan. Untuk mengetahui efektivitas Terapi Bobath terhadap Peningkatan Kemampuan Activity Daily Living (ADL) pada Penderita Pasca Stroke Iskemik. Jenis penelitian ini adalah kuantitatif dengan desain penelitian quasy eksperimental dengan pendekatan one group pretest-posttest design. Populasi dalam penelitian ini adalah semua penderita pasca stroke iskemik berjumlah 60 orang. Sampel sebanyak 15 responden dengan teknik pengambilan sampel menggunakan purposive sampling. Analisis data yang digunakan adalah analisis univariat dan analisis bivariat. Kemampuan ADL pada penderita pasca stroke iskemik sebelum diberikan terapi bobath rata-rata adalah 79,67 dengan standard deviasi 7,898. Kemampuan ADL pada penderita pasca stroke iskemik sesudah diberikan terapi bobath rata-rata adalah 86 dengan standard deviasi 6,601. ada pengaruh terapi bobath terhadap peningkatan kemampuan ADL pada penderita pasca stroke iskemik. Diharapkan pada penelitian mendatang agar dapat lebih menyempurnakan penelitian berikutnya dengan menambah metode pengambilan data dengan cara wawancara terstruktur dan observasi. Kata kunci : Efektivitas, terapi bobath, kemampuan ADL, stroke iskemik THE EFFECTIVENESS OF BOBATH THERAPHY OF ENHANCING CAPABILITY OF ACTIVITY DAILY LIVING (ADL) IN PATIENTS AFTER STROKE AT REHABILITATION UNIT AT SUNAN KALIJAGA HOSPITAL DEMAK ABSTRACTAccording to RISKESDAS in 2013, the prevalence of stroke in Indonesia based on the diagnosis of health workers were 7,0 per mile and according to diagnosis or symptoms were 12.1 per mile. So, there are 57.9 % of stroke has been diagnosed by a health worker. Prevalence of stroke diagnosed by health professionals and symptoms was highest in South Sulawesi (17.9%), DI Yogyakarta (16.9%), Central Sulawesi (16.6%), followed by East Java with 16 per mile. Prevalence of stroke survivors just as much good in men and women. This study was determine the effectiveness of bobath theraphy of enhancing capability of activity daily living (ADL) in patients after stroke. This research was quantitative research design quasy experimental approach to one group pretest - posttest design. The population in this study were all patients after ischemic stroke of 60 people. The sample were 15 respondents to the sampling technique used purposive sampling. Analysis of the data used were univariate and bivariate analysis. The ability of in patients after ischemic stroke before therapy was given with average 79.67 with a standard deviation of 7.898. Ability ADL in patients after ischemic stroke after therapy was given with average 86 with a standard deviation of 6.601. No influence bobath therapy to increase the ability of ADL in patients after ischemic stroke. It is expected that in future research in order to further enhance subsequent research by increasing the data retrieval methods by means of a structured interview and observation. Keywords : Effectiveness, bobath theraphy , ADL abilities , ischemic stroke

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Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah ◽

10.47467/alkharaj.v4i3.724 ◽

2021 ◽

Vol 4 (3) ◽

pp. 756-771

Author(s):

Oktamia Asri Ivo ◽

Henny Welsa ◽

Putri Dwi Cahyani

Keyword(s):

Positive Emotion ◽

Sampling Method ◽

Sampling Technique ◽

Department Store ◽

Sales Promotion ◽

Impulse Buying ◽

Probability Sampling ◽

Purposive Sampling ◽

Impulsive Buying

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

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THE INFLUENCE OF TIME PRESSURE, ROLE AMBIGUITY, WORKLOAD AND LACK OF MOTIVATION ON EMPLOYEE PERFORMANCE

Media Bisnis ◽

10.34208/mb.v12i2.920 ◽

2021 ◽

Vol 12 (2) ◽

pp. 153-160

Author(s):

KAREL TJAHJADI ◽

FINKA PUTRIANA CAHYADI

Keyword(s):

Regression Analysis ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Significant Influence ◽

Role Ambiguity ◽

Time Pressure ◽

Employee Performance ◽

Sampling Technique ◽

Purposive Sampling ◽

Test Tool

This study aimed to determine the influence of Time Pressure, Role Ambiguity, Workload, and Lack of Motivation on Employee Performance at PT XYZ. The population of this study was all of the employees at PT XYZ. 76 respondents were chosen to be the sample of this research. The sampling technique used was purposive sampling. The questionnaire was a 26-item likert scale, created by using google form, and distributed to the respondents via email. To analyze the data, research used multiple regression analysis as a test tool. Results showed that both Role Ambiguity and Lack of Motivation have a negative and significant influence on employee performance at PT XYZ, while the two other variables, Time Pressure and Workload don’t have any influence on employee performance.

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Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan

Jurnal Riset Bisnis dan Investasi ◽

10.35313/jrbi.v3i1.541 ◽

2017 ◽

Vol 3 (1) ◽

pp. 1-12

Author(s):

Heri Setiawan ◽

Jusmawi Bustan

Keyword(s):

Direct Marketing ◽

Sampling Technique ◽

Sales Promotion ◽

Specific Information ◽

Purposive Sampling ◽

Marketing Variables

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A DESCRIPTIVE STUDY ON DETERMINANTS OF PREOPERATIVE PATIENT’S COMPLIANCE USING CHLORHEXIDINE 2% [STUDI DESKRIPTIF TENTANG FAKTOR-FAKTOR YANG MEMENGARUHI KEPATUHAN PASIEN PRE-OPERASI MENGGUNAKAN CHLORHEXIDINE 2%]

Nursing Current Jurnal Keperawatan ◽

10.19166/nc.v7i2.2316 ◽

2020 ◽

Vol 7 (2) ◽

pp. 78

Author(s):

Inggrid Claudine ◽

Riama Marlyn Sihombing ◽

Kinanthi Lebdawicaksaputri

Keyword(s):

Health Workers ◽

Sampling Technique ◽

Future Research ◽

Cronbach’S Alpha ◽

Cross Sectional ◽

Purposive Sampling ◽

Worker Attitudes ◽

Cronbach's Alpha ◽

High Motivation ◽

Care Worker

Chlorhexidine 2% used as an antiseptic soap in preparation before surgery at a central Indonesian hospital. But there were preoperative patients who are not compliant using Chlorhexidine 2%. The purpose of this study was to identify the determinants of patient compliance in using Chlorhexidine 2% before undergoing surgery. This research used descriptive quantitative design with cross sectional approach. The population was all preoperative patients who used Chlorhexidine 2% with a sample of 53 patients who were determined using purposive sampling technique. This instrument was a questionnaire that was adapted from previous studies and had tested the reliability validity of 30 respondents with r tables between 0.363 - 0.880 and Cronbach's alpha value 0.695. The results showed that more than half (62.3%) of respondents were not eligible to used Chlorhexidine 2%. Respondents with secondary education are 54.7% and more than half (51%) have low knowledge, more than half (67.9%) patients' attitudes are good while most (69.8%) attitudes of health workers are not good, the majority (96.2%)) respondents showed high motivation and almost half (66.1%) had high family support. Future research needs to identify the relationship between health care worker attitudes and compliance using Chlorhexidine 2% as a preoperative preparation.BAHASA INDONESIA Chlorhexidine 2% digunakan sebagai sabun mandi antiseptik dalam persiapan pre operasi di satu rumah sakit swasta Indonesia tengah. Namun masih ada pasien pre operasi yang tidak patuh menggunakan Chlorhexidine 2%. Tujuan penelitian untuk mengidentifikasi faktor-faktor yang memengaruhi kepatuhan pasien dalam menggunakan Chlorhexidine 2% sebelum menjalani operasi. Penelitian ini menggunakan desain kuantitatif deskriptif dengan pendekatan cross sectional. Populasi adalah semua pasien pre operasi yang menggunakan Chlorhexidine 2% dengan sampel sebanyak 53 pasien yang ditetapkan menggunakan tehnik purposive sampling. Instrumen berupa kuesioner yang diadaptasi dari penelitian sebelumnya dan telah dilakukan uji validitas reliabilitas kepada 30 responden dengan r tabel antara 0,363 – 0,880 dan nilai Cronbach’s alpha 0,695. Hasil penelitian menunjukkan bahwa lebih dari setengah (62,3%) responden tidak patuh menggunakan Chlorhexidine 2%. Responden dengan pendidikan menengah sebanyak 54,7% dan lebih dari setengah (51%) memiliki pengetahuan rendah, lebih dari setengah (67,9%) sikap pasien baik sedangkan sebagian besar (69,8%) sikap petugas kesehatan tidak baik, mayoritas (96,2%) responden menunjukkan motivasi tinggi dan hampir dari setengah (66,1%) memiliki dukungan keluarga yang tinggi. Penelitian selanjutnya perlu mengidentifikasi hubungan sikap petugas kesehatan dengan kepatuhan dalam menggunakan Chlorhexidine 2% sebagai persiapan sebelum operasi.

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SARANA TRANSPORTASI SEBAGAI DAYA TARIK WISATA: KAJIAN PERSEPSI WISATAWAN BERKUNJUNG KE KEPULAUAN SERIBU STUDI KASUS: KAPAL KM SABUK NUSANTARA 66

Journal of Tourism and Economic ◽

10.36594/jtec.v3i2.100 ◽

2021 ◽

Vol 3 (2) ◽

pp. 77-96

Author(s):

Kadek Wiweka ◽

Suci Sandi Wachyuni ◽

Putu Pramania Adnyana ◽

Anjani Nurul Safitri

Keyword(s):

Data Collection ◽

Service Quality ◽

Tourism Development ◽

Sampling Technique ◽

Air Transportation ◽

Qualitative Approach ◽

Future Research ◽

Purposive Sampling ◽

Improve Service Quality

Historically until now, accessibility, especially transportation, has played an important role in tourism development. This study aims to identify tourists erceptions of tourist transportation (KM Sabuk Nusantara 66) as an attraction for tourists visiting the Kepulauan Seribu from the port of Sunda Kelapa. This study adopted a qualitative approach to triangulation data collection techniques. The research location was carried out at Sunda Kelapa Port, involving the ship captain (PT. Pelni) and the KSOP Sunda Kelapa Port staff. The number of samples determined using a purposive sampling technique. Meanwhile, tourists are determined by the judgmental sampling technique. This data collection was carried out for three months, from May to July 2018. This study found that the KM Sabuk Nusantara 66 Ship's feasibility is following tourists' perceptions based on 10 indicators of transportation factors to support tourism. This research can be used to suggest ship operators and destination managers' development improve service quality continuously. This study has limitations on the sample of transportation companies involved. Future research is expected to reach a wider sample or even reach other transportation types, such as tourist trains, tour buses, or even air transportation.

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Effect of price and promotion on customer loyalty of domestic and export coal in the time of the COVID-19 pandemic

International journal of social sciences ◽

10.21744/ijss.v5n1.1820 ◽

2022 ◽

Vol 5 (1) ◽

pp. 8-14

Author(s):

Muhammad Firdaus ◽

Zakaria Wahab ◽

Marlina Widiyanti ◽

Muchsin Saggaf Shihab

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Customer Loyalty ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Sales Promotion ◽

Purposive Sampling

This study was conducted to determine the effect of price and promotion on the loyalty of domestic and export coal customers during the COVID 19 pandemic at PT Bukit Asam, Tbk. The population in this study were all domestic and export coal consumers who made purchases during the COVID-19 pandemic at PT. Bukit Asam, Tbk in 2020 as many as 58 companies. Determining the sample in this study uses a purposive sampling technique. With consideration to save time and effort and get more accurate results, the number of samples used in this study was 100 respondents distributed through distributing questionnaires. The multiple linear regression analysis results show that price has a positive and significant effect on customer loyalty for domestic and export coal during the COVID-19 pandemic at PT Bukit Asam, Tbk. Sales promotion positively and significantly affected customer loyalty for domestic and export coal during the COVID 19 pandemic at PT Bukit Asam, Tbk. The price variable is expected to make adjustments in determining the price of coal by surveying competitors who sell coal. In the sales promotion variable, it is expected that the company can improve in doing more attractive advertising.

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