scholarly journals Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Kamar Di Hotel Daima Padang

2019 ◽  
Vol 11 (02) ◽  
pp. 38
Author(s):  
Afri Yandi Zaputra ◽  
Yuliana Yuliana
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sampling Technique ◽  
T Test ◽  
Sales Promotion ◽  
Validity And Reliability ◽  
Probability Sampling ◽  
Monthly Average

Abstract The purpose of research is to determine the effects of Promotion mix to Room Purchasing Decision in Hotel Daima Padang. This type of research is quantitative with associative causal methods. The population in this study is the guests who have stayed with the monthly average is 1.555 people. Sampling technique is non probability sampling, using purposive sampling method. Number of sample in this research amounted to 94 people. Data collection using a questionnaire based with Likert Scale that tasted for validity and reliability. The results showed that: (1) Promotion mix is in the good category with a parcentage of 57%, (2) Puchasing decisions are in the good category with a percentage of 71%, (3) The results of the study using the t test showed that the five indicators of the promotion mix (Advertising, Personal selling, Sales promotion, Public relation and Direct marketing) room purchasing dicisions as the dependent variable significantly with the value of R square of 0,239. Keywords: promotion mix, puchasing decision

scholarly journals The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta)

2017 ◽  
Vol 1 (1) ◽  
pp. 68
Author(s):  
Yuan Reza Maulana Natakusumah ◽  
Adinoto Nursiana ◽  
Chondro Suryono
Keyword(s):  
Direct Marketing ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Validity And Reliability ◽  
Probability Sampling ◽  
The Impact ◽  
Fairmont Hotel

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale.  The statements in the questionnaires were tested of their validity and reliability.  The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.

scholarly journals PENGARUH TERAPI BEKAM TERHADAP PENURUNAN KADAR KOLESTEROL PADA PASIEN HYPERCHOLESTEROLEMIA DI RUMAH SEHAT AL-HIJAMAAH TAHUN 2014/2015

2019 ◽  
Vol 1 (1) ◽  
pp. 41-47
Author(s):  
Sitti Aulia Hidayat ◽  
Salsa Anggeraini ◽  
TaufiQul Hidayat
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Cupping Therapy ◽  
T Test ◽  
Primary Data ◽  
Probability Sampling ◽  
Cholesterol Levels ◽  
Before And After ◽  
Paired T Test ◽  
At Home

To know the effect of cupping therapy to decrease cholesterol levels in patients at Home Healthy hiperkolestrolemia Al-hijamaah in the year 2014/2015. Research observational analytic-numerical categorical pairs. Samples were hypercholesterolemic patients at Home Healthy Al-hijamaah in 2014/2015. Taken by using non-probability sampling technique with purposive sampling method. The primary data obtained directly from respondents, and analyzed by paired T test. The number of samples involved in this study were 45 respondents. Most of the samples were aged 20-45 years were 28 respondents (62.2%), female 27 respondents (60%), and average cholesterol levels before cupping therapy of 262.84 mg / dl and the average after cupping therapy 239.53 mg / dl. In this study, the results of Test Independent t test t test = 2.64 with p = 0,010 (p 0.05) which means that there are significant differences in cholesterol levels before and after cupping therapy

scholarly journals Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ

2018 ◽  
Vol 12 (2) ◽  
pp. 161
Author(s):  
Megalia ◽  
Ujang Sumarwan ◽  
Imam Teguh Saptono
Keyword(s):  
Public Relations ◽  
Sampling Method ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Sales Volume ◽  
Managerial Implications ◽  
Strategic Influence ◽  
Descriptive Approach ◽  
Quantitative Descriptive

This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending. The theory used in this research is the promotion mix. The research design was conduced with a quantitative descriptive approach through an interview using quisionaire. Sampling method used is a purposive sampling technique with the number of respondents counted 200 people. In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relations, and direct selling to increase sales volume. The results show that advertising variables are the most influential variabel of sales volume and the promotion mix simultaneously influences the buying decision of the customer. The findings of this research provide managerial implications that restaurant should not only focus on promotions costs for advertising alone, but also need to pay close attention to the allocation of appropriate funds to see the effectiveness of increased sales volume.

Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 86-93
Author(s):  
Ni Putu Diana Monica Dewi ◽  
I Gusti Ayu Wimba ◽  
I.A. Sasmita Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Study ◽  
Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

scholarly journals Pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen (Studi Pada Konsumen Berstatus Mahasiswa PT. Starbucks Coffee di Kota Bandung)

2019 ◽  
Vol 7 (2) ◽  
pp. 1
Author(s):  
Kartika Sari ◽  
Nurhayati I K
Keyword(s):  
College Student ◽  
Customer Loyalty ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Consumer Loyalty ◽  
Probability Sampling ◽  
A Company

Loyalitas memiliki peranan penting demi majunya suatu perusahaan khususnya dalam persaingan industri kedai kopi saat ini. Perusahaan menerapkan berbagai strategi komunikasi pemasaran demi mempertahankan konsumennya dalam menggunakan produk dan jasa. Penelitian ini dilakukan untuk menguji pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen berstatus mahasiswa di kota Bandung. Penelitian ini melakukan teknik sampling yang akan digunakan yaitu dengan cara non-probability sampling dikarenakan tidak adanya data sekunder yang menjelaskan secara tepat jumlah konsumen yang menggunakan Starbucks Card sehingga jumlah sampel yang dimiliki yaitu 105 responden. Berdasarkan dari hasil data pengolahan, dapat dilihat bahwa sub variabel yang paling berpengaruh positif terhadap loyalitas konsumen yaitu promosi penjualan, personal selling serta direct marketing dan pemasaran via internet yang berada pada kategori baik. Strategi komunikasi pemasaran yang telah dilakukan oleh Starbucks Coffee guna meningkatkan loyalitas konsumen dalam menggunakan kartu member Starbucks telah berjalan dengan baik dan memiliki respon yang baik oleh para penggunanya sehingga saran yang dapat diberikan yaitu mempertahankan hal tersebut agar dapat mempertahankan konsumen yang loyal maupun untuk menarik konsumen baru.Kata Kunci: Loyalitas Konsumen, Strategi Komunikasi Pemasaran, Starbucks Card,� PT. Starbucks Coffee, Mahasiswa.��ABSTRACTLoyalty has an important role for the sake of growth in a company, especially in the competitive coffee industry nowadays. A company implements variety of marketing communications strategy in order to maintain their customers in using products and services. This research is conducted to examine the influence of the marketing communication strategy of Starbucks Card toward customer loyalty in college student in Bandung. This research's sampling technique uses non-probability sampling due to the lack of secondary data specifying exactly the number of consumers who use the Starbucks Card so the sample sizes are 105 respondents. Based on the results of data processing, it can be seen that the sub-variables that have the most positive effect on customer loyalty are sales promotion, personal selling, direct marketing and marketing via the internet which are among good categories..Marketing communications strategy that has been done by Starbucks Coffee to increase consumer loyalty in using Starbucks Card has gone well and has a good response by the users so the suggestion that can be given is to retain it in order to maintain loyal customers and to attract new customers.Keywords: Consumer Loyalty, Marketing Communications Strategy, Starbucks Card, PT. Starbucks Coffee, College Student.

scholarly journals Pengaruh Citra Toko dan Persepsi Harga Terhadap Niat Beli Ulang dengan Citra Produk Private Label Sebagai Variabel Mediasi (Studi Empiris pada Hypermart dan Indomaret di Kota Pontianak)

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Rony Jusfarani B2042171020
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Sampling Technique ◽  
Private Label ◽  
Store Image ◽  
Repurchase Intention ◽  
Probability Sampling ◽  
Price Perception ◽  
Label Product ◽  
Product Image

Repurchase intention is an important factor for the company. The intention to repurchase a product arises because consumers are satisfied with the product they bought before. The purpose of this study was to determine the effect of Store image, Price perception and Private label product image to Repurchase intention on Hypermart and Indomaret Pontianak City. Data collection was carried out by distributing questionnaires containing statements with the number of respondents as many as 60 people on Hypermart and 60 people on Indomaret. The sampling technique uses the non-probability sampling method in the form of purposive sampling. Data from the results of questionnaire collection are processed using validity, reliability, classic assumption and path analysis.The results showed: 1) Store image and price perception has a significantly effect to private label product image on Hypermart customers. 2) Store image and price perception has a significantly effect to repurchase intention on Hypermart customers. 3) Private label product image has a significantly effect to repurchase intention on Hypermart customers. 4) Store image and price perception has a significantly effect to private label product image on Indomaret customers. 5) Store image and price perception has a significantly effect to repurchase intention on Indomaret customers. 6) Private label product image has no significantly effect to repurchase intention on Indomaret customers.

scholarly journals CUSTOMER SATISFACTION STUDY OF GEPREK CHAMPION CHICKEN BRANCH MAKMUR MEDAN

2020 ◽  
Vol 7 (10) ◽  
pp. 73-79
Author(s):  
Sarmauli Hanny Siagian ◽  
M. Umar Maya Putra ◽  
Davin Kwok
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Technique ◽  
T Test ◽  
Quality Service ◽  
Test Results ◽  
Validity And Reliability ◽  
Data Collection Technique

This study aims to analyze the effect of product quality, service quality and store atmosphere on customer satisfaction on Geprek Champion Chicken in Makmur Medan Branch. The sample used in this study were 96 respondents who were consumers of the Geprek Champion Chicken Restaurant in Medan, using the sampling technique, namely icidental sampling using the lemeshow formula. The data collection technique uses a questionnaire that has been tested for its validity and reliability. The results of research partially t test results indicate that product quality, service quality and store atmosphere have a significant effect on customer satisfaction. Simultaneously, the variable product quality, service quality and store atmosphere have an effect on customer satisfaction.

scholarly journals PENGARUH MUTU TABUNGAN DAN PROMOSI PENJUALAN TERHADAP MINAT MENABUNG NASABAH PADA PT. BANK SULSELBAR MAKASSAR

2021 ◽  
Vol 3 (2) ◽  
pp. 12-24
Author(s):  
Mohammad Ali Wairooy
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression ◽  
T Test ◽  
Sales Promotion ◽  
Primary Data ◽  
Validity And Reliability ◽  
Partial Analysis ◽  
Regression Techniques

This study aims to examine and analyze the effect of quality of savings on customer saving interest at PT. Bank SULSELBAR Makassar, To test and analyze the effect of Sales Promotion on Customer Saving Interest at PT. Bank SULSELBAR Makassar, and to test and analyze the effect of the Quality of Savings and Sales Promotion simultaneously on Customers' Interest in Saving at PT. Bank SULSELBAR Makassar. Data collection using primary data obtained from a questionnaire with a population of 165,957 customers and samples using the Slovin formula obtained as many as 100 respondents. The results of the questionnaire have been tested for validity and reliability, as well as tested classical assumptions in the form of normality assumptions and heteroscedasticity assumptions. Methods of data analysis using multiple regression techniques. Based on the partial analysis (t-test) and simultaneously (Test-f) it turns out that the research results prove that all hypotheses are accepted because the Quality of Savings and Sales Promotion has a positive and significant effect partially and simultaneously on Saving Interest at PT. Bank SULSELBAR Makassar.

Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

2021 ◽  
Vol 4 (3) ◽  
pp. 756-771
Author(s):  
Oktamia Asri Ivo ◽  
Henny   Welsa ◽  
Putri Dwi Cahyani
Keyword(s):  
Positive Emotion ◽  
Sampling Method ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Impulsive Buying

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

KUALITAS PELAYANAN, PROMOSI PENJUALAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA TRANSPORTASI ONLINE GRAB BIKE DI KOTA SURAKARTA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Dewi Darma Wati ◽  
Bambang Mursito ◽  
Sri Hartono
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Probability Sampling ◽  
Price Perception

This study aims to examine the effect of service quality, sales promotion and price perception on customer satisfaction. The population used in this study is not limited to the grab application users in Surakata City. The sample used in this study was 100 people determined using the Sugiyono formula. The sampling technique used is the non probability sampling method with the sampling method used is accidental sampling and analyzed using multiple linear regression with SPSS version 21. The results of this study can be seen that the calculated F value of 32.274 (p> 3.09) and a significance value of 0.000 (p 1.98) and the significance value was 0.001 (p 1.98) and the significance value was 0.047 (p 1.98) and the significance value was 0.015 (p

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