KONSTRUK DARI BRAND POSITIONING UNTUK MENGUKUR PERSEPSI KONSUMEN TERHADAP BRAND PT X
Keyword(s):
This study aims to factors that affect brand awareness and brand positioning on PT X products. The research method used survey with data collection through questionnaire. Quantitative data analysis using SEM-PLS. The results showed that brand identity, brand personality, brand communication each partially significant effect on brand awareness. Then, brand awareness has a significant effect on brand image, and brang image significant effect on brand positioning. In conclusion, consumers give a positive perception on brand PT X so that consumers are interested to use it.
2019 ◽
2019 ◽
Vol 4
(01)
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pp. 51-58
2019 ◽
Vol 13
(2)
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pp. 87-98
2019 ◽
2021 ◽
2020 ◽
Vol 2
(1)
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pp. 37-48
Keyword(s):
2017 ◽
Vol 19
(2-3)
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pp. 195-228
Keyword(s):
Keyword(s):
2019 ◽
Vol 4
◽
pp. 174