KONSTRUK DARI BRAND POSITIONING UNTUK MENGUKUR PERSEPSI KONSUMEN TERHADAP BRAND PT X

2017 ◽  
Vol 8 (2) ◽  
pp. 91-121
Author(s):  
Rakhdiny Sustaningrum

This study aims to factors that affect brand awareness and brand positioning on PT X products. The research method used survey with data collection through questionnaire. Quantitative data analysis using SEM-PLS. The results showed that brand identity, brand personality, brand communication each partially significant effect on brand awareness. Then, brand awareness has a significant effect on brand image, and brang image significant effect on brand positioning. In conclusion, consumers give a positive perception on brand PT X so that consumers are interested to use it.

2019 ◽  
Author(s):  
Mila Mirza ◽  
Afriyeni Afriyeni

The purpose of this research was conducted to find out how the ratio of earning ratios on PT. Bank Pembangunan Daerah Sumatera Barat. The research method used is the method of qualitative and quantitative data analysis. The type of data used, namely secondary data obtained from Bank Indonesia and the publication of the report of the regional development banks of West Sumatra 2013 period – 2017. The results of this study showed that the rate of ROA with an average of 2.18% bank is said to still be in the position of the less healthy. The level of ROE also showed the unhealthy conditions in the bank with an average of 8.32% which means that banks are inefficient in generating net income, while the levels of NPM with an average of 3.92% banks increase whice means that the bank is said to be good at generating net income.


2019 ◽  
Author(s):  
Siska Ayu Putri ◽  
jhon fernos

The purpose of this research was to find out how Bank Soundness at PT. Ganto Nagari Rural Bank 1954 Lubuk Alung. The research method used is a method of qualitative and quantitative data analysis. The type of data used is secondary data obtained from Bank Indonesia publication reports and the Ganto Nagari Rural Bank 1954 Lubuk Alung 2016-2017 period. The results of this study indicate that the level of CAR is in a healthy position. The KAP level is in a healthy position, and the Profitability Ratio, Liquidity is also in a healthy position.


2019 ◽  
Vol 4 (01) ◽  
pp. 51-58
Author(s):  
Anna Fauziah

The objective of the research is to improve English reading ability through Look and Say Technique at SDIT AL MARJAN, BEKASI. This study used action research method which involved two cycles.  The population of this research was 27 of third grade students of SDIT AL MARJAN.  Based on the data from the pre test, it shows that the students’ competencies in reading English is still low.  After given treatment throughout the cycles (planning, acting, observing, and reflecting) in this study and the results of post tests, the student’s ability in reading English had been improved.  Qualitative data analysis shows that the students were interested during the process.  They enjoyed the learning and they were active in each part of the process. The students read better after the treatment.  The result of the analysis is strengthen by quantitative data analysis which shows in cycle I, tₒ= 5,2, it means 2, 06< 5,2 and in cycle II, tₒ= 7,0 or 2, 06< 7,0. (t table 5% = 2, 06).  Therefore, there is an improvement in English reading through look and say technique.


2019 ◽  
Vol 13 (2) ◽  
pp. 87-98
Author(s):  
Irwansyah Irwansyah

This study aims to describe the ability of students at x grade students of MAN 1 Bima in writing anecdotal text with a scientific approach. Therefore to know this problem used the theory of qualitative data analysis and quantitative analysis by using the tabulation width of student learning achievement in the book of  Prof. Mahsun, MS, and other theories. The research method used in this research is a qualitative research method with the character of analytic description. Interpretation of data is done through literature method and field observation with student assignment technique writing anecdote text using the scientific approach. Based on the results of data analysis, it can be concluded that the students' ability to analyze at x grade students of MAN 1 Bima in writing anecdotal text with the scientific approach is at less-skilled value, This is evidenced from the results from students’ score that is only under minimum score. This is also evidenced by the results of qualitative data analysis and the score of students is only in the range under the minimum score. it is also evidenced from the results of qualitative data analysis and quantitative data analysis used tabulation data sheet that shows the number of the ability to write anecdote text of all students got to score 30 that is in the less skilled value category.


2019 ◽  
Author(s):  
Akmaldi Putra ◽  
Febsri Susanti

The purpose of this study was to analyze the effect of products and prices partially and simultaneously on the decision to save at the Cempaka Mitra Nagari Rural Bank Simpang Haru. The research method used is quantitative. Data analysis techniques used are classical assumptions, multiple linear regression, t test, F test and detemination coefficient. From the t test, the product does not affect the decision to save at PT. BPR Cempaka Mitra Nagari intersection and promotion have a positive and significant influence on the decision to save at PT. BPR Cempaka Mitra Nagari intersection. PT. BPR Cempaka Mitra Nagari intersection should try to improve Savings products. Savings products can be further enhanced by simplifying the requirements for opening and closing savings, increasing the ease of transactions. Increased promotion can be done by increasing the intensity of advertising in various media more intensively, adding a variety of publicity, attitudes of employees in serving customers are also improved and provide gifts that are beneficial for customers such as fans and irons, umbrellas and smartphones or tablets.


2021 ◽  
Author(s):  
Annisa Aziza Syawia ◽  
Doni Marlius

The purpose of this study was to determine how the profitability ratio at PT. BPR Lengayang Cabang Surantih. The research method used is quantitative data analysis method, where this quantitative method analyzes the calculation of the Bank's profitability level. The type of data used is secondary data obtained from reports from the Financial Services Authority and BPR Publication Reports for the 2017-2019 period. The results of this study indicate that the level of ROA (1.5%) according to BI standards is still in the very good category, so that banks can operate properly in using and utilizing their assets to generate profits. The level of ROE (23%) indicates that the bank's ability to generate net income is unhealthy. While the NPM level (51%) is in the very poor category, banks are below the average rating of BI, so they have not operated well in generating net profit.


2020 ◽  
Vol 2 (1) ◽  
pp. 37-48
Author(s):  
Qomariah Qomariah ◽  
Leny Marlina ◽  
Lidia Oktamarina

The undeveloped child's fine motor ability is the background for this research. The problems in this study were child's undevelopment ability to control fingers and hands, undevelopment of skills using media with the coordination between eyes and hands. The subject of his research was the B3 group of 18 children. This was based on action research method. It used the Kemmis & McTaggart Research design which consists of planning, observation and reflection actions. There were two cycles with four times meeting in each cycle. Data used in the observation were field records, interview notes and documentation notes. The techniques of data analysis in this study were qualitative data analysis and quantitative data analysis. The results showed that in the pre-cycle phase, the child's fine motor ability level reached 47.66%, whereas after using mozaic activities in cycle 1 it reached until 59.91% and in cycle 2 it reached to 80.08%. It can be concluded that there is a significant increase in the child's fine motor ability through mosaic activities.


Author(s):  
Dewanta Arya Nugraha ◽  
Arifian Dimas ◽  
C Cari ◽  
A Suparmi ◽  
Widha Sunarno

<p><strong>Abstract: </strong>This study aims to analyze the POE learning model for understanding physics concepts. The method used in this research is a meta-analysis. Meta-analysis is research that examines the results of similar studies. Data obtained from national and international journal documents taken by purposive sampling based on conformity with the research theme. Data analysis using quantitative data analysis with presentations and qualitative data analysis in the form of descriptions of research results found. Based on data analysis, it found that the POE learning model can improve students' understanding of concepts.</p><p> </p><p><strong>Abstrak: </strong>Penelitian ini bertujuan untuk menganalisis model pembelajaran POE terhadap pemahaman konsep fisika. Metode yang digunakan dalam penelitian ini adalah meta analisis. Meta analisis merupakan penelitian yang mengkaji hasil penelitian yang sejenis. Data diperoleh dari dokumen-dokumen jurnal nasional maupun internasional yang diambil secara purposive sampling berdasarkan kesesuaian dengan tema penelitian. Analisis data menggunakan analisis data kuantitatif dengan presentasen dan analisis data kualitatif berupa deskripsi-deskripsi hasil penelitian yang ditemui. Berdasarkan analisis data ditemukan bahwa model pembelajaran POE dapat meningkatkan pemahaman konsep siswa</p>


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