PERAN DARI STORE IMAGE DAN SERVICE QUALITY DALAM MENIMBULKAN MINAT BELI ULANG KONSUMEN PADA STUDIO PHOTO HARMONY CIANJUR

2021 ◽  
Vol 26 (2) ◽  
pp. 196-205
Author(s):  
Muhamad Alvi Irpansyah ◽  
Iwan Sukoco ◽  
R. Anang Muftiadi
Keyword(s):  
Service Quality ◽  
Store Image ◽  
Probability Sampling

Penelitian ini bertujuan untuk menganalisis pengaruh dari citra merek dan kualitas pelayanan dalam meningkatkan minat beli ulang dari konsumen. Metode penelitian yang digunakan adalah deskriptif dan asosiatif, dengan pendekatan kuantitatif. Probability sampling merupakan teknik pengambilan sampling yang digunakan dalam penelitian ini. Sampel dikumpulkan dari 186 responden. Teknik analisis data yang digunakan yaitu teknik analisis regresi linier berganda serta uji hipotesis dilakukan secara parsial dan simultan. Hasil penelitian ini menunjukkan bahwa diperoleh pengaruh antara store image terhadap minat beli ulang dan pengaruh antara service quality terhadap minat beli ulang. Pengaruh secara serentak antara citra merek dan kualitas pelayananan terhadap minat beli ulang sebesar 65,6 % dan dipengaruhi oleh variabel independen lainnya atau variabel yang tidak diteliti adalah sebesar 34,4%.

scholarly journals Pengaruh Citra Toko dan Kualitas Pelayanan terhadap Intensi Pelanggan Untuk Membeli Kembali Produk pada Toko Subur Makmur di Cirebon

2021 ◽  
Vol 5 (3) ◽  
pp. 313
Author(s):  
Evi Marlina
Keyword(s):  
Service Quality ◽  
Primary Data ◽  
Store Image ◽  
Research Approach ◽  
Cross Sectional ◽  
Probability Sampling ◽  
Descriptive Research ◽  
Convenience Sampling ◽  
Number Of Customers ◽  
Positive Effect

This study aims to analyze the influence of store image and service quality on customer intentions to repurchase Subur Makmur store products in Cirebon. The design in this research is descriptive research design. While the descriptive research approach in this study is a cross-sectional approach. The research period was conducted during the period 2019 and 2020. The data source in this study uses primary data. Data were collected by distributing questionnaires to Subur Makmur store customers in Cirebon. The population in this study are all customers who have bought at the prosperous Subur Makmur store. In connection with the number of customers who have bought at the Subur Makmur Store, this research was conducted with a non-probability sampling method using Convenience sampling technique. The number of samples selected was 70 customers. The data analysis technique used in the study was multiple regression analysis processed using the SPSS program. Hypothesis testing used in this study is the F-Test, T-Test, and R-Square (R²). The results showed that store image has a positive effect on intention to repurchase and service quality has a positive effect on intention to repurchase. Penelitian ini bertujuan untuk menganalisis pengaruh citra toko dan kualitas layanan terhadap intensi pelanggan untuk membeli kembali produk Toko Subur Makmur di Cirebon. Desain dalam penelitian ini adalah desainpenelitian deskriptif. Sementara pendekatan penelitian deskriptif dalam penelitian ini adalah pendekatan cross-sectional. Periode penelitian dilakukan selama periode tahun 2019 dan 2020. Sumber data pada penelitian ini menggunakan data primer. Data dikumpulkan dengan penyebaran kuesioner kepada pelanggan Toko Subur Makmur di Cirebon. Populasi dalam penelitian ini adalah seluruh pelanggan yang telah membeli di Toko Subur makmur. Sehubungan dengan banyaknya pelanggan yang telah membeli di Toko Subur Makmur, maka penelitian ini dilakukan dengan metode pengambilan sampel secara tidak acak (Non-Probability sampling) menggunakan teknik Convenience sampling. Jumlah sampel yang dipilih adalah 70 pelanggan. Teknik analisis data yang digunakan dalam penelitian adalah analisis regresi ganda diolah menggunakan program SPSS. Pengujian hipotesis yang digunakan dalam penelitian ini adalah Uji-F, Uji-t, dan R-Square (R²). Hasil penelitian menunjukkan bahwa Citra toko berpengaruh positif terhadap intensi pelanggan untuk membeli kembali dan Kualitas layanan berpengaruh positif terhadap niat untuk membeli kembali.

scholarly journals IMPROVING CUSTOMER LOYALTY THROUGH EXPERIENTAL VALUE, SERVICE QUALITY AND TRUST

2020 ◽  
Vol 1 (2) ◽  
pp. 117
Author(s):  
Rifki Arikah An Namla ◽  
Sukaris Sukaris ◽  
Budiyono Pristyadi ◽  
Al Kusani Al Kusani
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Multiple Linear Regressions ◽  
Probability Sampling ◽  
Service Company ◽  
Sample Amount ◽  
Experiential Value ◽  
Linear Regressions

Customer with high loyalty are the assets of the company because they will provide positive recommendations and indirectly will invite people around to determine and use the product of the service company they use. This research aims to find out whether there is an effect of experiential value, service quality and trust on customer loyalty indihome in Gresik regency. Sampling is used Non Probability Sampling by using Ferdinand formula, where the sample amount is 100 people. The analysis used in this study is multiple linear regressions. The results are proven to show that experiential value, service quality and trust have a positive and significant effect on customer loyalty in Gresik regency

scholarly journals ANALISIS KEPUASAN KONSUMEN PADA PRODUK OLAHAN RENGGINANG (STUDI PADA UD. SARWANI DESA GELUNG KECACAMATAN PANARUKAN KABUPATEN SITUBONDO)

AGRIBIOS ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 44
Author(s):  
Muhammad Hendra Priyono ◽  
Gema Iftitah Anugerah Yekti
Keyword(s):  
Service Quality ◽  
Emotional Factor ◽  
Probability Sampling

Kepuasan konsumen merupakan faktor yang sangat penting bagi keberadaan, kelangsungan, dan perkembangan perusahaan. Saat ini banyak perusahaan yang semakin memahami arti penting dari kepuasan konsumen, dan menjalankan strategi guna memberikan kepuasan bagi konsumennya. Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan konsumen dan untuk menguji pengaruh kualitas produk, harga, service quality, emotional factor, dan biaya terhadap kepuasan konsumen pada produk olahan rengginang UD. Sarwani. Teknik pengambilan sampel menggunakan teknik probability sampling dengan metode teknik aksidental sehingga diperoleh sampel penelitian sebanyak 50 responden. Berdasarkan hasil penelitian bahwa kualitas produk, harga, service quality, emotional factor, dan biaya berpengaruh terhadap kepuasan konsumen pada produk olahan rengginang UD. Sarwani di Kabupaten Situbondo. Variabel yang dominan yaitu harga. pengujian statistik dengan menggunakan metode uji F, diketahui nilai Fhitung 11,474 > Ftabel 2,430 dengan tingkat signifikan yang diperoleh 0,000< 0,05, maka dapat disimpulkan bahwa terdapat pengaruh kepuasan konsumen pada produk olahan rengginang UD. Sarwani di Desa Gelung Kecamatan Panarukan Kabupaten Situbondo.

scholarly journals PERAN CITRA TOKO DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP NIAT BELI ULANG KONSUMEN

2018 ◽  
Vol 8 (2) ◽  
pp. 1144
Author(s):  
I Made Ari Santikayasa ◽  
I Wayan Santika
Keyword(s):  
Quality Of Service ◽  
Image Quality ◽  
Service Quality ◽  
Sampling Method ◽  
Store Image ◽  
Repurchase Intention ◽  
Collection Method ◽  
Analysis Technique

This study aims to explain the effect of service quality on store image, the influence of service quality on repurchase intention, the influence of store image on repurchase intention, and the role of store image mediate the influence of service quality on repurchase intention in Carrefour Bali Province. Repurchase intention is one of the company's goals because the repurchae intention is the action of the consumer to be faithful to the company. This research was conducted in the area of ??Bali Province using 100 respondents. Data collection method used is purposive sampling method with path analysis technique. The results showed that service quality had positive and significant effect to store image. Quality of service has a positive and significant impact on the repurchase intention. The store image has a positive and significant impact on the repurchase intention. Store image as a variable of mediation have an indirectly significant influence to repurchase intention through service quality variable.

scholarly journals The Effect of Tourism Facilities, Service Quality and Promotion of Tourist Satisfaction in South Pesisir District

2020 ◽  
Vol 5 (1) ◽  
pp. 5
Author(s):  
Arif Mustaqim Bahar ◽  
Maizaldi Maizaldi ◽  
Novrianto Putera ◽  
Resky Widiestuty ◽  
Syafrianto Chaniago ◽  
...  
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Tourist Satisfaction ◽  
Coastal District

The purpose of this study was to determine the effect of tourism facilities on tourist satisfaction in South Coastal District, to determine the effect of  service quality on tourist satisfaction in South Coastal District, to determine the effect of promotion on tourist satisfaction in South Coastal District. The method used is a quantitative research using descriptive, while the data collection used questionnaire. The sampling technique is non probability sampling with a type of purposive sampling of 115 respondents. The results of this study can be concluded that the: (1) Tourism facilities has a positive and significant effect on tourist satisfaction in South Coastal District. (2) Service quality has a positive and significant effect on tourist satisfaction in South Coastal District. (3) Promotion has a positive and significant effect on tourist satisfaction in South Coastal District.

scholarly journals ANALISIS TINGKAT KEPUASAN PASIEN TERHADAP MUTU PELAYANAN RUMAH SAKIT BERDASARKAN METODE SERVICE QUALITY (SERVQUAL)

2020 ◽  
Vol 3 (1) ◽  
pp. 58-64
Author(s):  
Beny Irawan ◽  
Raden Aldri Kurnia ◽  
Erwin Daniel Sitanggang ◽  
Sayed Achmady
Keyword(s):  
Patient Satisfaction ◽  
Data Collection ◽  
Service Quality ◽  
Random Sampling ◽  
Satisfaction Level ◽  
Probability Sampling ◽  
Physical Evidence ◽  
Level Of Satisfaction ◽  
Improve Service Quality

Measuring the level of patient satisfaction at the hospital is done to measure the performance of the services provided. In measuring the level of satisfaction in the March 2020 period at the GrandMed hospital, it involved 98 inpatients as a sample of a population of 129 patients. The data collection techniques used were non-probability sampling with purposive random sampling and purposive random sampling. By using the servqual method, as a whole, it is by the expectation with a satisfaction level gap score of 0.10 with a patient satisfaction level of 53.06%. In the dimension of the gap score is 0.22 for the Assurance variable, 0.16 for the Physical Evidence variable, 0.12 for the Empathy variable, 0.08 for the Reliability variable, and -0.08 for the Responsiveness variable. To improve service quality, it is necessary to improve the performance of the attributes of the statement, especially those in the reliability dimension.

scholarly journals MASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?

2020 ◽  
Vol 7 (1) ◽  
pp. 24-32
Author(s):  
Iman Sidik Nusannas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Store Image ◽  
Sampling Techniques ◽  
Analysis Model ◽  
Descriptive Method

The study was to determine the effect of Store Image and Service Quality on Consumer Buying Interest at a famous bakery at Purwakarta. The datas taken from respondents that was questionnaired to 96 respondents with Non Probability Sampling techniques. The research method used is descriptive method which is a method that is done by collecting, presenting and analyzing data so as to provide a clear enough picture of the object under study. This study uses a multiple linear regression analysis model with the help of IBM SPSS 21 program. The results of this study indicate that the variables of Store Image and Service Quality have a positive and significant effect on Consumer Interest in a famous bakery at  Purwakarta.

scholarly journals Pengaruh Kualitas Layanan terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi pada Pelanggan Dunkin’ Donuts di Surabaya dan Sidoarjo)

2018 ◽  
Vol 9 (1) ◽  
pp. 43
Author(s):  
Kiki Amelia Dewi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Likert Scale ◽  
Scale Analysis ◽  
Men And Women ◽  
Probability Sampling ◽  
Sample Object

The purpose of this study is to find out is there any influence of service quality on customer loyalty through customer satisfaction as intervening variable on customer Dunkin’ Donuts in Surabaya and Sidoarjo. This research using non-probability sampling with judgemental sampling as sampling category. This research take 220 people as a respondents of the sample object. The respondents of this research is the customer Dunkin 'Donuts men and women aged 18-50 years who have made a purchase and consume directly at the Dunkin' Donuts at least 2 times in the last 3 months. The instruments used is an observation, documentation, interview and questionnaire that analyzed using a Likert scale. Analysis of data using path analysis. The result of this research showed that there is any influence of service quality on customer loyalty through customer satisfaction as intervening variable.  

scholarly journals Pengaruh Kualitas Layanan Terhadap Citra Destinasi Desa Wisata Ketingan Dengan Electronic Word of Mouth Sebagai Variabel Pemediasi

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Chriswardana Bayu Dewa
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Sample Selection ◽  
Equation Model ◽  
Destination Image ◽  
Research Subjects ◽  
Probability Sampling ◽  
Positive Effect

Abstract- Ketingan Tourism Village is located in Tirtoadi Village, Mlati, Sleman, Yogyakarta which has the potential as one of the village's tourist destination destinations in Yogyakarta. However, the development of the village tourism is still not optimal, especially in terms of product socialization and marketing strategies that have not been prospective, so there needs to be an effort to increase the attractiveness of village tourism.This research presents that, there are many other factors that can influence consumer decisions in traveling, but the source of individual information turns out to be the main influence that shapes one's perception in visiting a tourist area. The research subjects are tourists who are members of the Yogyakarta backpacker facebook group. The sample selection uses a non-probability sampling method consisting of 120 people. Hypotheses are tested using Structural Equation Model (SEM). This study found that service quality has a positive effect on e-word of mouth, e-word of mouth has a positive effect on destination image, service quality has a positive effect on destination image and e-word of mouth can fully mediate a positive relationship between service quality with image destination. Keyword: Service Quality, Destination Image, e-Word of Mouth Abstrak - Desa Wisata Ketingan terletak di Desa Tirtoadi, Mlati, Sleman, Yogyakarta memiliki potensi sebagai salah satu tujuan destinasi obyek wisata desa yang ada di Yogyakarta. Akan tetapi pengembangan desa wisata tersebut masih belum maksimal khususnya dalam hal sosialisasi produk dan strategi pemasaran yang belum prospektif sehingga perlu adanya upaya untuk meningkatkan daya tarik wisata desa. Penelitian ini menyajikan bahwa, banyak sekali faktor lain yang dapat mempengaruhi keputusan konsumen dalam berwisata, tetapi sumber informasi individual ternyata menjadi pengaruh utama yang membentuk persepsi seseorang dalam mengunjungi suatu daerah wisata. Subyek penelitian adalah para wisatawan yang tergabung dalam grup facebook backpacker Yogyakarta. Pemilihan sampel menggunakan metode non-probability sampling  yang terdiri dari 120 orang. Hipotesis diuji dengan menggunakan Structural Equation Model (SEM). Penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif terhadap e-word of mouth, e-word of mouth berpengaruh positif terhadap citra destinasi, kualitas layanan berpengaruh positif terhadap citra destinasi dan e-word of mouth secara penuh dapat memediasi hubungan positif antara kualitas layanan terhadap citra destinasi.Kata Kunci: Kualitas Layanan, Citra Destinasi, e-Word of Mouth

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