FOTOGRAFI SEBAGAI MEDIA POLITIK DI INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 67
Author(s):  
Mohammad Solihin

ABSTRACTPhotography is one of the media used to introduce the character or self-image of politicians during regional head elections, or presidential elections. Among them are by displaying photos of faces or campaign activities for APK (Campaign Props) billboards, namely billboards or billboards installed on protocol roads that can be seen by the public, pamphlets, mass media, and etc. Visual media in the form of photos has a very big influence on public opinion. Photography has a visual power that is able to construct the authenticity of factual events. The purpose of this study is to find out how the process of making photography a political visual communication medium in Indonesia. The method used is descriptive qualitative with an approach through the literature study method. The results of this study can be concluded that the process of making photography a political medium of visual communication to the public is carried out in several ways, namely by recruiting special photographers themselves, designing them, and distributing them. The effect of the message generated from a photography with a good appearance is the effect of knowledge and effect of information.Keywords:  Photography, Political Media, Visual Communication, Message Effects, Political Communication.  ABSTRAKFotografi merupakan salah satu media yang digunakan untuk mengenalkan karakter atau citra diri politisi saat pemilihan kepala daerah, ataupun pemilihan presiden. Diantaranya dengan memajang foto-foto wajah atau kegiatan kampanye untuk baliho APK (Alat Peraga Kampanye) yakni papan reklame atau billboard yang dipasang di jalan-jalan protokol yang bisa dilihat oleh masyarakat luas, pamflet, media massa, dan sebagainya. Media visual berupa foto sangat besar pengaruhnya mempengaruhi opini publik. Fotografi memiliki kekuatan visual yang mampu mengkonstruksi keotentikan peristiwa faktual. Tujuan dari penelitian ini untuk mengetahui bagaimana proses menjadikan fotografi sebagai media komunikasi visual politik di Indonesia. Metode yang digunakan deskriptif kualitatif dengan pendekatan melalui metode studi literatur. Hasil dari penelitian ini dapat disimpulkan bahwa proses menjadikan fotografi sebagai media politik komunikasi visual kepada masyarakat dilakukan dengan beberapa cara, yakni dengan merekrut khusus fotografer sendiri, mendesainnya, dan menyebarkannya. Efek pesan yang ditimbulkan dari sebuah fotografi dengan tampilan yang baik adalah efek pengetahuan dan efek informasi.Kata Kunci: Fotografi, Media Politik, Komunikasi Visual, Efek Pesan, Komunikasi Politik.

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Endang Dwi Sulistyoningsih

Victory is the primary goal for eligible participants in legislative, regent, governor, and presidential elections. The use of social media became a means of garnering support from the public, but on the other hand openly getting attacks from supporters of the opposing camp. Mutual news "hoax" that spread on social media is a problem that has not been resolved until now. Social media becomes a force as well as a threat because it is transformed into a digital world that does not recognize the boundaries of state sovereignty as well as the political and social structure of society. Students are members of the community of social media users who are critical of the development of virtual social relationships that are transformed into a space of political communication. This study used qualitative research methods. The purpose of this study is to analyze the meaning of students of social media users and analyze social media influence on the political participation of its users. Social media has the following meanings; First, social media is interpreted as a form of public opinion. Second, social media as the most democratic media. Third, social media as a driver of change. Fourth, social media as a two-way communication media. Fifth, social media as an opponent's surveillance tool. The implication of this research is expected to be more critical, hopefully, the political communicator is more professional and wise in conveying their political message. The goal of winning or just the opposite is that society becomes less sympathetic, and undermines the self-image of political participants.


Comunicar ◽  
2005 ◽  
Vol 13 (25) ◽  
Author(s):  
Virginia-Silvina Funes

The purpose of this paper is to discuss the theoretical background of an analysis practice as well as to design such practice for a didactic application aimed at a corpus of television advertisements addressed to the general public. Although the teaching practice to be described is intended to be introduced in an Audio-visual Communication Teaching Program, it could be developed (with necessary adjustments) in other educational levels and contexts. One of the main guiding principles of our educational project is to hire teachers who will be able to acquire critical analysis tools in terms of audio-visual media. Then, it seems necessary to carry out an audio-visual literacy process as the basis of their education as professionals in the field of Audio-visual Communication. Indeed, being able to perfom such analysis is an essential requirement to then incorporate the media into their practice in a critical way. En este trabajo pretendemos exponer la fundamentación teórica y el diseño de una práctica de análisisy de aplicación didáctica para un corpus de spots publicitarios televisivos dirigidos al público en general. La práctica que vamos a describir está pensada para ser introducida en un programa de formación del profesorado en Comunicación Audiovisual, pero podría ser desarrollada, con las necesarias adaptaciones, en otros niveles y modalidades educativas. Uno de los principios que articulan nuestro trabajo, en este programa de formación, es conseguir que los profesores se doten de instrumentos de análisis crítico de los medios audiovisuales. Para ello partimos de la necesidad de realizar un proceso de alfabetización audiovisual que sirva de base para su formación como profesionales en el campo de la Comunicación Audiovisual,partiendo de la idea de que una de sus capacidades debe ser la de realizar el análisis crítico de los medios como requisito indispensable para incorporarlos también críticamente a su práctica. Los spots televisivos,son textos culturales en los que se codifica la ideología dominante con el fin de incidir en las representaciones sociales de la audiencia sobre la realidad y sus problemas. Los textos culturales vehiculizan, junto con otros fenómenos y acontecimientos difusos, pedagogías públicas, es decir «regímenes de poder-saber» dirigidos a la «disciplina social del yo» (Luke, 1999) y por ello son para nosotros un material importante para el análisis. Los mecanismos con los que los medios inciden en las representaciones de las audiencias son difícilmente evidenciables y a menudo pasan desapercibidos. Consideramos que las prácticas centradas en el análisis de textos culturales de los medios posibilitan, a los profesores en este caso, un distanciamiento que les permite dejar de ser espectadores y a través de la progresiva descentración de sus experiencias perceptivas, ir contextualizando y por tanto desnaturalizando aquello que habitualmente se acepta como obvio y normal. Esto permite además que analicen sus comportamientos como audiencias y es un requisito ineludible para comprender las estrategias que los medios utilizan para enseñar determinados contenidos y valores.


CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".


2017 ◽  
Vol 9 (1) ◽  
pp. 25
Author(s):  
Ahmad Nashrudin Priatna

The mass media, whether print or broadcast (TV and Radio) plays a significant role in disseminating important messages to the public / society. Karl Marx said "that the media referred to as the class that set, in the system of modern capitalism. So therefore the media in the present era, into a commodity economy and politics, because of its function and because ownership massive by individuals (owners of capital). That allows, position the media and not only to function as a disseminator of information, but because of the ownership of such individuals, are very likely to be a tool for "political dealings", rather than as a function of social control. in the practice of political communication, media becomes a medium that is not inevitable in conveying messages politics, especially during the campaign, the elections political leadership, good legislative elections, presidential elections, and the elections. Radar Banten and Baraya TV is a media agency which is recognized as a great and influential in Banten province, which is a member of the Jawa Pos ( Java Post News Network) beperan menyerbarluaskan major messages of the prospective head region in the activities of the campaign. The phenomenon of political economic practices, be a gamble for the function and positioning to the two media institutions. Is capable of functioning media (read: news) or more tend to promote the business side, perhaps, their political position. Keywords: media, political communication, the Regional Head Election (Election) Banten, The political economy of the media


2019 ◽  
pp. 100-122
Author(s):  
Francis L. F. Lee

This chapter reviews the relationship between the media and the Umbrella Movement. The mainstream media, aided by digital media outlets and platforms, play the important role of the public monitor in times of major social conflicts, even though the Hong Kong media do so in an environment where partial censorship exists. The impact of digital media in largescale protest movements is similarly multifaceted and contradictory. Digital media empower social protests by promoting oppositional discourses, facilitating mobilization, and contributing to the emergence of connective action. However, they also introduce and exacerbate forces of decentralization that present challenges to movement leaders. Meanwhile, during and after the Umbrella Movement, one can also see how the state has become more proactive in online political communication, thus trying to undermine the oppositional character of the Internet in Hong Kong.


CICES ◽  
2016 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Wahyu Hidayat ◽  
Suhendra Suhendra ◽  
Ade Maulana

Development of science and information makes a variety of activities and life sehari–hari of the information gained from the media, both print and electronic media. The role of information technology and multimedia are also not to miss, a variety of information offered by the form of multimedia that can create interactive and informative presentation by combining text, audio, video, animation and graphics used for competitive advantage Development education grew rapidly, causing a growing number of facilities and advantages that should be promoted to compete, especially at SMK Yuppentek 4 Ciledug Tangerang. The purpose of this research is to design-based audio visual media in order to be an effective appeal, especially in the delivery of information and promotions regarding things – things that are related to the overall CMS Yuppentek 4 Ciledug Tangerang. SMK Yuppentek 4 Ciledug Tangerang is located in Tangerang. Existing problems, namely the medium used by the SMK SMK Yuppentek 4 Ciledug Tangerang was a print media, in general the community more receptive of information via media interactive and communicative, so CMS Yuppentek 4 Ciledug Tangerang requires video media profile as a media of supporting information and promotion on the show to prospective students and students of SMK Yuppentek 4 Ciledug Tangerang, or as a media information to the public , so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK Yuppentek 4 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this author makes research with the title “"THE DESIGN OF VIDEO MEDIA PROFILE INFORMATION ON PROMOTIONS AND SHAPED SMK YUPPENTEK 4 CILEDUG TANGERANG".


2011 ◽  
Vol 4 ◽  
pp. 166-188
Author(s):  
Aistė Valiauskaitė

The article analyses the information that spreads in the media during the election campaign. It looks at the aspect of promises made by politicians through an academic lens. The definition of a political promise is explained; some insights are devoted to an analysis of the reasons why some promises are more commonly fulfilled. The paper mostly concentrates on the role of the media, combining ideas of media theorists with the investigation of pre-election TV debates “Lyderių forumas”.Keywords: campaign, objectivity, parliamentary elections, political communication, professionalism, promise, tv debates.


2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Chunyan Liu ◽  
Zhe Ren ◽  
Sen Liu

With the development of science and technology and social progress, people can reveal design information in different forms on a daily basis. The more common visual design information, the more important its development status. In visual communication design, the two most important factors are color and image. These two factors can play a great role and can attract the public’s attention. This article is based on AI technology to study the design of color matching and image application in visual media communication design, aiming to innovate the method of visual media communication design, breaking through the traditional color matching and image application, so as to better use color art in visual communication design and graphic art and design excellent works. First, this article elaborates on the concept, main components, and influencing factors of visual communication design and also introduces the application of AI technology, then designs a visual media communication design model based on AI technology, and finally analyzes the current status of visual media communication design, usage, and satisfaction. From the analytical analysis, it appears that the optical media interface is commonly used for packaging design, responding to 45.6%; it is used more in the film and television media industry, reaching 68%; 49% of the public are very satisfied with AI visual media communication design. The above data fully shows that the application of AI visual media communication design is very wide, and the color matching and image use are very prominent, and the public is willing to accept AI visual media communication design works.


2021 ◽  
Vol 17 (1) ◽  
pp. 37-50
Author(s):  
Prayanto Widyo Harsanto

Abstrak Agenda politik tahun 2020 di Indonesia adalah pesta demokrasi untuk Pemilihan Kepala Daerah (Pilkada) secara serentak yang diikuti 270 wilayah meliputi 9 provinsi, 224 kabupaten, dan 37 kota. Namun, pada saat semua calon (kandidat) mulai mempersiapkan dan memperkenalkan diri kepada masyarakat, pada saat itu pula muncul wabah virus korona (Covid-19) di dunia, termasuk di Indonesia. Kondisi ini mengakibatkan munculnya kampanye terselubung di tengah upaya pemerintah dalam menangani dan mencegah menyebarnya Covid-19. Indikasi munculnya kampanye terselubung telah dilakukan beberapa kepala daerah, salah satunya oleh bupati Klaten di tengah wabah Covid-19 dengan menyertakan foto diri dalam bantuan sosial (bansos), bahkan juga ditandai dengan munculnya foto kepala daerah di baliho-baliho di berbagai tempat strategis, di media massa, dan di media sosial di tengah pandemi virus corona. Wabah virus Covid-19 yang merupakan tragedi sosial kemanusiaan dimanfaatkan untuk kepentingan politik yang sifatnya pragmatis oleh segelintir anak bangsa. Terjadinya fenomena visualitas fotografi yang bersinggungan dengan fenomena politik dalam Pilkada 2020 ini menarik dan penting untuk dikaji. Tujuan kajian ini adalah untuk membaca dan memahami lebih dalam atas intervensi visual secara terus-menerus sebagai bagian esensi komunikasi sosial-politik. Untuk mengkaji fenomena tersebut menggunakan visual metodologis dari Gillian Rose (2001) yang didasarkan pada objek material berupa foto bupati Klaten pada berbagai media yang ditengarai sebagai bentuk kampanye politik Pilkada. Metode ini akan memaparkan deskripsi dan analisis secara komprehensif dengan dibantu berbagai literatur. Visualitas fotografi dalam konteks ini digunakan untuk menggambarkan citra visual yang dapat menarasikan melalui berbagai macam simbol visual. Visualitas fotografi yang dimanfaatkan pejabat publik pada media komunikasi visual dapat dilihat sebagai bentuk politisasi sebagai konsekuensi lahirnya upaya penafsiran terhadap fakta atau realitas sosial. Oleh karena itu, fotografi menjadi salah satu elemen penting sebagai upaya kampanye dalam menghadapi pemilihan kepala daerah, di mana foto dilihat dari fungsinya memiliki daya tarik dan persuasi yang kuat untuk membantu memperjelas dan memperteguh isi pesan terhadap konstituen atau masyarakat sebagai target sasarannya. PHOTOGRAPHIC VISUALITY: Photo of the Klaten Regent in the Regional Election Campaign in the Middle of Covid-19 Abstract The 2020 political agenda in Indonesia is a simultaneous democracy for regional heads (pilkada) followed by 270 stakes covering 9 provinces, 224 districts, and 37 cities. However, at a time when all candidates (candidates) start to prepare and introduce themselves to the public, at that moment a worldwide outbreak of the Corona virus (covid-19), including Indonesia. This resulted in a covert campaign amid government efforts to handle and prevent the spread of covid-19. Indications of the emergence of covert campaigns have been carried out by several regional heads, including the klaten regent in the middle of the covid-19 outbreak by including self-portraits in baliho-baliho in various strategic places, in the media, and at social media amid the corona virus pandemic. The covid-19 virus outbreak that was a social humanitarian tragedy was used for pragmatic political interests by a few national children. The occurrence of visualization of photography in relation to the political phenomenon of this 2020 pillage is of interest and importance. The purpose of the study is to read and understand more deeply about visual interventions constantly as part of the essence of socio-political communication. To review the phenomenon using a visual methodological of gillian rose (2001) based on material Photograph of the regent of klaten on various media that are believed to be a form of the election political campaign. It will outline comprehensive descriptions and analyses with help from different literature. Photographic visuals in this context are used to depict visual images that can apply through various visual symbols. Visualization of photography used by public officials on visual communication media can be viewed as politicisation as a consequence of an interpretation of facts or social reality. In consequence, photography becomes one of the key elements of a campaign effort in the face of the electoral election, where photographs of its function have a strong appeal and persuasion to help clarify and solidify the message's content of the constituency or society as its target.


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