The Impact of COVID-19 on Consumer Habits: New Aspects of Research

2021 ◽  
Vol 27 (12) ◽  
pp. 943-950
Author(s):  
V. P. Neganova
Keyword(s):  
Consumer Behavior ◽  
Public Parks ◽  
Scientific Publications ◽  
Social Distancing ◽  
Public Areas ◽  
Marketing Activities ◽  
Scientific Results ◽  
Consumer Habits ◽  
New Research ◽  
The Impact

Aim. The presented study aims to propose and substantiate new research directions with allowance for the impact of COVID-19 on consumer habits.Tasks. The authors investigate the problem of the pandemic’s impact on common consumer behavior stereotypes; identify major trends in changing consumer habits; propose new directions for research on the transformation of consumer habits in the context of the COVID-19 pandemic.Methods. This study is based on specialized scientific publications accessible via the Scopus and WoS databases and uses complementary methods of analysis, synthesis, comparison, generalization, etc.Results. Isolation and social distancing measures taken during the COVID-19 pandemic have changed consumer habits. Consumers are learning to improvise based on their existing habits and are developing new habits associated with the digitalization of sales, changing demographics, and innovative ways that allow them to solve the problems of blurring boundaries between work, leisure, and education. The authors propose several new research questions for the next decade.Conclusions. Isolation and social distancing in the fight against the COVID-19 virus have significantly changed consumer behavior, limiting consumption by time and location. Due to the flexibility of time and the fixed nature of location, consumers have learned to improvise creatively and innovatively. The use of digital technologies can fundamentally and irrevocably change many existing habits. Government policy also forms new consumption habits, especially in public areas: airports, concert halls, public parks, etc. The most important objective is to investigate ongoing processes and to implement the obtained scientific results in the activities of government authorities, educational institutions, and marketing activities of Russian companies.

scholarly journals Consumer behavior in China and Russia: Comparative analysis

2021 ◽  
Vol 2 (1) ◽  
pp. 74-90
Author(s):  
Tiantian Li ◽  
Ximeng Ye ◽  
Anastasiya Ryzhikh
Keyword(s):  
Comparative Analysis ◽  
Consumer Behavior ◽  
Consumer Preferences ◽  
Digital Technologies ◽  
Chinese Consumers ◽  
Scientific Publications ◽  
New Era ◽  
Internet Technologies ◽  
Functional Factors ◽  
The Impact

This article is a study of consumer behavior in China and Russia. The research studies scientific publications and consumer preferences in both countries. Comparative analysis shows that Russia and China, which are rapidly entering a new era of consumption, differ in the level of development of consumer behavior that is directly related to the level of development of digital technologies. Therefore, the impact of COVID-19, the development of digitalization, and the spread of Internet technologies have led to an improvement in diversified consumer preferences that contributed to a change in consumer behavior in China. Currently, there is an insufficient level of digitalization of society in Russia, which does not allow to fully interact with consumers and influence their preferences. The authors also identify contemporary trends in consumer behavior worldwide. In addition, some factors that determine the choice of a certain type of consumer behavior are also identified: external factors, motivational factors, and functional factors. Based on the results of the study, a universal model of the influence of various factors on the behavior of Russian and Chinese consumers is formed and some recommendations are given to sellers during the COVID-19 period.

scholarly journals The Impact of Social Media Marketing on Consumer - Moderating Role of Gender and Income

2020 ◽  
Vol 7 (7) ◽  
pp. 147
Author(s):  
Shahin Akbarov
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Brand Loyalty ◽  
Cultural Context ◽  
Social Media Marketing ◽  
Lower Income ◽  
Moderation Effect ◽  
Value Consciousness ◽  
Marketing Activities ◽  
The Impact

<p><strong>Purpose</strong>: The purpose of this study is to investigate the impact of social media marketing activities on consumer behavior (i.e. value consciousness, brand consciousness, and brand loyalty) in the light of the moderation effect of gender and income.</p><p><strong>Methodology</strong>: The questionnaire method was used for data collection. 261 questionnaire was gained through convenience and snowball sampling. Data were analyzed with SPSS-24 and AMOS-23. Explanatory factor analysis was first done with SPSS. To test the moderation effects multigroup moderation analysis was performed in AMOS.</p><p><strong>Findings</strong>: SMM (perceived social media marketing activities) impacts brand loyalty (for male, female, and lower-income sample), value consciousness (for male, higher income, and lower-income sample), and brand consciousness (for male, higher income, and lower-income sample). The effect of gender as a moderator is not statistically significant. The effect of income as a moderator is significant in only two paths.</p><p><strong>Originality/Importance</strong>: At a time when social media usage increases and brand loyalty declines, it is important to investigate the impact of social media marketing activities on consumer behavior. The present study underlines the value of replication studies in a cross-cultural context. Besides, the moderation effect of gender and income were tested.</p>

scholarly journals ANTI-CYCLICAL FISCAL REGULATION OF THE WORLDWIDE COUNTRIES’ ECONOMIES – OPPORTUNITIES FOR UKRAINE

2019 ◽  
pp. 245-269
Author(s):  
Oksana DESYATNYUK ◽  
Taras MARSHALOK
Keyword(s):  
Fiscal Policy ◽  
The State ◽  
Pragmatic Approach ◽  
Economic Cycle ◽  
Scientific Publications ◽  
Social Standards ◽  
Policy Models ◽  
Scientific Results ◽  
Methodological Aspects ◽  
The Impact

The state fiscal policy and its instruments are the main means of economic fluctuations management and they occupy a leading place in the system of the state anti-cyclical regulation of the economy. Special theoretical and methodological aspects of the fiscal policy and analysis of its influence on the course of the economic cycle were well-reasoned on the ground of a large number of scientific publications. However, it is relevant to research into this problem using the pragmatic approach, which will allow to obtain qualitative scientific results and make the necessary conclusions. In particular, the analysis of fiscal processes in the countries with different economic development and social standards will allow to distinguish the strengths and weaknesses of the opposing patterns of fiscal policy models and types and will determine the impact of such policies on economic growth and overcoming the economic crises in these countries.

Smoke-free signage in public parks: impacts on smoking behaviour

2017 ◽  
Vol 27 (4) ◽  
pp. 470-473 ◽  
Author(s):  
Heather N Platter ◽  
Steven B Pokorny
Keyword(s):  
Baseline Period ◽  
Smoking Behaviour ◽  
Rank Test ◽  
Median Income ◽  
Public Parks ◽  
Cigarette Butts ◽  
Public Areas ◽  
Quasi Experimental ◽  
Signed Rank Test ◽  
The Impact

ObjectiveBehavioural interventions, such as smoke-free signage, are used to support air quality in public outdoor spaces that are not protected by a smoke-free policy, such as states with preemptive clause legislation. However, there is little evidence of the effectiveness of these interventions. This paper is an evaluation of whether smoke-free signage posted in public parks altered smoking behaviours of park patrons.MethodsA time-series quasi-experimental design was used. Cigarette butts were collected at the same day and time every week in ten amenities within four parks in 2011. Each park completed a baseline period until a stable trend emerged at six weeks, then received smoke-free signage for the six week intervention period. There were 1684 cigarette butts collected during baseline and 1008 collected during the intervention phase.FindingsWilcoxon signed-rank test demonstrated that smoking at seven out of ten amenities decreased and the overall decrease was significant at p=0.028. Individual parks and amenities grouped by type did not experience a statistically significant change. A neighbourhood median income trend was visually discovered, revealing that as income increased, there was a greater decrease in cigarette butts.ConclusionsThis study provides evidence on the impact of smoke-free signage not supported by local ordinance in public parks using a reproducible measure. States, especially those with a preemptive clause legislation, may benefit from incorporating smoke-free signage in public areas to protect community members from exposure to tobacco smoke, reduce littering, and denormalise smoking.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

Problems of Implementation of an Import Substitution Policy in the Oil Industry

2019 ◽  
pp. 50-57
Author(s):  
Yu. V. Vertakova ◽  
A. S. Evtyukhin
Keyword(s):  
Import Substitution ◽  
Oil Industry ◽  
Investment Climate ◽  
Scientific Publications ◽  
Stage Of Development ◽  
Current Economic Situation ◽  
Negative Effect ◽  
Substitution Policy ◽  
Investment Process ◽  
The Impact

The presented study addresses the issues of implementation of an import substitution policy in the Russian oil industry. Support of domestic production is a key objective specified in the message of the President of the Russian Federation in 2019. In light of the current economic situation and considering the importance of the oil industry for the Russian economy, an import substitution policy could help achieve the objective set by the President.Aim. The study aims to identify the problems and ways of implementation of an import substitution policy in the Russian oil industry.Tasks. The authors analyze scientific publications on import substitution and the state of the Russian oil industry at the current stage of development; determine the directions and fundamental trends in the development of the oil industry; identify obstacles that hinder the implementation of an import substitution policy in the oil industry; describe conditions that facilitate the development of the  investment process in the oil industry; propose comprehensive methods and ways to intensify investments and optimize costs for enterprises in the oil industry.Methods. This study uses general scientific methods of cognition, comparative and statistical analysis to identify problems in the implementation of an import substitution policy in the oil industry.Results. Examination of the current state and development prospects of the oil industry allows the authors to identify obstacles to the development of import substitution. The study shows their impact on the potential of import substitution, which has a negative effect on the prospects of intensification of investment processes, and proposes comprehensive methods and mechanisms that could neutralize the impact of the identified obstacles, thus facilitating the formation of a positive investment climate. Conclusions. Investment climate is shown to have a decisive impact on the potential of import substitution in the Russian oil industry, and ways of overcoming negative trends in the development of the oil industry are proposed.

A New Narrative?

2018 ◽  
Author(s):  
Natalia Nowakowska
Keyword(s):  
Master Narratives ◽  
European Context ◽  
Early Signs ◽  
Research Findings ◽  
New Research ◽  
The Impact ◽  
Different Sources

Our three existing master narratives of the early Reformation in Poland are all over a century old and mutually contradictory, drawing on different sources to serve differing confessional and national/ist agendas. This chapter offers a fresh narrative of the impact of Lutheranism on the Polish composite monarchy to c.1540, synthesizing these older accounts and updating them with new research findings. This is a narrative in three parts: early signs (1517–24), the great Reformation year (1525), and aftershocks (1526–40). The chapter discusses the challenges of measuring ‘Lutheran’ sentiment, sets these Polish-Prussian events clearly in their comparative European context, and considers what implications they might have for that bigger, familiar tale. It stresses the precocity of Sigismund I’s monarchy, which saw the most far-reaching urban and violent Reformation in 1520s Europe (Danzig), a peasant Reformation rising, and Christendom’s first territorial-princely Reformation, in Ducal Prussia.

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