scholarly journals Pengaruh Religiusitas dan Produk Halal Terhadap Keputusan Memilih Kosmetik Pada Konsumen Muslim

SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 1-10
Author(s):  
Rahmah Ummi ◽  
Asep Muhamad Ramdan ◽  
R. Deni Muhammad Danial
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Muslim Women ◽  
Primary Data ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research was conducted to determine the effect of religiosity and halal products on the decision to choose cosmetics on muslim consumer. The variables in this research are Religiosity (X1), Halal Products (X2) and Purchase Decisions (Y). The research usesnon probability sampling techniques with the type of purposive sampling. Analysis of the data research is multiple linear regression. Primary data collection techniques applied by distributing questionnaires to 97 muslim women. The results of the research shows the coefficient determination obtained an R square value of 0,781 or 78,1% on the purchase decision (Y), and the remaining value is 21,9% another factor that is not examined in this study. Based on the results of hypothesis shows a religiosity variable has a significant influence on the purchase decision, and the halal product variable has a significant on the purchase decision. Keywords: Religiosity, Halal Product, Purchase Decision Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh religiusitas dan produk halal terhadap keputusan memilih kosmetik pada konsumen Muslim. Variabel pada penelitian ini yaitu Religiusitas (X1), Produk Halal (X2) dan Keputusan Memilih (Y). Penelitian ini menggunakan teknik non probability sampling dengan jenis purposive sampling“sampel bertujuan”. Analisis data yang digunakan adalah analisis regresi linier berganda.Teknik pengumpulan data primer diperoleh dengan melakukan penyebaran kuesioner kepada 97 responden muslimah. Hasil penelitian dengan uji deteminasi memperoleh nilai R Square sebesar 0,781 atau 78,1% yang menunjukkan variabel independen yaitu religiusitas (X1) dan produk halal (X2) memberikan pengaruh sebesar 78,1% terhadap keputusan memilih (Y), dan perolehan sisa nilai sebesar 21,9% merupakan faktor lain yang tidak diteliti. Berdasarkan hasil pengujian hipotesis menunjukkan bahwa, variabel religiusitas memiliki pengaruh yang signifikan terhadap keputusan memilih, dan variabel produk halal memiliki pengaruh yang signifikan terhadap keputusan memilih. Kata Kunci: Religiusitas, Produk Halal, Keputusan Memilih

scholarly journals PENGARUH PERSEPSI HARGA DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ALFAMIDI CABANG ISKANDAR MUDA MEDAN

2019 ◽  
Vol 14 (1) ◽  
pp. 22
Author(s):  
Lasma D Kudadiri ◽  
Agus Rahmadsyah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Location Factors ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Technique

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan suasana toko terhadap keputusan pembelian konsumen pada pada Alfamidi Cabang Iskandar Muda Medan. Pengambilan sampel berdasarkan rumus  Non Probability Sampling, sehingga sampel yang di dapat dan digunakan dalam penelitian ini 112 orang. Teknik pengumpulan data yang digunakan adalah melalui kuesioner yaitu dengan cara menyebarkan kuesioner kepada responden dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda. Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya di uji menggunakan uji asumsi klasik. Serta untuk mengetahui kontribusi faktor harga dan lokasi terhadap keputusan pembelian konsumen digunakan rumus r squre. Untuk menguji hipotesis dalam penelitian ini gunakan uji F dimana hasil yang diperoleh  bahwa ada pengaruh positf dan signifikan antara harga dan lokasi terhadap keputusan pembelian konsumen pada Alfamidi Cabang Iskandar Muda Medan. Kata kunci : Persepsi Harga, Suasana Toko, Keputusan Pembelian  AbstractThis study aims to determine the effect of price perception and Store Atmosphere Consumer Purchase at Alfamidi Cabang Iskandar Muda Medan. Sampling by the formula Non-Probability Sampling, resulting samples in the can and used in this study 112 people. Data collection techniques used is through a questionnaire that is by distributing questionnaires to the respondents and collect them again. The data analysis technique used is multiple linear regression. Before the data is regressed then advance in association test between variables, using test data in the test classic assumptions. As well as to determine the contribution of price and location factors on consumer purchasing decisions used the formula r squre. To test this hypothesis using the F test where the results obtained that there positf and significant influence between the price and the location on consumer purchasing decisions at Alfamidi Cabang Iskandar Muda Medan.         Keywords: Perception Price, Store Atmosphere, Purchase Decision

scholarly journals Menakar Direct Marketing dan Kepercayaan Pelanggan Dalam Pembelian Paket Umrah

2020 ◽  
Vol 17 (4) ◽  
pp. 485-502
Author(s):  
Adi Suparwo ◽  
Mutiara Tristyantie
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Rapid Growth ◽  
Direct Marketing ◽  
Purchase Decision ◽  
Research Use ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Purposive Sampling ◽  
Customer Trust

This research aims to examine the implications of direct marketing and customer trust in the decision to purchase Umrah package at PT. Sanabil Madinah Barakah Bandung. This is supported by the rapid growth of tour and travel Umrah in some areas because of the needs of people who are mainly Muslims. The method used in this study is a verifiable, descriptive verificative using multiple linear regression where the free variables in this research are direct marketing and the trust of the customers and their current variables are purchase decisions. The sample techniques used in this research use nonprobability sampling techniques, namely purposive sampling techniques with samples obtained is a total of 92 respondents from a population of 1135 people. Simultaneous research resulted in the fact that direct marketing and customer trust jointly implicates the decision to purchase Umrah package at PT. Sanabil Madinah Barakah Bandung. This research shows that companies need to improve their direct marketing and customer trust in order to increase consumer buying decisions. Referring to this research, obtained by another invention of the variable that implicates the purchase decision seen from the greater coefficient of determinant is the trust of the customer, the better the company's control over employee service, facilities provided, and the guarantee of security to the customer, so it can also affect the customer's trust condition to the company that can ultimately increase the purchasing decision of the company.  

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

scholarly journals Pengaruh Trust Terhadap Keputusan Beli Produk Tiff Body

2020 ◽  
Vol 4 (2) ◽  
pp. 96-104
Author(s):  
Yohana Nadya Gunardja
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Quantitative Methodology ◽  
Simple Linear Regression ◽  
Online Questionnaire ◽  
Collection Method ◽  
Huge Impact

The shift of the Indonesian lifestyle has become online oriented has a huge impact on e-commerce business's popularity. This study aims to determine the influence of trust on to purchase decision of Tiff Body's product. This research uses the quantitative methodology and data collection method to use an online questionnaire with a purposive sampling technique distributed to 100 respondents who have been shopping at Tiff Body. After the data is analyzed using Simple Linear Regression with IBM SPSS Statistics 25 program, the result shows that trust influences purchase decisions.

scholarly journals PENGARUH KEMUDAHAN, KEPERCAYAAN DAN PERSEPSI AKAN RESIKO MENGGUNAKAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Survey Pada Konsumen Lazada.co.id)

2018 ◽  
Vol 5 (1) ◽  
pp. 47-53
Author(s):  
Mega Usvita
Keyword(s):  
Online Survey ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Perception Of Risk ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Online Purchase ◽  
Method Of Determination

This study was intended to see how the effect of easiness, trustworthiness and perception on the risk of using e-commerce toward online purchasing decision (survey on consumer lazada.co.id). The populations in this study were all people who have visited the site Lazada.co.id with sample of 100 people, the sampling techniques using non-probability sampling with purposive sampling technique where the method of determination of the samples based on certain criteria. The results of this study, easiness variable (X1), trustworthiness (X2), the perception of risk (X3) gave positive and significant impact on online purchase decision (Y) with a significant level of 0.000. The amount influence of convenience (X1), trust (X2), the perception of risk (X3) toward online purchase decision (Y) is 0.314 (R2 = 31.4%). Keywords: Convenience, Trustworthiness, Perception of Risk, Purchase Decision

scholarly journals Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 153
Author(s):  
Richard Antony ◽  
Roswita Oktavianti
Keyword(s):  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
The Relationship

The credibility of a communicator is one of the factors for people to make purchasing decisions about a product. A communicator must have some ability in other words that the communicator must have the strength to compete, namely credibility and attractiveness. The research aims to examine the credibility of the communicator on the purchase decision of the AHHA Clothing Line Atta Halilintar product after watching YouTube Atta Halilintar. The independent variable in this study is the credibility of the communicator and the dependent variable is the purchase decision. The approach used in this study is quantitative descriptive. Research data were collected using non-probability sampling techniques or purposive sampling techniques. This study uses SPSS for Windows 23 test for Validity, Reliability, Hypothesis (simple linear analysis), T-test, Correlation Coefficient, and Determination Coefficient. Researchers obtain data that will be tested by distributing several questionnaires to all respondents, amounting to 100 respondents who have been determined and have been adjusted to the requirements in this study and respondents who represent the population of this study. The results obtained from the study showed that the communicator's credibility affected 29% in purchasing decisions while the remaining 71% was influenced by other factors. The relationship is positive, if the quality of the communicator's credibility increases, therefore the purchasing decision will also increase. And conversely, if the quality of the communicator's credibility decreases then the purchasing decision will also decrease. Kredibilitas dari seorang komunikator merupakan salah satu faktor bagi masyarakat untuk mengambil keputusan pembelian terhadap sebuah produk. Seorang komunikator harus memiliki beberapa kemampuan dengan kata lain bahwa komunikator harus memiliki kekuatan untuk bersaing yaitu kredibilitas (credibility) dan daya tarik (attractiveness).Penelitian bertujuan untuk meneliti kredibilitas komunikator terhadap keputusan pembelian produk AHHA Clothing Line Atta Halilintar setelah menonton YouTube Atta Halilintar. Variabel independen yang berada dalam penelitian ini yaitu kredibilitas komunikator dan variabel dependen adalah keputusan pembelian. Pendekatan yang dipergunakan pada penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan dengan menggunakan teknik non probability sampling atau teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 23 untuk Uji Validitas, Reliabilitas, Hipotesis (analisis linier sederhana), Uji T, Koefisien Korelasi, dan Koefisien Determinasi. Peneliti memperoleh data-data yang akan diujikan dengan cara menyebarkan beberapa kuesioner kepada semua responden yang berjumlah 100 responden yang telah ditentukan dan telah disesuaikan dengan syarat-syarat pada penelitian ini dan responden yang mewakili dari populasi penelitian ini. Hasil yang diperoleh dari penelitian menunjukkan bahwa kredibilitas komunikator berpengaruh sebesar 29% pada keputusan pembelian sementara sisanya 71% dipengaruhi oleh faktor lain. Hubungan bersifat positif,apabila kualitas kredibilitas komunikator meningkat maka dari itu keputusan pembelian juga akan mengalami peningkatan. Dan sebaliknya, bila kualitas kredibilitas komunikator menurun maka dari itu keputusan pembelian juga akan mengalami penurunan.

PENINGKATAN MOTIVASI BELAJAR SISWA MELALUI VARIASI MENGAJAR PADA MATA PELAJARAN PPKn

2019 ◽  
Vol 6 (2) ◽  
pp. 232-237
Author(s):  
Maria Cica ◽  
Umi Chotimah ◽  
Sri Artati Waluyati
Keyword(s):  
High School ◽  
Linear Regression ◽  
Data Collection ◽  
Learning Styles ◽  
Student Learning ◽  
Learning Motivation ◽  
Sampling Techniques ◽  
Simple Linear Regression ◽  
Purposive Sampling ◽  
A Value

ABSTRAK   Tujuan Penelitian ini bertujuan mendeskripsikan pengaruh keterampilan  mengadakan  variasi gaya mengajar  guru terhadap motivasi belajar siswa pad mata pelajaran PPKn kelas VIII 3 di SMP Negeri 1 Palembang. Penelitian ini mengunakan pendekatan kuantitatif dengan metode  pre experimental desing dengan bentuk one group pretest- postest design. Populasi dalam penelitian ini 254 siswa dengan jumlah sampel sebanyak 32 orang yang diambil mengunakan teknik purposive sampling. Adapun teknik pengumpulan data yang digunakan dokumentasi observasi dan angket.  Berdasarkan hasil analisi rata-rata angket 65% dan meningkat menjadi 71%. Hal ini terbukti dari hasil uji hipotesis dengan menggunakan rumus uji regresi linier sederhana di dapatkan nilai yang diperoleh .000 dan nilai (?) sebesar .05 dengan demikian hasil yang diperoleh adalah nilai sig < ? (.000 < .05), maka keputusan yang diambil Hoditolak dan menerima Ha.Kata kunci: Keterampilan mengadakan variasi , Motivasi belajar siswa, PPKn  kelas VIII ABSTRACT            The purpose of this research is to describe the influence of skills organizing various teachers' learning styles for students' study motivation in the PPKn class of VIII 3 Senior High School of 1 Palembang. This research used a quantitative approach with the pre experimental desing method with the form of one group pretest- postest design. The population in this research is 254 students with 32 people samples that are taken using purposive sampling techniques. As for data collection techniques had used observation and angket documentation. Based on an analysis of the average sheet of questionnaire 65% and rising to 71%. In. This case, the research is proven by a test of a hypothesis by using a simple linear regression formula to achieve the value generated .000 and a value (?) is .05 as large as a result is a sig < ? (.000 < .05), then the decision taken by Ho is rejected and accepts Ha.Key words: Unvariety skills, Student learning motivation, PPKn VIII class

scholarly journals Analysis of the Decision of Muslim Investors in Sharia Mutual Funds Investing with Maqasid Al-Sharia Approaches

2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Mohamad Andri Ibrahim
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Mutual Funds ◽  
Significant Influence ◽  
Investment Decisions ◽  
Statistical Test ◽  
Collection Method ◽  
Purposive Sampling ◽  
Academy Training

Abstract. This study is a quantitative survey research, namely statistical test data analysis in the form of multiple linear regression with purposive sampling. The data collection method was by distributing questionnaires to 200 participants of the Bareksa Fund Academy training. The results show that the decision of Muslim investors in investing in Islamic mutual funds is influenced by the maqasid sharia principle approach. Meanwhile, the result of F count is significant at 49,141, meaning that, overall, there is an influence of the factors of the maqasid sharia approach on investment decisions (value). This also implies that there is a significant influence of the variables of maintaining religion, soul, sense, and treasure on the investment decisions. Meanwhile, the variable maintaining offspring does not show any effect, because the probability is 0.961> 0.05. Keywords: Investment, Islamic Mutual Funds, Islamic Maqasid Abstrak. Penelitian ini bertujuan untuk menganalisis keputusan investor Muslim dalam berinvestasi di reksadana syariah dengan pendekatan maqashid syariah. Penelitian ini juga untuk mengetahui pengaruh dan faktor dominan dari pendekatan maqashid syariah (menjaga agama, jiwa, akal, harta, dan keturunan) terhadap keputusan (nilai) investasi. Survey kuantitatif dipilih sebagai pendekatan penelitian, yaitu dengan analisis data uji statistik berupa regresi linear berganda dengan purposive sampling. Pengambilan data dilakukan dengan penyebaran kuesioner kepada para peserta pelatihan Bareksa Fund Academy, sebanyak 200 peserta. Hasil penelitian menunjukkan bahwa keputusan investor Muslim dalam berinvestasi di reksadana syariah dipengaruhi oleh pendekatan prinsip maqashid syariah. Sedangkan, hasil F hitung signifikan sebesar 49,141 artinya, secara keseluruhan terdapat pengaruh pada faktorfaktor pendekatan maqashid syariah terhadap keputusan (nilai) investasi. Ini berarti juga terdapat pengaruh pada variabel menjaga agama, jiwa, akal, dan harta secara signifikan terhadap keputusan investasi tersebut. Namun demikian, variabel menjaga keturunan tidak berpengaruh karena probabilitas 0,961>0,05. Kata kunci: Investasi, Reksadana Syariah, Maqashid Syariah

scholarly journals Effect of product completeness and price on consumer purchasing decision in smes market medan

2018 ◽  
Vol 22 (1) ◽  
Author(s):  
Dedy Ansari Harahap ◽  
Dita Amanah ◽  
Fauzia Agustini
Keyword(s):  
Statistical Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchase Decisions ◽  
Multiple Linear Regression Method ◽  
Sample Technique ◽  
Research Type

The aim of this study was to analyze the effect of the product and the price of the purchase decisions of consumers SME market case on Pajak USU (Pajus) Medan. This research uses quantitative approach with explanatory research type. The sample technique used is non probability sampling, the number of samples are 96 respondents selected at random and data collection techniques used are questionnaires that measurement using Likert scale and statistical analysis with multiple linear regression method. The results showed that product completeness partially has no positive and significant effect on consumer purchase decision and price partially have a positive and significant impact on consumer purchase decision. Whereas product completeness and price simultaneously influencing consumer purchase decision in Pajus Medan. The findings confirm that consumers' choice of coming to that place is to buy a product at a cheap price not because of the availability of a more complete product.

scholarly journals PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX PADA PT YAMAHA BAHANA LAMPUNG

2020 ◽  
Vol 25 (3) ◽  
pp. 203-211
Author(s):  
Desi Derina Yusda
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Entire Population ◽  
Primary Data ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Validity And Reliability

This study aims to test and analyze the effect of promotion on purchasing decisions Yamaha Nmax at PT Yamaha Bahana Lampung. The population in this study were consumers who bought Yamaha Nmax at PT Yamaha Bahana Lampung from July to October 2020 with a total of 37 consumers. The sample used is the entire population because there are few respondents. Primary data collection using a questionnaire. The questionnaire was processed and tested for validity and reliability, after which the questionnaire was distributed to the research sample. This study uses simple linear regression. From the results of the test and analysis, promotion has a significant effect on the purchase decision of Yamaha Nmax at PT Yamaha Bahana Lampung by 59.8%, the remaining 40.2% is from variables or other factors not examined.

Sign in / Sign up

Export Citation Format

Share Document