Strategi Pemasaran Industri Rumah Tangga Keripik Singkong

Abstract This research was conducted in Sipolu-polu Village, Panyabungan District, Mandailing Natal Regency, North Sumatra on the business owner of the chili-chili cassava chips business in the village with the hope that in the future it will be a useful contribution to certain parties, especially the business owners. The focus of this research will be to look at the strategies employed by business owners in marketing their products and also in this study using a theory related to marketing. This research uses descriptive qualitative methods that describe the results obtained in the field. Data collection was carried out by interviewing informants. This study aims to determine how the chili-chili cassava chips marketing is to increase the volume of production sales Keywords: marketing strategy, cassava-chili chips, business owner Abstrak Penelitian ini dilakukan di Kelurahan Sipolu-polu, Kecamatan Panyabungan, Kabupaten Mandailing Natal Sumatera Utara pada pemilik bisnis usaha keripik singkong sambal-sambal di kelurahan tersebut dengan harapan kedepannya akan menjadi kontribusi yang bermanfaat bagi pihak-pihak tertentu khususnya para pemilik usaha tersebut. Fokus penelitian ini akan melihat strategi yang dilakukan oleh para pemilik bisnis dalam memasarkan produskinya dan juga pada penelitian ini menggunakan teori yang berkaitan dengan pemasaranpenelitian ini menggunakan metode kualitatif deskriptif yang mendeskripsikan hasil yang diperoleh di lapangan. Pengumpulan data dilakukan dengan wawancara terhadap informan. Penelitian ini bertujuan mengetahui bagaimana pemasaran keripik singkong sambal-sambal untuk meningkatkan volume dari penjualan produksinya Kata Kunci: strategi pemasaran, keripik singkong sambal-sambal, pemilik usaha

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PEMBERDAYAAN MASYARAKAT DALAM TATA KELOLA PARIWISATA DI KAMPUNG WISATA DEWO BRONTO YOGYAKARTA

Journal Publicuho ◽

10.35817/jpu.v2i4.10273 ◽

2020 ◽

Vol 2 (4) ◽

pp. 111

Author(s):

Rumsari Hadi Sumarto ◽

Lukas Dwiantara

Keyword(s):

Qualitative Research ◽

Data Collection ◽

Field Data ◽

Community Empowerment ◽

Community Based ◽

Digital World ◽

Field Data Collection ◽

Tourist Village ◽

The Impact ◽

The Village

This study aims to describe and analyze community empowerment activities in the Dewo Bronto Tourism Village in Yogyakarta through the concept of Community-Based Tourism. This study uses qualitative research that describes community empowerment through the concept of Community Based Tourism objectively based on data findings in the field. Data collection techniques using observation, interviews, and documentation. Community empowerment in the field of tourism in the tourism village is carried out through various fields such as culinary business, the production of natural dyes of batik, batik training, transportation, arts and cultural attractions. This effort can support the development of tourism in the Dewo Bronto Tourism Village. However, community empowerment needs to be supported by the ability of the community to create a brand for a tourist village so that the Tourism Village is better known by tourists. In the future, it is necessary to do research on millennial communities who are familiar with the digital world so that they can promote the Village Tourism digitally. The impact of the tourist village is better known to tourists globally

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MODAL BUDAYA DAN MODAL SOSIAL: PENUNJANG BERKEMBANGNYA TOKO BANGUNAN YUNA JAYA

HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora ◽

10.52166/humanis.v13i1.2315 ◽

2021 ◽

Vol 13 (1) ◽

pp. 102-111

Author(s):

Ayu Musliha

Keyword(s):

Social Capital ◽

Social Networks ◽

Data Collection ◽

Cultural Capital ◽

Qualitative Methods ◽

Business Owners ◽

Economic Capital ◽

Business Owner ◽

Maintenance Process ◽

Participatory Observation

: In fact, the development of a business does not only talk about how economic capital is managed by business actors. Cultural capital and social capital are also important aspects in the process of developing a business. This research uses qualitative methods with data collection techniques through interviews and participatory observation. The informant investigates the business owner and one of the customers. The results of the study indicate that the capital owned by the business owner benefits the business actor for running his business. Meanwhile, social capital in the form of trust can enhance existing social networks and build new social networks. The maintenance process is carried out by business owners through loyalty to sales / bosses and buyers. So, it can be concluded that social capital and cultural capital also play an important role in the process of developing a business.

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Kamus Aplikasi” sebagai media pendamping Buku ‘al-arabiyah al-mu’āṣiroh

alfazuna: Jurnal Pembelajaran Bahasa Arab dan Kebahasaaraban ◽

10.15642/alfazuna.v3i1.266 ◽

2018 ◽

Vol 3 (1) ◽

pp. 32-50

Author(s):

Majidatun Ahmala

Keyword(s):

Problem Solving ◽

Data Collection ◽

Qualitative Methods ◽

Field Data ◽

Research Data ◽

Purposive Sampling ◽

Field Data Collection ◽

Modern Arabic

The book al-‘Arabiyah al-mu’âṣirah is an Arabic learning book designed that Arabic learners can master how to communicate in various conditions using modern Arabic. This study uses qualitative methods that emphasize the nature of research, data that comes from the reality in the field. Data collection techniques in this study were carried out by observations, interviews and documents in collecting data to be able to find out more about the problem, so that a problem solving can be arranged in accordance with the needs of the respondents. This study uses purposive sampling, sampling taken with certain reasons. Sampling taken by researchers is students of college who never studied Arabic before entering the Sunan Ampel UIN Surabaya. The purpose of this study is to determine the role of the application dictionary used by the teacher as a teaching companion from the book al-‘Arabiyah al-mu’âṣirah.

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Transformasi Ruang pada Rumah Pengrajin Gerabah di Desa Pagerjurang, Paseban, Bayat, Klaten

ATRIUM - Jurnal Arsitektur ◽

10.21460/atrium.v7i1.150 ◽

2021 ◽

Vol 7 (1) ◽

pp. 13-26

Author(s):

Azka Pintra ◽

Dwita Hadi Rahmi

Keyword(s):

Data Collection ◽

Field Data ◽

Theoretical Foundation ◽

Spatial Transformation ◽

Space Transformation ◽

Physical Form ◽

Religious Tourism ◽

Field Data Collection ◽

The Village ◽

The City

Title: Space Transformation in Pottery Craftsman’s House in Pagerjurang Village, Paseban, Bayat, Klaten The development of the city of Klaten from year to year has experienced rapidly, it affects all the districts in it, one of which is the Bayat district. Besides in Bayat is also a pottery and religious tourism village. Many people from outside the city visit here. This has made changes and developments in the houses in Bayat. Paseban Village is a village of pottery in Bayat and the majority of the population earns income as pottery artisans. Changes to the layout of the house in Paseban certainly have many factors that influence it. The pattern of home development in Paseban was not all the livelihoods of artisans. It is intended that there is a change in the function of space which was previously used as a dwelling only and now is changing into functions for making pottery. The existence of these changes wants to see what factors influence it. This study uses a qualitative deductive approach, where research is based on a theoretical foundation as a tool for field data collection. Researchers used questionnaires and interviews with Paseban villagers to obtain spatial transformation data. The current condition of the pottery craftsmen's house is seen from the physical form of the house is quite modern, but there are still houses that are still traditional. From interviews with the village head of Paseban, almost 90% have changed.

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Pelatihan Pendampingan Pembuatan Peta Tematik Menggunakan GPS dan Aplikasi CAD

Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat ◽

10.29244/agrokreatif.6.3.297-305 ◽

2020 ◽

Vol 6 (3) ◽

pp. 297-305

Author(s):

Andrew Stefano ◽

Sri Endayani

Keyword(s):

Data Collection ◽

Field Data ◽

Practical Knowledge ◽

Training Activity ◽

Processing Data ◽

Boundary Map ◽

Field Data Collection ◽

High Motivation ◽

The Village

One of the problems in the development of human resource professionalism so far is related to land issues (boundaries). The purpose of this activity is to provide training on the use of GPS and processing data using Autodesk map software. The training was attended by the village and sub-district staff of Samarinda City, as many as 50 people. The method used is 1) giving theoretical and practical knowledge about data collection and processing 2) assignment of making land boundaries per area, 3) presentation of results in the field and 4) output (boundary map). The results of this activity were: First, all participants of this training activity were very enthusiastic, enthusiastic, and had high motivation to take part in the implementation of the second boundary land making training activity, the participants who succeeded in making a land boundary map of 25 people or 50% of 50 participants. Third, the quality of the maps is quite good. They found differences in boundary map shape between version Samarinda City Bappeda and field data collection. Based on field data from the Bugis Kelurahan staff, the shape of the land boundary map in the Bugis sub-district in Samarinda almost resembles the land boundary map of Samarinda City of 2.5 ha, because Samarinda City Bappeda does not include the Segiri GOR Stadium as an area of Bugis sub-district that should be included as a map of the border. The map results from Samarinda Kota sub-district staff were recombined by sub-district and sub-district lurah to be determined as a map of sub-district Kota Samarinda and displayed in the A0 printout in each of the kelurahan offices located in sub-district Samarinda Kota.

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