scholarly journals Analisis Periklanan Pengaruhnya Terhadap Perilaku Konsumen dan Dampaknya pada Keputusan Pembelian

SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 94-105
Author(s):  
Sinollah ◽  
Dewi Nur Maulidiyah ◽  
Mohamad Tody Arsyianto
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Path Analysis ◽  
Indirect Effect ◽  
Statistical Tests ◽  
Survey Methods ◽  
Academic Community ◽  
Purchasing Decisions ◽  
Creativity And Innovation

This study aims to analyze the effect of advertising and consumer behavior and its impact on purchasing decisions of the Academic Community of FEIS Unira Malang and FEB Unisma. The population in this study is the Academic Community of FEIS who have shopped at Lazada.co.id. The sample in this study was a population of 241 respondents. The method used in this research is explanatory with survey methods. Data analysis uses path analysis. Based on statistical tests all indicators in this study are valid, and the variables are reliable. From the results of the path analysis test shows that advertising and consumer behavior significantly influence purchasing decisions. In addition, advertising has a significant indirect effect on purchasing decisions through consumer behavior. For this reason, it is suggested to improve the quality, creativity, and innovation of advertisements to attract more consumers to make purchases so that consumers are more loyal ____________________________________________________________________ Penelitian ini bertujuan untuk menganalisis pengaruh periklanan dan perilaku konsumen dan dampaknya terhadap keputusan pembelian Civitas Akademik FEIS Unira Malang dan FEB Unisma. Populasi dalam penelitian ini adalah Civitas Akademik FEIS yang pernah berbelanja di Lazada.co.id.  Sampel dalam penelitian  ini sejumlah populasi yaitu berjumlah 241 responden. Metode yang digunakan dalam penelitian ini adalah eksplanatory dengan metode survey. Analisis data menggunakan path analisis. Berdasarkan uji  statistik semua  indikator-indikator  dalam  penelitian  ini bersifat valid, dan variabel-variabelnya bersifat reliable. Dari hasil  uji analisis jalur menunjukkan bahwa periklanan dan perilaku konsumen berpengaruh signifikan terhadap keputusan pembelian. Selain itu, periklanan berpengaruh signifikan tidak langsung terhadap keputusan pembelian melalui perilaku konsumen. Untuk itu disarankan agar meningkatkan kualitas, kreatifitas, dan  inovasi  iklan agar  lebih  menarik  konsumen  untuk m elakukan pembelian sehingga konsumen lebih loyal

scholarly journals PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 4 (2) ◽  
pp. 175-186
Author(s):  
Meiliana Meiliana ◽  
Yunita Budi Rahayu Silintowe
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Indirect Effect ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Intervening Variables

This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang.  The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.

Factors that Influence Purchase on Cinema Online Tickets Using Tix-Id Application, through Buying Interest

2022 ◽  
Vol 18 ◽  
pp. 10-19
Author(s):  
John Ehj. Foeh ◽  
Adler Haymans Manurung ◽  
Florentina Kurniasari ◽  
Tipri Rose Kartika ◽  
Sandra Yunita
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Statistical Tests ◽  
Purchasing Decisions ◽  
Application Form ◽  
Minimum Requirements ◽  
Data Collection Technique ◽  
Data Analysis Methods

The purpose of this study was to determine the factors that affect directly and indirectly such as promotion, convenience, and security on the decision to purchase online cinema tickets with the TIX ID application through consumer buying interest. The data collection technique uses a questionnaire that is distributed online via the google application form. Data analysis methods include validity, reliability, classical assumptions, and SEM tests. The number of samples in this study were 200 respondents who had met the minimum requirements for using SEM (structural equation models). Data processing using SPSS and AMOS. The results showed that promotion and convenience factors had a significant effect on purchase intention, while security did not have a significant effect on purchase intention. The results of statistical tests show that there is no influence of the promotion, convenience, and security variables on purchasing decisions. Furthermore, the results show that promotion and convenience factors indirectly influence purchasing decisions through purchase intention.

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals EFFECT OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH WORKING DISCIPLINE AT PT. BAMBOO TIRTA ENGINEERING

2020 ◽  
pp. 28-35
Author(s):  
Munawaroh Munawaroh ◽  
Suharto Suharto ◽  
Dr. Iwan Kurniawan Subagja
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Quantitative Analysis ◽  
Path Analysis ◽  
Direct Effect ◽  
Indirect Effect ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Sampling Technique

This study aims to: 1) To determine and analyze the effect of motivation and job satisfaction on work discipline, 2) To determine and analyze the effect of motivation and job satisfaction on employee performance, 3) To determine and analyze the effect of work discipline on employee performance, 4) To find out and analyze the influence of motivation and job satisfaction on employee performance through work discipline PT. Bambu Tirta Engineering. The research was conducted at PT. Bambu Tirta Engineering with a research sample of 64 respondents. The sampling technique uses saturated samples. Methods of data analysis using descriptive analysis and quantitative analysis with path analysis. The results showed that: 1) there is an effect of motivation and job satisfaction on work discipline, 2) there is an effect of motivation and job satisfaction on employee performance, 3) there is an effect of work discipline on the performance of employees of PT. Bambu Tirta Engineering and 4) there is no influence between motivation and job satisfaction on employee performance through work discipline PT. Bambu Tirta Engineering. This means that the direct effect is greater than the indirect effect, the work discipline variable cannot mediate between motivation and job satisfaction on employee performance at PT. Bambu Tirta Engineering.

scholarly journals Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Sepeda Motor Kawasaki D-Tracker 150 Di Kota Dumai

2020 ◽  
Vol 8 (1) ◽  
pp. 54-68
Author(s):  
Fajri Mubarak Natsir ◽  
Zulkarnain ◽  
Alvi Furwanti Alwie
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Indirect Effect ◽  
Indirect Effects ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Sampling Technique ◽  
Direct And Indirect Effects ◽  
Equal Opportunities ◽  
Purchasing Decisions

This study aims to see and know the direct and indirect effects of lifestyle on purchasing decisions and consumer satisfaction. The population in this study were 500 respondents from Dumai City who bought and used a Kawasaki D-Tracker 150 motorcycle, using Path Analysis. In this study the sampling method uses the Probability Sampling Technique, which is a sampling technique that provides equal opportunities for elements of the population to be selected as sample members. In this study the authors set a sample of the criteria of respondents, namely age 17 years and above. Samples taken in this study used the Slovin formula. The results in this study that lifestyle has a positive and significant effect on consumer purchasing decisions. Lifestyle and purchasing decisions have a positive and significant effect on customer satisfaction. There is an indirect effect of Lifestyle on Consumer Satisfaction through Decisions

scholarly journals EFFECT OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH WORKING DISCIPLINE AT PT. BAMBOO TIRTA ENGINEERING

2020 ◽  
pp. 28-35
Author(s):  
Munawaroh Munawaroh ◽  
Suharto Suharto ◽  
Dr. Iwan Kurniawan Subagja
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Quantitative Analysis ◽  
Path Analysis ◽  
Direct Effect ◽  
Indirect Effect ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Sampling Technique

This study aims to: 1) To determine and analyze the effect of motivation and job satisfaction on work discipline, 2) To determine and analyze the effect of motivation and job satisfaction on employee performance, 3) To determine and analyze the effect of work discipline on employee performance, 4) To find out and analyze the influence of motivation and job satisfaction on employee performance through work discipline PT. Bambu Tirta Engineering. The research was conducted at PT. Bambu Tirta Engineering with a research sample of 64 respondents. The sampling technique uses saturated samples. Methods of data analysis using descriptive analysis and quantitative analysis with path analysis. The results showed that: 1) there is an effect of motivation and job satisfaction on work discipline, 2) there is an effect of motivation and job satisfaction on employee performance, 3) there is an effect of work discipline on the performance of employees of PT. Bambu Tirta Engineering and 4) there is no influence between motivation and job satisfaction on employee performance through work discipline PT. Bambu Tirta Engineering. This means that the direct effect is greater than the indirect effect, the work discipline variable cannot mediate between motivation and job satisfaction on employee performance at PT. Bambu Tirta Engineering.

scholarly journals PERAN COMMUNITY ADVICE SEBAGAI PEMODERASI DALAM KEPUTUSAN PEMBELIAN

2018 ◽  
Vol 11 (1) ◽  
pp. 67
Author(s):  
Pristiana Widyastuti ◽  
Alwani Alwani
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Statistical Tests ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Quality And Reliability ◽  
The Relationship ◽  
Positive Effect

<p><em>This study aims to analyze the influence of rational motives and emotional motives on purchasing decisions with community advice as a moderating variable. This study was conducted on </em><em>biker as community adviser</em><em> in Jakarta. The number of samples is 75 data, obtained from the questionaire filled by the respondents. Data analysis uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) test equipment. The results of statistical tests </em>revealed that the<em> rational motives and emotional motives </em>have<em> positive effect on purchasing decisions, whereas community advice has no positive effect on purchasing decisions, </em>it is<em> not able to moderate the relationship among variables. Producer and distributors are important to maintain the quality and reliability of products that rationally influence consumers to buy. In addition, efforts to maintain the credibility of the brand are also important to emphasize the consumer’s pride. </em></p><p><em> </em></p>

scholarly journals Motivation And Perception To Support Purchasing Decisions In “Cafe & Resto Benteng Buah Naga”, Banyuwangi, East Java, Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 22-31
Author(s):  
Yhanis Andita Sari ◽  
Gumoyo Mumpuni ◽  
Dyah Erni Widyastuti
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dragon Fruit ◽  
The Status ◽  
Initial Perception

“Café & Resto Benteng Buah Naga” (“Dragon Fruit Fortress Café & Resto”) presents an innovation based on dragon fruit products, then the initial perception will determine consumer's motivation to visit the place. The research purposed to determine the consumer’s characteristics and to state the influence of motivation and perception on purchasing decisions. The research was conducted at “Café & Resto Benteng Buah Naga” in Banyuwangi Regency, East Java Province. The sampling method was accidental sampling with 100 respondents. The data analysis used was path analysis. The results show that the majority of respondents were women (68%) with the status as a student who has an income maximum IDR 1,000,000. The motivation variable partially affects the purchase decision, as it obtains a sig value of 0.036 which means   < 0.05. Variable perception obtains a sig value of 0.000 which means < 0.05, partially significant effect also on the purchase decision. It could be concluded that the consumer’s motivation and perception influence purchasing decisions at “Café & Resto Benteng Buah Naga”. The advice given is that “Café & Resto Benteng Buah Naga”  continues to develop more dragon fruit-based product variants and become their special menu at the restaurant.

THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND DISCIPLINE ON ORGANIZATIONAL PERFORMANCE THROUGH JOB SATISFACTION IN EMPLOYEE BUDI ASIH HOSPITAL

2019 ◽  
pp. 11-17
Author(s):  
Sri Rejeki ◽  
Harry Indratjahjo ◽  
P. Eddy Sanusi Silitonga
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Data Analysis ◽  
Path Analysis ◽  
Organizational Performance ◽  
Direct Effect ◽  
Indirect Effect ◽  
Saturated Sample

This study aims to determine the effect of emotional intelligence and discipline on organizational performance simultaneously, determine the effect of emotional intelligence on organizational performance partially, determine the effect of discipline on organizational performance partially, determine the effect of job satisfaction on organizational performance partially, determine the effect of emotional intelligence on organizational performance through job satisfaction and determine the effect of discipline on organizational performance through satisfaction variables. The study was conducted at the compassion organization. Sampling uses a saturated sample involving 136 employees in all parts of the organization. Data analysis uses path analysis. Based on data analysis, it is known that emotional intelligence and discipline variables simultaneously influence organizational performance. The variable of emotional intelligence affects partially organizational performance. Discipline variables influence partially organizational performance. Job satisfaction variables partially affect organizational performance. The influence of emotional intelligence and discipline on organizational performance through job satisfaction. In this case, the direct effect is smaller than the indirect effect so it can be said that the job satisfaction variable is intervening.

scholarly journals The Effect Of Brand Ambasador and Prices on The Purchase Decision Of Android Hand Phone Through Interest In Buying Consumers In Medan City

2021 ◽  
Vol 2 (4) ◽  
pp. 1321-1326
Author(s):  
Indawati Lestari ◽  
Martin ◽  
Marihot Manullang ◽  
Ribka Sari Butar-Butar ◽  
Zulia Rifda Daulay
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Negative Effect ◽  
Brand Ambassadors

The main purpose of this study is to determine the effect of brand ambassadors and prices on purchasing decisions for Android phones through consumer buying interest. The approach in this study is associative with the data analysis used is path analysis. The population and sample in this study were 147 respondents who were selected by accidental sampling. The results showed that (1) brand ambassadors had a positive and significant effect on buying interest, (2) price had a negative effect on buying interest, (3) brand ambassadors had a positive and significant effect on purchasing decisions, (4) price had a negative effect on purchasing decisions, (5) brand ambassador has a positive and significant effect on purchasing decisions through buying interest, (6) price has a negative effect on purchasing decisions through buying interest.

Sign in / Sign up

Export Citation Format

Share Document