scholarly journals The Effect Of Brand Ambasador and Prices on The Purchase Decision Of Android Hand Phone Through Interest In Buying Consumers In Medan City

2021 ◽  
Vol 2 (4) ◽  
pp. 1321-1326
Author(s):  
Indawati Lestari ◽  
Martin ◽  
Marihot Manullang ◽  
Ribka Sari Butar-Butar ◽  
Zulia Rifda Daulay
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Negative Effect ◽  
Brand Ambassadors

The main purpose of this study is to determine the effect of brand ambassadors and prices on purchasing decisions for Android phones through consumer buying interest. The approach in this study is associative with the data analysis used is path analysis. The population and sample in this study were 147 respondents who were selected by accidental sampling. The results showed that (1) brand ambassadors had a positive and significant effect on buying interest, (2) price had a negative effect on buying interest, (3) brand ambassadors had a positive and significant effect on purchasing decisions, (4) price had a negative effect on purchasing decisions, (5) brand ambassador has a positive and significant effect on purchasing decisions through buying interest, (6) price has a negative effect on purchasing decisions through buying interest.

scholarly journals Motivation And Perception To Support Purchasing Decisions In “Cafe & Resto Benteng Buah Naga”, Banyuwangi, East Java, Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 22-31
Author(s):  
Yhanis Andita Sari ◽  
Gumoyo Mumpuni ◽  
Dyah Erni Widyastuti
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dragon Fruit ◽  
The Status ◽  
Initial Perception

“Café & Resto Benteng Buah Naga” (“Dragon Fruit Fortress Café & Resto”) presents an innovation based on dragon fruit products, then the initial perception will determine consumer's motivation to visit the place. The research purposed to determine the consumer’s characteristics and to state the influence of motivation and perception on purchasing decisions. The research was conducted at “Café & Resto Benteng Buah Naga” in Banyuwangi Regency, East Java Province. The sampling method was accidental sampling with 100 respondents. The data analysis used was path analysis. The results show that the majority of respondents were women (68%) with the status as a student who has an income maximum IDR 1,000,000. The motivation variable partially affects the purchase decision, as it obtains a sig value of 0.036 which means   < 0.05. Variable perception obtains a sig value of 0.000 which means < 0.05, partially significant effect also on the purchase decision. It could be concluded that the consumer’s motivation and perception influence purchasing decisions at “Café & Resto Benteng Buah Naga”. The advice given is that “Café & Resto Benteng Buah Naga”  continues to develop more dragon fruit-based product variants and become their special menu at the restaurant.

scholarly journals PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 4 (2) ◽  
pp. 175-186
Author(s):  
Meiliana Meiliana ◽  
Yunita Budi Rahayu Silintowe
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Indirect Effect ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Intervening Variables

This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang.  The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals Analisis Periklanan Pengaruhnya Terhadap Perilaku Konsumen dan Dampaknya pada Keputusan Pembelian

SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 94-105
Author(s):  
Sinollah ◽  
Dewi Nur Maulidiyah ◽  
Mohamad Tody Arsyianto
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Path Analysis ◽  
Indirect Effect ◽  
Statistical Tests ◽  
Survey Methods ◽  
Academic Community ◽  
Purchasing Decisions ◽  
Creativity And Innovation

This study aims to analyze the effect of advertising and consumer behavior and its impact on purchasing decisions of the Academic Community of FEIS Unira Malang and FEB Unisma. The population in this study is the Academic Community of FEIS who have shopped at Lazada.co.id. The sample in this study was a population of 241 respondents. The method used in this research is explanatory with survey methods. Data analysis uses path analysis. Based on statistical tests all indicators in this study are valid, and the variables are reliable. From the results of the path analysis test shows that advertising and consumer behavior significantly influence purchasing decisions. In addition, advertising has a significant indirect effect on purchasing decisions through consumer behavior. For this reason, it is suggested to improve the quality, creativity, and innovation of advertisements to attract more consumers to make purchases so that consumers are more loyal ____________________________________________________________________ Penelitian ini bertujuan untuk menganalisis pengaruh periklanan dan perilaku konsumen dan dampaknya terhadap keputusan pembelian Civitas Akademik FEIS Unira Malang dan FEB Unisma. Populasi dalam penelitian ini adalah Civitas Akademik FEIS yang pernah berbelanja di Lazada.co.id.  Sampel dalam penelitian  ini sejumlah populasi yaitu berjumlah 241 responden. Metode yang digunakan dalam penelitian ini adalah eksplanatory dengan metode survey. Analisis data menggunakan path analisis. Berdasarkan uji  statistik semua  indikator-indikator  dalam  penelitian  ini bersifat valid, dan variabel-variabelnya bersifat reliable. Dari hasil  uji analisis jalur menunjukkan bahwa periklanan dan perilaku konsumen berpengaruh signifikan terhadap keputusan pembelian. Selain itu, periklanan berpengaruh signifikan tidak langsung terhadap keputusan pembelian melalui perilaku konsumen. Untuk itu disarankan agar meningkatkan kualitas, kreatifitas, dan  inovasi  iklan agar  lebih  menarik  konsumen  untuk m elakukan pembelian sehingga konsumen lebih loyal

scholarly journals Pengaruh Pendapatan dan Lingkungan Sosial Terhadap Keputusan Pembelian Secara Taqsith

2020 ◽  
Vol 6 (1) ◽  
pp. 94
Author(s):  
Kustin Hartini ◽  
Inggriani Inggriani
Keyword(s):  
Data Analysis ◽  
Social Environment ◽  
Sampling Technique ◽  
Total Sample ◽  
Linear Analysis ◽  
T Test ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Environment Variables

Income and social environment are factors that can influence purchasing decisions. The purpose of this study was to determine the effect of income and social environment on purchasing decisions in taqsith. This type of research with a quantitative approach. The sampling technique uses a purposive sampling technique with a total sample of 66 people. The data analysis method uses multiple linear analysis with the help of SPSS. From the results of the T Test and F Test show that partially income variables significantly influence the purchase decision taqsith with a probability value (Sig) 0.017 < (α) 0.05. Social environment variables also have a significant effect on taqsith purchasing decisions with a probability value (Sig) 0.033 < (α) 0.05. Simultaneously income and social environment significantly influence the purchase decision in taqsith and this can be seen from the probability value (Sig) 0,000 < (α) 0.05.

scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LENSA KACAMATA MEREK DOMAS PADA PT. DUTAMULTI INTIOPTIC PRATAMA MEDAN

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Ina Namora Putri Siregar ◽  
Susan Susan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Purchase Decision ◽  
Business Activity ◽  
Purchasing Decisions ◽  
Doing Business ◽  
A Company ◽  
Quality Promotion

High purchasing decisions from consumers of a product is the most important aspect for a company in doing business activity. To increase high purchases from consumers, companies should take account of the factors that influence purchasing decisions; one of them is product quality and promotion provided by the company. The purpose of this study is to examine and analyze the effect of product quality and promotion on purchasing decisions of the lens eyewear brand Domas at PT. Dutamulti Intioptic Pratama Medan. This research uses theories about product quality, promotion and purchasing decisions. This research uses quantitative approach, this type of research is descriptive quantitative and the nature of this research is explanatory. Data collection was done through interviews and questionnaires. Method of data analysis of this study is multiple linear regression. The population of this study is 100 customers who make regular purchases at PT. Dutamulti Intioptic Pratama. The results of this study show that partially the quality of calculation products showed that T-count 4,886> T-table 1.99 and promotion with T-count 8,785> T-table 1.99 have a positive and significant effect on purchasing decision. Simultaneously, the value of product quality and promotion showed F-count 72,842 > F-table 2.74 have a positive and significant effect on the lens of Domas brand eyewear at PT. Dutamulti Intioptic Pratama Medan. The conclusion of the study states that partially and simultaneously the qualities of products and promotions have a positive and significant effect on purchasing decisions of Domas eyewear lens at PT. Dutamulti Intioptic Pratama Medan. Keywords: Product Quality, Promotion, Purchase Decision

scholarly journals Pengaruh Work Overload terhadap Nurse Performance dengan Burnout sebagai Variabel Intervening di Rumah Sakit X Surabaya

2020 ◽  
Vol 5 (2) ◽  
pp. 85-94
Author(s):  
Astria Primadhani Pamungkas ◽  
Ahmad Rizki Sridadi
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Job Stress ◽  
High Stress ◽  
Sampling Technique ◽  
Inpatient Service ◽  
Work Overload ◽  
Analysis Techniques ◽  
Negative Effect ◽  
High Stress Level

Job stress is a serious phenomenon that refers to workplace characteristics that threaten workers. Nursing has been identified as a job that has high stress level. Nursalam (2011) states that nurses who are given excessive workload can have an impact on burnout. Burnout occurs when people feel that the resources they value are threatened, they try to maintain those resources (Maslach and Leiter, 2016). Burnout can result in decreased nurse performance/Burnout can cause decreasing of nurse performance. The purpose of this study was to determine the effect of work overload on nurse performance directly nor indirectly. This study using quantitative approach and nonprobability sampling technique with saturated sampling of 40 low care inpatient service nurses in X Hospital Surabaya. Data analysis techniques using path analysis. The results showed that there was a significant negative effect between work overload and nurse performance directly nor indirectly.

scholarly journals KUALITAS PRODUK MENENTUKAN KEPUTUSAN PEMBELIAN TAGAR STUDI KASUS PADA KONSUMEN TAGAR BANDUNG CABANG PASIRKALIKI

2021 ◽  
Author(s):  
Nurul Shaliha Sari Nugroho ◽  
◽  
Nenny Hendajany ◽  
Fitria Lilyana ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Questionnaire Result ◽  
The Right ◽  
Positive Effect ◽  
Made In

Tofu is a food made from soybeans and is closely related to Indonesian food. Businesses in the tofu sector, of course, need high innovation and the right promotion so that consumers can be interested in buying tofu. The purpose of this research is to determine whether product quality determines purchasing decisions. The method used in this research is descriptive verification with a quantitative approach through a survey. Based on the Slovin formula, the number of respondents studied was 98 people. The data analysis used multiple linear regression after the questionnaire result data was made in the form of MSI and the classical assumption test was fulfilled. The hypothesis of this study is that product quality and promotion have a positive effect partially or simultaneously to the purchase decision. The results of regression testing show that there is a positive effect either simultaneously or partially of Product Quality and Promotion on Purchasing Decisions.

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