scholarly journals Analisis Kepercayaan dan Kualitas Situs pada Minat Beli Produk E-Commerce Bukalapak

2019 ◽  
Vol 1 (2) ◽  
pp. 72-81
Author(s):  
Ani Solihat ◽  
Hana Friska Tampubolon ◽  
Rani Rahmayani ◽  
Andry Trijumansyah
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Positive Influence ◽  
Consumer Trust ◽  
Website Quality ◽  
Significant Positive Influence

The purpose of this study is to examine the effects of consumer trust and website quality on purchase intention in Bukalapak e-commerce platform. Data were collected through questionnaires distributed online by means of Google Forms. 100 sample respondents were selected purposively. The sample criterion is having an experience of buying products from Bukalapak at least once. The results of data analysis revealed that consumer trust and website quality had significant positive influence on purchase intention both partially and simultaneously.

scholarly journals PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI

2019 ◽  
Vol 8 (10) ◽  
pp. 6159
Author(s):  
Pauline Geethruida Liwe ◽  
I Nyoman Nurcaya
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Analysis Data ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Brand Trust ◽  
Analysis Techniques ◽  
Significant Positive Influence

The following research aims to analyze the effect of esteem needs on consumer purchase intentions with brand trust as a mediating variable. The research was conducted with Path Analysis data analysis techniques. The sample was obtained by using a purposive sampling method of 100 respondents. Based on the results of the analysis it can be concluded that the needs esteem has a positive and significant effect on consumers' purchase intention. Esteem needs have a significant positive influence on the customer's brand trust. Brand trust has a positive and significant influence on consumers' purchase intentions. Brand trust mediates the positive influence of esteem needs on consumer buying intentions. Suggestions that can be given to Polo producers Ralph Lauren must pay attention to consumers about whether or not a Polo Ralph Lauren product is useful to be an inspiration and give an increase in esteem needs. Keywords: esteem needs, brand trust, purchase intention    

The Effect of Face Consciousness on Consumption of Counterfeit Luxury Goods

2014 ◽  
Vol 42 (6) ◽  
pp. 1007-1014 ◽  
Author(s):  
Yun-Qing Chen ◽  
Hong Zhu ◽  
Meng Le ◽  
Yi-Zhen Wu
Keyword(s):  
Purchase Intention ◽  
Laboratory Experiments ◽  
Positive Influence ◽  
Luxury Goods ◽  
Intention To Purchase ◽  
Luxury Item ◽  
Moderating Role ◽  
Chinese Undergraduates ◽  
Significant Positive Influence

We conducted 3 laboratory experiments to determine how face consciousness influences consumption of counterfeit luxury goods, along with the moderating roles of usage occasion and brand prominence. The participants in the first study were 138 Chinese undergraduates who were allocated to a 2 × 2 design to evaluate their intention to purchase a counterfeit luxury item that would be used either in public or in private. In Studies 2 and 3, using two 2 × 2 designs we evaluated the purchase intention of the participants (132 and 136, respectively) in order to investigate the moderating role of brand prominence. The results showed that participants' face consciousness had a significant positive influence on intention to purchase counterfeit luxury goods. In addition, the products' usage occasion and brand prominence positively moderated the influence that face consciousness had on counterfeit luxury item purchase intention of our participant groups.

scholarly journals Pengaruh Struktur Modal, Profitabilitas, dan Struktur Aktiva terhadap Harga Saham

2019 ◽  
Vol 1 (1) ◽  
pp. 47-60
Author(s):  
Sellytyanengsih E. Churcill ◽  
Kenny Ardillah
Keyword(s):  
Data Analysis ◽  
Capital Structure ◽  
Stock Price ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Positive Influence ◽  
Financial Statement ◽  
Purposive Sampling ◽  
Manufacture Company ◽  
Significant Positive Influence

The purpose of this research is to examine the influence of profitability, capital structure, and asset structure positively to the stock price on manufacture companies which are listed in Indonesia Stock Exchange (IDX). The research samples have been selected by using purposive sampling technique to the 62 manufacture companies have been published the financial statement and active stocks which have been traded at Indonesia Stock Exchange (IDX) in 2014 – 2016 periods with the amount of 186 data which have yet to be the research sample criteria.The data analysis has been carried out by using multiple linier regressions analysis. The results of the study found out that capital structure has a positive influence on stock price means that the high capital structure influences shareholder decisions in increasing stock price. Profitability has a significant positive influence on stock price means that every increase in the profitability of a food and beverages company, it causes the stock price will increase. And asset structure have a positive influence on stock price means to indicate that every increase in asset structure of manufacture company, it causes that stock price will increase.

The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Nur Qistina Ihsannuddin ◽  
Ainul Mohsin Abdul Mohsin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Influence ◽  
Consumer Attitude ◽  
Content Type ◽  
Social Media Advertising ◽  
The Relationship ◽  
Significant Positive Influence

Purpose The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention. Design/methodology/approach The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling. Findings The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention. Practical implications Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs. Originality/value This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.

scholarly journals Effect Of People, Process, And Physical Evidence On Satisfaction Of Services In Siti Rahahah Padang City

2019 ◽  
Author(s):  
Susy Yuliastanty
Keyword(s):  
Data Analysis ◽  
Sampling Technique ◽  
Medical Personnel ◽  
Likert Scale ◽  
Positive Influence ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Physical Evidence ◽  
Significant Positive Influence

This study aims to analyze: 1) the influence of people on satisfaction of service at RS Siti Rahmah, 2) the influence of process on satisfaction of service at RS Siti Rahmah, 3) influence of physical evidence to satisfaction of service at RS Siti Rahmah. This research includes causative descriptive research. The population in this study were patients or visitors Siti Rahmah Hospital. Determination of the number of samples determined by researchers as many as 60 respondents, the questionnaires distributed using accidental sampling technique and purposive sampling. Data were collected by questionnaire using Likert scale and data analysis using SEM PLS. The results of this study indicate that: 1) There is a significant positive influence between people on satisfaction of service at RS Siti Rahmah. Researchers suggested that RS Siti Rahmah improve services in the form of increased medical personnel in order to create satisfaction on services at RS Siti Rahmah.

scholarly journals PENGARUH PRESTASI BELAJAR MATA PELAJARAN PRODUKTIF DAN EFEKTIVITAS LABORATORIUM PELATIHAN USAHA TERHADAP MINAT WIRAUSAHA SISWA

2017 ◽  
Vol 4 (1) ◽  
pp. 42
Author(s):  
Tri Wulaning Purnami
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Random Sampling ◽  
Positive Influence ◽  
Statistical Test ◽  
Test Analysis ◽  
Business Training ◽  
Learning Achievement ◽  
Significant Positive Influence

The purpose of this study is: (1) analyze the influence of the learning achievement of productive subjects of the entrepreneurial interests of students; (2) analyze the influence of the effectiveness of business training laboratory for students' entrepreneurial interest. Samples proportional random sampling 254 students of class XI Bismen of three schools namely SMK 1 Surabaya, SMKN 4 Surabaya, Surabaya SMKN 10. Methods of data collection using documentation and questionnaires. Data analysis using multiple linear regression statistical test, F test and t test, analysis using IBM SPSS Statistics 22 programs. Results of the study: (1) there is a significant positive influence learning achievement of productive subjects to the students' entrepreneurial interest; (2) there is a positive influence and insignificant effectiveness of business training laboratory for students' entrepreneurial interest; (3) there is a significant positive influence learning achievement of productive subjects and effectiveness of business training laboratory for students' entrepreneurial interest

scholarly journals Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Wiendy Deborah Dan Keni
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Website Quality ◽  
Probability Sampling ◽  
Independent Variables ◽  
Descriptive Research ◽  
Main Factors ◽  
Area Data

This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.

scholarly journals ECO-FRIENDLY CONSUMERS IN THE FOURTH INDUSTRIAL REVOLUTION: ACADEMIC SOCIETY, GREEN CUSTOMERS, AND ECO LABELLING

2018 ◽  
Vol 1 (2) ◽  
pp. 91-106
Author(s):  
Yanti Budiasih
Keyword(s):  
Purchase Intention ◽  
Negative Influence ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Green Product ◽  
Green Advertising ◽  
Green Packaging ◽  
Significant Positive Influence

This analytical descriptive research aims to find out the relationship between the investigated variables. These variables had been previously tested hence this study made several modifications. The   data  consisted  of   primary   data  and  involved   150   students   of  Ahmad   Dahlan   Economics School  as the  respondents.  The  research variables  were divided  into  exogenous  variables (i.e.,  eco  labeling,   eco  knowledge, green  product,   green  packaging  and   green  advertising)   and endogenous  variables (i.e.,  purchase  intention  and green  customer).  The  data analysis  technique was the Partial Least Square (PLS) by using SmartPls software. Based on the results of hypothesis testing, it can be concluded that: eco-knowledge has a significant negative influence on purchase intention; eco-knowledge has a significant negative influence on green customers; eco-labeling has a significant positive influence on purchase intention; eco-labeling has a significant negative influence on green customer; green product has a  significant positive influence on purchase intention; green product has a significant positive influence on green customer; green packaging has an insignificant influence on purchase intention; green packaging has an insignificant influence on green customer; green advertising has a significant negative influence on purchase intention; green advertising has a significant positive influence on green customer; and purchase intention has a significant positive influence on green customer.

scholarly journals The Influence of 4G Mobile Value Added Services on Usage Intention: The Mediating Effect of Perceived Value of Smartphone and Phablet

2015 ◽  
Vol 7 (6) ◽  
pp. 50 ◽  
Author(s):  
Hsinkuang Chi ◽  
Yanting Lai
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Value Added ◽  
Positive Influence ◽  
Mediating Effect ◽  
Market Demand ◽  
Font Size ◽  
Research Subjects ◽  
Telecommunications Network ◽  
Significant Positive Influence

<p>With the development of Phablet, as well as the coming of new age of 4G network, people pay more attention to the network quality and the market demand for network increases day by day. Telecommunications network service offers diversified products and service to satisfy different consumers’ demands. Telecommunications service has gradually become the trend, but the issues about consumers’ degree of cognitive involvement in using Smartphone or Phablet are the problems concerned by operators. In addition, the items supplied by the operators of telecommunications service will directly influence consumers’ usage intention. Therefore, this study discussed whether the telecommunications mobile value added services will influence consumers’ usage intention through the perceived value of Smartphone or Phablet. The research subjects were the users of general Smartphone. In total, 300 questionnaires were distributed, 240 questionnaires were retrieved and 224 questionnaires were valid. The research results show that (1) 4G mobile value added services have the significant positive influence on the perceived value of Smartphone; (2) 4G mobile value added services have the significant positive influence on usage intention; (3) Smartphone and Phablet have the mediating effect on 4G mobile value added services and usage intention. All the functions and value added services provided by Smartphone or Phablet play the key mediating effect. Thus, users will generate the sense of worth where acquisition utility is greater than expenditure cost, and they will generate the purchase intention and behavior towards this mobile phone products.</p><p><strong style="font-size: 10px;">Keywords:</strong><span style="font-size: 10px;">4G mobile value added services,perceived value of smartphone,perceived value of phablet,usage intention</span></p>

Social Word of Mouth: How Trust Develops in the Market

2014 ◽  
Vol 56 (5) ◽  
pp. 673-689 ◽  
Author(s):  
Nick Hajli ◽  
Xiaolin Lin ◽  
Mauricio Featherman ◽  
Yichuan Wang
Keyword(s):  
Word Of Mouth ◽  
New Products ◽  
Trust Model ◽  
Positive Influence ◽  
Three Dimensions ◽  
Consumer Trust ◽  
Social Commerce ◽  
Potential Customers ◽  
Practical Implications ◽  
Significant Positive Influence

Consumer trust is essential for a business to successfully promote new products and services. This paper develops a trust model from a social commerce perspective by investigating the influence of social commerce constructs on consumer trust in new products and services. By using an empirical study, the results of this research indicate that social commerce constructs could be measured using three dimensions; these are recommendations and referrals, ratings and reviews, and forums and communities. Furthermore, social commerce constructs have a significant positive influence on consumer trust in new products and service. Alternatively, social commerce constructs could generate social word of mouth among potential customers regarding new products and services; this in turn can shape consumer trust. The theoretical and practical implications of these results are discussed.

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