scholarly journals PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI

2019 ◽  
Vol 8 (10) ◽  
pp. 6159
Author(s):  
Pauline Geethruida Liwe ◽  
I Nyoman Nurcaya
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Analysis Data ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Brand Trust ◽  
Analysis Techniques ◽  
Significant Positive Influence

The following research aims to analyze the effect of esteem needs on consumer purchase intentions with brand trust as a mediating variable. The research was conducted with Path Analysis data analysis techniques. The sample was obtained by using a purposive sampling method of 100 respondents. Based on the results of the analysis it can be concluded that the needs esteem has a positive and significant effect on consumers' purchase intention. Esteem needs have a significant positive influence on the customer's brand trust. Brand trust has a positive and significant influence on consumers' purchase intentions. Brand trust mediates the positive influence of esteem needs on consumer buying intentions. Suggestions that can be given to Polo producers Ralph Lauren must pay attention to consumers about whether or not a Polo Ralph Lauren product is useful to be an inspiration and give an increase in esteem needs. Keywords: esteem needs, brand trust, purchase intention    

scholarly journals PERAN SIKAP MEMEDIASI PENGARUH BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2020 ◽  
Vol 9 (1) ◽  
pp. 218
Author(s):  
Anak Agung Made Oka Lantara ◽  
Komang Agus Satria Pramudana
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Consumer Attitudes ◽  
Analysis Data ◽  
Positive Influence ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Food Sector ◽  
Analysis Techniques

Consumer purchasing decisions are increasingly increasing because Bali is not only attractive in terms of culture, as a tourism area where many businesses in the food sector, such as restaurants, cafés & bars, have their own uniqueness, both main food and snacks. The purpose of this study was to analyze the role of attitudes to mediate the influence of brand trust on consumer purchasing decisions (Study on Nine-Eleven Café & Concept Store Bali). This research was conducted at Nine-Eleven Café & Concept Store Bali with Path Analysis data analysis techniques. The sample size obtained by using purposive sampling method as many as 110 respondents. Based on the results of the analysis it can be stated that brand trust has a positive and significant effect on consumer purchasing decisions at Nine-Eleven Café & Concept Store Bali. brand trust has a positive and significant effect on consumer attitudes at Nine-Eleven Café & Concept Store Bali. The attitude has a positive and significant effect on consumer purchasing decisions at Nine-Eleven Café & Concept Store Bali. The attitude mediating the positive influence of brand trust on consumer purchasing decisions at Nine-Eleven Café & Concept Store Bali. Keywords: brand trust, attitude, consumer purchasing decisions

scholarly journals Pengaruh SePENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER DELIGHT SEBAGAI VARIABEL MEDIASIrvice Quality Terhadap Customer Loyalty Dengan Customer Delight Sebagai Variabel Mediasi

2020 ◽  
Vol 9 (1) ◽  
pp. 384
Author(s):  
I Gusti Jaya Khrisna Putra ◽  
Gede Suparna
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Path Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Analysis Data ◽  
Analysis Techniques ◽  
Customer Delight ◽  
Service Training

The purpose of this study was to analyze the effect of service quality on customer loyalty with customer delight as a mediating variable. This research was conducted at Gardin Bistro & Patisserie Seminyak Bali with Path Analysis data analysis techniques. The sample size obtained by using purposive sampling method as many as 130 respondents. Based on the results of the analysis it can be stated that Service quality has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer delight, customer delight has a positive and significant effect on customer loyalty. The results of the study also found that customer delight mediated the influence of service quality on customer loyalty positively and significantly. Gardin Bistro & Patisserie Seminyak Bali needs to rejuvenate the facilities provided and improve the appearance of staff by providing work clothes every year so that the employees are clean and tidy. Management must re-educate every staff who works by providing service training so that they can better serve consumers. Keywords: service quality, customer delight, customer loyalty

scholarly journals Pengaruh Dukungan Selebriti, Kepercayaan, Dan Pemasaran Dari Mulut Ke Mulut Secara Elektronik Terhadap Niat Beli Pengguna Shopee Di Jakarta

2021 ◽  
Vol 3 (2) ◽  
pp. 559
Author(s):  
Willyana Cendrawati ◽  
Carunia Mulya Firdausy
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Celebrity Endorsement ◽  
Convenience Sampling

This study aims at  examining  the influences of celebrity endorsement, trust, and e-WOM on purchase intentions of shopee users in Jakarta. The population of this study were 300 respondents who used the Shopee application in Jakarta. The convenience sampling method is used by distributing questionnaires online which are then processed using the SPSS version 25 program. The results showed that celebrity support had no significant influence effec tothe purchase intention of shopee users in Jakarta, while trust and e-WOM had  significant and positive influences  to the purchase intention of Shopee application users in Jakarta. Therefor, Shopee needs to pay attention to those two variables to improve purchase intention of their products’ users. Penelitian ini bertujuan untuk menguji pengaruh dukungan selebriti, kepercayaan, dan pemasaran dari mulut ke mulut secara elektronik terhadap niat beli pengguna shopee di Jakarta. Populasi dari penelitian ini adalah 300 responden yang menggunakan aplikasi shopee di Jakarta. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa dukungan selebriti tidak berpengaruh signifikan terhadap niat beli pengguna Shopee di Jakarta, sedangkan kepercayaan dan Pemasaran dari Mulut ke Mulut Secara Elektronik berpengaruh signifikan dan positif terhadap niat beli pengguna aplikasi Shopee di Jakarta. Oleh karena itu, Shopee perlu memperhatikan kedua variabel tersebut untuk meningkatkan niat beli pengguna produknya.

scholarly journals Analisis Kepercayaan dan Kualitas Situs pada Minat Beli Produk E-Commerce Bukalapak

2019 ◽  
Vol 1 (2) ◽  
pp. 72-81
Author(s):  
Ani Solihat ◽  
Hana Friska Tampubolon ◽  
Rani Rahmayani ◽  
Andry Trijumansyah
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Positive Influence ◽  
Consumer Trust ◽  
Website Quality ◽  
Significant Positive Influence

The purpose of this study is to examine the effects of consumer trust and website quality on purchase intention in Bukalapak e-commerce platform. Data were collected through questionnaires distributed online by means of Google Forms. 100 sample respondents were selected purposively. The sample criterion is having an experience of buying products from Bukalapak at least once. The results of data analysis revealed that consumer trust and website quality had significant positive influence on purchase intention both partially and simultaneously.

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH E-WOM TERHADAP NIAT KONSUMEN MENGGUNAKAN OVO MOBILE PAYMENT

2020 ◽  
Vol 9 (1) ◽  
pp. 79
Author(s):  
Ni Wayan Krisnawati ◽  
I Gde Ketut Warmika
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Positive Influence ◽  
Mobile Payment ◽  
Analysis Techniques ◽  
Inferential Analysis ◽  
Image Variables ◽  
The Relationship

Purchase intention is the stage where consumers make decisions between several brands, and finally choose the alternative they like best or the process experienced by consumers in deciding which goods or services to buy based on various considerations. This research was conducted on the basis of knowing the relationship between E-WOM on purchase intention and mediated by brand image variables. This research was conducted on prospective OVO mobile payment users, with a study sample of 110 people in Denpasar City, using a nonprobability sampling method namely purposive sampling. Data collection using questionnaires distributed through online and offline. The technical analysis used is descriptive analysis techniques and inferential analysis techniques. The results obtained are found that there is a positive influence between E-WOM on brand image, found a positive influence between E-WOM on purchase intention, found a positive influence between brand image purchase intention relationships, and brand image mediates the influence of E-WOM on purchase intention . Keywords: brand image, E-WOM, purchase intention.

scholarly journals The Influence Of Celebrity Endorser Toward Emotional Attachment And Brand Trust That Impact To Purchase Intention

2021 ◽  
Vol 4 (2) ◽  
pp. 1-20
Author(s):  
Ursula Natalia ◽  
Mohamad Rizan ◽  
Rahmi
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Purchase Intentions ◽  
Survey Method ◽  
Emotional Attachment ◽  
Brand Trust ◽  
Celebrity Endorser

The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention. This study uses a survey method as a data technique using a questionnaire that is distributed by online. The sample used in this study are 210 women who had never used ESQA Cosmetics in Jabodetabek. This study is using a purposive sampling technique. The SEM (Structural Equation Model) method that will be used in this research is using data processing tools, namely SPSS version 24 and Lisrel. The findings indicates that 1) celebrity endorser has a positive and significant influence on emotional attachment, 2) celebrity endorser has a positive and significant influence on consumer purchase intentions, 3) emotional attachment has a positive and significant influence on consumer purchase intentions, 4) brand trust has a positive and significant influence on consumer purchase intentions, 5) celebrity endorser has a positive and significant influence on consumer purchase intentions. Keywords : Celebrity Endorser, Emotional Attachment, Brand Trust, Purchase Intention, ESQA Cosmetics.

scholarly journals Pengaruh Inovasi Dan Pengambilan Risiko Terhadap Perkembangan Wirausaha Muda Dalam Bidang Kuliner Di Wilayah Binong Tangerang

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Juliana Juliana
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Risk Taking ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Program Test ◽  
Questionnaire Method ◽  
Young Entrepreneurs

Abstract - This research was conducted to find out whether there is a significant influence between the variables of innovation and risk taking on the development of young entrepreneurs who run their businesses in the culinary field in the Binong area of Tangerang. The population of this study is young entrepreneurs in the culinary field in the Binong area of Tangerang. The sampling method is done by purposive sampling technique. The method of data collection is done by questionnaire method by giving questionnaires to 50 respondents. All data analysis techniques use the IBM SPSS Statistics 22 program. Test assumptions have shown that all data has passed the assumption requirements. Based on the results of the partial t test, it shows a hypothesis that the innovation variable is not significant to the development of young entrepreneurs who run culinary businesses in the Binong area of Tangerang. Whereas the risk taking variable has a significant influence on the development of young entrepreneurs who run culinary businesses in the Binong area of Tangerang. Keywords: Innovation, risk taking, entrepreneur,culinary Abstrak - Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh yang signifikan antara variabel inovasi dan pengambilan risiko terhadap perkembangan wirausaha muda yang menjalankan usahanya dalam bidang kuliner wilayah Binong Tangerang. Populasi dari penelitian ini adalah wirausaha muda di bidang kuliner yang berada di wilayah Binong Tangerang. Metode pengambilan sampel dilakukan dengan teknik sampel tak acak bertujuan (Purposive sampling). Metode pengumpulan data dilakukan dengan metode angket / kuesioner dengan memberikan kuesioner kepada 50 responden. Semua teknik analisis data menggunakan program IBM SPSS Statistics 22. Uji asumsi telah menunjukkan bahwa seluruh data telah lolos dari persyaratan asumsi. Berdasarkan hasil dari uji t parsial menunjukkan sebuah hipotesis bahwa variabel inovasi tidak signifikan terhadap perkembangan wirausaha muda yang menjalankan usaha kuliner di wilayah Binong Tangerang. Sedangkan untuk variabel pengambilan risiko memiliki pengaruh yang signifikan terhadap perkembangan wirausaha muda yang menjalankan usaha kuliner di wilayah Binong Tangerang. Kata Kunci : Inovasi, pengambilan risiko,wirausaha, kuliner

scholarly journals Pengaruh Kinerja Lingkungan, Umur Perusahaan dan Proporsi Dewan Komisaris Independen pada Pengungkapan Informasi Lingkungan

2020 ◽  
Vol 30 (3) ◽  
pp. 598
Author(s):  
Anak Agung Istri Pawitradewi ◽  
Made Gede Wirakusuma
Keyword(s):  
Data Analysis ◽  
Environmental Performance ◽  
Sampling Method ◽  
Positive Influence ◽  
Environmental Information ◽  
Research Data ◽  
Environmental Disclosure ◽  
Analysis Techniques ◽  
High Profile ◽  
The Relationship

This study aims to determine the effect of environmental performance, company age and the proportion of independent commissioners on disclosure of environmental information. Samples from this study were 24 companies where this sample was obtained using a purposive sampling method with the criteria of high profile companies listed on the IDX and registered as participants in the 2016-2018 PROPER. Research data processing was performed using multiple linear regression data analysis techniques. The results obtained after testing are environmental performance and the proportion of independent commissioners has a positive influence on the disclosure of environmental information. While the results of the study found from the relationship between the age of the company on the disclosure of environmental information is found no influence between the two variables. Keywords: Environmental Performance; Company Age; Proportioni of Independent Commissioners; Environmental Disclosure.

scholarly journals Kredibilitas dan Kekuatan Selebgram dalam Meningkatkan Minat Beli pada Toko Online di Instagram

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Muhamad Alvi Irpansyah ◽  
Asep M Ramdan ◽  
R. Deni Muhammad Danial
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Purchase Intention ◽  
Research Result ◽  
Purchase Intentions ◽  
Celebrity Endorsement ◽  
Online Store ◽  
Analysis Technique

One of the strategy that can be use in increasing consumer buying interest is by increasing the attractiveness of advertisements on Instagram, one of them is the endorsement strategy. The study aims to determine about the selebgram credibility and power to increase purchase intention on online store in instagram, as well as to see how much the influence of credibility and power of selebgram to purchase intention partially or simultaneously. The method use in this research is descriptive verificative and quantitative approaches with multiple linear regression as a data analysis technique. Research result obtained show that credibility, power and purchase intentions of online store on instagram in the good category.  The magnitude of the effect of credibility and power on purchases intention on instagram by Rachel Vennya after testing simultaneously and partially have a positif and significant influence. It’s amounted to 51,2%, while the remaining 48,8% are influenced by other variables not examined in this research. Keywords: Credibility, Power, Selebgram, Celebrity Endorsement, Purchase Intention

scholarly journals PERSEPSI KEPERCAYAAN KONSUMEN MEMEDIASI PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP NIAT BELI DI KOTA DENPASAR

2020 ◽  
Vol 9 (12) ◽  
pp. 3681
Author(s):  
Ni Luh Diah Ayu Wardani
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Video Content ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect

The purpose of this study was to explain the effect of the YouTube beauty vlogger and the perception of consumer trust on purchase intention. This research was conducted on prospective consumers of Maybelline cosmetics in Denpasar City. This study drew a sample of 107 respondents, using nonprobability sampling method, particularly purposive sampling. Data were collected from online questionnaires. Path Analysis and Sobel Test were used as data analysis techniques. This study found the YouTube beauty vlogger results and the perception of consumer confidence had a significant positive effect on purchase intention. In addition, YouTube beauty vloggers can partially influence purchase intentions through the perception of consumer trust as a mediating variable. Video content from YouTube beauty vloggers is needed to increase audience confidence in the product being reviewed. The perception of consumer confidence is a strong reference for increasing consumer purchase intentions of a product, so it is recommended that YouTube beauty vlogger and cosmetic company Maybelline each improve the quality of the video and the quality of the product being marketed. Keywords: YouTube beauty vlogger, consumer confidence perception, purchase intention.

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