Shrinking Gender Barriers, - Sustainable Business Opportunity in Unisex Beauty Salons for Entrepreneurs in Urban India
The paper attempts to explore the potential for entrepreneurial opportunities in Unisex beauty salons in urban India. It also explores the cultural and socio-economic factors creating this unique business domain which attempts to enlarge the space of beauty practices breaking gender barriers. India in particular, presents a paradoxical situation where in one hand, the Unisex Salons are growing craze in metros particularly, among the youth, yet it largely remains a caste-based profession. Hence, it becomes imperative to carry out a study exploring the cultural, socio-economic factors and the stigma that surrounds the beauty salon practices in India today. The shrinking gender spaces which are engendering the places of beauty practices can be seen as reflecting the shift in, the ‘people’ aspect of sustainability. From secondary data analysis and review of literature it is found that India as an emerging market has potential for entrepreneurship and job creation in the wellness and beauty segment. As beauty is becoming an important discourse of modern lifestyle changing gender identities in the metro cities of India and favorable socio-economic condition are creating unique opportunity which can be explored by females and male entrepreneurs. The unisex salons segment has the potential of creating jobs for beauticians and hairstylist in both organized and unorganized sector.