scholarly journals Promotion of Indian Drugs in Media

2019 ◽  
Vol 8 (3) ◽  
pp. 3080-3087

The Indian pharmaceutical industry is very wide and in volume it has been ranked 3rd in the world. It is contributing to 10% of the total pharmaceutical production. In terms of value the pharmaceutical industry is 14th largest in the world. As far as market is concerned it is 1.5% of the total pharmaceutical market. India is a good source of good quality and cheap medicines with strong retail base. It is also a hub for clinical trials, biotechnology, contract research, and clinical data management services. There has been tremendous competition among all pharmaceutical companies. In this competitive situation, media has emerged as a strong tool to promote pharmaceutical drug to end customers. This research paper contributes to the different aspects of pharmaceutical drug promotion in media in India.

2012 ◽  
Vol 40 (2) ◽  
pp. 188-196 ◽  
Author(s):  
Daniel Wei L. Wang ◽  
Octavio Luiz Motta Ferraz

This paper discusses so-called post-trial access to drugs for patients who participated in clinical trials in Brazil. Brazil is currently a relevant country for the pharmaceutical industry due to the dimensions of its actual and potential market. As a consequence, the number of pharmaceutical trials has been rising. It is the largest market for pharmaceutical companies in Latin America, the 8th biggest in the world and second only to China among the so-called BRICS’s emerging countries. The demand for pharmaceutical products in the country has been increasing by double digits over the last few years, reaching 20% in 2008. Not surprisingly, we are also witnessing a steady increase in the number of applications by national and international pharmaceutical companies before ethical research authorities for authorization to perform clinical trials of drugs.


The total Indian pharmaceutical sector is exceedingly divided with in excess of 20,000 enlisted units. It has spread drastically over the most recent two decades. The pharmaceutical and the chemical industries in India is an amazingly separated market with solid value rivalry and government control. The pharmaceutical business in India meets around 705 of the nation's interest in bulk medications, pharmaceutical formulas, synthetics, tablets, oral and injectables. There are around 250 enormous units and around 8,000 SMUs, which structure the centre of the pharmaceutical business in India, including 4 Pubilc sector units. Looking forward, the worldwide drug store market is assessed at more than to 1.5 billion dollars constantly in 2020. The Indian pharmaceutical industry is growing significantly every year. The primary goal of this research unmistakably demonstrates that pharmaceutical organizations are working great as an industry as well as can add growth to the development of the national economy. In this way, we made an attempt to find the effect of financial performance on profitability.


Author(s):  
Debasish Sur ◽  
Sumit Kumar Maji ◽  
Deep Banerjee

The Indian pharmaceutical industry is the fifth largest pharmaceutical industry in the world in terms of volume and the fourteenth largest in value terms. There have been sevaral notable changes in the scenario of Indian pharmaceutical industry after the signing of GATT (now WTO). The mergers, acquisitions, and takeovers at both national and international levels have become a common phenomenon in this industry. In today's challenging and competitive environment, efficient management of working capital is an integral component of the overall strategy to create shareholders' wealth. So, the task of designing appropriate strategies for managing working capital in accomplishing the objective of maximizing shareholders' wealth of companies in the Indian pharmaceutical industry is of prime importance. In this backdrop, the chapter seeks to analyze the working capital management of ten selected companies in the Indian pharmaceutical industry during the period 1996-97 to 2010-11. While satisfying the objective of the study, relevant statistical tools and techniques have been applied at appropriate places.


2017 ◽  
Vol 8 (1) ◽  
pp. 42-49 ◽  
Author(s):  
Nina Bucalo ◽  
Borut Jereb

Abstract The pharmaceutical industry is one of the most competitive businesses in the world. Supply chain in this industry has been directed towards the production of large batches to avoid lack of supplies, and the achievement of regulatory requirements, at the cost of high level of inventory, higher costs and inventory write-off due to expiration or other reasons. In recent years this industry is facing major changes and challenges such as intense globalization processes, increased competition and innovations in technologies, which has broadened and deepened risks in supply chain. The paper reports the results of the study of the risk in distribution processes of Slovenian pharmaceutical companies, which was conducted among five companies and aims to draw attention to risks that arise in supply chain, to emphasize the importance of their management and to present a model for an effective assessment of risk in companies, developed at the Faculty of Logistics.


2021 ◽  

The first report of Coronavirus Disease 2019 (COVID-19) was presented in Wuhan, Hubei province, China, in December 2019 (1). COVID-19 is an infectious virus with a high level of spread. According to its fast pandemic condition in the world, it has been announced as an emergency of public health by the World Health Organization (WHO) related to its fast pandemic condition (1-3). Movements of population, communication among humans, and environmental factors cause the transfer of this virus. The most prevalent clinical symptoms include fever, cough, headache, muscle cramps, and fatigue (4). Different industries in different countries have faced many problems and even there were many days off in the world after the COVID-19 pandemic. The pharmaceutical industry, among all industries, has a unique and exclusive sensitivity according to the necessity in the production of pharmaceutical products. The pharmaceutical industry has been important since the past years as a complementary part of the primary process in the treatment of the patients that shows the significance of development in this industry. In the COVID-19 pandemic situation, pharmaceutical companies try to respond to the challenges in the supply chain, change the business process, and protect the health of the staff. If the epidemic of COVID-19 continues for a medium/long time, this will affect active supplies, necessary materials, and medication export/import. Moreover, it causes adverse effects on research and development (R&D) activities, production, and developmental projects related to improving the industry. Although the effect of global expansion has not been apparent yet, pharmaceutical companies should respond, improve, and develop. Therefore, during the COVID-19 pandemic situation, pharmaceutical companies should continue their activities and even develop it while facing many challenges. Moreover, it will help them detect the challenges and approaches of development in safety and health in pharmaceutical companies during the COVID-19 pandemic situation. Challenges of pharmaceutical companies in the COVID-19 pandemic situation include: 1) Hiding or lack of reports in COVID-19 affection; 2) Lack of appropriate monitoring of distribution vehicles in the prevention of infection; 3) Continual contacts with documents and internal permissions of products leading to the lack of supervision of health principles; 4) Production in closed and limited space; 5) Continual production line and necessity of team working; 6) Commotion of the personnel with public transportation and lack of knowledge in family health; 7) The physical presence of staff in administrative positions (R&D, marketing, IT, and planning); 8) Serving food in the restaurant of the company (breakfast, lunch, dinner, and snack); 9) Closing of air conditioning system in departments; 10) Lack of correct extrusion of produced wastes; 11) Lack of the attention of personnel on their health; and 12) The entrance of infected products and raw materials to the COVID-19. Solutions in safety and health improvement of pharmaceutical company in facing COVID-19 pandemic include: 1) Disinfection of the external surface of the vehicles which contain materials and raw materials barrels at the entrance; 2) Use of electronic forms for documentation, product permissions, other production processes, quality control, and Health and Safety Executive ; 3) Use of distancing between the personnel with separator and fresh air injection into the rooms with building management system equipment; 4) Supply of mask and shield for all staff in sufficient number, and control of the use, extirpation, and protection of documents; 5) Use of masks with cartridge and N95 pad in administrative departments in exposure to chemical materials and changing them according to standard; 6) Assignment of the dedicated vehicles to the staff communication and their disinfection; 7) The necessity of using masks by the staff during transportation; 8) Provision of the opportunity for administrative staff to work from long distance; 9) Installation of the bags and buckets for sanitary wastes (mask, gloves, and tissue); 10) Disinfection of air conditioning system based on WHO rules; 11) Disinfection of all spaces and surfaces per hour or after use; 12) Installation of automatic disinfection equipment at the entrance of all buildings and busy places; 13) Introduction of COVID-19 as a job sickness to fast identification and self-declaration of the staff and elimination of transferring chain; 14) Assignment of subvention to treatment and leave of absence with salary for COVID-19 patients; 15) Psychological consultation and call contact with COVID-19 patients; 16) Online monitoring of the personnel and their families with an online questionnaire; 17) Transfer and management of waste by mechanizing systems and trained executive team with personal protection equipment; 18) Arrangement of all internal and external meetings online; 19) Presentation of all training courses in online classes (sky-room webinar); 20) Risk assessment in facing COVID-19 patients based on age, background illness, facing jobs, and a team of colleagues; 21) Non-public quarantine of the staff according to the importance of medicine production; 22) Specialization in COVID-19 tests for a suspicious person; 23) Distribution of self-protect equipment and disinfectants among the staff’s families; 24) Quarantine of suffering, suspicious people or those who were in contact with suffering patients; 25) Quarantine of the products in the warehouse to eliminate the transporting chain of the infected products. Conclusion The pharmaceutical stability of industry and permanent presence is an inseparable part of treatment teams in the world. Therefore, the necessity of continual observation of environmental health in pharmaceutical companies and the staff health could develop the efficiency, health protection of the personnel, and consumers in the COVID-19 pandemic situation. Controlling the challenges, as the next step, helps the presence of pharmaceutical companies in the current condition. Therefore, international, national, and local organizations should emphasize the revision of health and safety standards in the workplace. In addition, the self-declaration of industries and physical observation is necessary to conduct the suggested solutions for the personnel health as a staff in the health area.


2019 ◽  
Vol 8 (1) ◽  
pp. 80-84
Author(s):  
Manoj Kumar ◽  
Bhausaheb Londhe

Indian pharmaceutical industry is one amongst the leading players of pharmaceutical industry around the world. In present digital times, every aspect of the society has been digitalized. There are major transitions noted in pharmaceutical industry as well. Digital technology, has changed the working methods and emerged, as a cost effective means, with impressive target reach around the world. Yet, this platform, is not being utilized to its complete potential, due to the lack of awareness, acceptability and the deficient training of the working personnel. The marketing and sales professionals had a major impact of the digitalization on their working methods. It has changed the traditional marketing methods of industry, resulting in the urgent need of up-gradation of the skills of sales professionals. Hence, the views, trainings, awareness and acceptability of sales professionals regarding the digital technology is essential and must be kept into consideration for success of the industry. This is an indispensable component for any pharmaceutical company to attain growth and stand at par with the other pharmaceutical giants around the world. In this study, data of 303 sales professionals was collected and analyzed, recording their perspectives on digital marketing. We found that these professionals were aware and had good acceptability for the same. Most commonly used tools were website promotions, social media advertising, awareness campaigns, creation and management of subject related blogs. These professionals used it extensively on a day-to-day basis, for the maximal benefit of the company with providing the comfort of digitalization to their customers and other users.


2020 ◽  
Vol 88 (1) ◽  
pp. 35-41 ◽  
Author(s):  
D. О. Honcharenko

The pharmaceutical industry’s R&D expenditure at the global level in 2007–2018 is analyzed. Two-thirds of the global pharmaceutical companies’ spending on R&D are accounted for by 20 multinationals companies located mostly in the U.S. and EU. With low level of R&D funding, Ukraine cannot produce cutting-edge pharmaceutical technologies. Imports of intermediate goods for pharmaceutical industry are the most widely used and most influential channel for attracting advanced technologies. The aggregation of high-tech goods by functional purpose (high-tech capital goods, high-tech intermediate and high-tech consumer goods) is analyzed. This aggregation is made by combining the Classification by Broad Economic Categories by SITC Rev. 4 (UN Statistics Division) and the High-Tech Aggregation SITC Rev. 4 (Eurostat). Based on this approach, the article identifies a range of high-tech pharmaceutical goods that are essential for pharmaceutical production, and introduces the concept of “high-tech pharmaceutical intermediate goods”. The author compiled a nomenclature of high-tech pharmaceutical intermediate goods by SITC Rev.4 (17 nomenclature positions with 6 digits). For the first time, this statistical tool made it possible to estimate the scale of national economy spending on advanced foreign technology embodied in commodities that are inputs in the pharmaceutical industry. New indicators are proposed: “ratio of import dependence of pharmaceutical production”, “‘purified’ exports of pharmaceutical goods” and “coverage ratio of imports of high-tech intermediate pharmaceutical goods”; their algorithms are given and used in the author’s calculations for Germany (strong innovator), Poland (moderate innovator), and Ukraine as a country with low level of technological innovation in the analyzed field. The author recommends using the proposed new indicators for statistical monitoring and analysis of the effectiveness of science & technology and innovation policy measures aimed at building competitive pharmaceutical industry in Ukraine, reducing its dependence on imports and enhancing its export potential.


2020 ◽  
Author(s):  
Divyansh Sehgal

As humans are spreading throughout the world, infectious diseases have been a constant companion such as Bubonic Plague (200 Million deaths), 17th Century Great Plague (3 Million deaths), Plague of Justinian (30-50 Million deaths), etc . Coronavirus Disease (COVID-19) which was published on 11th January 2020 showing the intensity of Global research and development activity to develop a drug/vaccine against the disease. COVID-19 is an infectious disease caused by a newly discovered coronavirus. Human to human transmission has created a pandemic situation across the world. Pharmaceutical companies play a crucial role in this scenario to provide Drugs/Vaccines/Therapies to treat and tackle the novel coronavirus disease of 2019. This paper consists of the Drugs and Vaccines which are developed, or in the process of development , their current stage of development (clinical trials) with their patent review.


2018 ◽  
Vol 7 (1) ◽  
pp. 27
Author(s):  
Bhavik U. Swadia

The Indian pharmaceutical industry is growing rapidly in the number of production, value, quantity, units and there are two main things that appear to conform to the story of the full growth of the Indian economy. Second, there has been a major change in the very basic system of pharmaceutical business in India. By issuing a patent ordinance, India fulfills WTO's commitment to identify foreign product patents from January 1, 2005, the culmination of the 10-year process. In this new scenario, Indian pharmaceutical manufacturers will not be able to manufacture patented drugs, which they have been doing for a long time, though by another process. This study has been done for important evaluation of India's pharmaceutical industry. This study focus on to analyse the profitability of the selected pharmaceutical companies of India and to study the relation between the pharmaceutical companies for various measures of profitability. The study period is ten years from 2007-08 to 2016-17. Based on the study it can be seen that pharmaceutical companies had a very good profitability in 2008, while the weakest profitability of all time in year 2015.


Author(s):  
Miloni Raiyarela ◽  
Smita Mehendale

Rising environmental issues and production of hazardous waste by the pharmaceutical industry has created a harmful impact on society, the environment, and pharmaceutical companies' reputation. It has given rise to the need to adopt and integrate green and sustainable pharmaceutical company’s practices to mitigate environmental degradation's negative effects. The aim is to identify hierarchical interrelationships between these variables and determine their significance through MICMAC analysis and Interpretive Structural Modelling (ISM). The study identified ten significant enablers by exploring literature review and consultation with the industry experts from the Indian Pharmaceutical sector, which led to an understanding of their interrelationships. A four-level model was derived through the ISM technique. Pressure from the customer was found to be the most important enabler, followed by top management commitment and regulation. These enablers carry high driving power. The model developed through this study will help the pharmaceutical companies and their managers to implement green processes systematically.


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