scholarly journals Sales Professionals’ Perspective on Digital Marketing in Indian Pharmaceutical Industry

2019 ◽  
Vol 8 (1) ◽  
pp. 80-84
Author(s):  
Manoj Kumar ◽  
Bhausaheb Londhe
Keyword(s):  
Pharmaceutical Industry ◽  
Digital Technology ◽  
Effective Means ◽  
Cost Effective ◽  
Digital Marketing ◽  
Major Transitions ◽  
Sales Professionals ◽  
Awareness Campaigns ◽  
The World ◽  
Indian Pharmaceutical Industry

Indian pharmaceutical industry is one amongst the leading players of pharmaceutical industry around the world. In present digital times, every aspect of the society has been digitalized. There are major transitions noted in pharmaceutical industry as well. Digital technology, has changed the working methods and emerged, as a cost effective means, with impressive target reach around the world. Yet, this platform, is not being utilized to its complete potential, due to the lack of awareness, acceptability and the deficient training of the working personnel. The marketing and sales professionals had a major impact of the digitalization on their working methods. It has changed the traditional marketing methods of industry, resulting in the urgent need of up-gradation of the skills of sales professionals. Hence, the views, trainings, awareness and acceptability of sales professionals regarding the digital technology is essential and must be kept into consideration for success of the industry. This is an indispensable component for any pharmaceutical company to attain growth and stand at par with the other pharmaceutical giants around the world. In this study, data of 303 sales professionals was collected and analyzed, recording their perspectives on digital marketing. We found that these professionals were aware and had good acceptability for the same. Most commonly used tools were website promotions, social media advertising, awareness campaigns, creation and management of subject related blogs. These professionals used it extensively on a day-to-day basis, for the maximal benefit of the company with providing the comfort of digitalization to their customers and other users.

Working Capital Management in Select Indian Pharmaceutical Companies

2014 ◽  
pp. 1-11
Author(s):  
Debasish Sur ◽  
Sumit Kumar Maji ◽  
Deep Banerjee
Keyword(s):  
Pharmaceutical Industry ◽  
Competitive Environment ◽  
Common Phenomenon ◽  
Capital Management ◽  
Working Capital ◽  
Working Capital Management ◽  
Efficient Management ◽  
The World ◽  
Tools And Techniques ◽  
Indian Pharmaceutical Industry

The Indian pharmaceutical industry is the fifth largest pharmaceutical industry in the world in terms of volume and the fourteenth largest in value terms. There have been sevaral notable changes in the scenario of Indian pharmaceutical industry after the signing of GATT (now WTO). The mergers, acquisitions, and takeovers at both national and international levels have become a common phenomenon in this industry. In today's challenging and competitive environment, efficient management of working capital is an integral component of the overall strategy to create shareholders' wealth. So, the task of designing appropriate strategies for managing working capital in accomplishing the objective of maximizing shareholders' wealth of companies in the Indian pharmaceutical industry is of prime importance. In this backdrop, the chapter seeks to analyze the working capital management of ten selected companies in the Indian pharmaceutical industry during the period 1996-97 to 2010-11. While satisfying the objective of the study, relevant statistical tools and techniques have been applied at appropriate places.

scholarly journals India's pharmaceutical industry: hype or high tech take-off?

2004 ◽  
Vol 28 (2) ◽  
pp. 182 ◽  
Author(s):  
Prabodh Malhotra ◽  
Hans Lofgren
Keyword(s):  
Pharmaceutical Industry ◽  
World Trade Organization ◽  
World Trade ◽  
Large Scale ◽  
Global Markets ◽  
High Tech ◽  
Competitive Strength ◽  
The World ◽  
Low Costs ◽  
Indian Pharmaceutical Industry

India has built a large pharmaceutical industry through an array of measures in support of domestic firms. The absence of product patents enabled Indian companies to become world leading producers of generic versions of patented drugs. Low costs and a strong engineering tradition continue to sustain competitive strength. The implementation of the World Trade Organization patent regime in 2005 is driving a transformation of the industry. Key elements of the present shake-up include the return of ?big pharma? companies on a large scale and the emergence of several Indian firms that aim to become fullyfledged research-based multinationals. This article provides a description of the development and structure of the Indian pharmaceutical industry and explores questions and challenges arising from its integration into global markets.

THE COBIA 2 SUBSEA COMPLETION

1984 ◽  
Vol 24 (1) ◽  
pp. 153
Author(s):  
M. N. Shaw
Keyword(s):  
Crude Oil ◽  
Safety Valve ◽  
Effective Means ◽  
Cost Effective ◽  
The Novel ◽  
Successful Operation ◽  
Field Development ◽  
Coiled Tubing ◽  
The World ◽  
Marginal Field

Subsea completions are recognised worldwide as a cost effective means of developing marginal reservoirs, accelerating production and draining reservoir extremities which cannot be reached from conventional platforms. To date, more than 280 subsea completions have been installed around the world. Cobia 2, the first subsea completion in Australian waters, commenced production in Bass Strait in June 1979. It continued to produce until April 1983, when it was shut-in following the commencement of production from the Cobia platform. In its four years of operation, the well produced over 280 megalitres (1.78 million barrels) of crude oil, with peak well rates reaching as high as 750 kilolitres per day in the latter stages of its producing life. Overall, Cobia 2 has been a technical and commercial success.The need for regular pumpdown or TFL ('through flowlines') wax-cutting operations in the flowlines to maintain high levels of production generated a great deal of confidence in the use of TFL techniques for routine and non-standard subsea well servicing. In an industry 'first', TFL methods were developed to lock open and seal a leaking subsurface safety valve and, within it, set a special insert subsurface safety valve. This work allowed the well to be returned to production in a situation where a conventional workover of the well was not feasible.Other well-servicing techniques developed during the Cobia 2 project involved the novel use of a coiled tubing unit to retrieve TFL tools which had become stuck in the flowlines during the wax-cutting operations.The highly successful operation of Cobia 2 has proved the viability of this type of completion for marginal field development in Australia.

Digital Marketing And Its Influence In Rural Area

2019 ◽  
Vol 118 (9) ◽  
pp. 226-229
Author(s):  
Dr. R. Arunmozhi ◽  
M.Prasanth Kumar
Keyword(s):  
Digital Divide ◽  
Rural Population ◽  
Cost Effective ◽  
Internet Technology ◽  
Digital Marketing ◽  
Marketing System ◽  
Digital Space ◽  
The World ◽  
The Cost ◽  
Global World

With the dramatic advancement of internet technology, the marketing paradigm search for new dimensions.  Marketing archetypes now search for a dominant room in the digital space to unleash its potence.   Now this virtual digital space becomes the favorite playground of modern marketing prototype.  Marketing system growing endlessly to obtain its target through the unparalleled growth of technology in the global world.  It is proven that digital marketing is one of the cost-effective, fast and stretchy way to reach the target audience around the world, and thus attain a significant business gain.  Still, most of the business is facing a challenge that, how to penetrate and replace rural marketing with a perfect digital platform.  There are a lot of limitations in rural digital marketing system.  The digital divide and technological intellectual gap are still resisting the spreading of digital land among the rural population.

Digital Marketing And Its Influence In Rural Area

2019 ◽  
Vol 118 (7) ◽  
pp. 124-127
Author(s):  
Dr. R. Arunmozhi ◽  
M.Prasanth Kumar
Keyword(s):  
Digital Divide ◽  
Rural Population ◽  
Cost Effective ◽  
Internet Technology ◽  
Digital Marketing ◽  
Marketing System ◽  
Digital Space ◽  
The World ◽  
The Cost ◽  
Global World

M.Prasanth Kumar With the dramatic advancement of internet technology, the marketing paradigm search for new dimensions.  Marketing archetypes now search for a dominant room in the digital space to unleash its potence.   Now this virtual digital space becomes the favorite playground of modern marketing prototype.  Marketing system growing endlessly to obtain its target through the unparalleled growth of technology in the global world.  It is proven that digital marketing is one of the cost-effective, fast and stretchy way to reach the target audience around the world, and thus attain a significant business gain.  Still, most of the business is facing a challenge that, how to penetrate and replace rural marketing with a perfect digital platform.  There are a lot of limitations in rural digital marketing system.  The digital divide and technological intellectual gap are still resisting the spreading of digital land among the rural population.

scholarly journals Promotion of Indian Drugs in Media

2019 ◽  
Vol 8 (3) ◽  
pp. 3080-3087
Keyword(s):  
Clinical Trials ◽  
Pharmaceutical Industry ◽  
Pharmaceutical Companies ◽  
Good Source ◽  
Competitive Situation ◽  
Pharmaceutical Drug ◽  
The World ◽  
Drug Promotion ◽  
Pharmaceutical Production ◽  
Indian Pharmaceutical Industry

The Indian pharmaceutical industry is very wide and in volume it has been ranked 3rd in the world. It is contributing to 10% of the total pharmaceutical production. In terms of value the pharmaceutical industry is 14th largest in the world. As far as market is concerned it is 1.5% of the total pharmaceutical market. India is a good source of good quality and cheap medicines with strong retail base. It is also a hub for clinical trials, biotechnology, contract research, and clinical data management services. There has been tremendous competition among all pharmaceutical companies. In this competitive situation, media has emerged as a strong tool to promote pharmaceutical drug to end customers. This research paper contributes to the different aspects of pharmaceutical drug promotion in media in India.

Parallel Computing for Tire Simulations

2011 ◽  
Vol 39 (3) ◽  
pp. 193-209 ◽  
Author(s):  
H. Surendranath ◽  
M. Dunbar
Keyword(s):  
High Performance ◽  
Effective Means ◽  
Cost Effective ◽  
Turnaround Time ◽  
Careful Consideration ◽  
Rolling Contact ◽  
Element Analysis ◽  
Parallel Solvers ◽  
Design Changes ◽  
Highly Nonlinear

Abstract Over the last few decades, finite element analysis has become an integral part of the overall tire design process. Engineers need to perform a number of different simulations to evaluate new designs and study the effect of proposed design changes. However, tires pose formidable simulation challenges due to the presence of highly nonlinear rubber compounds, embedded reinforcements, complex tread geometries, rolling contact, and large deformations. Accurate simulation requires careful consideration of these factors, resulting in the extensive turnaround time, often times prolonging the design cycle. Therefore, it is extremely critical to explore means to reduce the turnaround time while producing reliable results. Compute clusters have recently become a cost effective means to perform high performance computing (HPC). Distributed memory parallel solvers designed to take advantage of compute clusters have become increasingly popular. In this paper, we examine the use of HPC for various tire simulations and demonstrate how it can significantly reduce simulation turnaround time. Abaqus/Standard is used for routine tire simulations like footprint and steady state rolling. Abaqus/Explicit is used for transient rolling and hydroplaning simulations. The run times and scaling data corresponding to models of various sizes and complexity are presented.

The beginning of phygital world

2020 ◽  
Vol 10 (2) ◽  
pp. 1-4
Author(s):  
Evgeny Soloviov ◽  
Alexander Danilov
Keyword(s):  
Big Data ◽  
Learning Styles ◽  
21St Century ◽  
Digital Technology ◽  
Aviation Education ◽  
Digital World ◽  
The World ◽  
Unique Experience ◽  
Smart Data

The Phygital word itself is the combination pf physical and digital technology application.This paper will highlight the detail of phygital world and its importance, also we will discuss why its matter in the world of technology along with advantages and disadvantages.It is the concept and technology is the bridge between physical and digital world which bring unique experience to the users by providing purpose of phygital world. It is the technology used in 21st century to bring smart data as opposed to big data and mix into the broader address of array of learning styles. It can bring new experience to every sector almost like, retail, medical, aviation, education etc. to maintain some reality in today’s world which is developing technology day to day. It is a general reboot which can keep economy moving and guarantee the wellbeing of future in terms of both online and offline.

Exploring the Benefits of Early Contractor Involvement (ECI) and the Mechanism for Automated 5D BIM Quantification Process in Offsite Modular Construction

2016 ◽  
Author(s):  
Tochukwu Moses ◽  
David Heesom ◽  
David Oloke ◽  
Martin Crouch
Keyword(s):  
Effective Means ◽  
Cost Effective ◽  
Modular Construction ◽  
Automated Quantification ◽  
Building Information ◽  
Project Risks ◽  
Value Add ◽  
The Uk ◽  
The Impact ◽  
Level 2

The UK Construction Industry through its Government Construction Strategy has recently been mandated to implement Level 2 Building Information Modelling (BIM) on public sector projects. This move, along with other initiatives is key to driving a requirement for 25% cost reduction (establishing the most cost-effective means) on. Other key deliverables within the strategy include reduction in overall project time, early contractor involvement, improved sustainability and enhanced product quality. Collaboration and integrated project delivery is central to the level 2 implementation strategy yet the key protocols or standards relative to cost within BIM processes is not well defined. As offsite construction becomes more prolific within the UK construction sector, this construction approach coupled with BIM, particularly 5D automated quantification process, and early contractor involvement provides significant opportunities for the sector to meet government targets. Early contractor involvement is supported by both the industry and the successive Governments as a credible means to avoid and manage project risks, encourage innovation and value add, making cost and project time predictable, and improving outcomes. The contractor is seen as an expert in construction and could be counter intuitive to exclude such valuable expertise from the pre-construction phase especially with the BIM intent of äóÖbuild it twiceäó», once virtually and once physically. In particular when offsite construction is used, the contractoräó»s construction expertise should be leveraged for the virtual build in BIM-designed projects to ensure a fully streamlined process. Building in a layer of automated costing through 5D BIM will bring about a more robust method of quantification and can help to deliver the 25% reduction in overall cost of a project. Using a literature review and a case study, this paper will look into the benefits of Early Contractor Involvement (ECI) and the impact of 5D BIM on the offsite construction process.

The Influence of TRIPS Compliant Patent Laws on Indian Pharmaceutical Industry

2014 ◽  
Vol 4 (1) ◽  
Author(s):  
Rupesh Rastogi ◽  
Virendra Kumar
Keyword(s):  
Pharmaceutical Industry ◽  
Patent Protection ◽  
Uruguay Round ◽  
Pharmaceutical Products ◽  
Trips Agreement ◽  
Patent Law ◽  
Patent Laws ◽  
The Impact ◽  
First Time ◽  
Indian Pharmaceutical Industry

The first legislation in India relating to patents was the Act VI of 1856. The Indian Patents and Design Act, 1911 (Act II of 1911) replaced all the previous Acts. The Act brought patent administration under the management of Controller of Patents for the first time. After Independence, it was felt that the Indian Patents & Designs Act, 1911 was not fulfilling its objective. Various comities were constituted to recommend, framing a patent law which can fulfill the requirement of Indian Industry and people. The Indian Patent Act of 1970 was enacted to achieve the above objectives. The major provisions of the act, provided for process, not the product patents in food, medicines, chemicals with a term of 14 years and 5-7 for chemicals and drugs. The Act enabled Indian citizens to access cheapest medicines in the world and paved a way for exponential growth of Indian Pharmaceutical Industry. TRIPS agreement, which is one of the important results of the Uruguay Round, mandated strong patent protection, especially for pharmaceutical products, thereby allowing the patenting of NCEs, compounds and processes. India is thereby required to meet the minimum standards under the TRIPS Agreement in relation to patents and the pharmaceutical industry. India’s patent legislation must now include provisions for availability of patents for both pharmaceutical products and processes inventions. The present paper examines the impact of change in Indian Patent law on Pharmaceutical Industry.

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