scholarly journals Is Financial Advertisement Effectiveness is Dependent on the Type of Media? A Case of Print, Electronic and Online Media

2019 ◽  
Vol 8 (4) ◽  
pp. 8142-8152
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Primary Data ◽  
Survey Method ◽  
The Internet ◽  
Online Media ◽  
Consumer Attitude ◽  
Comparison Analysis ◽  
Financial Industry ◽  
Confirmatory Factor

The purpose of the paper is to compares the effectiveness of the three media i.e. newspaper, internet and the television utilized by the financial industry so as to get positive consumer attitude. The study identified the important factors present in the specific media which will increase the effectiveness and makes that media preferred ones as compared to other media. Primary data had been collected from the 481 respondents belonging to the northern part of India using the survey method. Exploratory Factor analysis, Confirmatory factor analysis and Manova test was applied to draw the findings. The result reveals that the internet and the newspaper financial advertisements provide the receiver the more detailed, trustworthy, and useful information. The results confirmed that information broadcasted on the television is much slower processed by the audience as compared to information broadcasted on the internet and newspaper. Making the comparison analysis between the three media, the derived results are beneficial for the advertisement designers and makers so that they can focus on the important factors while drafting the financial advertisements. Strategic managers and policymakers can get important insights about the most preferred media so that they can exploit that media which is more effective in bestowing the advertisements.

Internet Lifestyle of Iranian Users

2015 ◽  
Vol 6 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Amir Abedini Koshksaray ◽  
Tayebeh Farahani
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Construct Validity ◽  
T Test ◽  
The Internet ◽  
High Effectiveness ◽  
Internet Users ◽  
Confirmatory Factor ◽  
Perceived Importance ◽  
The Mean

One distinguishing factor of individuals is their lifestyles. In the internet, every individual shows a different behavior while some groups have rather similar behaviors. By identifying these groups and their interests and preferences, it becomes possible to offer a product or advertising which is compatible with their wants. This leads to conveying the value presented by the producer to the consumer with high effectiveness. One source of identifying target customers or internet users is their lifestyle in internet space. The present study aims at describing and explaining internet lifestyle (e-lifestyle) of Iranian users. In particular, this study tries to find out the most common e-lifestyle of Iranian users. To this aim, 412 students involved with internet were surveyed. After estimating the construct validity of the study through confirmatory factor analysis, the mean scores of each e-lifestyle were compared by student t-test. The results revealed that Iranian users have mostly entertainment-driven e-lifestyles. The perceived importance-driven, sociability-driven, interest-driven, novelty-driven, need-driven, and uninterested or concern-driven e-lifestyles were respectively identified after that. This is the first study investigating the most common e-lifestyle among Internet users.

scholarly journals ANALISIS KORELASI KANONIK PADA HUBUNGAN ANTARA SOFT SKILLS TERHADAP PRESTASI BELAJAR MAHASISWA

2019 ◽  
Vol 8 (4) ◽  
pp. 267
Author(s):  
NI PUTU JULIANINGSIH ◽  
EKA N KENCANA ◽  
KOMANG GDE SUKARSA
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Correlation Analysis ◽  
Canonical Correlation Analysis ◽  
Canonical Correlation ◽  
Soft Skills ◽  
Sampling Technique ◽  
Primary Data ◽  
Learning Achievement ◽  
Confirmatory Factor

The purpose of this study is to know the relationship between soft skills and learning achievement using canonical correlation analysis and to find out the dominant dimensions of soft skills and learning achievement using confirmatory factor analysis. The data used are primary data obtained by distributing questionnaires. The sampling technique used was proportional to size sampling with the number of respondents as many as 150 respondents. The results of the study with canonical correlation analysis showed that soft skills with learning achievement had a close relationship with canonical correlation values ??of 0.70397. The results of the study with confirmatory factor analysis showed that the dominant dimensions of soft skills and learning achievement were flexibility with the percentage of the variance of 69.081% and cognitive percentage of the variance of 71.706%.

Polish adaptation of the Revised Cheek and Buss Shyness scale and a significance of shyness in the context of personality traits and metatraits

2018 ◽  
Author(s):  
Maria Magdalena Kwiatkowska ◽  
Katarzyna Kwiatkowska ◽  
Radosław Rogoza
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Romantic Relationships ◽  
Personality Traits ◽  
Personality Trait ◽  
Self Report ◽  
The Internet ◽  
Confirmatory Factor ◽  
Polish Adaptation ◽  
Analysis Models

The aim of the current study is to prepare the Polish adaptation of the Revised Cheek and Buss Shyness Scale and to analyze relations between shyness, loneliness and personality traits. The study was conducted via the Internet, and a total of N = 314 adults participated and completed a set of self-report measures. Via comparisons of several confirmatory factor analysis models we demonstrated that the structure of the Polish adaptation of the scale is unidimensional. Consistent with research hypotheses, shyness was mostly correlated with loneliness and introversion; moreover, shyness was strongly negatively related to the personality metatrait of Plasticity and weakly but also negatively with the metatrait of Stability. In addition, individuals not engaged in romantic relationships scored significantly higher in shyness and loneliness, and lower in extraversion, openness, and Plasticity than individuals engaged in unformalized relationships. The results support the conclusion that shyness is a personality trait that significantly affects behavior by limiting the possibilities for adapting to changing environmental conditions.

scholarly journals Scale Development and Construct Validity of Organizational Capital in Customer Relationship Management Context: A Confirmatory Factor Analysis Approach

2018 ◽  
Vol 7 (1) ◽  
pp. 76-91 ◽  
Author(s):  
Waseem John
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Employee Training ◽  
Customer Relationship ◽  
Primary Data ◽  
Future Research ◽  
Organizational Capital ◽  
Confirmatory Factor

Effective usage and implementation of customer relationship management (CRM) or information technology requires some prerequisite organizational commitments and changes. Improving and deploying the organizational resources, such as top management support and employee training, which are collectively pursued under the umbrella term, that is, organizational capital, appears to be one of the important transformations that organizations need to undertake. Organizational capital is one of the key determinants in improving the results from CRM implementations. This article proposes organizational capital as a multidimensional construct. Further, this article attempts to develop a scale for measuring the organizational capital and test its factorial validity through confirmatory factor analysis (CFA). To test the proposed theoretical model, primary data were used which was generated through a survey of some selected pharmaceutical companies in India. The data were analyzed using exploratory factor analysis (EFA) and subsequently CFA. The results demonstrated that CFA of organizational capital showed an acceptable fit to the data and this construct is best represented by three constituent elements, that is, employee training, customer-centric management system (CMS), and customer relationship orientation (CRO) in current research context. This scale may be used in future research for measurement of this construct as a whole with contextual validity check. Further, implications for theory and practitioners are presented.

scholarly journals Internet Skills for Expediting Students’ Learning

2019 ◽  
Vol 8 (3) ◽  
pp. 1893-1897
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Factor Model ◽  
Research Question ◽  
The Internet ◽  
Strategic Design ◽  
Technology Teachers ◽  
Internet Skills ◽  
Confirmatory Factor ◽  
The One

The accomplishment of any educational system despite the strategic design depends to a large extent on the quality of teachers. Therefore, this study was carried out to determine the internet skills needs of vocational and technology teachers to facilitate students’ learning in Nigeria technical and vocational institutions. The study adopted a survey research design. The population for the study consisted of 215 technology and vocational education teachers from Six (6) south western states of Nigeria. A research question was developed to guide the study. A structured questionnaire was used to collect data from the respondents which was duly validated by experts. Cronbach Alpha reliability technique was used to determine the internal consistency of the questionnaire items at 0.91. Data collected were analysed through Confirmatory factor Analysis (CFA) using Statistics Package for Social Sciences (SPSS) and Analysis Moment of statistics (AMOS). After a preliminary analysis (descriptive), data from respondents were found suitable for inclusion in Confirmatory factor analysis (CFA). The CFA was performed and the results of the analysis support the one-factor model of the internet skills component for facilitating students’ learning. The study found that technology teachers require nine (9) internet proficiencies under investigation. Thus, it was recommended that conferences, workshops, seminars, training and retraining programmes should be organized at regular interval for teachers in order to enhance their competency for the purpose of boosting their performance in teaching

ANALISIS FAKTOR-FAKTOR CONSUMER ENGAGEMENT PEMBACA BERITA SINDONEWS.COM DI SOCIAL MEDIA FACEBOOK

ProBank ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 1-12
Author(s):  
Tasya Faadhilah ◽  
Pramitha Aulia
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Cognitive Engagement ◽  
Online Media ◽  
Affective Engagement ◽  
Consumer Engagement ◽  
Probability Sampling ◽  
Confirmatory Factor

ABSTRAKPadaera globalisasi saat ini, teknologi dan informasi telah berkembang dengan sangat pesatdengan kehadiran internet sebagai media komunikasi dengan media sosial sebagai salah satu platform. Dengan majunya perkembangan digital saat ini, pada tahun 2012 PT MNI (Koran Sindo) melihat peluang pasar media sosial dalammengembangkan unit bisnis media digital online yaitu sindonews.com. Sindonews.com  merupakan portal berita jaringan MNC (Media Nusantara Citra) milik Harry Tanoesoedibjo yang merupakan grup media terbesar di Asia Tenggara.  Dengan menciptakan consumer engagement  konsumen dapat terhubung dengan sebuah perusahaan. Tujuan penelitian ini dilakukan untuk mengetahui faktor-faktor consumer engagement yang terbentuk oleh sindonews.com melalui media sosial Facebook.Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik analisis faktor dengan jenis faktor yaitu confirmatory factor analysis. Populasi yang dipakai yaitu followers Facebook sindonews.com dengan menggunakan teknik probability sampling didapat jumlah sampel 400 responden. Teknik pengumpulan data yaitu data primer yaitu penyebaran kuesioner dan data sekunder dengan penelitian terdahulu mengenai consumer engagement.Hasil penelitian ini menghasilkan empat faktor baru yaitu cognitive engagement dengan sub-dimensi terbesar yaitu absorption sebesar 81,5%, supportive engagement dengan sub-dimensi terbesar yaitu seeking assistance sebesar 78,8%, affective engagement dengan sub-dimensi terbesar yaitu enthusiasm sebesar 81,3% dan terakhir confirmative engagement dengan sub-dimensi terbesar yaitu validation sebesar 76,8%. Kata kunci : Consumer engagement,  Portal media online, Media sosial, Facebook

Predisposition towards foreign brands and materialism: a quantitative assessment

2017 ◽  
Vol 11 (1) ◽  
pp. 41-59 ◽  
Author(s):  
Aastha Verma Vohra ◽  
Garima Gupta
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Primary Data ◽  
Extensive Literature ◽  
Content Type ◽  
Consumer Demographics ◽  
Depth Analysis ◽  
Confirmatory Factor ◽  
Indian Consumers ◽  
Foreign Brands

Purpose The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist value (MAT). The study further conducts an in-depth analysis of these constructs for possible variations across consumer demographics. Design/methodology/approach Using a structured questionnaire, primary data were collected from 487 respondents in the city of Delhi and National Capital Region (NCR). While a modified scale was developed to operationalize PTFB, the measurement instrument for MAT was adapted on the basis of an extensive literature review. Statistical techniques such as Exploratory factor analysis, Confirmatory factor analysis, t-test, analysis of variance (ANOVA) and regression analysis were used to test various hypotheses of the study. Findings The study identified five dimensions of PTFB, namely, “Reputation”, “Preference”, “Country of Origin”, “Accessibility” and “Quality”, through confirmatory factor analysis in structural equation modelling. Except for “Preference” and “Accessibility”, all remaining dimensions were found to be exerting a significant impact on MAT. The results further indicate that consumers’ PTFB as well as their MAT differs across demographics such as age, income, gender, occupation and qualification. Practical implications The paper brings to the fore useful insights for marketers of foreign brands. The findings can be effectively used for developing a more focused marketing strategy for Indian consumers by helping in identifying demographic segments that are more responsive and susceptible to the entry of foreign brands in Indian markets. Originality/value The paper attempts to develop a more robust instrument for measurement of consumers’ PTFB and provides dimensions constituting the construct for consumers of emerging markets such as India. The current research also indicates that there exists a significant variation in PTFB and MAT for different demographic segments of consumers.

scholarly journals Differences on Information Commitments in Consumption Domain

2019 ◽  
Vol 1 (3) ◽  
Author(s):  
Hung-Ming Lin
Keyword(s):  
Gender Differences ◽  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Search Strategy ◽  
Online Shopping ◽  
Reliability And Validity ◽  
The Internet ◽  
Multiple Sources ◽  
Information Searching ◽  
Confirmatory Factor

Information commitments are a profile of evaluative standards and information searching strategies on the Internet. The purpose of this study is to examine the reliability and validity of the information commitments instrument in consumption domain, and differences among scales underlying the instrument. A total of 258 university students participated in the survey who have experiences in online shopping. Using confirmatory factor analysis technical, this study has identified valid measures for each construct underlying information commitments in consumptions domain. The results indicate that participants preferred to utilize “content” to judge the usefulness of the information, and use “multiple sources” to evaluate the correctness of information, that they oriented to use search strategy “elaboration” in verifying online consumption information. Gender differences are also revealed on standard of the “multiple sources” and the “content”.

scholarly journals SUSTAINABLE BUSINESS MODEL FOR CAB AGGREGATORS: A CONFIRMATORY FACTOR ANALYSIS

2019 ◽  
Vol 7 (1) ◽  
pp. 376-384
Author(s):  
Dr. Manvinder Singh Pahwa ◽  
Mredu Goyal
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Marketing Strategy ◽  
Business Model ◽  
Marketing Strategies ◽  
Sustainable Transportation ◽  
Primary Data ◽  
Factors Affecting ◽  
First Choice ◽  
Confirmatory Factor

Purpose of the study: The global buzz around sustainability is flourishing hotfooted in recent years, particularly because of its potential aptness to influence consumers’ view and, consequently, their buying choices. Sustainable transportation with effective carbon management has become first choice of contemporay consumer. This averment can be a leveraged by cab aggregators by adopting it in their marketing strategies. A green innovative business model that strives to deliver efficiency, mobility, speed, and overall sustainability will prove as a blue ocean for cab aggregators. Based on this cogitation, the paper aims to identify and consolidate the various relevant factors affecting consumers’ green services purchase intention on cab aggregators. It also attempts to propose green ocean marketing strategy for cab aggregators. Methodology: To achieve these objectives, the researchers have done an exhaustive review of extant literature and designed a questionnaire to capture primary data from the 663 valid respondents from the population of Jaipur City, India. The sampling method used was convinient sampling. To test the relation between constructs and confirm the research hypotheses Confirmatory Factor Analysis followed by Structural Equation Modelling was used. Main Findings: The study identifies the main factors affecting green service purchase intentions of consumers. Applications of this study: The study suggests practical implications for an effective green ocean marketing strategy. Novelty/Originality of this study: The proposed model of effective green ocean marketing strategy for cab aggregators will assist marketers to design their marketing strategies effectively.

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