scholarly journals ANALISIS SWOT DALAM IMPLENTASI PROMOTIONAL MIX DODOL PRODUKSI IBU MITA DI DESA KAPUH KANDANGAN

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Jumiati Jumiati ◽  
Muhammad Humaidi
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
External Environment ◽  
Matrix Analysis ◽  
Promotion Strategy ◽  
Analysis Techniques ◽  
Strategic Factor ◽  
A Value ◽  
Literature Data Analysis

Abstract: This study aims to analyze SWOT in the implantation of Mita's promotional Mix Dodol Production in Kapuh Kandangan Village. The variables used in this study are promotion and SWOT strategies. The population and samples in this study were 9 leaders and employees of Dodol Production Mita Kandangan Production. The technique of collecting data uses the method of observation, interviews, documentation, and literature. Data analysis techniques in this study are SWOT analysis (S) Strengths, (W) Weakness, (O) Opportunities, and (T) Threats. EFAS (External Strategic Factor Analysis Summary) and IFAS (External Factor Analysis Summary). This result that the promotion strategy to increase sales in the Production of Mother Mita Dodol in the Kapuh Kandangan Village is based on the EFAS Matrix analysis with a value of 2,843 indicating that the Ibu Mita Production Dodol in Kapuh Kandangan Village is able to anticipate opportunities that arise from the external environment and based on IFAS Matrix analysis obtained a value of 2,765, this indicates that the Production Mole of Mrs. Mita in Kapuh Kandangan Village has developed and can overcome weaknesses. Although externally able to anticipate external opportunities and threats, Ibu Mita's Production Dodol in Kapuh Kandangan Village needs internal improvement, so as to be able to use the power to take advantage of the opportunities. Keywords: promotion strategy, SWOT, dodol, Kandangan Vilage Abstrak: Penelitian ini bertujuan untuk menganlisis SWOT dalam implentasi promotional Mix   Dodol Produksi Ibu Mita di Desa Kapuh Kandangan. Variabel yang digunakan dalam penelitian ini adalah strategi promosi dan SWOT. Populasi dan sampel dalam penelitian ini adalah pimpinan serta karyawan Dodol Produksi Ibu Mita Kandangan yang berjumlah 9 orang. Teknik pengumpulan data menggunakan metode observasi, wawancara, dokumentasi, dan studi pustaka. Teknik analisis data dalam penelitian ini adalah analisis SWOT (S) Strengths, (W) Weakness, (O) Opportunities, and (T) Threats. EFAS (Eksternal Strategic Factor Analysis Summary) dan IFAS (Eksternal Factor Analysis Summary). Hasil ini bahwa strategi promosi untuk meningkatkan penjualan pada Dodol Produksi Ibu Mita Di Desa Kapuh Kandangan adalah berdasarkan analisis Matriks EFAS diperoleh nilai sebesar 2,843 hal tersebut menunjukkan bahwa Dodol Produksi Ibu Mita di Desa Kapuh Kandangan  mampu mengantisipasi peluang yang muncul dari lingkungan eksternal dan mengantisipasi datangnya ancaman dan berdasarkan analisis Matriks IFAS diperoleh nilai sebesar 2,765 hal tersebut menunjukkan bahwa Dodol Produksi Ibu Mita di Desa Kapuh Kandangan  sudah berkembang dan dapat mengatasi kelemahan. Walaupun secara eksternal mampu mengantisipasi peluang dan ancaman eksternal, Dodol Produksi Ibu Mita di Desa Kapuh Kandangan perlu pembenahan secara internal, sehingga mampu menggunakan kekuatan yang dimiliki untuk memanfaatkan kesempatan yang ada. Kata kunci : Strategi promosi, SWOT, dodol, Desa Kandangan

scholarly journals Analisis Strategis dan Kunci Keberhasilan Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

2019 ◽  
Vol 4 (1) ◽  
pp. 118
Author(s):  
Lailatul Isnaini ◽  
Musfarita Affiani
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Relevant Literature ◽  
External Environment ◽  
External Factors ◽  
Internal Environment ◽  
Internal Factor ◽  
Internal Factors ◽  
Main Method

This paper aims to determine 1) the internal environment BPSDM Prov. Jambi, 2) external environment BPSDM Prov. Jambi, and 3) what strategic alternatives that could be taken after the change in nomenclature BPSDM Prov. Jambi. The main method of this article is a review of the relevant literature and documentation were analyzed using analysis of internal factors (Internal Factor Analysis Summary), the analysis of external factors (External Factor Analysis Summary) and SWOT analysis.

scholarly journals The SWOT Analysis for Chrysanthemum Farmers Business Development Strategies for Fresh Chrysanthemum Farmers

2019 ◽  
Vol 4 (3) ◽  
pp. 139-148
Author(s):  
Helmiatin Helmiatin ◽  
Etty Susanty
Keyword(s):  
Factor Analysis ◽  
Business Strategy ◽  
Swot Analysis ◽  
External Environment ◽  
Business Development ◽  
Business Strategies ◽  
Cut Flower ◽  
Cut Flowers ◽  
Organizational Policies ◽  
Strategic Factor

Objective – This paper examines the business strategy at cut flower area. The need for cut flowers, especially chrysanthemums, is very large. The farmers of cut flowers are concentrated in Java, namely Malang, Bandungan, Yogyakarta and Cianjur in West Java. Methodology/Technique – In this study the object is in Bandungan, Semarang area. With large market conditions, it is possible for cut flower farmers to plant various varieties of chrysanthemum that the market likes. In order to fulfil the market prospect that is still wide open, chrysanthemum cut flower farmers must have business strategies that are able to provide guidance on the business being run. Production activities will develop and have an impact on farmers if supported by organizational policies that not only manage internal activities but are also able to face challenges from a dynamic external environment. Findings & Novelty – The SWOT analysis were used at this research. The strategies that should be created are increasing cooperation, maintaining networks, and expanding marketing. The need for cut flowers especially chrysanthemums flowers in Indonesia is very large. This study aims to identify and examine the internal and external factors of the development of chrysanthemum agribusiness in Bandungan Village and to determine the priority of appropriate agribusiness strategies based on the farmer’s needs. This study is descriptive analysis research with a sample of 45 Chrysanthemum farmers. Using SWOT analysis, we found the strength, weakness, opportunity, and threat for the farmers and we could design alternative business strategies. Internal Strategic Factor Analysis Summary (IFAS) is used to identify and evaluate the key internal factors of the company, while External Strategic Factor Analysis (EFAS) is used to organize external strategic factors into generally accepted categories of opportunities and threats. Meanwhile, IE matrix is used to define the business strategy at the company level with greater details. The results suggest that the farmers should strengthen the internal conditions of the farmer groups, improve the production of chrysanthemum flower, and maximize the use of production facilities and equipment, These findings imply that production activities will develop and have a positive impact on farmers if supported by organizational policies that not only manage internal activities but are also able to face challenges of a dynamic external environment. Type of Paper: Empirical. Keywords: Chrysanthemum Flower; Strategic Management; SWOT Analysis. Reference to this paper should be made as follows: Helmiatin; Susanty, E. 2019. The SWOT Analysis for Chrysanthemum Farmers Business Development Strategies for Fresh Chrysanthemum Farmers, J. Bus. Econ. Review 4(3) 139 – 148 https://doi.org/10.35609/jber.2019.4.3(3) JEL Classification: Q20, Q22, Q29.

scholarly journals ANALISIS DAYA DUKUNG EKONOMI DAERAH TERHADAP PENGEMBANGAN KAWASAN INDUSTRI KABUPATEN BANGKALAN

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Sutjipto Ngumar ◽  
Hening Widi Oetomo
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Industrial Area ◽  
Internal Factor ◽  
Summary Table ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Area Unit

In the development of industrial area, the first step needed is to find out about the current conditional supportiveness on the smallest area unit. In terms of Regency or Municipality, its smallest unit is Subdistrict. The setting of this study is Bangkalan Regency while its smallest area units studied are the Subdistricts of Kamal, Labang, Kwanyar, Modung, Tanah Merah, Tragah, Socah and Burneh. Why these Subdistricts are chosen is because of their common access from Kamal harbor and Suramadu Bridge. The method used is SWOT analysis which considering internal factor constructed in IFAS (Internal Strategic Factor Analysis Summary) table and external factor constructed in EFAS (External Strategic Factor Analysis Summary) table.The highest IFAS values are Kamal’s and Modung’s, while EFAS values are assumed to be equal because the competitors condition are relatively similar. Based on IFAS and EFAS values, the quadrant position will be derived in SWOT matrix whose x axis is IFAS and y axis is EFAS. There are 4 quadrants in SWOT matrix, they are S-O (Strengths – Opportunities), W-O (Weakness – Opportunities), S-T (Strengths - Threats), and W-T (Weakness – Threats). The results of this current study suggest that from 8 Subdistricts we studied, there are 7 (seven) Subdistricts in S-O quadrant and 1 (one) in W-O quadrant. Based on the position of these subdistricts in SWOT quadrant, the appropriate strategy for each Subdistrict in developing their area in order to support the development of industrial area will be determined.

scholarly journals STRATEGI PEMASARAN DODOL NANGKA PADA UD. WARNA SARI DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT

GANEC SWARA ◽  
2021 ◽  
Vol 15 (1) ◽  
pp. 975
Author(s):  
I GUSTI AGUNG DIDIT EKA PERMADI ◽  
NI NYOMAN HARNIKA
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Swot Analysis ◽  
Descriptive Study ◽  
Analysis Tool ◽  
Strategic Factor ◽  
A Value ◽  
Data Analysis Tool ◽  
Cartesian Coordinate ◽  
The Right

     UD. Warna Sari is agroindustry of various kinds of food, namely jackfruit lunkhead, soursop lunkhead, pineapple dodol, sticky rice lunkhead, banana chips, sweet potato chips, and others. The purpose of this study is to analyze the marketing strategy of jackfruit dodol at UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency. This research is a descriptive study. The data analysis tool used in this study is the SWOT analysis (Strength, Weakness, Opportunity, and Threats). Based on the results of the SWOT analysis, it can be concluded that the Internal Strategic Factor Analysis Summary (IFAS) has a value of -1.692 while the External Strategic Factor Analysis Summary (EFAS) is 0.04 so that it forms a cartesian coordinate point in Quadrant III (Turn Around Strategy). It can be concluded that the right strategy to be implemented by UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency, namely the WO (Weaknesses-Opportunities) Strategy

scholarly journals Strategi Kebijakan Pengembangan Desa Pesisir (Studi di Empat Belas Desa Pesisir di Kabupaten Blitar Provinsi Jawa Timur)

2020 ◽  
Vol 8 (1) ◽  
pp. 1-15
Author(s):  
Muhammad Lukman Hakim
Keyword(s):  
Factor Analysis ◽  
Development Policy ◽  
Policy Development ◽  
Swot Analysis ◽  
External Environment ◽  
Coastal Region ◽  
Strategic Issues ◽  
Strategic Factor ◽  
Strategic Factors ◽  
The Village

Research on development policy strategies for coastal areas in Blitar District is important and urgent, considering that there has been a disparity in development between the Blitar North and South Blitar Regions. In terms of community welfare, the Blitar Pesisir Selatan region tends to be poorer, education is still minimal, with poor infrastructure. This can be seen from the Village Development Index of Blitar District. This study seeks to identify the typology of the Village in the Coastal District of Blitar to then formulate a policy development policy for the Coastal Village. In addition to using the ABCD Theory, this study uses the results of the analysis of the Village Build Index and the SWOT analysis. The analysis stage in SWOT is to utilize all data and information in quantitative models of strategy formulation. SWOT analysis is carried out first scanning (scanning) which in essence is a data collection and identification as a pre-analysis. The models used in the SWOT analysis in typology analysis and the development of coastal villages in Blitar Regency are IFAS - EFAS (internal - external strategic factor analysis summary). Internal and external strategy factor analysis is the processing of strategic factors in the internal and external environment by giving a weighting and rating to each strategic factor. Strategic factors are the dominant factors of strengths, weaknesses, opportunities and threats that influence the existing conditions and situations and provide benefits if positive actions are taken. Analyze the internal environment (IFAS) to find out various possible strengths and weaknesses. Strategic issues to be monitored must be determined because these problems might affect development in the future. Analyzing the external environment (EFAS) to find out various opportunities and threats. Through the analysis phase as above, this research is expected to formulate an appropriate policy strategy in developing rural villages in the southern coastal region of Blitar Regency.

scholarly journals ANALISIS SWOT DAYA DUKUNG DAERAH TERHADAP PENGEMBANGAN KAWASAN INDUSTRI KABUPATEN BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 193-218
Author(s):  
Khuzaini Khuzaini ◽  
Suwitho Suwitho
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Industrial Area ◽  
Internal Factor ◽  
Summary Table ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Area Unit ◽  
Area Development

The first step of industrial area development needs to find out the current conditional supportiveness in the smallest area unit. The smallest unit of Regency or Municipality is subdistrict. The setting of this study is Blitar Regency while its smallest area units studied are the Subdistricts of Bakung, Wonotirto, Sutojayan, Panggungrejo, Wates, Binangun, Kesamben, Selorejo, Doko, Wlingi, Talun, Selopuro, Kanigoro, Kademangan, Sanankulon, Srengat, Udanawu, Wonodadi, Ponggok, Nglegok, Garum and Gandusari.. The method used is SWOT analysis which considers internal factor constructed in IFAS (Internal Strategic Factor Analysis Summary) table and external factor constructed in EFAS (External Strategic Factor Analysis Summary) table. The highest IFAS values is Subdistrict Ponggok, while the highest EFAS values is Kademangan. Based on IFAS and EFAS values, the quadrant position will be derived in SWOT matrix whose x axis is IFAS and y axis is EFAS. There are four quadrants in SWOT matrix, they are S-O (Strengths – Opportunities), W-O (Weakness-Opportunities), S-T (Strengths-Threats), and W-T (Weakness-Threats). The results of this current study suggest that from 22 Subdistricts we studied, there are ten Subdistricts in S-O quadrant, two in W-O quadrant, five in  S-T quadrant and five in W-T quadrant. Based on the position of these Subdistricts in SWOT quadrant, the appropriate strategy for each Subdistrict in developing their area in order to support the development of industrial area will be determined.

scholarly journals ANALISIS STRATEGI PENGEMBANGAN BISNIS “HAPPY HONEY BEE” ENGLISH LEARNING CENTRE AND COURSE MENGGUNAKAN SWOT ANALYSIS

2020 ◽  
Vol 7 (2) ◽  
pp. 163-176
Author(s):  
Rahmawati Riantisari ◽  
Arifin Arifin ◽  
Kurni Astiani
Keyword(s):  
Factor Analysis ◽  
Honey Bee ◽  
Research Method ◽  
Swot Analysis ◽  
External Factor ◽  
Business Environment ◽  
Matrix Analysis ◽  
English Learning ◽  
Internal Factor ◽  
Swot Matrix

This study aimed to analyze the position of “Happy Honey Bee” English Learning Centre and Course in its business environment. This study used qualitative research method. The data was collected using observations and interviews. The respondent of interview was owner and manager of the company. The data was analyzed using SWOT analysis that developed by Pearce and Robinson (2008). We used IFAS (Internal Factor Analysis Summary) matrix analysis, EFAS (External Factor Analysis Summary), and SWOT (Strengths Weaknesses Opportunities Threats) matrix analysis. The results showed that the condition of “Happy Honey Bee” is not profitable enough. The calculation of EFAS is 0.246 and IFAS is -0.523. In the SWOT matrix diagram, the company was in quadrant 3. The quadrant indicated that the company faces many obstacles, but it still has enough time and sufficient resources to find solutions.

scholarly journals ANALISIS STRATEGI BERSAING RUMAH MAKAN (STUDI PADA RUMAH MAKAN DARISA CAFE CAMPUS)

2016 ◽  
Vol 2 (3) ◽  
pp. 293-304
Author(s):  
Akbar Riswandi ◽  
Harifuddin Thahir ◽  
Ira Nuriya Santi
Keyword(s):  
Qualitative Research ◽  
Factor Analysis ◽  
Data Analysis ◽  
Swot Analysis ◽  
Key Informants ◽  
Strength Factor ◽  
Analysis Techniques ◽  
Strategic Factor ◽  
Restaurant Managers ◽  
Restaurant Owners

The purpose of this study is 1) to find out the strengths and weaknesses of Darisa Cafe Campus Restaurant. 2) to find out the opportunities and threats of Restaurant Darisa Cafe Campus. 3) to find out the competitive strategy of Restaurant Darisa Cafe Campus. This research is a qualitative research with key informants are restaurant owners, restaurant managers and consumers. Data analysis techniques used are SWOT analysis (Strength, Weakness, Opportunities, Threats). Based on the results of the SWOT analysis, the result of the strength factor of Restaurant Darisa Cafe Campus has a score of 1.97 and strength factor of 1.09 so it has a total score of 3.06 while the external strategic factor analysis summary (EFAS). The result of the opportunity factor of Restaurant Darisa Cafe Campus has a score of 2.26 from the results of the SWOT diagram at Darisa Cafe Campus Restaurant is in quadrant 2 (Two ) are ST strategies (strengths and threats) Tujuan penelitian ini adalah 1). untuk mengetahui kekuatan dan kelemahan Rumah Makan Darisa Cafe Campus. 2) untuk mengetahui peluang dan ancaman Rumah Makan Darisa Cafe Campus. 3) untuk mengetahui strategi bersaing Rumah Makan Darisa Cafe Campus. Penelitian ini merupakan penelitian kualitatif dengan informan kuncinya adalah pemilik rumah makan, manajer rumah makan dan konsumen. Teknik analisis data yang digunakan adalah analisa SWOT (Strength, Weakness, Opportunities, Threats). Berdasarkan hasil analisis SWOT, dapat disimpulkan bahwa internal strategic factor analysis summary (IFAS), hasil faktor Kekuatan Rumah Makan Darisa Cafe Campus memiliki skor 1,97 dan faktor kekuatan, kelemahan memiliki skor 1,09 sehingga memiliki total skor 3,06 sedangkan external strategic factor analysis summary (EFAS), hasil faktor peluang Rumah Makan Darisa Cafe Campus memiliki skor 1,26 dan ancaman memiliki skor 2,10 sehingga memiliki total skor 3,36 dari hasil tersebut diagram SWOT pada Rumah Makan Darisa Cafe Campus berada pada posisi kuadran 2 (Dua) yaitu strategi ST (strengths dan threats.

scholarly journals ANALISIS SWOT DAYA DUKUNG DAERAH TERHADAP PENGEMBANGAN KAWASAN INDUSTRI KABUPATEN BLITAR

2017 ◽  
Vol 11 (2) ◽  
pp. 193
Author(s):  
Khuzaini Khuzaini ◽  
Suwitho Suwitho
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Industrial Area ◽  
Internal Factor ◽  
Summary Table ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Area Unit ◽  
Area Development

The first step of industrial area development needs to find out the current conditional supportiveness in the smallest area unit. The smallest unit of Regency or Municipality is subdistrict. The setting of this study is Blitar Regency while its smallest area units studied are the Subdistricts of Bakung, Wonotirto, Sutojayan, Panggungrejo, Wates, Binangun, Kesamben, Selorejo, Doko, Wlingi, Talun, Selopuro, Kanigoro, Kademangan, Sanankulon, Srengat, Udanawu, Wonodadi, Ponggok, Nglegok, Garum and Gandusari..The method used is SWOT analysis which considers internal factor constructed in IFAS (Internal Strategic Factor Analysis Summary) table and external factor constructed in EFAS (External Strategic Factor Analysis Summary) table. The highest IFAS values is Subdistrict Ponggok, while the highest EFAS values is Kademangan. Based on IFAS and EFAS values, the quadrant position will be derived in SWOT matrix whose x axis is IFAS and y axis is EFAS. There are four quadrants in SWOT matrix, they are S-O (Strengths – Opportunities), W-O (Weakness-Opportunities), S-T (Strengths-Threats), and W-T (Weakness-Threats). The results of this current study suggest that from 22 Subdistricts we studied, there are ten Subdistricts in S-O quadrant, two in W-O quadrant, five in  S-T quadrant and five in W-T quadrant. Based on the position of these Subdistricts in SWOT quadrant, the appropriate strategy for each Subdistrict in developing their area in order to support the development of industrial area will be determined.

scholarly journals ANALISIS DAYA DUKUNG EKONOMI DAERAH TERHADAP PENGEMBANGAN KAWASAN INDUSTRI KABUPATEN BANGKALAN

2017 ◽  
Vol 11 (1) ◽  
pp. 59
Author(s):  
Sutjipto Ngumar Sutjipto Ngumar ◽  
Hening Widi Oetomo Hening Widi Oetomo
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Industrial Area ◽  
Internal Factor ◽  
Summary Table ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Area Unit

In the development of industrial area, the first step needed is to find out about the current conditional supportiveness on the smallest area unit. In terms of Regency or Municipality, its smallest unit is Subdistrict. The setting of this study is Bangkalan Regency while its smallest area units studied are the Subdistricts of Kamal, Labang, Kwanyar, Modung, Tanah Merah, Tragah, Socah and Burneh. Why these Subdistricts are chosen is because of their common access from Kamal harbor and Suramadu Bridge. The method used is SWOT analysis which considering internal factor constructed in IFAS (Internal Strategic Factor Analysis Summary) table and external factor constructed in EFAS (External Strategic Factor Analysis Summary) table. The highest IFAS values are Kamal’s and Modung’s, while EFAS values are assumed to be equal because the competitors condition are relatively similar. Based on IFAS and EFAS values, the quadrant position will be derived in SWOT matrix whose x axis is IFAS and y axis is EFAS. There are 4 quadrants in SWOT matrix, they are S-O (Strengths – Opportunities), W-O (Weakness – Opportunities), S-T (Strengths - Threats), and W-T (Weakness – Threats). The results of this current study suggest that from 8 Subdistricts we studied, there are 7 (seven) Subdistricts in S-O quadrant and 1 (one) in W-O quadrant. Based on the position of these subdistricts in SWOT quadrant, the appropriate strategy for each Subdistrict in developing their area in order to support the development of industrial area will be determined.

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