scholarly journals STRATEGI PEMASARAN DODOL NANGKA PADA UD. WARNA SARI DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT

GANEC SWARA ◽  
2021 ◽  
Vol 15 (1) ◽  
pp. 975
Author(s):  
I GUSTI AGUNG DIDIT EKA PERMADI ◽  
NI NYOMAN HARNIKA
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Swot Analysis ◽  
Descriptive Study ◽  
Analysis Tool ◽  
Strategic Factor ◽  
A Value ◽  
Data Analysis Tool ◽  
Cartesian Coordinate ◽  
The Right

     UD. Warna Sari is agroindustry of various kinds of food, namely jackfruit lunkhead, soursop lunkhead, pineapple dodol, sticky rice lunkhead, banana chips, sweet potato chips, and others. The purpose of this study is to analyze the marketing strategy of jackfruit dodol at UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency. This research is a descriptive study. The data analysis tool used in this study is the SWOT analysis (Strength, Weakness, Opportunity, and Threats). Based on the results of the SWOT analysis, it can be concluded that the Internal Strategic Factor Analysis Summary (IFAS) has a value of -1.692 while the External Strategic Factor Analysis Summary (EFAS) is 0.04 so that it forms a cartesian coordinate point in Quadrant III (Turn Around Strategy). It can be concluded that the right strategy to be implemented by UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency, namely the WO (Weaknesses-Opportunities) Strategy

scholarly journals STRATEGI PENGEMBANGAN AGROINDUSTRI GULA AREN DI DESA TONDEI 1

2017 ◽  
Vol 13 (3A) ◽  
pp. 215
Author(s):  
Novita ., Wongkar ◽  
Joachim N. K. Dumais ◽  
Theodora M. Katiandagho
Keyword(s):  
Factor Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Research Data ◽  
Strategic Factor ◽  
External Analysis ◽  
External Position ◽  
The Right ◽  
Moderate Position

The purpose of this research is to identify the right development strategy in Tondei Village 1, Sub-district of West Motoling, South Minahasa Regency. The research was conducted in September until November 2017, using primary and secondary data with 10 respondents. Data primary collection through interviews using questionnaires. Secondary data collected from the office of Tondei 1 Village. Research data in the analysis using SWOT analysis. The result of the research shows that the result of internal strategic factor analysis shows that the total score of internal analysis result is 3.16 indicating that it is in a "moderate" position in harnessing the strength to face the weakness faced in the development of sugar palm agroindustry in Tondei Village 1. Result of external strategic factor analysis through opportunity and threatened to get a total score of its external analysis is 3.26 which indicates that the development of sugar palm agro-industry is in a strong external position in exploiting the opportunity to overcome the threats faced.*jnkd*

scholarly journals ANALISIS SWOT DALAM IMPLENTASI PROMOTIONAL MIX DODOL PRODUKSI IBU MITA DI DESA KAPUH KANDANGAN

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Jumiati Jumiati ◽  
Muhammad Humaidi
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
External Environment ◽  
Matrix Analysis ◽  
Promotion Strategy ◽  
Analysis Techniques ◽  
Strategic Factor ◽  
A Value ◽  
Literature Data Analysis

Abstract: This study aims to analyze SWOT in the implantation of Mita's promotional Mix Dodol Production in Kapuh Kandangan Village. The variables used in this study are promotion and SWOT strategies. The population and samples in this study were 9 leaders and employees of Dodol Production Mita Kandangan Production. The technique of collecting data uses the method of observation, interviews, documentation, and literature. Data analysis techniques in this study are SWOT analysis (S) Strengths, (W) Weakness, (O) Opportunities, and (T) Threats. EFAS (External Strategic Factor Analysis Summary) and IFAS (External Factor Analysis Summary). This result that the promotion strategy to increase sales in the Production of Mother Mita Dodol in the Kapuh Kandangan Village is based on the EFAS Matrix analysis with a value of 2,843 indicating that the Ibu Mita Production Dodol in Kapuh Kandangan Village is able to anticipate opportunities that arise from the external environment and based on IFAS Matrix analysis obtained a value of 2,765, this indicates that the Production Mole of Mrs. Mita in Kapuh Kandangan Village has developed and can overcome weaknesses. Although externally able to anticipate external opportunities and threats, Ibu Mita's Production Dodol in Kapuh Kandangan Village needs internal improvement, so as to be able to use the power to take advantage of the opportunities. Keywords: promotion strategy, SWOT, dodol, Kandangan Vilage Abstrak: Penelitian ini bertujuan untuk menganlisis SWOT dalam implentasi promotional Mix   Dodol Produksi Ibu Mita di Desa Kapuh Kandangan. Variabel yang digunakan dalam penelitian ini adalah strategi promosi dan SWOT. Populasi dan sampel dalam penelitian ini adalah pimpinan serta karyawan Dodol Produksi Ibu Mita Kandangan yang berjumlah 9 orang. Teknik pengumpulan data menggunakan metode observasi, wawancara, dokumentasi, dan studi pustaka. Teknik analisis data dalam penelitian ini adalah analisis SWOT (S) Strengths, (W) Weakness, (O) Opportunities, and (T) Threats. EFAS (Eksternal Strategic Factor Analysis Summary) dan IFAS (Eksternal Factor Analysis Summary). Hasil ini bahwa strategi promosi untuk meningkatkan penjualan pada Dodol Produksi Ibu Mita Di Desa Kapuh Kandangan adalah berdasarkan analisis Matriks EFAS diperoleh nilai sebesar 2,843 hal tersebut menunjukkan bahwa Dodol Produksi Ibu Mita di Desa Kapuh Kandangan  mampu mengantisipasi peluang yang muncul dari lingkungan eksternal dan mengantisipasi datangnya ancaman dan berdasarkan analisis Matriks IFAS diperoleh nilai sebesar 2,765 hal tersebut menunjukkan bahwa Dodol Produksi Ibu Mita di Desa Kapuh Kandangan  sudah berkembang dan dapat mengatasi kelemahan. Walaupun secara eksternal mampu mengantisipasi peluang dan ancaman eksternal, Dodol Produksi Ibu Mita di Desa Kapuh Kandangan perlu pembenahan secara internal, sehingga mampu menggunakan kekuatan yang dimiliki untuk memanfaatkan kesempatan yang ada. Kata kunci : Strategi promosi, SWOT, dodol, Desa Kandangan

scholarly journals ANALISIS STRATEGI BERSAING RUMAH MAKAN (STUDI PADA RUMAH MAKAN DARISA CAFE CAMPUS)

2016 ◽  
Vol 2 (3) ◽  
pp. 293-304
Author(s):  
Akbar Riswandi ◽  
Harifuddin Thahir ◽  
Ira Nuriya Santi
Keyword(s):  
Qualitative Research ◽  
Factor Analysis ◽  
Data Analysis ◽  
Swot Analysis ◽  
Key Informants ◽  
Strength Factor ◽  
Analysis Techniques ◽  
Strategic Factor ◽  
Restaurant Managers ◽  
Restaurant Owners

The purpose of this study is 1) to find out the strengths and weaknesses of Darisa Cafe Campus Restaurant. 2) to find out the opportunities and threats of Restaurant Darisa Cafe Campus. 3) to find out the competitive strategy of Restaurant Darisa Cafe Campus. This research is a qualitative research with key informants are restaurant owners, restaurant managers and consumers. Data analysis techniques used are SWOT analysis (Strength, Weakness, Opportunities, Threats). Based on the results of the SWOT analysis, the result of the strength factor of Restaurant Darisa Cafe Campus has a score of 1.97 and strength factor of 1.09 so it has a total score of 3.06 while the external strategic factor analysis summary (EFAS). The result of the opportunity factor of Restaurant Darisa Cafe Campus has a score of 2.26 from the results of the SWOT diagram at Darisa Cafe Campus Restaurant is in quadrant 2 (Two ) are ST strategies (strengths and threats) Tujuan penelitian ini adalah 1). untuk mengetahui kekuatan dan kelemahan Rumah Makan Darisa Cafe Campus. 2) untuk mengetahui peluang dan ancaman Rumah Makan Darisa Cafe Campus. 3) untuk mengetahui strategi bersaing Rumah Makan Darisa Cafe Campus. Penelitian ini merupakan penelitian kualitatif dengan informan kuncinya adalah pemilik rumah makan, manajer rumah makan dan konsumen. Teknik analisis data yang digunakan adalah analisa SWOT (Strength, Weakness, Opportunities, Threats). Berdasarkan hasil analisis SWOT, dapat disimpulkan bahwa internal strategic factor analysis summary (IFAS), hasil faktor Kekuatan Rumah Makan Darisa Cafe Campus memiliki skor 1,97 dan faktor kekuatan, kelemahan memiliki skor 1,09 sehingga memiliki total skor 3,06 sedangkan external strategic factor analysis summary (EFAS), hasil faktor peluang Rumah Makan Darisa Cafe Campus memiliki skor 1,26 dan ancaman memiliki skor 2,10 sehingga memiliki total skor 3,36 dari hasil tersebut diagram SWOT pada Rumah Makan Darisa Cafe Campus berada pada posisi kuadran 2 (Dua) yaitu strategi ST (strengths dan threats.

scholarly journals development strategy of civil association cooperative

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Nekky Rahmiyati ◽  
Sri Andayani ◽  
Endang Indartuti
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Small Business ◽  
Development Strategy ◽  
Swot Analysis ◽  
Economic Activities ◽  
Strategic Factor ◽  
National Economic ◽  
Civil Association ◽  
The City

Cooperatives' existence and role in supporting national economic activities are essential and strategic. Strengthening the cooperative economy and small business economy is a priority. Kediri City received the cooperative award from the Ministry of Cooperatives and MSME in 2017. The award was given because it successfully guided and developed Cooperatives. Until now Kediri City has a cooperative citizen association (CA) that has been formed. One hundred fifty cooperatives from a total of 352 CA have been created in the city.  Data analysis using SWOT analysis is a strategic planning method used to evaluate strengths, weaknesses, opportunities, and threats in a project or business speculation. These four factors make up the SWOT acronym (strengths, weaknesses, opportunities, and threats). They are used to determine the strategy for developing an CA Cooperative in Kediri. Based on the calculation from the results of the SWOT analysis, the total score of the internal strategic factor analysis (IFAS) obtained a score of 2.54, and this shows thatThe CA Cooperative has an excellent strength to face the opportunities and threats that occur.

scholarly journals RELIGIOUS TOURISM DEVELOPMENT MODEL IN BANYUWANGI

2020 ◽  
Vol 4 (2) ◽  
pp. 95-108-108
Author(s):  
Adytira Rahman ◽  
◽  
Mochamad Ardi Setyawan ◽  
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Analysis Technique ◽  
Religious Tourism ◽  
Swot Matrix ◽  
Collection Data ◽  
Religious Travel ◽  
The Right

This study aims to: 1) To identify and inventory the distribution of religious sites in Banyuwangi Regency; 2) Developing religious tourism models in Banyuwangi Regency; 3) Determine the right development strategy for religious tourism in Banyuwangi Regency. The data obtained was validated by using triangulation of data, researchers, theory and methodology. While the data analysis technique uses qualitative data analysis techniques which include data collection, data reduction, data presentation, and drawing verification. And the SWOT analysis which includes the preparation of the IFAS (Internal Factor Analysis Summary) matrix and the EFAS (External Factor Analysis Summary) matrix which is followed by the preparation of the SWOT matrix. This research is very important to be carried out on the basis of analysis, namely: 1) Banyuwangi stores many religious sites that have the potential to be developed as a tourist attraction; 2) Many religious sites are damaged and not maintained and the history of the document is not documented; 3) Religious sites in Banyuwangi Regency starting from the classical Hindu-Buda period to the Islamic period; 4) The existence of the phenomenon of Indonesian people has a unique motivation to travel that is to package a tour in the form of religious travel. The results showed that Banyuwangi has many religious sites that have the potential to be developed into religious tourism objects, including: 1) the Lingga and Yoni relics in Jambewangi; 2) Alaspurwo; 3) Rowu Bayu Site; 4) Ompak Songo; 5) Aningpatih Site; 6) Kawitan Sites; 7) Goa Site at Alaspurwo; 8) Image Worship Site; 9) Goa Maria; 10) Tomb of Sayid Yusuf; 11) Tomb of Mbah Dowo; 12) Tombs of the Regent of Banyuwangi; 13) Konco Hoo Tong Bio; 14) Tomb of Jogopati Rempeg; 15) Sri Tanjung Well; 16) Mbah Kopek's Grave; 17) Giri Salaka Temple.

PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER

2019 ◽  
Vol 4 (1) ◽  
pp. 111-118
Author(s):  
Inda Lestari ◽  
Miguna Astuti ◽  
Hariyanto Ridwan
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Data Analysis Tool

This research was conducted to analyze the effect of innovation orientation and entrepreneurship on the competitive advantage of culinary MSMEs in the Cilandak Barat area, South Jakarta. The population used for this study was 36 actors in the culinary field of SMEC. The sampling technique uses a saturated sampling method. The data analysis tool used is PLS 3.0. The results of this study indicate that the innovation variable has a significant influence on the culinary competitiveness of SMEC. And, entrepreneurial orientation has a significant influence on the culinary competitiveness of SMEC. The researcher suggests SMECs to pay attention to other factors that can influence competitive advantage. Keywords: Innovation, Entrepreneurship Orientation, Competitive Advantage

scholarly journals PENGARUH HARGA MINYAK DUNIA TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA (MODERASI VARIABEL MONETER)

2020 ◽  
Vol 2 (3) ◽  
Author(s):  
Wilda Novita Sari ◽  
Ariusni Ariusni
Keyword(s):  
Economic Growth ◽  
Regression Analysis ◽  
Exchange Rate ◽  
Data Analysis ◽  
Secondary Data ◽  
Oil Prices ◽  
Analysis Tool ◽  
Data Analysis Tool ◽  
The Exchange Rate ◽  
The Relationship

Abstract: The purpose of this research is to be able to determine the effect of world oil prices on economic growth in Indonesia by applying the exchange rate moderating variable and the BI rate as a connecting variable. Descriptive and associative research is a type of research that is used with data collection techniques through a trusted official agency website that is classified in the quarterly time series secondary data. The data year in this study was from 2006 to 2018. Data analysis was carried out through descriptive and inductive analysis with a Moderated Regression Analysis (MRA) data analysis tool accompanied by a classic assumption test and a t test. Estimation results show that there are two research results; firstly, that the exchange rate has an effect on moderating the relationship between world oil prices and economic growth in Indonesia, secondly, that the BI rate has no influence connecting world oil prices and economic growth in Indonesia. Keywords: World oil prices, economic growth, exchange rates, BI rate, Moderated Regression Analysis (MRA).

scholarly journals PENGARUH REMUNERASI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL (PNS) Studi Pada Kantor Rektorat Universitas Lambung Mangkurat Banjarmasin

2019 ◽  
Vol 6 (3) ◽  
pp. 285
Author(s):  
Muhammad Nawawi ◽  
Ahmad Alim Bachri ◽  
Dahniar ,
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Quantitative Research ◽  
Employee Performance ◽  
Stratified Random Sampling ◽  
Analysis Tool ◽  
Data Analysis Tool ◽  
Spss Software

<p><em>The Purpose of the research to identify and analyze the effect of Remunerasi and Motivasion Work about Performance ol Civil Servants (PNS) simultaneously and partially on the Performance.</em></p><p><em>The method used is quantitative research that is explanatory, with a population of 191 people, technique sampling used is stratified random sampling with a sample of 66 people who serve as respondents, data analysis tool used is multiple linear regression using SPSS software ver.16.0.</em></p><em>The results ofthis studyconcludedthat the remunerationandmotivation to worksimultaneously and partiallypositive effect onperformance.Of the threeindepend- entvariable, the highest percentagewas97,8% remuneration(X1) compared with the twoother variables. This isbecausethatis essentiallyan employeeis unable to performanythingin general, there needs to becompensationimpetusin drivingdirectionoptimal work, compensationandjob satisfactionpolicyimplementationneed tobe included in thetraining sobeberpapositive influenceon employee performance</em>

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

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