scholarly journals Faktor Pengaruh Purchase Intention Berdasarkan Perspektif Konsumen pada Aplikasi Mobile Online Travel Booking

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Handrie Noprisson ◽  
Marissa Utami
Keyword(s):  
Data Collection ◽  
Data Processing ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Business Partners ◽  
Collection Data ◽  
Consumer Perspective ◽  
Online Travel

The development of the online travel booking business must be followed by increased revenue to maintain the trust of business partners such as investors and merchants. Increased purchases by consumers can be supported by several factors, one of which is purchase intention from a consumer perspective. This study looks at how the influence of a consumer perspective based on trust, perceived value, brand image, product diagnosicity on increasing purchase intention for online travel booking applications. Stages of research include data collection, data processing using SMARTPLS, interpretation of data processing results and drawing research conclusions. As a result of the study, the trust factor has the influence on purchase intentions with a t-value of 8.280. The perceived value influences purchase intentions in the online travel booking application with a t-value of 7.091. Brand image also has an influence on purchase intention with a score of 5.253.

scholarly journals Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 81
Author(s):  
Luki Lukmanul Hakim ◽  
Keni Keni
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Method ◽  
Scale Method ◽  
Customer Perceived Value ◽  
Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

scholarly journals Analisis Pengaruh Harga, Citra Merek, dan Kredibilitas Perusahaan terhadap Niat Membeli Konsumen pada Produk Kawasaki di Kota Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
pp. 209-220
Author(s):  
Pamuji Hari Santoso
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Analytical Tool ◽  
Validity And Reliability ◽  
Corporate Credibility ◽  
Convenience Sampling ◽  
Yogyakarta City

The low sales of Kawasaki motorcycles in comparison with its competitors leads to further analysis of the factors that influence it. This study aims to determine the effect of price, brand image, and the credibility of the company to purchase intentions. The population in this study is the entire population or people who live in the region of Yogyakarta. Convenience sampling is the researchers choice in sampling. For data collection, the authors disseminate 250 questionnaires to the respondents, but only 217 data is feasible to use. The analytical tool used is the test of validity and reliability, multiple regression, classical assumptions and double determination. The results show that there is influence of price, brand image and credibility of the company towards consumers purchase intention on Kawasaki products in Yogyakarta city. Keywords: Price, Brand Image, Corporate Credibility, and Intention to Buy

scholarly journals THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, AND WORD OF MOUTH ON PURCHASE INTENTION OF NINTENDO SWITCH IN SURABAYA

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Andhika Persada Putra ◽  
Emma Yulianti
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Collection Method ◽  
Know How

Every company would want the intentions to buy in their consumer. Purchase intentions could grows in the consumer when the consumer knows the brand well through the good images or surrounding environments. This study is to know how brand awareness, brand image, and word of mouth affect purchase intention of Nintendo Switch in Surabaya. Quantitative method was used in this research. To conduct this research, the data collection method was used questionnaires of 82 respondents. Multiple regression was used in this research to analyze the data statistically. The results showed that brand image and word of mouth are significantly affects purchase intentions while brand awareness is not strongly affects purchase intentions of Nintendo Switch in Surabaya.

scholarly journals PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN NIAT BELI ULANG

2018 ◽  
Vol 7 (10) ◽  
pp. 5748
Author(s):  
Ida Ayu Putu Dian Savitri ◽  
I Made Wardana
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Reliability Test ◽  
Repurchase Intentions ◽  
Validity Test ◽  
Collection Data ◽  
Buy Back

Repeat intention is one of the important factors for the company. The re-purchase intention of a product arises because the consumer is satisfied with the product purchased previously. One of the keys in creating a buy-back intention is to increase customer satisfaction. This research was conducted in Denpasar City involving 120 respondents. The purposive sampling method is chosen as the method of data collection. Data collection was done by distributing questionnaires containing statements relating to brand image variables, product quality, price perceptions, customer satisfaction and re-purchase intentions. Furthermore, data from the results of collecting the questionnaire is processed by using the validity test, and reliability test to determine the feasibility and consistency of indicators in the questionnaire. In addition to the validity test and reliability test, another test is performed path analysis. The results of this study found that, brand image, product quality and price perception have a positive and significant impact on customer satisfaction. Brand image is the most dominant variable affecting customer satisfaction. Customer satisfaction also has a positive and significant impact on repurchase intentions. So it can be concluded that creating the intention to buy back on consumers can be done by increasing customer satisfaction.

scholarly journals The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More

2016 ◽  
Vol 10 (1) ◽  
pp. 22 ◽  
Author(s):  
Ismail Tamer TOKLU ◽  
Hilal OZTURK KUCUK
Keyword(s):  
Willingness To Pay ◽  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Brand Crisis ◽  
Green Trust ◽  
The Impact

The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

The Mediating Role of Perceived Value: Team Identification and Purchase Intention of Team-Licensed Apparel

2007 ◽  
Vol 21 (4) ◽  
pp. 540-554 ◽  
Author(s):  
Harry H. Kwon ◽  
Galen Trail ◽  
Jeffrey D. James
Keyword(s):  
Direct Effect ◽  
Purchase Intention ◽  
Goodness Of Fit ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Team Identification ◽  
Mediating Role ◽  
Fit Statistics ◽  
Licensed Merchandise

The purpose of this study was to investigate the potential mediating effect of perceived value in the relationship between team identification and intent to purchase collegiate team-licensed apparel. Direct effect, partially mediated, and fully mediated models were compared. The respondents were students (N= 110) attending a large university in the southeastern United States. Participants first completed the Team Identification Scale and then viewed a slide depicting an article of licensed merchandise (t-shirt). Participants next completed the Perceived Value and Purchase Intention Scales. Goodness-of-fit statistics indicated that the direct effect model did not fit the data. The partially mediated and the fully mediated models fit equally well; the latter was more parsimonious and thus was chosen for further analysis. Team identification explained 13.2% of the variance in perceived value; perceived value explained 42.6% of the variance in purchase intentions. The findings indicate that team identification alone did not drive the purchase intentions in this study; it is important to take into account the perceived value of the team-licensed merchandise.

What drives users’ intentions to purchase a GPS Navigation app

2018 ◽  
Vol 28 (1) ◽  
pp. 251-274 ◽  
Author(s):  
Yu-Yin Wang ◽  
Hsin-Hui Lin ◽  
Yi-Shun Wang ◽  
Ying-Wei Shih ◽  
Ssu-Ting Wang
Keyword(s):  
Purchase Intention ◽  
Diffusion Theory ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Mobile App ◽  
Mobile Internet ◽  
Relative Advantage ◽  
Purchase Decisions ◽  
Content Type ◽  
Gps Navigation

Purpose Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues. Design/methodology/approach Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach. Findings The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions. Practical implications Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing. Originality/value This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.

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