scholarly journals Effetti dell’astinenza dai media in un gruppo di studenti universitari

2021 ◽  
Vol 12 (2) ◽  
pp. 25-34
Author(s):  
Renato Stella
Keyword(s):  
New Media ◽  
University Students ◽  
Social Relations ◽  
The Relationship ◽  
Different Levels ◽  
The Web

The pervasiveness of new media has raised some questions as to what would happen if we were to deprive ourselves of different media forms for a shorter or longer time. The debate on this issue has become intense in recent years, especially in relation to the hypothesis that the relationship with the web and internet can configure a greater and more insidious dependence on media. To verify how, and if, this happens, I asked 121 university students to refrain from the consumption of media on smartphones, tablets, radios and televisions for a period ranging from three days to a week. The results, collected in diaries compiled during the test, testified to different levels of attachment to media, the interruption of which produced notable consequences in the daily organisation of time and social relations.

The Holistic Brand Experience of Branded Mobile Applications Affects Brand Loyalty

2016 ◽  
Vol 44 (1) ◽  
pp. 77-87 ◽  
Author(s):  
Junghyun Kim ◽  
Eun Ah Yu
Keyword(s):  
New Media ◽  
University Students ◽  
Mobile Applications ◽  
Brand Loyalty ◽  
Sensory Experience ◽  
Cognitive Behavioral ◽  
Brand Experience ◽  
Corporate Marketing ◽  
Relational Experiences ◽  
The Relationship

We investigated the effects of the holistic brand experience of branded mobile applications (apps) on brand loyalty in a sample of 223 university students. Results showed that affective, cognitive, behavioral, and relational holistic brand experiences had significant effects on brand loyalty; however, the effect of sensory experience on brand loyalty was nonsignificant. Further, the involvement level of branded apps had a significant effect on the relationship between brand experience of branded apps and brand loyalty; however, this effect differed depending on gender. For males, the effects of cognitive, behavioral, and relational experiences on brand loyalty were significant, whereas, for females, this was true of the effects of affective, cognitive, and behavioral experiences. The results have important theoretical implications for extending holistic brand experience to the new media area. In practical terms, we provide important suggestions about the use of branded apps as tools for corporate marketing communications.

scholarly journals Bodies Moving and Being Moved: Mapping affect in Christian Nold's Bio Mapping

Somatechnics ◽  
2014 ◽  
Vol 4 (1) ◽  
pp. 108-132 ◽  
Author(s):  
Gavin MacDonald
Keyword(s):  
New Media ◽  
Public Space ◽  
Social Relations ◽  
Locative Media ◽  
Internal States ◽  
Skin Response ◽  
History Of ◽  
Physiological Sensors ◽  
The Relationship ◽  
Being Moved

In A History of Spaces (2004), John Pickles observes that one of the less well-known representational norms of mapping is its focus on ‘natural and physical objects rather than developing universal conventions dealing with symbol, affect and movement.’ New media artist Christian Nold's work has dealt explicitly with two of these cartographic blindspots, grafting new and old technologies that both, in different ways, create bodily traces – the GPS trace of movement and the GSR (galvanic skin response) trace of arousal, often taken as an index of emotional response. Although Nold's socially engaged practice can be placed within the ‘locative media’ genre it also taps into the technological imaginaries around physiological sensors and intimate data. This paper considers Nold's Bio Mapping (2004-) projects in the context of his longstanding concern with social collectives and public space as a field of social relations. Looking at particular maps from Nold's Bio Mapping project, it considers the implications of blending the traces of the body's internal states with the traces produced by locomotive movement, and the relationship between the individuals thus traced and the collectives that Nold seeks to represent. Concurrent with Nold's practice there has been a wave of interest in affect and emotion (and the distinction between them) within the humanities. This paper brings Nold's work into contact with the Deleuzian/Spinozan concept of affect employed in one strand of this writing, drawing in particular on the work of Brian Massumi. Rather than using theory to simply illustrate Nold's practice, it follows the implications of Deleuze's cartographic model of individuation, the logic of which ultimately problematises the very distinction between the two bodily phenomena traced by Nold's device.

The popular culture and the civic engagement of university students

2020 ◽  
Vol 13 ◽  
pp. 147-162
Author(s):  
Mateusz Marciniak
Keyword(s):  
Popular Culture ◽  
Civic Engagement ◽  
New Media ◽  
University Students ◽  
Identity Formation ◽  
Social Relations ◽  
Statistical Significance ◽  
Cultural Participation ◽  
Bonding Social Capital ◽  
Culture Consumption

The huge potential of popular culture shaped and transmitted over “mass-media” and “new” media is noticed. At the same time, they are criticized due to their content and their influence on human actions and social relations. A number of social researchers refer to the submission of media to popular culture and entertainment, promoting of immaturity of the recipients and in consequences withdrawn from the public sphere. On the other hand, the popular culture is consider as a factor important for development of the human capital, the bonding social capital, individuals identity and society’s cohesion. The aim of this paper is to analyse the relationship between popular culture and the civic engagement of youth. First, the basic assumptions of popular culture- civic engagement relations are introduced. The second section is based on the chosen findings of author’s pilot study into the field of The youth identity formation in the mobile society era (N=92). The mutual associations between the popular culture consumption of university students and their level of civic engagement are analysed. The research results show statistical significance of the positive relationship in the sample between analysed factors. The higher is level of students’ cultural participation and media consumption, the higher is level of their civic engagement. The article concludes with the explanation of those findings, which may be considered surprising in light of popular culture criticism.

Effectiveness of Interactivity for Enhanced Undergraduate Learning

2010 ◽  
pp. 359-375
Author(s):  
Chris Evans ◽  
Luis Palacios
Keyword(s):  
University Students ◽  
First Year ◽  
Technology Enhanced Learning ◽  
Self Assessment ◽  
The Impact ◽  
Enhanced Learning ◽  
Different Levels ◽  
Assessment Questions ◽  
The Web

This study focuses on how Technology Enhanced Learning (TEL) can best be used by Brunel University students to enhance their learning. The study considers the impact that different levels of interactivity have on the memory and understanding of the students. In particular, it considers the use of interactive self-assessment questions (ISAQs) as a mechanism to help them learn from an eLearning system. One mechanism that has been employed for over four years is the use of a bespoke multimedia eLearning system available over the Web to first-year undergraduates. A common feature of many eLearning systems is the use of ISAQs to allow students to evaluate their grasp of the material with a view to revisiting it if they feel it necessary. However, ISAQs are time-consuming to develop and implement. This case study considers whether the incorporation of ISAQs has a measurable impact on learning as indicated by their performance in tests.

Emotion Appraisals Predict Neuroticism and Extraversion

2015 ◽  
Vol 36 (1) ◽  
pp. 1-10
Author(s):  
Andrew Comensoli ◽  
Carolyn MacCann
Keyword(s):  
University Students ◽  
The State ◽  
The Relationship

The current study proposes and refines the Appraisals in Personality (AIP) model in a multilevel investigation of whether appraisal dimensions of emotion predict differences in state neuroticism and extraversion. University students (N = 151) completed a five-factor measure of trait personality, and retrospectively reported seven situations from the previous week, giving state personality and appraisal ratings for each situation. Results indicated that: (a) trait neuroticism and extraversion predicted average levels of state neuroticism and extraversion respectively, and (b) five of the examined appraisal dimensions predicted one, or both of the state neuroticism and extraversion personality domains. However, trait personality did not moderate the relationship between appraisals and state personality. It is concluded that appraisal dimensions of emotion may provide a useful taxonomy for quantifying and comparing situations, and predicting state personality.

Authoritative Maternal Parenting Associates With the Explicit Need for Autonomy

2020 ◽  
Vol 41 (2) ◽  
pp. 110-116
Author(s):  
Jonathan E. Ramsay
Keyword(s):  
University Students ◽  
Parenting Style ◽  
Cross Sectional ◽  
Perceived Parenting ◽  
Maternal Parenting ◽  
Retrospective Design ◽  
Dependent Variables ◽  
Paternal Parenting ◽  
The Relationship

Abstract. Previous research suggests that parenting style influences the development of the needs for achievement, power, and affiliation. The present study investigated the relationship between parenting style and another important motive disposition – the need for autonomy – in a sample of Singapore university students ( N = 97, 69% female), using a cross-sectional and retrospective design. It was predicted that an authoritative perceived parenting style would relate positively to the implicit need for autonomy ( nAut), the explicit need for autonomy ( sanAut), and the congruence between these two motive dispositions. Authoritative maternal parenting was found to positively associate with sanAut, while maternal parenting was not found to associate with nAut, or with nAut/ sanAut congruence. Paternal parenting was not associated with any of the dependent variables.

Misreading Egypt

2018 ◽  
Author(s):  
Jesse Schotter
Keyword(s):  
New Media ◽  
Narrative Form ◽  
Experimental Film ◽  
Tower Of Babel ◽  
Avant Garde ◽  
Sergei Eisenstein ◽  
History Of ◽  
The One ◽  
The Relationship ◽  
Modern Technologies

The first chapter of Hieroglyphic Modernisms exposes the complex history of Western misconceptions of Egyptian writing from antiquity to the present. Hieroglyphs bridge the gap between modern technologies and the ancient past, looking forward to the rise of new media and backward to the dispersal of languages in the mythical moment of the Tower of Babel. The contradictory ways in which hieroglyphs were interpreted in the West come to shape the differing ways that modernist writers and filmmakers understood the relationship between writing, film, and other new media. On the one hand, poets like Ezra Pound and film theorists like Vachel Lindsay and Sergei Eisenstein use the visual languages of China and of Egypt as a more primal or direct alternative to written words. But Freud, Proust, and the later Eisenstein conversely emphasize the phonetic qualities of Egyptian writing, its similarity to alphabetical scripts. The chapter concludes by arguing that even avant-garde invocations of hieroglyphics depend on narrative form through an examination of Hollis Frampton’s experimental film Zorns Lemma.

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