scholarly journals The Influence of Advertising and Personal Selling on Buying Interest

2020 ◽  
Vol 4 (2) ◽  
pp. 266-271
Author(s):  
Adi Utama
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Research Method ◽  
Personal Selling ◽  
Analysis Method ◽  
Data Analysis Method

Clothing is very popular these days. Advertising and Personal Sales are very important for companies to promote and influence people to be interested in buying products. The purpose of this study is to determine the effect of advertising on interest, to determine the effect of personal selling on buying interest, and to determine the effect of advertising and personal selling on Dr. Ricks Denim. The research method used is descriptive verification, a population of 19,500 people, with a sample of 100 respondents. The data analysis method uses multiple regression analysis and hypothesis testing. The results obtained from advertising affect buying interest in Dr. Ricks Denim. Overall respondents indicated that Dr. Ricks Denim Advertising still needs to be improved because there are still some ranks below the average such as information about product clothing models, clothing sizes according to information. Personal sales affect Dr. buying interest Ricks Denim. Overall respondents are considered quite good, this shows that Personal Selling still needs to be improved because there are still a number of ratings below the average. Advertising and personal selling affect Dr.'s buying interest Denim Ricks simultaneously show that Ho was rejected. Thus Personal Advertising and sales can increase consumer buying interest.

PENGARUH TRUST, PRICE DAN SERVICE QUALITY TERHADAP INTENTION TO PURCHASE PELANGGAN BHINNEKA.COM

2017 ◽  
Vol 2 (3) ◽  
pp. 391-400
Author(s):  
Rianto Nurcahyo ◽  
Dennis Andry ◽  
Kevin Kevin
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Positive Influence ◽  
Quantitative Approach ◽  
Analysis Method ◽  
Intention To Purchase ◽  
Trust Intention

The purpose of this study is to identify and understand the factors that can influence the intention to purchase through trust, price, and service quality on consumers Bhinneka.com. This research uses quantitative approach by distributing questionnaires to 100 respondents Bhinneka.com. Data analysis method used in this research is simple and multiple regression analysis. The result shows that the three variables used have a positive influence on intention to purchase variable. The most dominant variables in explaining the variation of intention to purchase are service quality variable of 35.5%, the price of 17.2%, and trust of 24.6%. Keywords: service quality, price, trust, intention to purchase

scholarly journals Pengaruh Kepercayaan dan Kepuasan Terhadap Loyalitas Nasabah Mitra Beasiswa AJB Bumiputera 1912 Cabang Kota Pariaman

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Yunia Wardi ◽  
Hendri Andi Mesta ◽  
Ilda Rahmayeni
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Hypothesis Testing ◽  
Sample Size ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
T Test ◽  
F Test ◽  
Purposive Sampling

This research is aimto analyze the influence of trust and satisfaction on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman. The population in this research is the Mitra Beasiswa AJB Bumiputera 1912 of Pariaman in 2015. The sample was taken by purposive sampling using the formula of Slovin, with sample size as much as 90 respondents. Data analysis is performed multiple regression analysis and hypothesis testing using F test and t-test. The results of this study show that trust and satisfaction have a significant effect on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman.

scholarly journals DETEKSI DETERMINAN KINERJA KARYAWAN

2019 ◽  
Vol 11 (03) ◽  
pp. 78-86
Author(s):  
Endah Yunianti ◽  
Sri Yuni Widowati ◽  
Aprih Santoso
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Hypothesis Testing ◽  
Work Environment ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Employee Performance ◽  
Sampling Technique ◽  
Independent Variables ◽  
Production Employees

This study was motivated by the decline in targets at PT. Mod Indi Semarang. For this reason, the problem can be formulated is how the sewing part efforts improve Employee Performance so that production is achieved. The purpose of this study was to analyze the influence of the Work Environment, Leadership, and Motivation on Employee Performance in the part of sewing production at PT. Indo Mod Semarang. The population of this study was 420 production employees at sewing PT. Indo Mod Semarang. The sample used in this study was 81 respondents using purposive sampling technique, which is a sampling technique that provides an opportunity to become a member of the sample with certain criteria. Then the method of collecting data through questionnaires and data analysis using SPSS 22 which includes tests of validity, reliability, classic assumption tests, multiple regression analysis, hypothesis testing using a t-test, F test, R2 test. The results of this study indicate that all independent variables, namely Work Environment, Leadership, and Motivation have a positive and significant effect on employee performance. Based on the determination coefficient value of 0.884, it is known that in this study the Work Environment, Leadership, and Motivation has a consequent on the variable employee performance of 88.4% while the rest, which is 11.6% is influenced by other variables that are not explained.

scholarly journals PENGARUH KOMPETENSI SUMBER DAYA MANUSIA, KOMUNIKASI, DAN SARANA PRASARANA TERHADAP KESIAPAN PEMERINTAH DAERAH DALAM PENERAPAN “PP NOMOR 12 TAHUN 2019”

2021 ◽  
Vol 5 (1) ◽  
pp. 58-90
Author(s):  
Sri Mulya Saputri ◽  
Nur Azlina ◽  
Rofika Rofika
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Local Government ◽  
Human Resources ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Local Governments ◽  
Government Regulation ◽  
Sampling Technique ◽  
Analysis Method

This study aims to determine the effect of the competence of human resources, communication and infrastructure on the readiness of local governments in implementing “PP No. 12 of 2019” in the local government of Rokan Hulu district. The population and sample in this study amounted to 45 OPD or 180 respondents. Sampling technique used in this study is saturated sampling, and the data analysis method used is multiple regression analysis using SPSS version 26. The results of this study indicate that the competence of human resources, communication and infrastructure has a significant effect on the readiness of local governments in implementing Government Regulation “No. 12 of 2019”.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM PENGAJUAN KREDIT DI BANK JATIM CABANG UTAMA SURABAYA

2020 ◽  
Vol 1 (1) ◽  
pp. 49-59
Author(s):  
Akhtar Ali Khan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Public Interest ◽  
Financial Institution ◽  
Banking System ◽  
Marketing Mix ◽  
Analysis Method ◽  
Banking Development

The development of the banking system as a financial institution in Indonesia benefits the Indonesian economy. At present such a broad market share provides easy expansion for banking development businesses in Indonesia. This study was designed to examine whether the marketing mix of public interest in credit applications at the Bank of Jatim Main Branch of Surabaya. The sample used was customer of the Bank of Jatim Main Branch of Surabaya, as many as 100 people. The data needed was collected by questionnaire. The data analysis method used was multiple regression analysis able to determine the effect between variables. The results of the study showed that the marketing mix had a significant effect on people's interest in applying for credit at the Bank of Jatim Main Branch of Surabaya.

scholarly journals THE INFLUENCE OF TAX AWARENESS TOWARD TAX COMPLIANCE OF ENTREPRENEURIAL TAXPAYERS AND CELENGAN PADJEG PROGRAM AS A MODERATING VARIABLE: A Case Study At The Pratama Tax Office Of Wonosari Town

INFERENSI ◽  
2016 ◽  
Vol 10 (1) ◽  
pp. 47
Author(s):  
Suyanto Suyanto ◽  
Endah Trisnawati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Tax Compliance ◽  
Analysis Method ◽  
Significance Level ◽  
Convenience Sampling ◽  
The Relationship

The objectives of this research are to test the tax awareness in relation to the tax compliance and to examine Celengan Padjeg Program which acts as a moderating variable to build a relationship between the tax awareness and the tax compliance. This research was conducted using Convenience sampling consisted of 98 respondents from individual taxpayers in Wonosari, Yogyakarta, Indonesia. The sample was fundamentally based on 95 questionnaires. The data analysis method of this research was a multiple regression analysis and test interactions. The analysis results showed that the tax awareness affected the tax compliance with a significance level of 0,000 (<0,05). The Celengan Padjeg Program influenced the relationship between the tax awareness and the tax compliance significantly and it moderated the relationship between two variables.

scholarly journals PENGARUH PERSEPSI DAN PELAYANAN TERHADAP MINAT BELI KONSUMEN DAPUR KWALLI (Studi Pada Konsumen Rumah Makan Dapur Kwalli Kota Tangerang)

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Yanthi Meitry Gunawan
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Research Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Analysis Method

This study aims to determine whether perceptions and services have a positive and significant effect on consumer buying interest of Dapur Kwalli either partially or simultaneously. The research method used descriptive analysis method and multiple regression analysis method. This research uses primary data and secondary data. Researchers used 100 respondents as a sample. The results showed that perceptions and services have a positive and significant effect on consumer buying interest of Dapur Kwalli partially and simultaneously.Penelitian ini bertujuan untuk mengetahui apakah persepsi dan layanan berpengaruh positif dan signifikan terhadap minat beli konsumen Dapur Kwalli baik secara parsial maupun simultan. Metode penelitian menggunakan metode analisis deskriptif dan metode analisis menggunakan regresi berganda. Penelitian ini menggunakan data primer dan data sekunder. Peneliti menggunakan 100 responden sebagai sampel. Hasil penelitian menunjukkan bahwa persepsi dan layanan memiliki pengaruh positif dan signifikan terhadap minat beli konsumen Dapur Kwalli secara parsial dan simultan.

scholarly journals PENGARUH KOMPENSASI, PENGEMBANGAN KARIER DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT.PERKEBUNAN TUNGGAL MITRA PLANTATION MANGGALA 2

2019 ◽  
pp. 139-150
Author(s):  
Yuniar Bate’e ◽  
Ria Veronica Sinaga
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Career Development ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Employee Performance ◽  
Sampling Technique ◽  
Analysis Method ◽  
Statistical Data Analysis

This study aims to examine and analyze the effect of compensation, career development and work discipline on employee performance at PT. Perkebunan Tunggal Mitra Plantation Manggala 2. Data collection was carried out through questionnaires carried out on 50 employees of the production department at PT Perkebunan Tunggal Mitra Plantation Manggala 2. Data analysis in this study used SPSS Version 22. The sampling technique used was the saturation sampling method and Data analysis method used is multiple regression analysis (multiple regression analysis). Based on the results of the study, obtained the following regression equation: Y = 9,944 + 0.390X1 + 0.115X2 + 0.267X3 + ei means that the F Test shows that compensation, career development, and work discipline have a positive and significant effect on employee performance. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Partially (t test) shows that compensation has a positive and significant effect on employee performance (tcount 4.223> t table 1.675 and a significant level of 0.000 t table 1.675 and a significant level of 0.010 t table 1.675 and a significant level of 0.042

scholarly journals Effect of Competence, Workload, Leadership on Nurse Performance

2020 ◽  
Vol 3 (2) ◽  
pp. 69-71
Author(s):  
Memed Sena Setiawan ◽  
Septirina Rahayu
Keyword(s):  
Data Analysis ◽  
Multiple Regression ◽  
Research Method ◽  
Qualitative Method ◽  
Sampling Technique ◽  
Equal Opportunities ◽  
Analysis Method ◽  
Probability Sampling ◽  
Research Results ◽  
Data Analysis Method

The purpose of this study was to obtain an empirical description of the influence of competence, workload, leadership on nurse performance jointly or partially. Sampling using the Probability Sampling technique, which is a technique of giving equal opportunities to all members of the population selected to be the sample. The sample in this study was 50. The research method used in this research is descriptive qualitative method and the data analysis method used is multiple regression. Based on the research results, it can be concluded that competence has a significant effect on nurse performance as indicated by a significance value

scholarly journals Analysis of the Influence of Competitive Advantages and Motivations on the Performance of SMEs Assisted by Bank Sumatera Utara Kampung Baru Medan Branch

2021 ◽  
Vol 8 (4) ◽  
pp. 235-244
Author(s):  
Kiki Farida Ferine
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Social Science ◽  
Data Quality ◽  
Competitive Advantage ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Competitive Advantages ◽  
Analysis Method ◽  
And Performance

This research aims to find out and analyze the performance of SMEs Assisted by Bank Sumatera Utara Kampung Baru Medan Branch through Competitive Advantage and Motivation. The data analysis method used in this study uses Multiple Regression Analysis by conducting data quality tests, classic assumption tests, hypothesis tests and determination coefficients using the Statistical Package for Social Science (SPSS) program. The population in this study was all SMEs assisted by Bank Sumatera Utara Kampung Baru Medan Branch which amounted to 53 respondents. The entire population is used as a sample. The results of this study prove that partially Competitive Advantage has a positive and significant effect on the Performance of SMEs Assisted by Bank Sumatera Utara Kampung Baru Medan Branch and is dominant in influencing the Performance of SMEs Assisted by Bank Sumatera Utara Kampung Baru Medan Branch. Simultaneously Competitive Advantages And Motivation To The Performance of SMEs assisted by Bank Sumatera Utara Kampung Baru Medan Branch. Keywords: Competitive Advantages, Motivation and Performance.

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