scholarly journals Digital Media Marketing Strategies for MSMEs during the Covid-19 Pandemic

FOCUS ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 72-80
Author(s):  
Anindita Trinura Novitasari
Keyword(s):  
Digital Media ◽  
Digital Technology ◽  
Government Support ◽  
Digital Marketing ◽  
Goods And Services ◽  
Program Support ◽  
The Government ◽  
The Impact ◽  
Creativity And Innovation ◽  
Digital Entrepreneurship

Covid-19 pandemic has changed marketing patterns of the Micro, Small, and Medium Enterprises (MSMEs) entrepreneurs to allow them to survive adversities as the impact of public activity restrictions by the government. The decline in consumer intensity and flow of goods and services has caused the reduction of entrepreneurs’ income as well as the goods and services trade cycle. This condition then encourages the entrepreneurs to adopt digital technology and develop digital entrepreneurship. The employment of digital technology and combination of knowledge, creativity, and innovation are crucial to ensure the survival of MSMEs during this pandemic. Government support in the forms of assistance, training, and program support for the digitalization of MSMEs continue to do considering they are the most impacted sector. The government through its several agencies keep working together to make entrepreneurs familiar with digital marketing. This research uses qualitative approach with library research as its method combined with interviews with the MSMEs entrepreneurs. This research found that the MSMEs entrepreneurs need to adopt digital technology in the forms of digital entrepreneurship transformation, digital marketing and creativity, and innovation in order to survive during the Covid-19 pandemic.

scholarly journals Impact of digital media on emotional, social and moral development of children

2018 ◽  
Vol XVI (3) ◽  
pp. 560-560 ◽  
Author(s):  
Roman Globokar
Keyword(s):  
Moral Development ◽  
Digital Media ◽  
Digital Technology ◽  
Emotional Development ◽  
New Technologies ◽  
Educational Process ◽  
Thought Processes ◽  
Digital World ◽  
The Impact ◽  
Creativity And Innovation

Digital media is radically changing the way people communicate and influencing the thought processes and experiences of children and adults. New technologies pose a challenge to the educational process. The paper presents the results of the latest research on the impact of digital technology on the emotional, social, and moral development of children. School should respond to the challenges of the digital world by promoting self-respect among children, emotional development, community affiliation, creativity, and innovation. Furthermore, the key to the success of the educational process is the creative passion of the teacher.

scholarly journals Agricultural subsidies and global greenhouse gas emissions

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
David Laborde ◽  
Abdullah Mamun ◽  
Will Martin ◽  
Valeria Piñeiro ◽  
Rob Vos
Keyword(s):  
Agricultural Production ◽  
Ghg Emissions ◽  
Farming Systems ◽  
Government Support ◽  
Consumer Prices ◽  
High Emission ◽  
The Government ◽  
Agriculture And Food ◽  
The Impact ◽  
Global Emissions

AbstractAgricultural production is strongly affected by and a major contributor to climate change. Agriculture and land-use change account for a quarter of total global emissions of greenhouse gases (GHG). Agriculture receives around US$600 billion per year worldwide in government support. No rigorous quantification of the impact of this support on GHG emissions has been available. This article helps fill the void. Here, we find that, while over the years the government support has incentivized the development of high-emission farming systems, at present, the support only has a small impact in terms of inducing additional global GHG emissions from agricultural production; partly because support is not systematically biased towards high-emission products, and partly because support generated by trade protection reduces demand for some high-emission products by raising their consumer prices. Substantially reducing GHG emissions from agriculture while safeguarding food security requires a more comprehensive revamping of existing support to agriculture and food consumption.

scholarly journals Digital Transformation of the Informal Institutional Environment and its Impact on Social Entrepreneurship Taking into Account the Life Cycle

2020 ◽  
Vol 17 (4) ◽  
pp. 932-943
Author(s):  
A. Yu. Veretennikova ◽  
◽  
K. M. Kozinskaya ◽  
Keyword(s):  
Life Cycle ◽  
Social Entrepreneurship ◽  
Digital Technology ◽  
Institutional Environment ◽  
Informal Institutions ◽  
Practical Significance ◽  
Global Entrepreneurship Monitor ◽  
Theoretical Significance ◽  
The Impact ◽  
Digital Entrepreneurship

Social entrepreneurship is a relatively new form of solving problems in society. The development of social entrepreneurship depends on many factors, particularly the formal and informal institutional environment. The latter is undergoing rapid transformations driven by digital technology. The purpose of this study is to analyze and substantiate the impact of digitalization on the informal institutional environment at various stages of a social enterprise’s life cycle. The study uses the data on European countries provided by international reports the Global Entrepreneurship Monitor (GEM) and European Index of Digital Entrepreneurship Systems (EIDES). Methodologically, we rely on regression and correlation analysis methods. The study provides evidence of the significance of the Internet accessibility to households for the development of social entrepreneurship. The research also shows the features of informal institutions for social entrepreneurship. The theoretical significance of this study is that we showed the patterns of social entrepreneurship development, taking into account the digital component of informal institutions. As for the practical significance of the study, we have demonstrated that it is important to consider specific stages in the life cycle of an organization and their characteristics in designing economic institutions to stimulate the development of social entrepreneurship.

scholarly journals Impact of Implementation of Goods and Service Tax on Indian Banking Sector

2018 ◽  
pp. 18-32
Author(s):  
Revathi R. ◽  
Madhushree ◽  
P. S. Aithal
Keyword(s):  
Economic Growth ◽  
Banking Sector ◽  
Value Added ◽  
Tax System ◽  
Tax Rate ◽  
Bank Branches ◽  
Goods And Services ◽  
The Government ◽  
One Year ◽  
The Impact

The banking sector is one of the biggest and revenue generating sector in our economy. Indiais a country with impressively splendid banks with sufficient capital and well-regulated rulesand regulations. One of the biggest transformations that the sector faced during this period isGST i.e., Goods and Service Tax, a new tax regime introduced in the midnight of 1 July2017. Now the new tax regime has become one year old and there are so many changeswhich happened in the banking sector during this one-year periods. Introduction of GST tothe banking sector was one the highly risky and challenging role for the government. GST isa replacement to the Value Added Tax (VAT) which was implied on goods and services. Themain purpose of studying the impact of implementation of GST is to avoid double taxationon goods and services. It is a self-regulated tax system with a simplifies tax regime whichreduces the multiplicity of tax. The purpose of this study is to know the challenges faced bythe Banking sector and its effects on the customers after the implementation of the GST.New tax regime made an incredible step by the abolish of centralized registration of thebanks. Now all the bank branches have to register under GST in each state for the smoothfunctioning. The tax rate has created an impression in the banking sector that the sector iscontributing much toward the economic growth of the country. Tax slabs is anotherimportant and critical thing discussed in this paper which has substantially increasedcompared to the old tax regime. Data for the study have been collected from secondary datasources such as journals, internet, and news articles. Using the ABCD qualitative analysistechnique, advantages, benefits, constraints, and disadvantages for both banks and thecustomers for payment of GST are identified.

scholarly journals Digital Marketing dan Ragam Produk pada Minat Beli Konsumen Toko Online Shopee (Studi Kasus pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya Angkatan 2016)

2019 ◽  
Vol 3 (1) ◽  
pp. 14
Author(s):  
Andrian SE,MM
Keyword(s):  
Digital Media ◽  
Linear Regression Analysis ◽  
Evaluation Process ◽  
Product Variety ◽  
Digital Marketing ◽  
The Internet ◽  
Final Conclusion ◽  
Purposive Sampling ◽  
Department Faculty ◽  
The Impact

            Digital Marketing adalah  merupakan suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita tahu, penerimaan teknologi dan internet di masyarakat sangat luas, sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan-perusahaan. Keragaman produk merupakan kumpulan seluruh produk dan barang yang ditawarkan penjual tertentu kepada pembeli. Sedangkan minat beli timbul setelah adanya proses evaluasi alternatif dan di dalam proses evaluasi, seseorang akan membuat suatu rangkaian pilihan mengenai produk yang hendak dibeli atas dasar merek maupun minat. Penelitian ini menggunakan jenis penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Digital Marketing (X1), Ragam Produk (X2), dan Minat Beli (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner ke sejumlah mahasiswa Jurusan Manajemen Angkatan 2016 Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya. Sampel yang digunakan dalam penelitian ini berjumlah 100 orang responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda dengan metode SPSS versi 22. Penelitian ini menghasilkan kesimpulan akhir bahwa variabel Digital Marketing dan Ragam Produk mempunyai pengaruh yang signifikan pada variabel Minat Beli sebesar 23,8%.The Impact of Digital Marketing and Product Variety towards Purchasing Interest in Online Store Shopee (Case Study to Students of Class of 2016 Management Department Faculty of Economic University of Bhayangkara Jakarta Raya)Abstract            Digital Marketing is an activity of marketing or promoting a brand or product using digital media or the internet. The purpose of digital marketing is to attract consumers and prospective consumers quickly. As we know, the acceptance of technology and the internet in the community is very broad, so it is not surprising that digital marketing activities are made the top choice by companies. Product diversity is a collection of all products and goods offered by certain sellers to buyers. Whereas buying interest arises after the existence of an alternative evaluation process and in the evaluation process, someone will make a series of choices regarding the product to be purchased on the basis of brand and interest. This research uses explanatory research with a quantitative approach. There are three variables used in this research, namely the Digital Marketing (X1), Product Variety (X2), and Purchase Interest (Y). Data collection is obtained through questionnaires distributed to several students of the  Class of 2016 Management Department, Faculty of Economics, University of Bhayangkara Jakarta Raya. The sample used in this research amounted to 100 respondents. The sampling technique used is purposive sampling. Data analysis used is descriptive analysis and multiple linear regression analysis with SPSS version 22. This research produces the final conclusion that the Digital Marketing variable and Product Variety have a significant effect on the Purchase Interest variable as 23.8%.

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

2019 ◽  
Vol 14 (3) ◽  
pp. 254-270
Author(s):  
Mihir Dash ◽  
Kshitiz Sharma
Keyword(s):  
Digital Media ◽  
Emerging Economies ◽  
High Growth ◽  
Digital Marketing ◽  
Independent Variables ◽  
Goods Market ◽  
The Media ◽  
Media Mix ◽  
Response Modelling ◽  
The Impact

The luxury car segment is the most vibrant segment in the luxury goods market, experiencing high growth in recent years in the emerging economies of China, India, and Brazil. In India, the luxury car segment is dominated by three major players, that is, Audi, Mercedes-Benz, and BMW, together accounting for 85 per cent of the total Indian luxury car segment. The study proposes a marketing response model for luxury car brands, involving a linear model with all possible interaction effects. The model is applied in the case of a luxury car brand which had recently adopted digital marketing in addition to its traditional advertising media mix. The response in the form of customer queries at its showroom (situated in Bangalore, India) was taken as the dependent variable. The independent variables were the advertising expenditure in different media, viz. newspapers and magazines, display events, and digital media. The results of the model provide a measure of the effectiveness of each of the media, the interaction between them, as well as the impact of digital marketing.

Digital media as a driver of change in political organisation: 2010 and 2015 UK general elections

2020 ◽  
Vol 42 (7-8) ◽  
pp. 1343-1359
Author(s):  
Anthony Ridge-Newman
Keyword(s):  
Political Parties ◽  
Digital Media ◽  
Digital Technology ◽  
Organisational Change ◽  
Conservative Party ◽  
General Elections ◽  
Run Up ◽  
The Impact

In Britain, by 2015, Web 2.0 had become a more widely accepted and established mode of civic engagement of which political e-participation became an observable extension. However, in the run-up to 2010, social media were newer, less understood and largely associated with younger generations. These changes present questions about how wider technocultural developments impacted political engagement between the 2010 and 2015 UK general elections. This article aims to go some way in examining this question with a theoretical focus on the role of Facebook as a driver of change in political organisation. Using the British Conservative Party as a case study, the article analyses and compares events, observations and shifting power relations associated with digital technology and organisational change observed over two election cycles spanning from 2005 to 2015. A focal aim is to examine changes in Conservative Party campaigns and organisation in order to contribute to wider debates about the impact of digital technology in changing the organisation and activities of actors, like political parties and political participants, in democratic contexts. The article concludes that a complex combination of internal and external, technological and human, and grassroots and centralised factors played roles in changing the Conservative Party.

scholarly journals GST fraud prevention to ensure business sustainability: a Malaysian case study

2020 ◽  
Vol 27 (3) ◽  
pp. 245-265
Author(s):  
Zaleha Othman ◽  
Mohd Fareez Fahmy Nordin ◽  
Muhammad Sadiq
Keyword(s):  
Preventive Strategies ◽  
Sustainable Business ◽  
Fraud Prevention ◽  
Content Type ◽  
Goods And Services ◽  
Prevention Model ◽  
The Government ◽  
Sustainable Income ◽  
The Impact

PurposeThis study provides in-depth explanation of Goods and Services Tax (GST) fraud prevention towards sustainability business.Design/methodology/approachThis study applies a qualitative research method, i.e. case study, to address the specific research objective.FindingsThe finding revealed a GST prevention model towards sustainable business. The finding shows that it is pertinent for the government to set preventive strategies in order to retain sustainable income for the government. Two essential dimensions emerged in the findings to support preventive strategies, namely macro- and micro-level measures.Practical implicationsThe findings of this study provide managers, investors and policymakers with evidence to what extent GST fraud could be minimize in order to safeguard government source of revenue and retain sustainable business in a country. As GST is an important source of revenue for the government, it is thus crucial to prevent fraud from occurring.Originality/valuePast studies have primarily focused on GST implementation from the perspective of service tax effectiveness and efficiency. However, this study examined the impact of GST fraud to determine measures that could ensure service tax sustainability using preventive strategies, in turn, introducing to the existing literature on indirect tax.

scholarly journals The Financial Situation of the households in Poland after Implementation of the Programme „Family 500+”

2018 ◽  
Vol 28 (6) ◽  
pp. 63-76
Author(s):  
Joanna Bugajewska
Keyword(s):  
Family Income ◽  
Children And Young People ◽  
Goods And Services ◽  
Financial Conditions ◽  
Monthly Family Income ◽  
Polish People ◽  
The Family ◽  
The Government ◽  
The Impact ◽  
Economic Instrument

The aim of the present paper is an analysis of the impact of the government economic instrument, the „Family 500+” programme on spending decisions of Polish people. For this purpose, financial conditions of families living in two Polish cities: Radom and Chełm were being observed (in the light of the own diagnosis). As a part of a survey, people were asked questions regarding the amount of monthly family income, savings and credits, types of goods and services purchased owing to the  „500+” programme for the benefit of children and young people under 18. The paper ends with conclusions resulting from the conducted research.

scholarly journals Pros and cons of gst

2017 ◽  
Vol 7 (2) ◽  
pp. 208-213
Author(s):  
ARULRAJ S ◽  
KADIRVELU S
Keyword(s):  
State Government ◽  
Central Government ◽  
Value Added ◽  
Goods And Services ◽  
Pros And Cons ◽  
Service Sectors ◽  
The Government ◽  
The Impact

India is currently going through major reforms in its overall economic sectors.GST is one such kind of great reform. GST is unified indirect tax across the country on the Goods and Services. In the earlier system of Indirect Tax, the tax is levied at each stage separately by the Central Government and State Government at different rates, on the full value of goods as well as the services. But in this GST system, tax will be levied only the value added at each stage. So the government states that this GST is ―one India one Tax‖.This paper focuses on the concept, the benefits which the country will accrue from GST, the impact of GST on manufacturing, entertainment and Service Sectors.

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