Divers or Divas? A Market Analysis of the Mature Aged Female Diver: An Australian Perspective

2019 ◽  
Vol 14 (3) ◽  
pp. 143-162
Author(s):  
Sally F. Gregory ◽  
Joanne Edney
Keyword(s):  
Service Providers ◽  
Demographic Data ◽  
Tourism Industry ◽  
Market Segment ◽  
Web Based ◽  
Other Information ◽  
Tourism Service ◽  
Dive Tourism ◽  
Insight Into ◽  
Group Travel

If you ask the average person to describe a scuba diver, you would probably receive comments such as strong, young, athletic, male, and a bit of a daredevil. However, recent research into the highest growth sector of diver training reveals women over 40 are signing on for dive training in unprecedented numbers. Dive service providers and tourist destination promoters may be missing opportunities to market effectively to attract this dynamic group, using a "one size fits all" approach and potentially losing sales opportunities for equipment, courses, dive travel, and more. This study examines the mature aged female diver, revealing new demographic data, information about their dive travel preferences, how much they spend on diving holidays, and other information useful to dive and tourism industry stakeholders. A web-based survey was used to study 111 female divers over age 40. The average age of participants was 51 to 55, and most had logged over 100 dives. The results depicted participants as a vibrant part of the diving community, with money to spend and the desire to travel. Safety in dive operations was identified as a priority as was small-group travel. Spending over $500 a day on international diving trips, they represent an untapped and lucrative market segment. This study aims to contribute new insight into this dynamic and motivated market segment. Findings will assist dive tourism service providers and destination marketers to better understand this segment, to create attractive products and services to tap into this lucrative market.

scholarly journals Multidimensional Feature Classification of the Health Information Needs of Patients With Hypertension in an Online Health Community Through Analysis of 1000 Patient Question Records: Observational Study

10.2196/17349 ◽  
2020 ◽  
Vol 22 (5) ◽  
pp. e17349
Author(s):  
Aijing Luo ◽  
Zirui Xin ◽  
Yifeng Yuan ◽  
Tingxiao Wen ◽  
Wenzhao Xie ◽  
...  
Keyword(s):  
Health Information ◽  
Classification System ◽  
Information Needs ◽  
Service Providers ◽  
Demographic Data ◽  
Clinical Findings ◽  
The Internet ◽  
Good Doctor ◽  
Web Based ◽  
Symptoms And Signs

Background With the rapid development of online health communities, increasing numbers of patients and families are seeking health information on the internet. Objective This study aimed to discuss how to fully reveal the health information needs expressed by patients with hypertension in their questions in a web-based environment and how to use the internet to help patients with hypertension receive personalized health education. Methods This study randomly selected 1000 text records from the question data of patients with hypertension from 2008 to 2018 collected from Good Doctor Online and constructed a classification system through literature research and content analysis. This paper identified the background characteristics and questioning intention of each patient with hypertension based on the patient’s question and used co-occurrence network analysis and the k-means clustering method to explore the features of the health information needs of patients with hypertension. Results The classification system for the health information needs of patients with hypertension included the following nine dimensions: drugs (355 names), symptoms and signs (395 names), tests and examinations (545 names), demographic data (526 kinds), diseases (80 names), risk factors (37 names), emotions (43 kinds), lifestyles (6 kinds), and questions (49 kinds). There were several characteristics of the explored web-based health information needs of patients with hypertension. First, more than 49% of patients described features, such as drugs, symptoms and signs, tests and examinations, demographic data, and diseases. Second, patients with hypertension were most concerned about treatment (778/1000, 77.80%), followed by diagnosis (323/1000, 32.30%). Third, 65.80% (658/1000) of patients asked physicians several questions at the same time. Moreover, 28.30% (283/1000) of patients were very concerned about how to adjust the medication, and they asked other treatment-related questions at the same time, including drug side effects, whether to take the drugs, how to treat the disease, etc. Furthermore, 17.60% (176/1000) of patients consulted physicians about the causes of clinical findings, including the relationship between the clinical findings and a disease, the treatment of a disease, and medications and examinations. Fourth, by k-means clustering, the questioning intentions of patients with hypertension were classified into the following seven categories: “how to adjust medication,” “what to do,” “how to treat,” “phenomenon explanation,” “test and examination,” “disease diagnosis,” and “disease prognosis.” Conclusions In a web-based environment, the health information needs expressed by Chinese patients with hypertension to physicians are common and distinct, that is, patients with different background features ask relatively common questions to physicians. The classification system constructed in this study can provide guidance to health information service providers for the construction of web-based health resources, as well as guidance for patient education, which could help solve the problem of information asymmetry in communication between physicians and patients.

Supporting Successful Stepfathering: An Integration of the Professional Literature and Online Stepfather Reflections

2020 ◽  
Vol 28 (2) ◽  
pp. 146-149
Author(s):  
Joshua M. Gold
Keyword(s):  
21St Century ◽  
Service Providers ◽  
Demographic Data ◽  
Professional Knowledge ◽  
Intervention Strategies ◽  
Clinical Service ◽  
Professional Literature ◽  
Web Based ◽  
Remarried Couples

Demographic data tally the prevalent numbers of stepfamilies in 21st century society, with the majority (86%) of stepfamilies involving a stepfather. However, the data also establish these families as at greater risk for dissolution than first-marrieds or remarried couples without children. Reflecting the established dynamics that promote stepfamily sustainability, this article integrates current professional knowledge with stepfathers’ web-based reflections on which clinical service providers can base their intervention strategies to facilitate positive stepfather experience and stepfamily success ( n = 77).

scholarly journals Young tourists’ attitude towards domestic tourism: a study on Bangladesh

2018 ◽  
Vol 16 (3) ◽  
pp. 117-129
Author(s):  
Mahbub Parvez ◽  
Md. Jahid Bin Kashem
Keyword(s):  
Leisure Time ◽  
Main Product ◽  
Service Providers ◽  
Tourism Industry ◽  
Survey Questionnaire ◽  
Standardized Measures ◽  
Tourist Destinations ◽  
Travel Experience ◽  
Domestic Tourism ◽  
Tourism Service

Bangladesh is a country with numerous natural attractions, which is the main product of tourism. Currently, the domestic tourism is increasing in Bangladesh rapidly, in which young tourists are the main contributors, as they have high interest and leisure time in exploring tourist destinations. Therefore, it has raised questions on the worthiness of carrying out a study about the attitude, travelling pattern, and the satisfaction level among the young Bangladeshis toward domestic tourism to analyze their contribution to Bangladeshi tourism industry. This study employed a survey questionnaire to collect data, which was adapted from standardized measures. A total of 571 respondents who has been randomly selected from Dhaka, the capital of Bangladesh, was involved in the study. The completed questionnaires were analyzed to measure the variables of the study and test the assumptions to achieve the objectives of the study. This study found that the travelling pattern and tour planning of the young tourists vary with regard to their occupation. In addition, the results of the study also portrayed their preferred destinations and activities in the tourist areas and their positive opinion regarding their travel experience. This study provides information to the policymakers, tourism service providers and researchers to satisfy their needs and foster the domestic tourism in Bangladesh.

scholarly journals E-mindfulness – the growing importance of facilitating tourists’ connections to the present moment

2020 ◽  
Vol 6 (3) ◽  
pp. 239-245 ◽  
Author(s):  
Uglješa Stankov ◽  
Viachaslau Filimonau ◽  
Ulrike Gretzel ◽  
Miroslav D. Vujičić
Keyword(s):  
Mindfulness Meditation ◽  
Service Providers ◽  
Tourism Industry ◽  
Present Moment ◽  
Content Type ◽  
Academic Literature ◽  
News Reports ◽  
Technology Applications ◽  
Consumer Perspectives ◽  
Tourism Service

Purpose The purpose of this paper is to introduce e-mindfulness as a tourism trend. Mindfulness meditation is becoming increasingly mainstream, which is reflected in a rapidly growing number of related technology applications. Such technology-assisted mindfulness is typically referred to as e-mindfulness. The e-mindfulness trend creates opportunities for the tourism industry but also implies changed consumer perspectives on tourist experiences. Design/methodology/approach The paper is based on a general review of academic literature, news reports and online resources regarding the offerings of related technologies. Findings Implications of e-mindfulness for consumers, tourism service providers and designers of future tourism experiences are outlined. Originality/value This is the first paper to conceptualize e-mindfulness as a tourism trend.

scholarly journals INTERNATIONAL TOURISM TRENDS IN TERMS OF GLOBAL ECONOMIC CRISIS

2021 ◽  
Author(s):  
Olena Zelenko ◽  
Keyword(s):  
Economic Crisis ◽  
Global Economy ◽  
Service Providers ◽  
Tourism Industry ◽  
International Tourism ◽  
Development Scenarios ◽  
Leading Role ◽  
Global Economic Crisis ◽  
Tourism Service ◽  
Negative Factors

The article provides an analytical study of the current situation and areas of international tourism as a component of the global economy. The purpose of the study: to identify key factors and analyze the dynamics of the international tourism industry, and to identify promising ways to develop it to restore a leading role in the global economic system. Until the beginning of 2020, the global tourism industry was considered one of the most promising areas of economic activity: a significant contribution to GDP, growing employment in the industry and new jobs in related fields contributed to the active attraction of new businesses and investment. Now the international tourism industry is experiencing a crisis, losing billions in profits both globally. The main negative factors in the resumption of tourist flow are the existing restrictions on travel, slowing down vaccination, the global economic crisis, uncoordinated efforts to resolve the problem between governments, low consumer confidence and the long resumption of air services. In the research course it is substantiated that among the proposed development scenarios there is definitely no sense to expect optimism, because a new coronavirus is spreading around the world and the pace of global recovery will slow down again. Taking into account all the current circumstances of international tourism development, the most current development trends have been identified, including: ensuring social distance during travel, implementation of sustainable tourism principles, comprehensive informatization of the route and full awareness of tourists before and during travel, reorientation to FIT-tourism, change of popular tourist destinations and transfer preferences. Taking into account the identified current circumstances, negative factors and certain trends in world tourism will allow all tourism service providers to resume their activities at the international level and ensure a sustainable flow of tourists, stabilize their financial and economic situation and end the global economic crisis.

scholarly journals Controversial types of travel and the position of Polish tourism service providers: Experience tourism

Turyzm ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 23-29
Author(s):  
Grzegorz Godlewski
Keyword(s):  
Medical Tourism ◽  
Service Providers ◽  
Analytical Data ◽  
Market Segment ◽  
Sex Tourism ◽  
Travel Agents ◽  
Slum Tourism ◽  
Tourism Service ◽  
Desk Research ◽  
Poverty Tourism

The aim of this study is to investigate the potential of the Polish market for the development of the supply-side of controversial forms of tourism, based on the opinions and products offered by tour operators and retail travel agents. Analytical data were collected using desk research and CATI (N=107) methods. The most common controversial types of tourism include drug and sex tourism, followed by disaster tourism, medical tourism, slum tourism, fan tourism and poverty tourism. The expectations of customers regarding tourism offers usually focus on party tourism and extreme travel, and the providers highlight that this market segment will continue to develop.

Influential Factors in the Process of Co-Creation Experiences in the Tourism Industry

2020 ◽  
pp. 1-9
Author(s):  
Serkan Bertan
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Service Providers ◽  
Influential Factors ◽  
Tourism Industry ◽  
Regression Analyses ◽  
Reliability Factor ◽  
The Third ◽  
Questionnaire Form ◽  
Tourism Service

The aim of this study is to analyze the factors that are influential in the process experience co-creation. In line with this purpose, a brief description of the study was given in the questionnaire form which was prepared, based on the literature review and the questionnaire included, questions regarding influential factors in the process of co-creation of experiences. Obtained data were analyzed through reliability, factor, and regression analyses. In the factor analysis, the statements were grouped under four factors: sharing, participant, interest, and interaction. When the influential factors in the process of co-creation were analyzed through regression analysis, the first factor was emphasized to be sharing, and content was found to be important in sharing. The second important factor was found to be the interaction between tourism service providers and tourists. The third important factor was determined as the interest for experiences. The last important factor was found to be the desire to be engaged in experiences.

scholarly journals Perceptions of a selected group of relatively affluent blacks regarding certain aspects of tourism

1988 ◽  
Vol 19 (3) ◽  
pp. 109-114
Author(s):  
C. Boshoff ◽  
A. P. Du Plessis
Keyword(s):  
South African ◽  
Black Market ◽  
Negative Influence ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Market Segment ◽  
The South ◽  
High Degree ◽  
Insight Into

Recent international and local developments have had a negative influence on the South African Tourism industry, particularly regarding the number of overseas tourists visiting the country. To compensate, the industry has renewed its interest in local options - particularly the potential and opportunities the black market offers. However, there appears to be a high degree of uncertainty about utilizing its potential. This study is an attempt to gain some insight into the tourism needs and requirements of a particular market segment, namely relatively affluent blacks. The findings reveal that affluent blacks do not exhibit tourism needs which are unique to that particular market segment, but do suggest definite needs and preferences. Information pertaining to these needs is essential for the marketer of tourism to ensure that appropriate marketing strategies are formulated which will allow for proper utilization of opportunities to the advantage of both marketer and consumer.

scholarly journals The Utility of Blockchain Technology in the Electronic Commerce of Tourism Services: An Exploratory Study on Romanian Consumers

2022 ◽  
Vol 14 (2) ◽  
pp. 943
Author(s):  
Tița Raluca-Florentina
Keyword(s):  
Service Providers ◽  
Positive Impact ◽  
Tourism Industry ◽  
Blockchain Technology ◽  
Travel Experience ◽  
Degree Of Satisfaction ◽  
Tourism Service ◽  
The Moment ◽  
Intention To Continue ◽  
Tourism Services

Blockchain technology is considered one of the most revolutionary innovations that has much to offer the tourism industry, having a positive impact among consumers with the help of interactive applications but also easy to use. Tourist services must constantly evolve in a society where the consumer has everything a click away and his requirements are demanding when it comes to quality leisure. Blockchain technology has the power to change the course of the travel experience, offering the customer more autonomy, but the applications developed by the providers can offer transparency and trust to the customers from the moment T0, when the desire to go on a trip is born, until the end at which it should provide feedback. So far, digital and tourism specialists have not agreed on the development of blockchain-based applications, although the benefits are great for both consumers and tourism service providers, as in this publication we can see a series of advantages that blockchain technology can offer the tourism field. This paper also investigates the satisfaction that the Romanian consumer has after purchasing tourist services through e-commerce applications, a satisfaction that can be an additional motivation for specialists to implement blockchain technology. Following the research in this paper, it can be seen how important it is to develop a series of easy-to-use applications, because if the consumer does not manage to use the applications, this affects the degree of satisfaction and the intention to continue using the online applications for the purchase of tourism services.

scholarly journals Multidimensional Feature Classification of the Health Information Needs of Patients With Hypertension in an Online Health Community Through Analysis of 1000 Patient Question Records: Observational Study (Preprint)

2019 ◽  
Author(s):  
Aijing Luo ◽  
Zirui Xin ◽  
Yifeng Yuan ◽  
Tingxiao Wen ◽  
Wenzhao Xie ◽  
...  
Keyword(s):  
Health Information ◽  
Classification System ◽  
Information Needs ◽  
Service Providers ◽  
Demographic Data ◽  
Clinical Findings ◽  
The Internet ◽  
Good Doctor ◽  
Web Based ◽  
Symptoms And Signs

BACKGROUND With the rapid development of online health communities, increasing numbers of patients and families are seeking health information on the internet. OBJECTIVE This study aimed to discuss how to fully reveal the health information needs expressed by patients with hypertension in their questions in a web-based environment and how to use the internet to help patients with hypertension receive personalized health education. METHODS This study randomly selected 1000 text records from the question data of patients with hypertension from 2008 to 2018 collected from Good Doctor Online and constructed a classification system through literature research and content analysis. This paper identified the background characteristics and questioning intention of each patient with hypertension based on the patient’s question and used co-occurrence network analysis and the k-means clustering method to explore the features of the health information needs of patients with hypertension. RESULTS The classification system for the health information needs of patients with hypertension included the following nine dimensions: drugs (355 names), symptoms and signs (395 names), tests and examinations (545 names), demographic data (526 kinds), diseases (80 names), risk factors (37 names), emotions (43 kinds), lifestyles (6 kinds), and questions (49 kinds). There were several characteristics of the explored web-based health information needs of patients with hypertension. First, more than 49% of patients described features, such as drugs, symptoms and signs, tests and examinations, demographic data, and diseases. Second, patients with hypertension were most concerned about treatment (778/1000, 77.80%), followed by diagnosis (323/1000, 32.30%). Third, 65.80% (658/1000) of patients asked physicians several questions at the same time. Moreover, 28.30% (283/1000) of patients were very concerned about how to adjust the medication, and they asked other treatment-related questions at the same time, including drug side effects, whether to take the drugs, how to treat the disease, etc. Furthermore, 17.60% (176/1000) of patients consulted physicians about the causes of clinical findings, including the relationship between the clinical findings and a disease, the treatment of a disease, and medications and examinations. Fourth, by k-means clustering, the questioning intentions of patients with hypertension were classified into the following seven categories: “how to adjust medication,” “what to do,” “how to treat,” “phenomenon explanation,” “test and examination,” “disease diagnosis,” and “disease prognosis.” CONCLUSIONS In a web-based environment, the health information needs expressed by Chinese patients with hypertension to physicians are common and distinct, that is, patients with different background features ask relatively common questions to physicians. The classification system constructed in this study can provide guidance to health information service providers for the construction of web-based health resources, as well as guidance for patient education, which could help solve the problem of information asymmetry in communication between physicians and patients.

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