Influential Factors in the Process of Co-Creation Experiences in the Tourism Industry

Author(s):  
Serkan Bertan

The aim of this study is to analyze the factors that are influential in the process experience co-creation. In line with this purpose, a brief description of the study was given in the questionnaire form which was prepared, based on the literature review and the questionnaire included, questions regarding influential factors in the process of co-creation of experiences. Obtained data were analyzed through reliability, factor, and regression analyses. In the factor analysis, the statements were grouped under four factors: sharing, participant, interest, and interaction. When the influential factors in the process of co-creation were analyzed through regression analysis, the first factor was emphasized to be sharing, and content was found to be important in sharing. The second important factor was found to be the interaction between tourism service providers and tourists. The third important factor was determined as the interest for experiences. The last important factor was found to be the desire to be engaged in experiences.

2018 ◽  
Vol 16 (3) ◽  
pp. 117-129
Author(s):  
Mahbub Parvez ◽  
Md. Jahid Bin Kashem

Bangladesh is a country with numerous natural attractions, which is the main product of tourism. Currently, the domestic tourism is increasing in Bangladesh rapidly, in which young tourists are the main contributors, as they have high interest and leisure time in exploring tourist destinations. Therefore, it has raised questions on the worthiness of carrying out a study about the attitude, travelling pattern, and the satisfaction level among the young Bangladeshis toward domestic tourism to analyze their contribution to Bangladeshi tourism industry. This study employed a survey questionnaire to collect data, which was adapted from standardized measures. A total of 571 respondents who has been randomly selected from Dhaka, the capital of Bangladesh, was involved in the study. The completed questionnaires were analyzed to measure the variables of the study and test the assumptions to achieve the objectives of the study. This study found that the travelling pattern and tour planning of the young tourists vary with regard to their occupation. In addition, the results of the study also portrayed their preferred destinations and activities in the tourist areas and their positive opinion regarding their travel experience. This study provides information to the policymakers, tourism service providers and researchers to satisfy their needs and foster the domestic tourism in Bangladesh.


Tourism is a developing industry around the world. Tourism industry is dynamic as it plays a momentous role in the economy of developing and developed countries. The aim of the study is to understand the influential factors of tourists’ satisfaction with selected tourism destinations at Cumilla region in Bangladesh. Data are collected from 300 visitors’ by survey technique through a designed questionnaire with 5-point Likert scales. Simple random sampling method is used. Data are analyzed using frequency analysis, descriptive statistics, Pearson correlation, and regression analysis. From the results of regression analysis, the study is found that product, promotion, people, and psychical evidence as to the vital factors, which significantly effect tourists’ satisfaction. Therefore, it is suggested that the study creates consciousness among prospective tourists, researchers, academicians, government authorities, tourism businesses, politicians, and all the stakeholders, and also the tourism industry can be benefited knowing the factors of tourists’ satisfaction. Hence, the papers can be helped tourists’ satisfaction advance along with tourism destinations products offer to prospect tourists.


2019 ◽  
Vol 14 (3) ◽  
pp. 143-162
Author(s):  
Sally F. Gregory ◽  
Joanne Edney

If you ask the average person to describe a scuba diver, you would probably receive comments such as strong, young, athletic, male, and a bit of a daredevil. However, recent research into the highest growth sector of diver training reveals women over 40 are signing on for dive training in unprecedented numbers. Dive service providers and tourist destination promoters may be missing opportunities to market effectively to attract this dynamic group, using a "one size fits all" approach and potentially losing sales opportunities for equipment, courses, dive travel, and more. This study examines the mature aged female diver, revealing new demographic data, information about their dive travel preferences, how much they spend on diving holidays, and other information useful to dive and tourism industry stakeholders. A web-based survey was used to study 111 female divers over age 40. The average age of participants was 51 to 55, and most had logged over 100 dives. The results depicted participants as a vibrant part of the diving community, with money to spend and the desire to travel. Safety in dive operations was identified as a priority as was small-group travel. Spending over $500 a day on international diving trips, they represent an untapped and lucrative market segment. This study aims to contribute new insight into this dynamic and motivated market segment. Findings will assist dive tourism service providers and destination marketers to better understand this segment, to create attractive products and services to tap into this lucrative market.


2020 ◽  
Vol 6 (3) ◽  
pp. 239-245 ◽  
Author(s):  
Uglješa Stankov ◽  
Viachaslau Filimonau ◽  
Ulrike Gretzel ◽  
Miroslav D. Vujičić

Purpose The purpose of this paper is to introduce e-mindfulness as a tourism trend. Mindfulness meditation is becoming increasingly mainstream, which is reflected in a rapidly growing number of related technology applications. Such technology-assisted mindfulness is typically referred to as e-mindfulness. The e-mindfulness trend creates opportunities for the tourism industry but also implies changed consumer perspectives on tourist experiences. Design/methodology/approach The paper is based on a general review of academic literature, news reports and online resources regarding the offerings of related technologies. Findings Implications of e-mindfulness for consumers, tourism service providers and designers of future tourism experiences are outlined. Originality/value This is the first paper to conceptualize e-mindfulness as a tourism trend.


2021 ◽  
Author(s):  
Olena Zelenko ◽  

The article provides an analytical study of the current situation and areas of international tourism as a component of the global economy. The purpose of the study: to identify key factors and analyze the dynamics of the international tourism industry, and to identify promising ways to develop it to restore a leading role in the global economic system. Until the beginning of 2020, the global tourism industry was considered one of the most promising areas of economic activity: a significant contribution to GDP, growing employment in the industry and new jobs in related fields contributed to the active attraction of new businesses and investment. Now the international tourism industry is experiencing a crisis, losing billions in profits both globally. The main negative factors in the resumption of tourist flow are the existing restrictions on travel, slowing down vaccination, the global economic crisis, uncoordinated efforts to resolve the problem between governments, low consumer confidence and the long resumption of air services. In the research course it is substantiated that among the proposed development scenarios there is definitely no sense to expect optimism, because a new coronavirus is spreading around the world and the pace of global recovery will slow down again. Taking into account all the current circumstances of international tourism development, the most current development trends have been identified, including: ensuring social distance during travel, implementation of sustainable tourism principles, comprehensive informatization of the route and full awareness of tourists before and during travel, reorientation to FIT-tourism, change of popular tourist destinations and transfer preferences. Taking into account the identified current circumstances, negative factors and certain trends in world tourism will allow all tourism service providers to resume their activities at the international level and ensure a sustainable flow of tourists, stabilize their financial and economic situation and end the global economic crisis.


2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Ghea Putri Aliffia ◽  
Rita Komaladewi

Halal tourism is a new phenomena of the growth of the halal industry. The demand for halal products and services has also increased, both in tourist destinations obtained by having Muslim and non-Muslim populations. Muslim tourists have unique needs when traveling, especially if there is a tourist destination with a large population of non-Muslims. This study aims to determine the preferences of Muslim travelers through the analysis of halal friendly attributes on non-Muslim travel destinations. The sampling technique uses unknown population with a total sample of 100 respondents and the sampling technique uses purposive sampling (domestic travelers and a Muslim who have visited Bali tourism destination at least one time) Data analysis techniques in this study used qualitative, analysis techniques with factor analysis. Factor analysis is used to identify an important set of variables from a set of variables that are more numerous to be used in subsequent multivariate analysis. The results of this study indicate that Muslim travelers preferences based on halal friendly attributes in non-Muslim travel destinations of the most dominant attributes considered important are good of quality halal food and drinks as well as the availability of information about halal in the travel area. These attributes can be the main focus of attention for tourism service providers in order to improve the quality of Muslim-friendly tourism in Bali.Keywords: preferences, halal tourism, muslim travelers, non-muslim travel destinations


2021 ◽  
pp. 109634802098763
Author(s):  
Lu Shiwen ◽  
Jookyung Kwon ◽  
Jiseon Ahn

Self-service technology (SST) and its applications are changing the way the hospitality and tourism industry provides products and services to their customers. Although the use of SST is a remarkable change for service providers because its use can meet customers’ pursuit of an efficient life, research provides a sufficient overview of how the usage of SST influences customers’ service experience in the tourism and hospitality settings remains lacking. Thus, this study aims to provide an understanding of previous SST research and a basis for exploring the influential factors regarding SST adoption. To achieve this purpose, SST papers in leading hospitality and tourism academic journals were reviewed. Although the number of articles is limited, content analysis allows the authors to understand a phenomenon and identify research topics and methods in SST studies. Also, this study contributes to existing SST literature by providing future research guidelines.


2022 ◽  
Vol 14 (2) ◽  
pp. 943
Author(s):  
Tița Raluca-Florentina

Blockchain technology is considered one of the most revolutionary innovations that has much to offer the tourism industry, having a positive impact among consumers with the help of interactive applications but also easy to use. Tourist services must constantly evolve in a society where the consumer has everything a click away and his requirements are demanding when it comes to quality leisure. Blockchain technology has the power to change the course of the travel experience, offering the customer more autonomy, but the applications developed by the providers can offer transparency and trust to the customers from the moment T0, when the desire to go on a trip is born, until the end at which it should provide feedback. So far, digital and tourism specialists have not agreed on the development of blockchain-based applications, although the benefits are great for both consumers and tourism service providers, as in this publication we can see a series of advantages that blockchain technology can offer the tourism field. This paper also investigates the satisfaction that the Romanian consumer has after purchasing tourist services through e-commerce applications, a satisfaction that can be an additional motivation for specialists to implement blockchain technology. Following the research in this paper, it can be seen how important it is to develop a series of easy-to-use applications, because if the consumer does not manage to use the applications, this affects the degree of satisfaction and the intention to continue using the online applications for the purchase of tourism services.


2020 ◽  
Vol 11 (1) ◽  
pp. 281
Author(s):  
Donatus Mugisha Rulangaranga ◽  
Alain Vilard Ndi Isoh ◽  
Mellan Basemera

This research was carried out with an intention of establishing association between business networks and sustainability of SMEs in Uganda. A total of 384 SMEs were sampled for this purpose. From each SME, one respondent was considered. This respondent was either the owner or the manager. Survey method with specific focus on the use of closed ended questionnaire was employed in the study. Based on the factor analysis conducted on the data collected, three important components of business networks were established namely; quality of suppliers, operations of business associations and SACCOs as well as existence of loyal customers. To test the association, correlation and regression analyses were conducted. Results indicated that all components of business networks had significant association with SME sustainability in Uganda. Out of the three, quality of suppliers had the highest degree of association while operations of business associations and SACCOs had the lowest association. The same trend was reflected in the results from regression analysis with the exception of operations of business associations and SACCOs which did not have significant influence onto SME sustainability. Based on these results, it was concluded that quality of suppliers and existence of loyal customers had significant influence onto SME sustainability in Uganda. It was recommended that SMEs in Uganda need to focus on quality of suppliers as well as loyal customers in order to realize sustainability. These two types of business networks are therefore crucial to the sustainability of SMEs in Uganda. Though they did not have significant influence, business associations and SACCOs need not be ignored considering that they too had a significant association with SME sustainability.


Author(s):  
Şirvan Şen Demir

For a tourist, the perception of safety is the most important element of the holiday purchase decision process. With the COVID-19 pandemic, people's health concerns have also increased. The expectation of safe tourism on holiday has become more prominent. Hotel management takes the necessary precautions to provide safer service to its customers. The purpose of this study is to investigate the effect of COVID-19 measures in hotels on tourists' perception of safe tourism service. A total of 734 questionnaires were collected from local tourists at four- and five-star hotels. Factor analysis, correlation, and regression analyses were used to examine the hypotheses. The results of this study have been revealed that while general COVID-19 measures, restaurant services, room services, and human resources measures significantly affect safe tourism service, general area services, pool-beach services, and bar services do not have a significant effect.


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