scholarly journals Development of a competitive intelligence maturity model: Insights from Moroccan companies

Author(s):  
Mourad Oubrich ◽  
Abdelati Hakmaoui ◽  
Robert Bierwolf ◽  
Mouna Haddani

This paper aims to assess the maturity level of competitive intelligence (CI) in Moroccan companies, so as to improve theirs practices, and to justify their investment in competitive intelligence. To do so, we have identified the maturity model based on a comprehensive review of recent literature. The objectives of this paper are threefold: (1) to determine the major purposes of a CI maturity model (CIMM), (2) to identify the types of CI dimensions and levels of maturity, (3) to evaluate Moroccan companies in terms of CI practice. Our approach is to develop a conceptual framework of the CI maturity model that articulates (1) dimensions of CI, and (2) maturity levels of CI. We note that little attention has been given in previous research to how CI is actually conducted in Moroccan companies. For this purpose, an empirical study was conducted. The results discuss various perspectives and insights from a competitive intelligence maturity model point of view in the Moroccan context. The results show that the majority of the Moroccan companies are in an early stage of the CI levels, where the CI practice is only to employ environment scanning and the competition in the business environment is not intense. We also note the absence of CI structure at this level. Most of these Moroccan companies are not able to cope with changes in the business environment. The CI systems and processes are released on an irregular basis. This study is the first to investigate the Competitive Intelligence Maturity Model (CIMM) in the Moroccan context. The findings of this research show that there are six CI dimensions (CI culture of an organization; CI deliverables; CI sourcing; CI cycle; CI investment in terms of resources; CI users and CI application) that should be taken into account in CI implementation with regard to the CI level (early, mid, world class).

2021 ◽  
Vol 3 (2) ◽  
pp. 469-482
Author(s):  
Maria Bernadetta Erika Oktoviani ◽  
Florentina Kurniasari ◽  
Rismi Juliadi

PT OKT Print Media needs to do a dual transformation to reposition its business to survive in the industry, create a new form of media to reach long distribution distances and to reach market segments that were previously unreachable, as well as to gain new business benefits. The transformation into a Digital Newspaper is carried out by changing the manual marketing process into digital marketing, and creating new html-based media with distribution via data-based and whatsapp. By enriching photos and videos as product development and segmentation that were previously unaffordable, and overcoming the problem of unreachable distribution.There are not many other studies that discuss the digital transformation from physical newspapers to digital newspapers using the Digital Maturity Model (DMM) from TM Forum. Using a 5-dimensional DMM-based questionnaire and 100 samples of customer and employee research, the maturity level of the company's current digital transformation process can be mapped, for the results to be validated by the Commercial Director as the basis for compiling a road map for further improvement. The findings of this study recommend that PT OKT Digital Newspaper uses a digital transformation strategy in the form of Digital Newspaper in order to survive for the purpose of maintaining its existence and adapting to its business environment. 


Author(s):  
Anne Power

This article provides a brief overview of emotionally focused couple therapy (EFT) along with some reservations about the method. The article considers questions and critiques which are often raised about the model and does so from the point of view of a practitioner new to the method, who has become convinced of the value of the approach whilst not wanting to jettison an object relations understanding. The segregation between different groups of attachment researchers and practitioners is noted. To provide variation I occasionally use the term "marital" but I do so loosely, referring to a couple bond rather than to a wedded pair. The systemic pattern between a pursuer and a withdrawer which is discussed here could refer to a same-sex or a heterosexual couple, despite the different gender alignments which operate in each case.


2016 ◽  
Vol 4 (1) ◽  
pp. 1-6
Author(s):  
Emília Madudová ◽  

The paper examines the specific knowledge universities transfer to industry, reflecting to creative industry needs. As results shows, the most asked alumni competences should be tacit knowledge and divergent thinking. Divergent thinking influence the creativity. Creativity is often defined as the ability to develop new and useful ideas, but in deep literature review, we can see few irregularities and different definitions of creativity. The paper also evaluates the importance of creativity from business environment point of view and from the creative industry perspective and creative firm owners. As point of view. Another key finding is, that to educate creative people will be one of the key competitive advantage, because mainly the ability to create and disseminate knowledge is often at the heart of the organization's competitive advantage not only in creative industry, but in transport industry as well.


2019 ◽  
Vol 5 (2) ◽  
pp. 109-115
Author(s):  
Johanes Fernandes Andry ◽  
Gunawan Wang ◽  
Gusti Ngurah Suryantara ◽  
Devi Yurisca Bernanda

PT Hema Indonesia is manufacturing company established in 2001 and has continued to grow. Nowadays the company has supported business processes in various companies, such as the use of information systems. The purpose of this research is to get an overview of the performance of information systems in order to determine the extent of maturity level which is currently running, with a few aspects to consider such as effectiveness and, efficiency. Implementing IT governance, however, is a challenge to organizations. To ensure IT alignment with business goals use standard COBIT. The analytical tool used is the standard procedure COBIT issued by ISACA. In this paper the method to be used is COBIT 4.1. Coverage of Audit IT Domain are Plan Organize (PO), such as PO4, PO5, PO7 and PO8. The conclusion that can be drawn from the research that has been done is IT governance at the company has been done, although still run optimally within each IT process contained in the sub domain average on level repeatable and defined proses.


2018 ◽  
Vol 23 (2) ◽  
pp. 95-106
Author(s):  
Mahendra Sunt Servanda ◽  
Achmad Benny Mutiara

The use of information and communication technology in a company gives an important contribution for the achievement of business objectives. PT Perusahaan Gas Negara, especially in the Business Solutions and Services Operations (BSSO), plays a significant role in the utilization of information and communication technology assets to PT Perusahaan Gas Negara. It takes a good IT governance for BSSO to improve the efficiency and effectiveness of IT usage. Audit of IT governance maturity using COBIT 4.1. Maturity model level used to determine the maturity level of IT usage in the enterprise with a scale of 0 (non-existent) to 5 (optimized). This study focused on two domains namely Plan and Organise (PO) and Monitor and Evaluate (ME) model to measure the maturity level of IT maturity levels in PT Perusahaan Gas Negara. From this study, the results of the maturity level domain PO is 3.13 and ME is 2.98, it can be given the conclusion that the maturity level of IT governance at PT PGN is in level 3 (defined). At this level means that all the procedures in the company are standardized and documented, but the company is still not able to detect the deviations that have occurred.


Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.


Author(s):  
Martha Vandrei

This chapter and the following both draw the reader into seventeenth-century understandings of the past, and of Boudica in particular, and makes clear that in a time before disciplines, writers of ‘history’ were erudite commentators, immersed in political thought, the classical world, and contemporary ideas, as well as in drama, poetry, and the law. Chapter 1 shows the subtleties of Boudica’s place in history at this early stage by giving sustained attention to the work of Edmund Bolton (1574/5–c.1634), the first person to analyse the written and material evidence for Boudica’s deeds, and the last to do so in depth before the later nineteenth century. Bolton’s distaste for contemporary philosophy and his loyalty to James I were highly influential in determining the way the antiquary approached Boudica and her rebellion; but equally important was Bolton’s deep understanding of historical method and the strictures this placed on his interpretive latitude.


2014 ◽  
Vol 7 (2) ◽  
pp. 263-284 ◽  
Author(s):  
Budi Hartono ◽  
Deo F.N. Wijaya ◽  
Hilya M. Arini

Purpose – The purpose of this paper is to develop and to empirically verify a model of project risk management maturity (PRMM). Design/methodology/approach – Theoretical work to develop the initial model of risk maturity. Empirical study by a cross-sectional survey to the Indonesian construction industry. Findings – A new model of PRMM is developed and empirically tested. The model is valid (face validity, content validity, discriminant validity, convergent validity, and criterion validity) and reliable. Research limitations/implications – A more comprehensive, follow-up study is required to gain more insights on the actual maturity level of Indonesian construction industry. Practical implications – The model is applicable to assess the organizational maturity level which in turn could be used for improving organization performance. Originality/value – The work demonstrates a novel approach in developing models by emphasizing on the empirical verification.


2021 ◽  
Vol 13 (2) ◽  
pp. 659
Author(s):  
Agnieszka A. Tubis ◽  
Sylwia Werbińska-Wojciechowska

Recently, the maturity models for risk management are attracting growing attention. The obtained maturity level defines an assessment of an organization’s management competence. Therefore, as a set of various tools and practices, the maturity model is critical for a company’s overall risk maintenance strategy development and implementation. Thus, the purpose of this article is to present a model for risk management maturity for logistic processes. We investigated the main defined assessment areas for risk maturity model implementation in logistic systems. Based on research findings, we introduced a new risk maturity assessment area based on participation in the supply chain—cooperation at risk. The proposed model constitutes the base for a two-stage assessment method implementation, where the global maturity index is introduced. Finally, we implement the proposed two-stage assessment method to verify the proposed model’s diagnostic function and determine its labor intensity. The study confirmed that the five defined maturity areas (knowledge, risk assessment, process risk management, cooperation at risk, and risk monitoring) provide a complex diagnostic tool for risk maturity level identification and, based on the obtained results, allows to define an appropriate development strategy for a given decision-making environment.


2020 ◽  
Vol 13 (1) ◽  
pp. 1-30
Author(s):  
Ahson Azmat

AbstractLeading accounts of tort law split cleanly into two seams. Some trace its foundations to a deontic form of morality; others to an instrumental, policy-oriented system of efficient loss allocation. An increasingly prominent alternative to both seams, Civil Recourse Theory (CRT) resists this binary by arguing that tort comprises a basic legal category, and that its directives constitute reasons for action with robust normative force. Using the familiar question whether tort’s directives are guidance rules or liability rules as a lens, or prism, this essay shows how considerations of practical reasoning undermine one of CRT’s core commitments. If tort directives exert robust normative force, we must account for its grounds—for where it comes from, and why it obtains. CRT tries to do so by co-opting H.L.A. Hart’s notion of the internal point of view, but this leveraging strategy cannot succeed: while the internal point of view sees legal directives as guides to action, tort law merely demands conformity. To be guided by a directive is to comply with it, not conform to it, so tort’s structure blocks the shortcut to normativity CRT attempts to navigate. Given the fine-grained distinctions the theory makes, and with the connection between its claims and tort’s requirements thus severed, CRT faces a dilemma: it’s either unresponsive to tort’s normative grounds, or it’s inattentive to tort’s extensional structure.


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