scholarly journals Analysis and Forecast of Marketing Strategies and PR in the Condition of the Coronavirus Pandemic

2020 ◽  
pp. 101-108
Author(s):  
Iryna ROMANIUK ◽  
Otabeh AZIZOV ◽  
Olena ZAIIKA ◽  
Oleksandra MANDYCH
Keyword(s):  
Marketing Strategies ◽  
Content Creation ◽  
Advantages And Disadvantages ◽  
Online Purchases ◽  
Brand Reputation ◽  
Target Segment ◽  
Standard Vector ◽  
The Cost ◽  
The Impact ◽  
Organic Resources

The current coronavirus crisis is forcing many companies to adjust their strategies and marketing plans. It would be a big mistake to abandon promotion altogether, because for the market, a crisis is not a destruction, but a changing environment. Who will be able to adapt to change and most importantly — to prepare for the next stage, success awaits. But we must act carefully and with a view to the future. Thus, the aim of the article is to identify the role of marketing strategies and PR during coronavirus, analyze the advantages and disadvantages of existing marketing strategies, as well as to develop a mechanism for selecting the most successful of them. It is investigated that the increase of online purchases leads to an increase in the impact of in-app advertising, more developed logistics in the regions; consumers also prefer remote methods of product selection more often than personal shopping. It is determined that non-standard vector for improving the brand reputation are educational or commercials. It is also investigated that socially-oriented marketing successfully replaces part of traditional communications; however, the proportion of routine interactions still requires routine audience work practices. Socially-oriented topics should include: communication about the internal structure of the company and measures to adapt to the conditions, assistance and special conditions for its employees; publications on external prosocial, such as donations; use of the platform as a training platform, dissemination of educational material; manifestation of sectoral solidarity. It is considered that thematic strategies optimally fit into anti-crisis procedures. It is determined that a more tolerant attitude to the private sector allows to level the negative with less effort and produce an organic positive through communication with people; the population spends more time and effort on consumption and content creation, but is oversaturated with dry and pragmatic formats. It has been investigated that search engine promotion supports the position of the site for the sake of filling the marketing funnel, not just conversions; the combination of channels reduces the cost of context and targeting, allowing you to clearly specify the audience and spend organic resources only on the target segment.

scholarly journals The Impact Of Viral Marketing On Corporate Brand Reputation

2014 ◽  
Vol 13 (2) ◽  
pp. 213 ◽  
Author(s):  
Lawrence Mpele Lekhanya
Keyword(s):  
South African ◽  
Sampling Method ◽  
Small Sample ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Corporate Brand ◽  
Brand Reputation ◽  
Negative Comments ◽  
The Impact ◽  
Quantitative Nature

This paper reports on the impact of viral marketing on corporate brand reputation. The study aimed to analyse and evaluate the use of viral marketing and the impact it has on the reputation of corporate branding of South African companies. The study was conducted in four South African provinces. The sample consisted of 75 companies, selected using a stratified sampling method, with respondents completing a five-point Likert scale questionnaire with the assistance of an interviewer. The results revealed that the majority of respondents were either neutral or disagreed that people make positive comments about their companies via viral marketing. The paper will benefit company managers, marketing managers, company owners, and all affiliated stakeholders in emphasizing a new way to consider future viral marketing strategies, understanding its impact on corporate brand reputation, and how to manage negative comments pertaining to corporate brand reputation. Most work on viral marketing has concentrated on viral marketing campaigns, with little emphasis on the impact of viral marketing on corporate brand reputation. The findings are limited by the studys exploratory, quantitative nature and small sample. Generalizing should be done with care and further research with larger samples and consideration of other provinces is therefore recommended.

scholarly journals Waste-free stores in Russia: a retrospective analysis, criticism, and analysis of the visitor’s attitude

2021 ◽  
Vol 284 ◽  
pp. 11016
Author(s):  
Ruslan Ikramov ◽  
Gleb Mityashin ◽  
Vladimir Bakharev
Keyword(s):  
Retrospective Analysis ◽  
Over The Counter ◽  
Online Store ◽  
Advantages And Disadvantages ◽  
Environmentally Responsible ◽  
Commercial Enterprise ◽  
Reusable Containers ◽  
Self Service ◽  
The Cost ◽  
The Impact

The paper presents a retrospective analysis of the concept of waste-free stores in Russia. The main feature of a waste-free store is described: the need to use reusable containers for purchases. The advantages and disadvantages of waste-free stores for visitors and operators are presented in the form of a 2x2 strategic table. The impact of the pandemic on their activities is further discussed. It is recommended to change the service model from self-service to over-the-counter trading during the pandemic. Using the example of the “B12 Zero Waste” store, the possibility of creating a waste-free online store is considered. Actions that reduce the cost of creating a web representation and organizing delivery were discussed. It is emphasized that an online store is necessary for any commercial enterprise in the current conditions. It is noted that the integration of the two most relevant trends in retail (e-commerce and greening) can be a real breakthrough. The authors point out that waste-free stores simultaneously reduce the amount of discarded packaging, but significantly increase the cost of detergents and fresh water, so the waste-free concept cannot be called completely eco-friendly. The survey revealed that in Russia, most visitors have a positive attitude to the waste-free model of the store. Depending on the factors that motivate customers to make a purchase, a waste-free store can be divided into two groups: environmentally responsible and economical.

The Impact of Consolidated Value Added Taxation on Innovation and Investment Processes: European Experience and Prospects for Ukraine

2021 ◽  
Vol 17 ◽  
pp. 321-331
Author(s):  
Viktoriia Rudenko ◽  
Ruslan Voloshchuk ◽  
Viktor Melnyk ◽  
Oksana Tsiupa
Keyword(s):  
Quantitative Methods ◽  
Value Added ◽  
The State ◽  
European Countries ◽  
Value Added Tax ◽  
Tax System ◽  
Advantages And Disadvantages ◽  
European Experience ◽  
The Cost ◽  
The Impact

Today Ukraine is on the path to European integration, which requires the introduction of the best practices of European countries, including in terms of taxation of consolidated groups of enterprises. At present, in European countries, consolidated value added taxation is one of the ways to solve the problem of reducing the tax burden on business, providing enterprises with additional investment resources and stimulating their innovative development. In addition, the consolidated tax system reduces the cost of tax administration for both the state and business. Therefore, the issue of introducing value added tax is relevant for Ukrainian practice. The purpose of the research is to study the content and determine the specifics of consolidated value added taxation in European countries and to consider the possibilities of its application in Ukraine for innovation and investment processes intensifying. The specifics of the scientific tasks that are the subject of the study required the use of a set of special methods, the application of which helped to analyze the impact of consolidated value added taxation on innovation and investment processes in European countries. The study was conducted using quantitative methods, including comparative analysis, and qualitative methods, including case study. The study identified the essence and basic principles of consolidated value added taxation. Two types of consolidated VAT taxation in European countries are analyzed: the regime of full consolidation and the regime of partial consolidation. The advantages and disadvantages of consolidated VAT taxation for the state and taxpayers are substantiated. It was found out that in European countries, consolidated value added tax is aimed at improving the conditions of doing business and providing taxpayers with additional opportunities to apply special tax rules. As a result of the study, it was proved that the introduction of approaches in Ukraine that correspond to the European experience of consolidated VAT taxation will help to solve important tasks of bringing its tax system closer to foreign standards and intensifying innovation and investment processes at the micro- and macro levels.

scholarly journals FUTURE OF CRYPTOCURRENCIES AND BLOCKCHAIN TECHNOLOGY IN FINANCIAL MARKETS

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Goran Radivojac ◽  
Miloš Grujić
Keyword(s):  
Financial Markets ◽  
International Business ◽  
Rational Behavior ◽  
Advantages And Disadvantages ◽  
Blockchain Technology ◽  
The Future ◽  
International Payment ◽  
The Cost ◽  
The Impact

In this paper we are presenting scopeand restrictions on the use of cryptocurrencies in internationalbusiness, banking and in financial marketsThe subject of this research is to analyzeutilization of cryptocurrencies in the internationalbusiness. The goals of the research are to provide tothe researchers and to practitioners and to the scientificand professional public, an overview of currentresearch on blockchain technology in the economyand to determine the impact of the wider use of cryptocurrenciesin international business and their impacton the future of financial markets..The researchwas realized by the method description, literatureanalysis and conducted research. The selected examplesare presenting the possibility of earning, buyingand storing cryptocurrencies, paying with cryptomoneyand invest in them. In the paper we aresearching for an answer to the question “What arethe advantages and disadvantages of using cryptocurrenciesin international payment and what is the securityof using cryptocurrencies in the future?” In theanswer, this paper will present in what direction theuse of crypts will develop in the future. Results arepresenting the blockchain technology, though backgroundtechnology, which would not be known thatcryptocurrencies did not gain popularity, has a brightperspective. Conclusion presents that as long as thetransaction costs are lower than the cost of paymenttransactions, the rational behavior of legal and naturalpersons requires that they should encourage the useof cryptocurrencies among themselves in order to reducethe costs of the transactions when paying and toovercome the existence of an intermediary.

scholarly journals The Impact of the Problems Faced by Online Customers on Ecommerce

2017 ◽  
Vol 62 (2) ◽  
pp. 77-88 ◽  
Author(s):  
Simona Sabou ◽  
Bianca Avram-Pop ◽  
Liliana Adela Zima
Keyword(s):  
Legal Aspects ◽  
Technical Problems ◽  
Online Fraud ◽  
Online Commerce ◽  
Advantages And Disadvantages ◽  
Online Purchases ◽  
Evolution Characteristics ◽  
Online Shoppers ◽  
Technical Issues ◽  
The Impact

Abstract The purpose of this study is to identify the behavior of customers in the online environment. We analyzed the evolution, characteristics, advantages and disadvantages of this type of commerce, and its implications on the consumers. In order to identify the customers’ behavior online, we selected three variables which are characterized by time intervals of the latest online order, and six variables which analyze the main problems faced by consumers of goods/services bought online (a long shipping time, damaged products, non-compliant products, fraud related issues, underperforming complaint system, technical issues, lack of customer and legal aspects). Online commerce is less developed in the Czech Republic, Romania, Poland, Lithuania, Ireland, Bulgaria, Estonia, Slovenia and Norway. But, the advantages of ecommerce weigh more for the consumer than the problems they face, for example: online shoppers will continue to make online purchases even if they have experienced delays in delivering goods/services, damaged products, online fraud, technical problems or difficulties in finding information about the warranty of goods/services.

Demonstrating Nutrient Cost Gradients: A Brooklyn Case Study

2014 ◽  
Vol 84 (5-6) ◽  
pp. 244-251 ◽  
Author(s):  
Robert J. Karp ◽  
Gary Wong ◽  
Marguerite Orsi
Keyword(s):  
Low Income ◽  
Energy Content ◽  
Food Selection ◽  
The United States ◽  
United States Department ◽  
Micronutrient Deficiencies ◽  
Caloric Density ◽  
Low Income Families ◽  
The Cost ◽  
The Impact

Abstract. Introduction: Foods dense in micronutrients are generally more expensive than those with higher energy content. These cost-differentials may put low-income families at risk of diminished micronutrient intake. Objectives: We sought to determine differences in the cost for iron, folate, and choline in foods available for purchase in a low-income community when assessed for energy content and serving size. Methods: Sixty-nine foods listed in the menu plans provided by the United States Department of Agriculture (USDA) for low-income families were considered, in 10 domains. The cost and micronutrient content for-energy and per-serving of these foods were determined for the three micronutrients. Exact Kruskal-Wallis tests were used for comparisons of energy costs; Spearman rho tests for comparisons of micronutrient content. Ninety families were interviewed in a pediatric clinic to assess the impact of food cost on food selection. Results: Significant differences between domains were shown for energy density with both cost-for-energy (p < 0.001) and cost-per-serving (p < 0.05) comparisons. All three micronutrient contents were significantly correlated with cost-for-energy (p < 0.01). Both iron and choline contents were significantly correlated with cost-per-serving (p < 0.05). Of the 90 families, 38 (42 %) worried about food costs; 40 (44 %) had chosen foods of high caloric density in response to that fear, and 29 of 40 families experiencing both worry and making such food selection. Conclusion: Adjustments to USDA meal plans using cost-for-energy analysis showed differentials for both energy and micronutrients. These differentials were reduced using cost-per-serving analysis, but were not eliminated. A substantial proportion of low-income families are vulnerable to micronutrient deficiencies.

TRANSFER FİYATLAMA UYGULAMASININ İŞLETME PERFORMANSINA ETKİSİ VE VERGİSEL AÇIDAN DEĞERLENDİRİLMESİ

2014 ◽  
Vol 1 (2) ◽  
pp. 187
Author(s):  
Serdar KUZU
Keyword(s):  
Business Performance ◽  
Transfer Pricing ◽  
Tax Law ◽  
Economic Activities ◽  
Tax System ◽  
Goods And Services ◽  
Tax Legislation ◽  
International Transactions ◽  
The Cost ◽  
The Impact

The size of international trade continues to extend rapidly from day to day as a result of the globalization process. This situation causes an increase in the economic activities of businesses in the trading area. One of the main objectives of the cost system applied in businesses is to be able to monitor the competitors and the changes that can be occured as a result of the developments in the sector. Thus, making cost accounting that is proper according to IAS / IFRS and tax legislation has become one of the strategic targets of the companies in most countries. In this respect, businesses should form their cost and pricing systems according to new regulations. Transfer pricing practice is usefull in setting the most proper price for goods that are subject to the transaction, in evaluating the performance of the responsibility centers of business, and in determining if the inter-departmental pricing system is consistent with targets of the business. The taxing powers of different countries and also the taxing powers of different institutions in a country did not overlap. Because of this reason, bringing new regulations to the tax system has become essential. The transfer pricing practice that has been incorporated into the Turkish Tax System is one of the these regulations. The transfer pricing practice which includes national and international transactions has been included in the Corporate Tax Law and Income Tax Law. The aim of this study is to analyse the impact of goods and services transfer that will occur between departments of businesses on the responsibility center and business performance, and also the impact of transfer pricing practice on the business performance on the basis of tax-related matters. As a result of the study, it can be said that transfer pricing practice has an impact on business performance in terms of both price and tax-related matters.

Main approaches to estimating the cost of shareholder equity of oil and gas producers

2020 ◽  
Vol 26 (3) ◽  
pp. 685-697
Author(s):  
O.V. Shimko
Keyword(s):  
Oil And Gas ◽  
Oil Prices ◽  
Minimum Cost ◽  
Free Cash Flow ◽  
Annual Reports ◽  
Comparative Approach ◽  
Economic Activities ◽  
Advantages And Disadvantages ◽  
Oil And Gas Producers ◽  
The Cost

Subject. The study analyzes generally accepted approaches to assessing the value of companies on the basis of financial statement data of ExxonMobil, Chevron, ConocoPhillips, Occidental Petroleum, Devon Energy, Anadarko Petroleum, EOG Resources, Apache, Marathon Oil, Imperial Oil, Suncor Energy, Husky Energy, Canadian Natural Resources, Royal Dutch Shell, Gazprom, Rosneft, LUKOIL, and others, for 1999—2018. Objectives. The aim is to determine the specifics of using the methods of cost, DFC, and comparative approaches to assessing the value of share capital of oil and gas companies. Methods. The study employs methods of statistical analysis and generalization of materials of scientific articles and official annual reports on the results of financial and economic activities of the largest public oil and gas corporations. Results. Based on the results of a comprehensive analysis, I identified advantages and disadvantages of standard approaches to assessing the value of oil and gas producers. Conclusions. The paper describes pros and cons of the said approaches. For instance, the cost approach is acceptable for assessing the minimum cost of small companies in the industry. The DFC-based approach complicates the reliability of medium-term forecasts for oil prices due to fluctuations in oil prices inherent in the industry, on which the net profit and free cash flow of companies depend to a large extent. The comparative approach enables to quickly determine the range of possible value of the corporation based on transactions data and current market situation.

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