THE ROLE OF THE COMPANY'S VALUE SYSTEM IN BUILDING ITS HR BRAND

2021 ◽  
Author(s):  
Ирина Михайловна Никифорова
Keyword(s):  
Value System ◽  
Employer Brand ◽  
Brand Promotion

В статье рассматривается роль нематериальной составляющей при выстраивании HR-бренда компании (бренда работодателя), особое внимание при этом уделяется системе ценностей компании - ее влиянию на взаимодействие компании и сотрудника, этапам формирования системы ценностей в контексте работы над HR-брендом, а также формам трансляции системы ценностей в контексте продвижения HR-бренда. The article examines the role of the intangible component in building of HR brand of company (employer brand), with special attention paid to the company's value system: its influence on the interaction of company and employee, the stages of forming of value system in the context of working on HR brand, and forms of transfer of value system in the context of HR brand promotion.

scholarly journals WUJUD BUDAYA DALAM NOVEL TEGUH ANAK JADAH KARYA A.D. DONGGO (KAJIAN ANTROPOLOGI SASTRA)

EDU-KATA ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 159-168
Author(s):  
Amiruddin Amiruddin
Keyword(s):  
New Order ◽  
Physical Culture ◽  
The Novel ◽  
Value System ◽  
System A ◽  
A Value ◽  
The Family ◽  
Anthropological Literature ◽  
The Impact

This research-oriented culture and a form of resistance against the culture of power in the novel Teguh Anak Jadah by A.D. Donggo studied from anthropological literature review. Interdisciplinary between anthropology and literature provide new understanding of the phenomenon of human culture in literature. The method used in this study using hermeneutic methods. This method outlined understand the text and the text intended for a review of literature. Hermeneutical suitable for reading literature for the study of literature, whatever its form, related to an activity that interpretation.  In general, the study found a form of culture and a form of resistance against the culture of power in the novel Teguh Anak Jadah by A.D. Donggo. Cultural manifestation in the form of a value system, a system of norms, physical culture, specific rules, politics cultural activities, and the work. Novel Teguh Anak Jadah by A.D. Donggo It also shows the impact of the New Order regime and its cronies make public mindset when it becomes depressed, silent habit deeply ingrained during the New Order government has given rise to a new habit that is easy to forget. Forgetting the role of self, the role of the organization, the role of the family, against fellow citizens of different ideologies.

scholarly journals Noble associations in modern Russia

2021 ◽  
Vol 10 (1) ◽  
pp. 265-270
Author(s):  
Igor Olegovich Trubitszyn
Keyword(s):  
Comparative Analysis ◽  
Modern World ◽  
Value System ◽  
Corporate Organization ◽  
Soviet Space ◽  
The Russian Federation ◽  
Political Realities ◽  
Revolutionary Period ◽  
Post Soviet Space

The author made an attempt to study the role of the descendants of the nobility in the new socio-economic and political realities of Russia at the end of the XX - first decades of the XXI century. The author focuses on the processes of recreation and subsequent activities of noble societies. The basis of the source base was a series of interviews with the descendants of the nobility living in the territory of the Russian Federation and in the countries of the post-Soviet space. The research identified the stages of development of the noble organizations, the main aspects of their activities. A comparative analysis was carried out with the pre-revolutionary noble corporate organization, which made it possible to characterize the main ideals of this social group and to make a comparative analysis with the value system of the class of the pre-revolutionary period. The range of problems faced by noble societies in modern Russia is highlighted. The results of the study can be used to comprehensively characterize the activities of corporations of the nobility in Russia, as well as the activities of the descendants of the nobility in the modern world.

scholarly journals The Role of the Imam in Leading American Mosques

2020 ◽  
Vol 3 (1) ◽  
pp. 88-102
Author(s):  
John Ederer
Keyword(s):  
Social Integration ◽  
Value System ◽  
Administrative Management ◽  
Strong Focus ◽  
Big Picture ◽  
Core Value

Across the country, American mosques are struggling with dwindling attendance and/or stagnancy. The causes generally come back to four interconnected points: a lack of governing principles, the politics of control by personalities, little focus on social integration, and a scarcity of properly trained and empowered imams. The imam, the community’s leading inspirational motivating force, is governed by scripture and both supported as well as held accountable by a community rooted in scriptural values. These values are a broad realm of massive differences subject to an array of cultures that can be a cause for division. Given this reality, Muslims must establish a mission, vision, and core value system for a clear cohesive divinely guided community. This system must priori-tize the community’s relevant needs with a strong focus on the big picture of Islam as it relates to the broader society. The administrative management of mosques should support their imam to lead them accordingly.

scholarly journals SMO and SMM Models of Tourist Area Promotion as a Form of Social Interaction in the Vital City Space

2019 ◽  
Vol 8 (12) ◽  
pp. 1061-1063
Keyword(s):  
Social Interaction ◽  
Urban Space ◽  
Reputation Management ◽  
Community Formation ◽  
Trust Level ◽  
City Space ◽  
Common Interests ◽  
Brand Promotion ◽  
The City

The article shows a significant role of social networks in the system of forms of social interaction in the vital city space. The task to identify the most popular platforms for promotion SMO and SMM – brands in the tourist area of a hero city Volgograd was chosen as the key tool. The study identified the effectiveness of priority methods of given marketing practices such as the community formation of brand of territory, work with blogosphere, reputation management, personal branding and extraordinary promotion. The conditions for the infinite social interaction are created in these forms in open ICT environment for the residents and the city guests who have common interests in urban space. The research has accomplished the following tasks such as identification of the most popular open platforms for SMO and SMM of tourist area brand promotion of a hero city Volgograd, detection of related communities, identification of a trust level to them, establishment of their purposes and the range of issues of their interest, places and attractions, related to the brand of territory; uncovering of factors and mechanisms which detect mood changing of the target audience and creation of methodological templates which allow to develop, implement and optimize SMO and SMM campaigns

scholarly journals Generative Strategies of Russian Men in Terms of Depopulation

2021 ◽  
Vol 20 (3) ◽  
pp. 78-86
Author(s):  
Chulpan I. Ildarhanova ◽  
Keyword(s):  
Reproductive Behavior ◽  
Family Relations ◽  
Federal District ◽  
Family Values ◽  
Value System ◽  
The North ◽  
The Family ◽  
Generative Behavior ◽  
North Western

Theoretical and methodological base of the research includes socio-demographic, thesaurus and generational approaches. Scientific and methodical base of the research is a survey held in the Volga Federal District (Republic of Tatarstan) and the North-Western Federal District (Vologda Region). This study reflects the rupture of the family thesaurus, the loss of the authoritarian value system of family relations, which leads to the leveling of responsibility, distortion of the forms of family relations, and orientation to false family values. Transmission of marital and reproductive behavior of Russian men in intergenerational aspect is analyzed on the base of the empiric survey, the role of father in comparative correlation with transmission of value heritage of fatherhood image is discovered. The scientific novelty of the study is to identify, based on the original methodology, problem areas for the implementation of various models of generative behavior of Russian men in the conditions of transformation of family and parenting institutions.

Pendidikan Bagi Generasi Emas Indonesia Abad 21: Sebuah Agenda Perubahan Paradigmatik

2018 ◽  
Vol 1 (3) ◽  
Author(s):  
Daniel Mohammad Rosyid ◽  
Masroro Lilik Ekowanti
Keyword(s):  
Value System ◽  
National Education ◽  
Digital Era ◽  
Self Organized ◽  
National Education System ◽  
The Social ◽  
Customized Learning ◽  
Society Today

 If the social phenomenon is a reflection of nature's thought, our culture and value system, then the multidimensional crisis afflicting our society today requires us to re-examine our educational philosophy and practice at least the past 40 years.  We suffer all the bad influences of industrialization as part of the colonial process, precisely because we adopt the most advanced instrument, namely, mass schooling system with an obsession for quality-based standard as the magic spell. In this digital era, the effort of liberating society from the colonial, pioneer of independence as a condition of the proclamation of independence was a reform of the national education system. We should be scheduled deschooling society. This agenda includes the following: the paradigmatic shift from the school system to learning webs based Self Organized Learning Environment (SOLE); mass schooling to individualized, customized learning; of relevance to quality; of technical competence to the independence of the soul or creativity. This reform was way back on the three pillars of education philosophy of Ki Hajar Dewantara: family, community, and College. New demands upon the role of the teacher in the 21st century is changing.

The role of employer brand equity in employee attraction and retention: a unified framework

2017 ◽  
Vol 25 (3) ◽  
pp. 413-431 ◽  
Author(s):  
Sultan Alshathry ◽  
Marilyn Clarke ◽  
Steve Goodman
Keyword(s):  
Brand Equity ◽  
Future Research ◽  
Unified Framework ◽  
Employer Branding ◽  
Content Type ◽  
Interactive Nature ◽  
Employee Attraction ◽  
Employer Brand ◽  
Attraction And Retention

Purpose The purpose of this paper is to present a conceptual framework for employer brand equity (EBE) that combines both perspectives of employer brand customers into a unified framework for employee attraction and retention. Design/methodology/approach This paper extends previous conceptual work on EBE by identifying the role of EBE antecedents in internal and external employer branding. In addition, it recognizes the interactive nature of employer-employee relationship. Findings The framework incorporates employee experience with the employer, which relates to the interaction between employee and employer and recognizes the internal and external perspectives simultaneously. Further, the unified framework helps to develop a four-cell typology for the strategic management of an employer brand. Originality/value Existing research has failed to integrate the two perspectives of employment customers in a clear model and, thus, offered limited applicability to an employment setting. The EBE framework goes beyond existing models by providing a conceptualization that aims to reflect the employer-brand relationship from the perspective of existing and potential employees. Further, it provides theoretical and empirical rationale for a set of propositions that can empirically be examined in future research.

Some Implications of the Self-Concept for Christian Education

1973 ◽  
Vol 1 (1) ◽  
pp. 66-75
Author(s):  
F. Franklyn Wise
Keyword(s):  
Christian Education ◽  
Leadership Training ◽  
Life Style ◽  
The Self ◽  
Self Concept ◽  
Christian Life ◽  
Value System ◽  
Biblical Principles

Factors involved in the development of the self-concept and some pertinent questions concerning the agreement between the secular and Christian profile of the self-concept are discussed. The problems which an impaired self-concept poses for teaching certain theological concepts are raised. Areas of needed research, educational methodological possibilities, leadership training, challenges, and the role of conversion are discussed. Christian education is perceived as the confrontation of growing persons with Jesus Christ's demands to effect intentionally, through conversion, consistency between their value system and His — i.e., to develop a Christian life style through nurture and growth in Biblical principles of living and witnessing.

Employer brand, person-organisation fit and employer of choice

2019 ◽  
Vol 48 (3) ◽  
pp. 799-823 ◽  
Author(s):  
Karnica Tanwar ◽  
Amresh Kumar
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Content Type ◽  
Moderation Analysis ◽  
Employer Brand ◽  
Employer Of Choice ◽  
Employer Attractiveness ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore the relationship between employer brand dimensions and employer of choice (EOC). The paper also analyses the role of person-organisation fit in transferring employer brand dimensions to EOC status, and the moderating role of social media in the relationship between person-organisation fit and EOC. Design/methodology/approach Factor analysis has been conducted to validate the “employer attractiveness” scale for identifying the dimensions of employer brand. Structural equation modelling has been used to conduct mediation and moderation analysis. The results are based on the perceptions of college students regarding employer brand dimensions and EOC status. Findings The paper provides empirical insights on how the person-organisation fit helps in transferring employer brand dimensions to EOC status. The results indicate that the person-organisation fit acts as a full mediator, indicating that for becoming a EOC, the dimensions of employer brand must be linked to the person-organisation fit. Also, the moderation analysis results highlight the importance of social media towards obtaining EOC status. Originality/value The authors believe that the study is the first of its kind to investigate drivers of EOC, and to identify the role of the person-organisation fit as a mediating variable and social media as a moderating variable.

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