scholarly journals Analisis Kepuasan dan Loyalias Konsumen Roti Unyil Venus di Bogor

2018 ◽  
Vol 5 (2) ◽  
pp. 080-090
Author(s):  
Ani Mekaniwati
Keyword(s):  
Customer Satisfaction ◽  
Human Resources ◽  
Structural Equation ◽  
Sem Analysis ◽  
Viral Marketing ◽  
Equation Modeling ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction ◽  
Customer's Loyalty

The objectives of this research is to analyze the model of relationship between customer’s level of satisfaction and their loyalty to “roti unyil” and  to construct the strategic implication to improve this satisfaction and loyalty.The research was conducted in June 2017. The data were collected from 100 respondents and were analyzed using structural equation modeling (SEM) analysis and two-top boxes to measure customer satisfaction index. The results showed that contribution of customer’s satisfaction on customer’s loyalty was 0.49 and the most significant dimensions for customer’s satisfaction were human resources (0.40), promotion (0.15), and place (0.08). Most attributes had high customer satisfaction index, with parking access (56%) and viral marketing (59%) were the lowest ones

scholarly journals KEPUASAN MAHASISWA FT UTM TERHADAP PELAYANAN AKADEMIK FT UTM MENGGUNAKAN MODEL EUROPEAN CUSTOMER SATISFACTION INDEX

2020 ◽  
Vol 20 (2) ◽  
pp. 1 ◽  
Author(s):  
Akhmad Wasiur Rizqi
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Critical Ratio ◽  
Full Model ◽  
Satisfaction Index ◽  
Customer Satisfaction Index

Pada era globalisasi tantangan terhadap perguruan tinggi semakin meningkat. Pendidikan tinggi diharapkan dapat memberikan kontribusi melalui pengembangan Ilmu Pengetahuan dan Teknologi. Universitas Trunojoyo Madura (UTM) merupakan Perguruan Tinggi Negeri (PTN) pertama di pulau madura, Penelitian ini bertujuan untuk memodelkan kepuasan mahasiswa fakultas teknik UTM terhadap pelayanan akademik FT UTM  kedalam bentuk  model European Customer Satisfaction Index untuk mengetahui pengaruh variabel eksogen terhadap varabel endogen. Jumlah sampel sebanyak 321 responden yang  terdiri dari 6 program studi yakni teknik industri, teknik informatika, teknik manajemen informatika, teknik mekatronika dan teknik multimedia jaringan. Analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) dengan bantuan software amous 6.0. Berdasarkan hasil perhitungan  uji kelayakan model, full model struktural  SEM memenuhi syarat kelayakan model, yaitu dengan probabilitas sebesar 0,082. Pengujian goodness of fit lainnya menunjukkan dalam kategori yang diterima secara baik. critical ratio skewness value semua indikator berada di bawah 2,58. nilai p2 yang berada di bawah nilai 0,05 dan p1  diatas 0,5 sehingga tidak ada data yang outliyer. hasil determinan dari matriks kovarians sampelnya bernilai 1,6251≥0 menunjukkan bahwa tidak terdapat multikolinieritas atau singularitas pada data penelitian. Nilai reliabilitas variabel laten diatas 0,70. Uji hipotesis diketahui  nilai CR diatas 1,96 dan nilai P dibawah 0,05. Ini menunjukkan variabel eksogen berpengaruh signifikan terhadap vaeibel endogen

scholarly journals Validation and improvement of the European Customer Satisfaction Index for the Spanish wine sector

2018 ◽  
Vol 30 (2) ◽  
pp. 133-152 ◽  
Author(s):  
Miguel Pérez Ajami ◽  
Luis Navarro Elola ◽  
Jesús Pastor
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Design Methodology ◽  
Influential Factors ◽  
Equation Modeling ◽  
Total Quality ◽  
Content Type ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Wine Sector

Purpose A study of the Spanish wine sector, in this case specifically the Designation of Origin (DO) Somontano, requires validation of the European Customer Satisfaction Index (ECSI), which also needs to be improved and adapted to obtain more information on customer satisfaction. The paper aims to discuss this issue. Design/methodology/approach In this paper the ECSI model was applied, based on structural equation modeling (SEM) using the partial least squares. Findings An empirical analysis shows that the importance of customers’ expectations and perceived quality are the most influential factors in achieving satisfaction. Also highlighted in the new model is the linkage between service and product qualities in a unique variable, total quality. Originality/value In addition to validating the ECSI model for DO Somontano, a new innovative implementation was developed and tested to improve the calculation of satisfaction.

scholarly journals MEDIASI CUSTOMER SATISFACTION DAN INTELLECTUAL CAPITALATAS PENGARUH DIGITAL MARKETING TERHADAP KINERJA PERUSAHAAN

2020 ◽  
Vol 15 (2) ◽  
pp. 288-306
Author(s):  
Yuliati Yuliati
Keyword(s):  
Firm Performance ◽  
Customer Satisfaction ◽  
Intellectual Capital ◽  
Structural Equation ◽  
Sem Analysis ◽  
Digital Marketing ◽  
Equation Modeling ◽  
Internal Resources ◽  
Small Medium Enterprises ◽  
The Relationship

The aim of this study is to provide clarity of intellectual capital effects and customer satisfaction as a mediating variable in the relationship between digital marketing for firm performance. The study was conducted on Small Medium Enterprises (SMEs) in Kudus district by taking a sample of 134 SME managers such as owners and operational managers. Through structural equation modeling (SEM) analysis, it is discussed that the mediated hypothesized effect is statistically significant. In other words, intellectual capital and customer satisfaction can bridge the relationship of digital marketing variables to firm performance. This finding helps management in understanding the ability of internal resources to be able to utilize information technology to support the resources they have. Therefore, SMEs must pay attention to factors both internal and external, agreeing to understand the suitability of the firms in determining the most appropriate use of digital marketing.

scholarly journals Analisis Kepuasan Wisatawan Terhadap Produk Wisata dan Strategi Pengembangan DTW Telaga Wopersnondi Biak Timur

2020 ◽  
Vol 8 (2) ◽  
pp. 291
Author(s):  
Hans S. M. Salakory ◽  
Febby Sonya Matulessy ◽  
Yansen M. I Saragih
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Research Problem ◽  
The Road ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction ◽  
Analysis Technique ◽  
Great Hope ◽  
Parking Lot

Visitors of Wipersnondi Lake had great hope of fulfilling their comfort when they arrived at the tourism sites, in fact the performance felt by visitors cannot satisfy all the expectations of visitors and had  impact  on their satisfaction and convenience. This study aims to determine the level of satisfaction of tourist visitors to the availability of elements of tourism products, and to find out its developments strategy. To answer the research problem, the analysis technique used is Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results of research based on CSI show that visitors are not satisfied with the performance of tourism products at Wopersnondi Lake.  Based on the results of the IPA analysis, the main priorities for tourism development in Wopersnondi Lake are increasing affordability and opening of public transport routes, improving cleanliness and increasing the number of toilets, specifically at the lake location, providing road directions to the location, and building health facilities like public health centers around Wopersnondi Lake. Furthermore, the unique aspects of  Wopersnondi Lake that must be maintained are the beautiful view at the tourist location, the comfort of the tourist attraction, the coolness, the cleanliness, the quality of the road to the lake, the parking lot area, and the availability of trash cans are things that have actually been felt and have created comfort and  good experience for visitors to Wopersnondi Lake.  This development must support the development of other tourism products.. Key Word : Importance  Performance  Analysis, Customer Satisfaction Index.

The Construction of Customer Satisfaction Index for Government Portals

2011 ◽  
Vol 403-408 ◽  
pp. 1672-1675
Author(s):  
Shu Xin Guo ◽  
Jin Huan Yu ◽  
Cheng Li Zhao
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Theory Model ◽  
Testing System ◽  
Overseas Study ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
The Future ◽  
The Government ◽  
Government Portal

This article takes government portals as study object, consults the domestic and overseas study in customer index testing which especially comes form America, and according as the characteristics of the services in government portals , to construct a theory model for government portals customers satisfaction index testing ,and build a assorted index testing system for it. On the basis of that, according to the structural equation theory and algorithm, built a model bases on the structural equation for the government portals customer satisfaction index testing, effectively solved the problem that how to test the government portals customer satisfaction, gives a useful reference for the build of government portal in the future.

Mobile Customer Satisfaction Research Based on Structural Equation Model - Sampling of Student from Beijing University of Posts and Telecommunications

2013 ◽  
Vol 850-851 ◽  
pp. 990-993
Author(s):  
Jiao Zi Pang ◽  
Ye Yuan
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Equation Model ◽  
Practical Significance ◽  
Equation Modeling ◽  
Sales Promotions ◽  
Positive Correlation ◽  
Satisfaction Index ◽  
Key Dimensions ◽  
The Impact

This article studies the practical significance of Chinese Mobile operators improve customer satisfaction, conducts researches based on students of Beijing University of Posts and Telecommunications, identifies the impact of mobile customer satisfaction index and uses structural equation modeling to identify the key dimensions that have impact on improving satisfaction. The results show that sales promotions, such as freebies, coupons and raffle have a positive correlation with mobile customer satisfaction, and customers prefer freebies among all kinds of sales promotions. This study also finds that customers personal values are positively correlated to sales promotions; however, there is no significant positive correlation between customers personal value and mobile customer satisfaction.

scholarly journals ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN KOPI AAA DI KABUPATEN KERINCI

2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Jahyu Pradinata
Keyword(s):  
Customer Satisfaction ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction ◽  
The Future ◽  
Coffee Powder ◽  
Ground Coffee

Research objectives are to analyze the level of satisfaction of consumers against products of coffee powder Nefo Cap AAA. for consumer loyalty towards mengetahuitingkat ground coffee products Nefo Cap AAA. A sample of these studies amounted to 131 consumers Coffee Nefo Cap Regency AAA Kerinci. The data from this study are obtained from the results of a questionnaire distributed to respondents. This research was analyzed using the methods of Customer Satisfaction Index (CSI), the Importance of Performance Analisys (IPA). The results of this study found that the image of the pyramid Coffee loyalty Nefo Cap AAA in General can be said already quite well. On the level Switcher/Price Buyer has a considerable percentage of the amount that is 57 percent. This can lead to a reduced number of sales in the future due to the consumer at this level are likely to be moved on the ground coffee brand to another if there is a manufacturer that sells ground coffee that is cheaper with the same quality with the brand of coffee Nefo Cap AAA. At the level of the respondent which is brand loyalitas Switcher of 57%, respondents who Hobitual of 69%, of respondents which is a Satisfied Buyer of 70%, of the respondents which is Liking the Brand of 68%, and respondent who is a Committed Buyer of 68%.

scholarly journals Analysis of Halal Certification Renewal Service Quality and Their Effect on the Customer’s Satisfaction and Loyalty in Yogyakarta (Case Study in Meatball Stall)

2021 ◽  
pp. 372-383
Author(s):  
Jumeri Jumeri ◽  
Khosyani ◽  
Falah M.A.F
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Latent Variables ◽  
Structural Equation ◽  
Equation Modeling ◽  
Satisfaction Index

The society awareness in consuming halal, safe, and healthy foodstuff within these past few years kept on increasing. This was closely related to responsible food manufacturers which produced sustain halal foods, as evidenced by ownership halal certification. In order to increase the satisfaction of food producers and to maintain their commitment to extend the halal certificates, the quality of halal authority service should always be enhanced. This study aims to identify the Customer Satisfaction Index (CSI) value, to determine the influence of halal label and product attributes toward customer’s satisfaction and loyalty of meatball stalls in Yogyakarta, and to identify the influence of halal label toward selling volume on certified meatball stalls. The instruments used were questionnaires containing 21 quality attributes of halal certificate renewal service. Analyses were performed using Structural Equation Modeling (SEM). The model was composed of seven latent variables: halal certification, brand, price, taste, service, customer satisfaction and customer loyalty. Result of the research showed that taste and halal certification have significant effect on the customer’s satisfaction and loyalty of certified meatball stalls. Halal certification have affected the certified meatball stalls in Yogyakarta by increasing the selling volume of 25-37.5%.

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