Analisis Pengaruh Public Relation dan Sales Promotion Terhadap Minat Beli Pada Produk Starbucks di Kota Bogor

2020 ◽  
Vol 8 (2) ◽  
pp. 47-62
Author(s):  
Ardhi Maulana ◽  
Mumuh Mulyana
Keyword(s):  
Data Collection ◽  
Structural Equation Model ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Structural Equation ◽  
Total Sample ◽  
Equation Model ◽  
Sales Promotion ◽  
Public Relation ◽  
Customer Expectations

Technology and industry in Indonesia grow very rapidly and have an impact on changing lifestyle of the community which becomes easier, faster and more economical. So this is what cause the community to be very spoiled by all the conveniences of today’s development. However, the rapid growth of thr coffeeshop business lately has incrased competition. So that demand evey company engage in this industry must pay attention to and balance every need and desire of customer expectations so that statisfaction and trust can always be created which can ultimately lead to puchace interest. Therefore, it is important to conduct research to determne how the influence of public relation and sales promotion on buying interest in Starbucks products. The purpose of this study was to determine the effect of each indicator of Public Relation and Indicator of Sales Promotion on Purchase Interest in Starbucks product. This research uses quaanttative methods and data collection is done by distributing questioners online, to people who know Starbuck but have never bought, with a total  sample of 100 people. With technical analysis using the Structural Equation Model (SEM). Which is processed using the AMOS 25 program. The result obtained in this study are variables Public Relation and Sales promotion have a positive and significant effect purchase intention.   Keywords : public relation, sales promotion and purchase intention

scholarly journals Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention?

2021 ◽  
Vol 22 (1) ◽  
pp. 86-102
Author(s):  
Hanifah Jasin ◽  
◽  
Siti Mujiatun ◽  
Muis Fauzi Rambe ◽  
Rahmad Bahagia Siregar ◽  
...  
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Structural Equation Model ◽  
Significant Influence ◽  
Representative Sample ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Islamic Bank

The purpose of this research is to study the factors that influence trust and purchase intention on Islamic Bank Products in Medan City and produce models for measuring trust and purchase intention on Islamic Bank products in Medan City. In this study the population is unknown, therefore a representative sample with non-probability sampling technique is needed and the method used is purposive sampling. In this study, the number of indicators is 21, so by using ten times the indicator calculation, the required sample size is 170 people. Data collection was carried out using observations, questionnaires and documentation studies. Data analysis in this study was carried out by using the Structural Equation Model (SEM). The results showed that there was a positive and significant influence on Bank Reputation on Trust, There was a positive and significant influence of Religiosity on Trust, there was a positive and significant influence on Bank Reputation on Purchase Intention, there was a positive and significant influence on Religiosity on Purchase Intention, there was a positive and significant influence. trust in Purchase intention. Trust can positively mediate the effect of Bank Reputation on Purchase Intention and Trust can positively mediate the influence of Religiosity on Purchase Intention.

The Structural Equation Models Of Environmental Concern and Knowledge To Green Trust and Green Purchase Intention Towards Green Products (Guideliness)

2018 ◽  
Author(s):  
rizka zulfikar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Environmental Concern ◽  
Equation Model ◽  
Environmental Knowledge ◽  
Green Product ◽  
Green Trust ◽  
Fit Index

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)

PENGARUH ABILITY, BENEVOLENCE DAN INTEGRITY TERHADAP TRUST, SERTA IMPLIKASINYA TERHADAP PARTISIPASI PELANGGAN E-COMMERCE: STUDI KASUS PADA PELANGGAN E-COMMERCE DI UBM

2017 ◽  
Vol 2 (2) ◽  
pp. 155-168 ◽  
Author(s):  
David Wong
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Likert Scale ◽  
Equation Model ◽  
The Other ◽  
Predictor Variables ◽  
Analysis Method ◽  
Other Hand

This research aims at analyzing (1) the effect of vendor’s ability, benevolence, and integrity variables toward e-commerce customers’ trust in UBM; (2) the effect of vendor’s ability, benevolence, and integrity variables toward the level of e-commerce customers’ participation in Indonesia; and (3) the effect of trust variable toward level of e-commerce customers participation in UBM. This research makes use of UBM e-commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 200 respondents. For data analysis method, Structural Equation Model was used. Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has a positive and significant effect on customers’ trust. On the other hand, it is only vendor’s integrity and customer’s trust that have a positive and significant effect on e-commerce customers’ participation in UBM. Keywords: e-commerce customers’ participation, ability, benevolence, integrity

scholarly journals Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation

2020 ◽  
Vol 12 (20) ◽  
pp. 8650
Author(s):  
Yunjeong Kim ◽  
Kyung Wha Oh
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Purchasing Behavior ◽  
Sustainable Products ◽  
Brand Reputation ◽  
Negative Effect ◽  
Positive Effect

Fashion companies are trying to increase the efficiency of their communication with consumers by providing information on sustainable activities or product levels. This study explored the effects of the perceived sustainability level of products offered by sports brands. An online survey was conducted of consumers in their 20s and 30s, and a total of 316 questionnaires were used for the analysis. The structural equation model analysis using AMOS showed that the perceived sustainability level had a positive effect on purchase intention and a negative effect on perceived skepticism. Furthermore, perceived skepticism was confirmed to have a negative effect on purchase intention. By verifying the moderating effect of the perceived brand reputation, it was confirmed that the effect of the perceived sustainability level on purchase intention and the influence of the perceived skepticism on purchase intention differ between high and low brand reputation groups. When the perceived brand reputation is high, the perceived sustainability level has only a direct effect on purchase intention, whereas when the perceived brand reputation is low, only the indirect effect of perceived skepticism appears. This study contributes to the literature and practice by verifying that perceived skepticism plays an important role in the purchasing behavior of sustainable products in fashion.

scholarly journals Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude

2019 ◽  
Vol 14 (2) ◽  
pp. 175 ◽  
Author(s):  
Lilis Mega Setiawati ◽  
Chairy Chairy ◽  
Jhanghiz Syahrivar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Path Coefficient ◽  
Halal Food ◽  
The Relationship

<p>The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.</p><p><em><strong>Bahasa Indonesia Abstrak</strong>: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu </em><em>mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal.</em></p>

scholarly journals ANALISIS TERHADAP FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA UMKM FASHION DI JAKARTA, INDONESIA

2021 ◽  
Vol 18 (1) ◽  
Author(s):  
Hendri Haryanti
Keyword(s):  
Competitive Advantage ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Total Sample ◽  
Important Variable ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
And Performance ◽  
The Impact

Abstrak: Penelitian ini bertujuan untuk: menganalisis pengaruh digital capability terhadap kinerja dan keunggulan kompetitif; menganalisis pengaruh strategi inovasi terhadap keunggulan kompetitif dan kinerja; dan menganalisis pengaruh keunggulan kompetitif terhadap kinerja. Penelitian ini dilaksanakan di Jakarta dengan jumlah sampel sebanyak 245 pelaku UMKM Fashion yang memanfaatkan teknologi digital dalam kegiatan bisnis. Teknik analisis data menggunakan Structural Equation Model (SEM) with Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa digital capability berpengaruh terhadap keunggulan kompetitif dan keunggulan kompetitif berpengaruh terhadap kinerja. Digital capability tidak berpengaruh langsung terhadap kinerja, hal ini bermakna keunggulan kompetitif menjadi variabel penting untuk memediasi digital capability terhadap kinerja UMKM Fashion. Strategi inovasi berpengaruh terhadap keunggulan kompetitif maupun terhadap kinjer UMKM. Abstract: This study aims to: analyze the effect of digital capability on performance and competitive advantage, analyze the influence of innovation strategies on competitive advantage and performance, and analyze the impact of competitive advantage on performance. This research was conducted in Jakarta with a total sample of 245 fashion SMEs who utilize digital technology in business activities. The data analysis technique used the Structural Equation Model (SEM) with Partial Least Square (PLS). The results showed that digital capability affected competitive advantage and competitive advantage affected performance. Digital power does not directly affect performance; this means that competitive advantage is an important variable to mediate digital ability on the performance of MSME Fashion. The innovation strategy has an impact on the competitive advantage and the performance of the UMKM.

scholarly journals Identifying Aspects toward EWOM Credibility and Source of Trustworthiness

2019 ◽  
Vol 7 (3) ◽  
pp. 166-177
Author(s):  
Ni Made Dhiar Wulan Vitaloka ◽  
Yeshika Alversia
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Jel Classification ◽  
Personal Care ◽  
Outward Appearance ◽  
Substantial Impact ◽  
The Relationship

Objective - Nowadays, people became conscious of their outward appearance and use make-up and skincare to enhance their appearance. The trends in personal care are influenced by the advancement of social media. People use social media to share their opinion, thoughts, and experience about personal care. This study is purposed to analyze aspects such as homophily, authority, and interestingness towards purchase intention as independent aspects with EWOM credibility and source of trustworthiness as a mediating variable. Methodology/Technique – This study uses purposive sampling with 485 respondent samples from Indonesia and uses a method of scaling and structural equation model to see the relationship between variables. Finding and Novelty - The result of this research implies that homophily, authority, and interestingness has a significant effect on the source of trustworthiness. Furthermore, authority and source of trustworthiness has a significant impact on EWOM credibility. EWOM credibility is having a substantial impact on purchase intention. It is also found that homophily, authority, and interestingness strengthen EWOM credibility through a source of trustworthiness. This finding concludes that the source of trustworthiness works to strengthen independent aspects of EWOM credibility rather than depending on EWOM credibility itself. Type of Paper: Empirical. Keywords: Homophily; Authority; Interestingness; Purchase Intention; Source of Trustworthiness; EWOM credibility; Personal care. Reference to this paper should be made as follows: Vitaloka, N.M.D.W; Alversia Y. 2019. Identifying Aspects toward EWOM Credibility and Source of Trustworthiness, Global J. Bus. Soc. Sci. Review 7 (3): 166 – 177. https://doi.org/10.35609/gjbssr.2019.7.3(1) JEL Classification: M31, M39.

Structural Equation Model of Purchase Intention of Online Shoppers in Digos City

2015 ◽  
Author(s):  
Eddie C. Cadilig ◽  
Vlalen Karla P. Macias ◽  
Rex Permejo ◽  
Ojela Mae Marquez Entero
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Online Shoppers

Resolve Product Harm Crisis for Manufacturing System: A Simultaneous Equation Model

2012 ◽  
Vol 252 ◽  
pp. 398-403
Author(s):  
Zheng Fang ◽  
Yang Yang ◽  
Fu Min Deng
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Manufacturing System ◽  
Simultaneous Equation ◽  
Equation Model ◽  
Simultaneous Equation Model ◽  
Perceived Fairness ◽  
System A ◽  
Negative Impacts

Product-harm crisis which can also be defined as: well publicized events wherein products are found to be defective or even dangerous. Product-harm crisis often occurs in manufacturing system and has negative impacts on companies. This paper implemented empirical research and structural equation model to study how repair strategies protect purchase intention of brand and restore satisfaction of manufacturing system. Based on the empirical result, we suggest that managers should consider consumers’ perceived fairness to the repair strategies and focus on how win consumers’ forgiveness, so as to maintain customer satisfaction of manufacturing system.

scholarly journals Pengaruh Brand Awareness, Perceived Quality dan Consumer Attitude terhadap Purchase Intention Produk Skin Care Telaah pada Konsumen Pria di Indonesia

2021 ◽  
Vol 5 (4) ◽  
pp. 431
Author(s):  
Kenny Kenny ◽  
Rezi Erdiansyah
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Purchase Intentions ◽  
Skin Care ◽  
Brand Awareness ◽  
Consumer Attitude ◽  
Attitude Model

This research is proposed to find out whether there is relationship between brand awareness, perceived quality, and consumer attitude, with purchase intention in Nivea Men Crème Product with 4 hypotheses that will be tested using the Structural Equation Model. The sample in this study consisted of 162 respondents who were men in Indonesia who had used, seen, and knew the Nivea brand. The result of the analysis that using AMOS ver.25 proven that brand awareness, perceived quality and consumer attitude simultaneously have an influence on Nivea Men Crème purchase intentions in Indonesian’s men market.  Penelitian ini bertujuan untuk mengetahui apakah terdapat minat beli pria Indonesia terhadap produk Nivea Men Crème yang dipengaruhi oleh brand awareness, perceived quality dan consumer attitude. Model teoritis dalam penelitian ini disajikan dengan 4 hipotesis yang akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini berjumlah 162 responden laki-laki di Indonesia yang pernah melihat, mengenal merek Nivea. Hasil analisis metode penelitian AMOS ver.25 (Paket Statistik Ilmu Sosial) membuktikan bahwa brand awareness, perceived quality dan consumer attitude secara simultan berpengaruh terhadap niat beli Nivea Men Crème di pasar pria Indonesia.

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