scholarly journals Increasing Competition in the Process of Commercialization in the Sports Industry

2021 ◽  
Vol 15 (4) ◽  
pp. 40-49
Author(s):  
Vladimir A. Lednev ◽  

The article provides a preliminary analysis of the development of commercialization in the sports industry in the “pandemic period”. The entire global sports industry is going through difficult times, as many sports organizations (federations, professional leagues and clubs) have lost a certain part of their income. This became especially noticeable when there were serious restrictions on the presence of fans at sports events. Therefore, now many sports organizations have serious financial problems, including such as the IOC, international sports federations, professional leagues and clubs, both in America and in Europe. Although, some sports have only benefited from the global COVID-19 pandemic, for example, chess and cybersports. In the context of increasing competition in world sports for the attention, interests and money of the main consumers, the conditions for the development of different sports will change. Whoever adapts faster to the current factors of intersectoral competition will remain the winner. Although popular sports, such as football, basketball, tennis, boxing and some others, initially have the best starting opportunities for commercialization and increasing their income. It is important for the Russian sports industry to understand the future trends in the development of world sports and intersectoral competition in order to find the optimal balance between economic and sport results. The results of the 2020 Olympic Games in Tokyo allow us to hope that Russia’s sports potential can be developed and improved by competing with other leading sports countries.

2020 ◽  
Vol 14 (80) ◽  
pp. 25-39
Author(s):  
Valeriy. A. Gorelikov ◽  
◽  
Kirill. I. Bratkov ◽  

The article analyzes the main marketing products in sports, examines the results of research on the sports marketing market - international sports events and sports organizations that create and earn money from their marketing products. The sources of information were reporting and analytical materials, interviews of specialists and marketers in the area of sports finance, annual reports of federations, leagues and clubs, reports of consulting companies, and websites of these structures. Separately, the approaches of Russian sports organizations to the creation, promotion and sales of their marketing programs are analyzed, which can be considered as key tools for creating competitive advantages in attracting funding for their activities in the future.


Author(s):  
Oleksandr Driukov ◽  
Olga Kuvaldina ◽  
Volodymyr Driukov

The performances of Ukrainian athletes at the XXXII Olympic Games have been considered and analyzed. The analysis of studies aimed at investigating the problem of their preparation improvement has been performed. It is shown that the results demonstrated by the national team of Ukraine at the XXXII Olympic Games are presentable for the conditions in which Ukraine now lives. It is noted that today the system of development of the Olympic sports events in Ukraine is not optimal. There is an apparent shortage of modern training centers, inefficient budgetary and extrabudgetary funding, imperfection of statutory and regulatory, and organizational and managerial, scientific and methodological, medical, informational, and staffing support. Therefore, the strategy for the development of the Olympic sports events in the modern conditions of development of Ukraine necessitates the formation and scientific substantiation of conceptual bases for the successful dynamic development of the Olympic sports events. To assess the current state of functioning and development of the Olympic sports events, a PEST- analysis was conducted on fencing material. It is established that in the group of politico-legal factors the most significant is legislative support for the development of sports events in Ukraine; in the group of economic factors - financing and logistics of sports schools; in the social group - the level of coaching and teaching staff and working conditions in sports schools; in the group of technological factors - innovative technologies and their impact on fencing development. The results of the study indicate that fencing development is hampered by several macro-environmental factors and conditions that require certain reforms. As our study shows, the process of functioning and development of the Olympic sports events in modern conditions requires the formation of brand new economic foundations and the search for new organizational and legal forms of their functioning. In our opinion, this is a transition from the extensive model of sports event development, which is used in Ukraine today, to an innovative one. Thus, to ensure further capturing award-winning places at the Olympic Games, a model of innovative development of the Olympic sports events based on a strategic partnership between the state, public sports organizations, science, education, and business should be developed.


2018 ◽  
Vol 4 (4) ◽  
pp. 57 ◽  
Author(s):  
Stavros Triantafyllidis

The sports industry is an institution that has large responsibility toward global environmental pollution. Over the past decade sports organizations have initiated a variety of environmentally sustainable practices. In this paper, the role of research in CO2 emissions generated by the sports industry pursuits is highlighted. This report recommends that strategic management approaches and policy development are required to control this dangerous environmental pollutant. Specifically, proactive sustainable innovations and policies that mandate alternative transportation behaviors are suggested. In conclusion, after reviewing the current literature, it is proposed that sports associations should apply specific practices in sports events with focus on spectators’ mobility choices such as sustainable transportation.


2021 ◽  
Vol 274 ◽  
pp. 09004
Author(s):  
Vladimir Kalmanovich ◽  
Olga Kalimullina ◽  
Ruslan Garifullin ◽  
Ilgizar Sazgetdinov ◽  
Irina Bitcheva

The study aims to assess current trends in the construction of sports infrastructure, considering the development and improvement vectors of the Olympic movement. Materials and methods. The study utilizes literature analysis, statistical methods, expert assessment method and legal analysis. Results. Trends in the development of sports infrastructure facilities for the Olympic Games have been identified and substantiated. The currentdifficulties regarding organizing and holding of the Olympic Games and the uprising contradictions in the activities of international sports organizations have been structured. Analysis of trends in the development of the Olympic movement in the XXI century and recent decisions of the International Olympic Committee revealed particular problems in the organization of the Games. The proposed new model of the modern Olympic Games allowing to overcome problems and contradictions of the Olympic movement is described. Conclusion. The modern stage of development of the Olympic movement is characterized by a number of contradictions and problems that need to be solved: gigantism of the Olympic Games, subjectivity of refereeing at sports competitions, safety at sports events, etc. The proposed model of the organization of the Olympic Games in the form of long-term competitions during the Olympic Year may help to overcome existing contradictions.


Crisis ◽  
2016 ◽  
Vol 37 (2) ◽  
pp. 148-154 ◽  
Author(s):  
Karoly Bozsonyi ◽  
Peter Osvath ◽  
Sandor Fekete ◽  
Lajos Bálint

Abstract. Background: Several studies found a significant relationship between important sport events and suicidal behavior. Aims: We set out to investigate whether there is a significant relationship between the raw suicide rate and the most important international sports events (Olympic Games, FIFA World Cup, UEFA European Championship) in such an achievement-oriented society as the Hungarian one, where these sport events receive great attention. Method: We examined suicide cases occurring over 15,706 days between January 1, 1970, and December 31, 2012 (43 years), separately for each gender. Because of the age-specific characteristics of suicide, the effects of these sport events were analyzed for the middle-aged (30–59 years old) and the elderly (over 60 years old) generations as well as for gender-specific population groups. The role of international sport events was examined with the help of time-series intervention analysis after cyclical and seasonal components were removed. Intervention analysis was based on the ARIMA model. Results: Our results showed that only the Olympic Games had a significant effect in the middle-aged population. Neither in the older male nor in any of the female age groups was a relationship between suicide and Olympic Games detected. Conclusion: The Olympic Games seem to decrease the rate of suicide among middle-aged men, slightly but significantly.


2003 ◽  
Vol 20 (3-4) ◽  
pp. 46-82
Author(s):  
Fathi Malkawi

This paper addresses some of the Muslim community’s concerns regarding its children’s education and reflects upon how education has shaped the position of other communities in American history. It argues that the future of Muslim education will be influenced directly by the present realities and future trends within American education in general, and, more importantly, by the well-calculated and informed short-term and long-term decisions and future plans taken by the Muslim community. The paper identifies some areas in which a wellestablished knowledge base is critical to making decisions, and calls for serious research to be undertaken to furnish this base.


Author(s):  
Joelle H. Fong ◽  
Jackie Li

Abstract This paper examines the impact of uncertainties in the future trends of mortality on annuity values in Singapore's compulsory purchase market. We document persistent population mortality improvement trends over the past few decades, which underscores the importance of longevity risk in this market. Using the money's worth framework, we find that the life annuities delivered expected payouts valued at 1.019–1.185 (0.973–1.170) per dollar of annuity premium for males (females). Even in a low mortality improvement scenario, the annuities provide an expected value exceeding 0.950. This suggests that participants in the national annuity pool have access to attractively priced annuities, regardless of sex, product, and premium invested.


Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 85
Author(s):  
Kathleen Rodenburg ◽  
Louise Hayes ◽  
Lianne Foti ◽  
Ann Pegoraro

Sports, apart from providing entertainment, can provide an escape from everyday troubles, a community to belong to, and an opportunity to connect to the wider world. As such, sports have contributed to the unification of people, the development of peace and tolerance, and the empowerment of women and young people globally. However, sports’ widespread popularity has also contributed to “big money” opportunities for sports organizations, sporting venues, athletes, and sponsors that have created an environment riddled with ethical dilemmas that make headlines, resulting in protests and violence, and often leave society more divided. A current ethical dilemma faced by agents associated with the Olympic games serves to demonstrate the magnitude and challenges related to resolving ethical dilemmas in the sport industry. A decision-making framework is applied to this current sport’s ethical dilemma, as an example of how better ethical decision making might be achieved.


Electronics ◽  
2021 ◽  
Vol 10 (14) ◽  
pp. 1653
Author(s):  
Ahmed Al-Saman ◽  
Michael Cheffena ◽  
Olakunle Elijah ◽  
Yousef A. Al-Gumaei ◽  
Sharul Kamal Abdul Rahim ◽  
...  

The millimeter-wave (mmWave) is expected to deliver a huge bandwidth to address the future demands for higher data rate transmissions. However, one of the major challenges in the mmWave band is the increase in signal loss as the operating frequency increases. This has attracted several research interests both from academia and the industry for indoor and outdoor mmWave operations. This paper focuses on the works that have been carried out in the study of the mmWave channel measurement in indoor environments. A survey of the measurement techniques, prominent path loss models, analysis of path loss and delay spread for mmWave in different indoor environments is presented. This covers the mmWave frequencies from 28 GHz to 100 GHz that have been considered in the last two decades. In addition, the possible future trends for the mmWave indoor propagation studies and measurements have been discussed. These include the critical indoor environment, the roles of artificial intelligence, channel characterization for indoor devices, reconfigurable intelligent surfaces, and mmWave for 6G systems. This survey can help engineers and researchers to plan, design, and optimize reliable 5G wireless indoor networks. It will also motivate the researchers and engineering communities towards finding a better outcome in the future trends of the mmWave indoor wireless network for 6G systems and beyond.


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