scholarly journals READINESS FOR DIGITAL TRANSFORMATION – THE OUTLOOK OF TOP BALTIC COMPANIES

2021 ◽  
Vol 12 ◽  
pp. 119-136
Author(s):  
Aleksandrs Popovs ◽  
◽  
Zane Drinke ◽  
Keyword(s):  
Business Processes ◽  
Digital Transformation ◽  
Point Of View ◽  
Future Research ◽  
Online Questionnaire ◽  
Statistical Population ◽  
Selective Approach ◽  
Modern Business ◽  
Market Needs ◽  
Operational Concept

The aim of this study was to explore and assess the point of view on digital transformations of companies who are currently in the transformation program and running digital transformation projects. The study collects data from diverse top companies across Baltics region across various industries. Within the study the descriptive researchmethod isin use. The statistical population of this study is an extended list of companies from the Coface study for Baltic top 50 ranking for 2019. The sampling for the study was based on purpose selective approach which includes 11 companies from the statistical population. The data collection was carried out by an online questionnaire and afterwards through interviews with the respondents to validate the data provided. The results of the research is the outlook created which includes a number of aspectsto be considered for future research: (1) Currently, the competence level of transformation processes in flagship companies and respectively in rest of the companies in the market needs to be improved; (2) Business demand for knowledgeable digitaltransformation experts with comprehensive modern business processes management knowledge is relatively higher rather one with pure technical expertise in cutting cutting edge technologies; (3) To boost digital transformation toward the operational concept of Intelligent Enterprise, support and guidance from the global digital transformation advisory partners is highly recommended.

scholarly journals Optimization potential of the Digital Transformation program in EU top transportation company

2021 ◽  
Vol 129 ◽  
pp. 06009
Author(s):  
Aleksandrs Popovs ◽  
Zane Drinke
Keyword(s):  
Data Collection ◽  
Value Added ◽  
Transformation Process ◽  
Digital Transformation ◽  
Future Research ◽  
Statistical Population ◽  
Team Members ◽  
Change Environment ◽  
Observation Methods ◽  
And Coping

Research background: We are living in complex and uncertain times and nowadays no one is doubting the DT expediency in order to support business transformation process or to boost agility for the new reality adoption and coping with the Crisis Purpose of the article: The aim of this study was to explore and assess Digital Transformation journey by one of Europe's largest transport companies – Girteka Logistics, in change environment and under uncertainty. The study collects data from the company’s Digital Transformation program, enabled by SAP solutions, insides from the Digital Transformation program internal and external teams. Methods: Within the study empirical research with descriptive research method was carried out using qualitative and quantitative observation methods. As the study is only about one company, the statistical population represents most of the Digital Transformation program team members. The data collection happened by the online questionary and afterward through the interviews with the key respondents to validate and extend gathered data. Second part of the data gathered is from Girteka’s Digital Transformation program documentation. The data collection happened by the documentation analysis and information consolidation. Findings & Value added: As the result of the study the antifragile generic hand-on Digital Transformation program roadmap was created and number of aspects were highlighted to be considered for the potential future research, like internal transformation team competency level requirements, expert labor marker and transformation partners situation as enabler for the companies’ digital transformation, process for the digital transformation program and overall business KPI definition to be used as transformation execution success indicator.

BUSINESS MODEL AS KEY TO COMMERCIAL SUCCESS

2021 ◽  
Vol 3 (10) ◽  
pp. 97-105
Author(s):  
S. A. Filin ◽  
◽  
K. A. Kholoptseva ◽  
Keyword(s):  
Business Model ◽  
Business Models ◽  
Business Processes ◽  
New Products ◽  
Business Development ◽  
Point Of View ◽  
Commercial Success ◽  
Modern Business ◽  
Grouping Study ◽  
Current Stage

The purpose of the article is to propose a recommendation on the formation of a business model effective in modern conditions. Methods of system and factor analysis, economic and mathematical modeling, grouping, study and synthesis of information and assessment were applied. The essence and content of modern business models were analyzed from the point of view of achieving the commercial success of the organization, including using the example of Tinkoff JSC. It was concluded that the success of the organization at the current stage of business development depends on the development and implementation of new products and processes in the production and management of the organization. In the field of management, this idea is manifested in different forms of organizing business processes, for example, in business groups, business models.

From Rural Majority to Urban Majority Africans

2018 ◽  
pp. 1505-1526
Author(s):  
Umar G. Benna
Keyword(s):  
Work Environment ◽  
Rural Areas ◽  
Research Method ◽  
Digital Transformation ◽  
Future Research ◽  
Exploratory Research ◽  
Online Questionnaire ◽  
Rapid Urbanization ◽  
High Population Growth

Africa is experiencing triple processes of high population growth, rapid urbanization, and digital transformation. The undercurrents of these processes suggest that the continent is turning from rural majority to urban majority, and this situation raises the question of where will this majority work? Arab Spring and the turbulent situation in the Middle East suggest what could be the result of inaction. This chapter attempts to answer this question by using exploratory research method to highlight the potential role of mainly young entrepreneurs to define, through online questionnaire responses, their preferred terrain of workplace creation in local areas, cities, rural areas and in the diverse regions of Africa as well as on the ubiquitous online work environment extending from home to anywhere in the continent. The chapter ends with a review of the observations and suggestions about future research.

scholarly journals Main Points of Digital Agency Business Processes Management: Foodtech Sector Case

2021 ◽  
Vol 126 ◽  
pp. 04004
Author(s):  
Elena Omelyanenko ◽  
Teofilo Tirto ◽  
Dmitry Volodin ◽  
Vitaliy Omelyanenko ◽  
Galina Kovtun
Keyword(s):  
Business Model ◽  
Corporate Culture ◽  
Business Processes ◽  
Digital Transformation ◽  
Point Of View ◽  
Model Management ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Service Development ◽  
Digital Agency

The research deals with the analytics of the features of business processes of a digital agency and the identification of promising aspects of digital marketing as a tool for B2B interaction in the Foodtech market. It is noted that the primary trend of the Foodtech sector deals with digital transformation. From the strategic point of view of creating a business model, it is necessary to understand that digital transformation involves the installation of modern hardware or software and fundamental changes in approaches to management, corporate culture, and communications. To increase the efficiency of the digital agency’s business model, the authors propose to consider digital marketing. The analysis of the effectiveness of the business model of the digital agency allowed us to identify the most problematic and, at the same time, promising components of the business model. Based on generalized approaches to business model management in the case of a digital agency in the design of relevant services, it is proposed to consider maximizing the speed and efficiency of business model transformation and minimizing the uncertainty of further digital service development based on customer relationship management.

scholarly journals Culture as an attribute of digital transformation

2021 ◽  
Vol 4 (1) ◽  
pp. 4-11
Author(s):  
S. V. Firsova ◽  
O. M. Danilina ◽  
A. A. Dashkov ◽  
V. Yu. Pokazanyev
Keyword(s):  
Employee Engagement ◽  
Information And Communication Technologies ◽  
Business Processes ◽  
Knowledge Society ◽  
Cultural Models ◽  
Digital Transformation ◽  
Point Of View ◽  
Digital Culture ◽  
Information And Communication ◽  
The Way

The article comprehends the concept of digital culture that appeared with the beginning of the information/digital era at the end of the last century. The paper considers digital culture from the point of view of the general resource of the knowledge society and as a new social ecology that determines the experience and capabilities of people at the present time, when the digital network environment has brought new practices, opportunities and threats. Speaking about culture in the context of information and communication technologies, the authors emphasize that its influence is even more significant, since the way it is used can affect the change in the essence of our communication and cultural models and become a support for the digital transformation of organizations. Digital culture is understood as the way that society uses to receive and process information. It is required to comprehend and create a new digital culture as a guarantor of the implementation and adoption of changes in the context of widespread digitalization and rethinking of business processes, distribution channels and relations with consumers, leading, in turn, to a change in the value proposition and the consumer segments themselves. Based on the analysis, the authors formulate and substantiate five main reasons why building a digital culture should become a key problem for the successful development of any organization: 1) digital transformation will not be complete without the development of a thriving digital culture; 2) insufficient organizational culture is detrimental to success in the digital age; 3) a strong digital culture is a competitive advantage for an organization; 4) a strong digital culture is the key to business longevity; 5) using a digital culture can increase employee engagement in the work process.

scholarly journals THE TRANSFORMATION OF BUSINESS PROCESSES IN CONDITIONS OF DIGITALIZATION OF ECONOMIC SYSTEMS

2021 ◽  
Vol 3 (27) ◽  
pp. 14-21
Author(s):  
Tetiana Gorokhova
Keyword(s):  
Business Models ◽  
Business Processes ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Point Of View ◽  
Economic Effects ◽  
Economic Systems ◽  
Management Process ◽  
Business Transformation ◽  
Methods And Techniques

The article considers to the aspects of identifying key directions that determine the successful functioning of an organization in the context of the digital economy development. The key areas of business transformation have been identified, allowing flexible restructuring of the company management process. Methods and techniques for assessing digital transformation in organizations that are tested for both quantitative and qualitative indicators have been considered. It has been proven that considering digital transformation is advisable not only in the context of studying business models in the development of digital technologies, but also from the point of view of what economic effects are achieved through digital transformation and how justified it.

scholarly journals Trajectory of marketing function ‒ from traditions to innovations

2018 ◽  
Vol 26 (3-4) ◽  
pp. 103-113 ◽  
Author(s):  
Petro Romanovych Putsenteilo ◽  
Vitalii Mykolaiovych Nyanko ◽  
Vitalii Leonidovych Karpenko
Keyword(s):  
Business Processes ◽  
Design Method ◽  
Future Research ◽  
Marketing Function ◽  
Technology Service ◽  
Theoretical Generalization ◽  
Marketing Activities ◽  
Market Needs ◽  
Classification Of Varieties

Purpose – to review modern marketing concepts, definitions of the constituent elements in the marketing system at enterprises and to substantiate the basic postulates underlying the development of innovative marketing at enterprises in order to improve competitiveness of products. Design/Method/Approach. In the course of the study we used methods of theoretical generalization, reasoning and abstraction, as well as analytical, monographic, dialectic methods. Findings. We have revealed the essence and content of the concept of marketing. It has been substantiated that the development of marketing support is a sophisticated dialectical process of interaction between factors from the external environment and the targeted influence of drivers associated with the production of competitive products that satisfy certain market needs. We have reviewed and substantiated the essence, objectives, basic tools and principles of marketing function. We have developed and scientifically substantiated organizational components in the innovative marketing at enterprises based on ensuring the coordinated interaction between their innovation and marketing activities. The essence, content, and principles of the term "innovative marketing" have been defined. We propose a classification of varieties of innovative marketing depending on their functional belonging. Practical implications. Results of the study can be used in the development of proposals related to the effective formation and application of marketing at an enterprise. Originality/Value. We have devised a classification of the marketing function at an enterprise. The basic principles of marketing function have been substantiated. We have defined the methodological provisions for studying the marketing function at an enterprise. The essence, content, and structure of innovative marketing have been determined as an important and integral component of conducting an economic activity by an enterprise, which implies the creation of a fundamentally new product (good, technology, service); the application of innovative marketing has been emphasized for improving business processes at an enterprise. Research limitations/Future research. The task is to develop an effective mechanism for the efficient functioning of marketing under different situational and market-led fluctuations under conditions of market volatility. Paper type – theoretical.

scholarly journals Targeted digital transformation model for universities

2021 ◽  
pp. 22-36
Author(s):  
П.В. Терелянский ◽  
А.В. Троицкий ◽  
С.И. Ашмарина ◽  
А.В. Балановская ◽  
К.В. Раев ◽  
...  
Keyword(s):  
Decision Support ◽  
Decision Support System ◽  
Support System ◽  
Business Processes ◽  
New Technologies ◽  
Digital Transformation ◽  
Point Of View ◽  
Transformation Model ◽  
Research Activities ◽  
The University

Одним из ключевых направления трансформации системы образования становится развитие цифровой инфраструктуры вузов, что требует полного преобразования бизнес-процессов университета, с использованием новых технологий. Это позволит осуществить качественный скачок продуктивности работы университета, привлечение новых инвестиций, сокращение издержек на различные дублирующие процессы. Целью этих усилий является создание и внедрение единой модели управления всеми коммуникациями в вузе. С технологической точки зрения такая модель должна включать в себя организационно-административные решения, логически увязанные с глобальной информационной системой, представляющей собой систему поддержки принятия решений советующего типа. Все это должно представлять собой единое кросс-платформенное решение, с возможностью автоматизации любых бизнес-процессов университета, включающее информатизацию вузовского документооборота, организацию научно-исследовательской деятельности в едином модуле подготовки бухгалтерской и ведомственной отчетности, создание виртуальной приемной комиссии и служб деканатов, увязанных с мобильным многофункциональным центром контроля успеваемости и поддержки социальных проектов для студенчества, модуль онлайн-занятий и конференций, а также конструктор образовательных программ для профессорско-преподавательского состава. Ключевые слова цифровая трансформация; дистанционное обучение;стратегия информатизации; система управления проектами; цифровая платформа; система коммуникаций вуза;единое информационное пространство; система поддержки принятия решений. One of the key areas of transformation of the education system is the development of digital infrastructure of universities, which requires a complete transformation of the university's business processes, using new technologies. This will make it possible to make a qualitative jump in the productivity of the university, attract new investments, and reduce costs for various duplicate processes. The purpose of these efforts is to create and implement a single model for managing all communications at the university. From a technological point of view, such a model should include organizational and administrative decisions logically linked to the global information system, which is a decision support system of the advisory type. All this should be a single cross-platform solution, with the ability to automate any business processes of the university, including informatization of university document circulation, organization of research activities in a single module for preparing accounting and departmental reports, Creation of a virtual admissions commission and services of deaneries linked to a mobile multifunctional center for monitoring academic performance and supporting social projects for students, a module of online classes and conferences, as well as a designer of educational programs for faculty. Keywords digital transformation; distance learning; informatization strategy; project management system; digital platform; university communications system; a single information space; decision support system.

scholarly journals Investment Management of Business Digital Innovations

2020 ◽  
pp. 95-109 ◽  
Author(s):  
Iryna Sotnyk ◽  
Kostiantyn Zavrazhnyi ◽  
Volodymyr Kasianenko ◽  
Hynek Roubík ◽  
Oleksandr Sidorov
Keyword(s):  
Information Systems ◽  
Business Processes ◽  
Resource Planning ◽  
Digital Transformation ◽  
Enterprise Management ◽  
Manufacturing Execution System ◽  
Investment Management ◽  
Labour Costs ◽  
Modern Business ◽  
Automation Project

This paper considers the issue of investment management of digital innovations in modern business. The main purpose of the research is the development of approaches to the investment management of the innovative digitalisation processes of the enterprises and justification of the economic efficiency of investment projects on innovative information technologies use in the context of their relationship with existing information solutions for enterprise management. The relevance of the research is the necessity to change the methods of doing and managing the modern business, taking into account the achievements of the Third and Fourth Industrial Revolutions, which form innovative business philosophy based on informatisation and digitalisation of manufacturing and delivery processes. The implementation of innovative digital technology in business processes requires significant costs and it raises the issue on their minimization. Systematization of literary sources and approaches for the investment management of industrial digitalisation indicates the absence of complex solutions for this problem. In this regard, based on a comparative analysis, the authors have revealed the features of business development in the conditions of the Fourth Industrial Revolution and justified the need for modern information systems integration for enterprise management on the platform of business processes digitalisation. In order to create the road map of business digital innovations, it is suggested that the Theory of Constraints should be used to determine which of the operating information systems of the enterprise (Business intelligence – BI; Enterprise Resource Planning – ERP; Manufacturing Execution System – MES; Industrial Internet of Things – IIoT) is to begin the digital transformation with. The stages of the project development for the digital transformation of an enterprise are designed based on the structural approach. The economic justification for the selection of alternative digitalisation projects is based on an assessment of the labour costs for implementing two variants of digital innovation of a business entity: a complex automation project with up-front modelling and an integration automation project with the gradual implementation of a new information system. The assessment results have shown the economic benefits of implementing the integration project as it provides 1.58 times fewer labour costs and can be realized by use of universal package solutions such as Business Automaton Software (BAS). The analysis of the results of the implemented business digitalisation projects in Ukraine and the world as well as the potential of planned ones has allowed generalising the effects of their implementation and confirmed the need for further development of the mechanisms for the investment management of business digital innovations. Keywords automation, business, digitalisation, efficiency, greening, ERP, information technology, innovation, investment management, project.

From Rural Majority to Urban Majority Africans

2016 ◽  
pp. 1-22 ◽  
Author(s):  
Umar G. Benna
Keyword(s):  
Work Environment ◽  
Rural Areas ◽  
Research Method ◽  
Digital Transformation ◽  
Future Research ◽  
Exploratory Research ◽  
Online Questionnaire ◽  
Rapid Urbanization ◽  
High Population Growth

Africa is experiencing triple processes of high population growth, rapid urbanization, and digital transformation. The undercurrents of these processes suggest that the continent is turning from rural majority to urban majority, and this situation raises the question of where will this majority work? Arab Spring and the turbulent situation in the Middle East suggest what could be the result of inaction. This chapter attempts to answer this question by using exploratory research method to highlight the potential role of mainly young entrepreneurs to define, through online questionnaire responses, their preferred terrain of workplace creation in local areas, cities, rural areas and in the diverse regions of Africa as well as on the ubiquitous online work environment extending from home to anywhere in the continent. The chapter ends with a review of the observations and suggestions about future research.

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