Empirical Research on the Risks of New Media in Marketing in 5G Era

2021 ◽  
Keyword(s):  
New Media ◽  
Empirical Research

scholarly journals An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

2021 ◽  
Vol 3 ◽  
Author(s):  
Ann Pegoraro ◽  
Heather Kennedy ◽  
Nola Agha ◽  
Nicholas Brown ◽  
David Berri
Keyword(s):  
Social Media ◽  
New Media ◽  
Empirical Research ◽  
The Core ◽  
Sport Consumption ◽  
Online Engagement ◽  
Social Media Engagement ◽  
And Performance ◽  
Using Data ◽  
The Impact

While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on game day engagement with WNBA team Twitter accounts. Using data for the 2016–2018 seasons, results indicate athlete/team quality and performance were positively associated with post engagement, underscoring the importance of the core sport product and potentially indicating that the WNBA is developing a star-driven culture similar to the NBA. In addition, broadcasting on League Pass or local TV (for home teams) and Twitter were associated with lower post engagement suggesting we have more to learn about maximizing online engagement.

scholarly journals Does the 'old' media's coverage of religion matter in times of 'digital' religion?

2013 ◽  
Vol 25 ◽  
pp. 204-221 ◽  
Author(s):  
Teemu Taira
Keyword(s):  
Mass Media ◽  
New Media ◽  
Digital Media ◽  
Empirical Research ◽  
Business Models ◽  
Media Convergence ◽  
Mainstream Media ◽  
The Media ◽  
The Relationship

The study of digital religion and religion in the ‘new’ media, especially in tracing the transformation of communities, ideas, practices and forms of interaction which people tend to classify as religious, has already proved fruitful. What is not well-justified is the assumption that the ‘old’ media does not really matter anymore. This is something to be examined, although the structures and business models of the mainstream media are changing because of the ‘new’, digital media. Furthermore, we need to explore the interactions between ‘old’ and ‘new’ media, what emerges from their convergence, and start theorising about its implications in the context of religion. Some of the things that will be dealt with apply to the media in general. Only some are religion-specific. However, the intention is not to repeat what media scholars have already said about intermediality, media convergence and the relationship between ‘old’ and ‘new’ media. The reflections shared here are rather based on empirical research of religion in the media, especially in the ‘old’ mainstream mass media in Britain and Finland.

scholarly journals The Contemporary Challenges of Measuring Political Participation

2020 ◽  
pp. 206-226
Author(s):  
Yerkebulan Sairambay
Keyword(s):  
New Media ◽  
Political Participation ◽  
Empirical Research ◽  
Review Paper ◽  
Careful Analysis ◽  
Research Field ◽  
Likert Scales ◽  
Web 3.0 ◽  
Common Problems ◽  
Time Frames

The multifaceted nature of political participation has led to various ways of measuring it. This, in turn, has led to conflicting outcomes (even when applied to the same problem) in the research field. What are the contemporary challenges of measuring political participation? The main objective of this paper is to identify current challenges of measuring political participation that are common in the existing literature and empirical findings. This review paper examines different methods of measuring both online and offline political participation and shows current problems that are crucial to deal with methodological challenges in the emerging era of Web 3.0. Drawing from a careful analysis of 86 published (2012–2019) empirical research on new media and political participation, the present study finds that self-reported measures, different question-wordings, misuse of Likert scales and time frames, and the lack of clear concept of political participation are current problems of measuring political participation. In so doing, it contributes to research on political participation (1) attempting to gather various measurements and their common problems as well as (2) urging the importance of these challenges.

scholarly journals From Mediatized Emotion to Digital Affect Cultures: New Technologies and Global Flows of Emotion

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511774314 ◽  
Author(s):  
Katrin Döveling ◽  
Anu A. Harju ◽  
Denise Sommer
Keyword(s):  
New Media ◽  
Empirical Research ◽  
Social Life ◽  
New Technologies ◽  
Cultural Practice ◽  
Digital Environment ◽  
Media Technologies ◽  
Cultural Life ◽  
The Everyday ◽  
Cultural Belonging

Research on the processes of mediatization aims to explore the mutual shaping of media and social life and how new media technologies influence and infiltrate social practices and cultural life. We extend this discussion of media’s role in transforming the everyday by including in the discussion the mediatization of emotion and discuss what we conceptualize as digital affect culture(s). We understand these as relational, contextual, globally emergent spaces in the digital environment where affective flows construct atmospheres of emotional and cultural belonging by way of emotional resonance and alignment. Approaching emotion as a cultural practice, in terms of affect, as something people do instead of have, we discuss how digital affect culture(s) traverse the digital terrains and construct pockets of culture-specific communities of affective practice. We draw on existing empirical research on digital memorial culture to empirically illustrate how digital affect culture manifests on micro, meso, and macro levels and elaborate on the constitutive characteristics of digital affect culture. We conclude with implications of this conceptualization for theoretical advancement and empirical research.

Reading in a post-textual era

First Monday ◽  
2018 ◽  
Author(s):  
Miha Kovač ◽  
Adriaan Van der Weel
Keyword(s):  
Social Media ◽  
New Media ◽  
Empirical Research ◽  
Knowledge Building ◽  
Short Form ◽  
Visual Media ◽  
Cultural Changes ◽  
Reading Processes ◽  
Online Social Media ◽  
Long Form

This paper analyses major social shifts in reading by comparing publishing statistics with results of empirical research on reading. As media statistics suggest, the last five decades have seen two shifts: from textual to visual media, and with the advent of digital screens also from long-form to short-form texts. This was accompanied by new media-adequate reading modes: while long-form content invokes immersed and/or deep reading, we predominantly skim online social media. Empirical research on reading indicates that the reading substrate plays an important role in reading processes. For example, comprehension suffers when complex texts are read from screens. This paper argues that media and reading trends in recent decades indicate broader social and cultural changes in which long-form deep reading traditionally associated with the printed book will be marginalised by prevailing media trends and the reading modes they inspire. As these trends persist, it may be necessary to find new approaches to vocabulary and knowledge building.

Selecting the Optimal FM System for Children With Cochlear Implants

2008 ◽  
Vol 18 (1) ◽  
pp. 19-24
Author(s):  
Erin C. Schafer
Keyword(s):  
Speech Recognition ◽  
Cochlear Implants ◽  
Empirical Research ◽  
Background Noise ◽  
Signal To Noise Ratio ◽  
Evidence Based ◽  
Signal To Noise ◽  
Speech Processor ◽  
System Input ◽  
Optimal Type

Children who use cochlear implants experience significant difficulty hearing speech in the presence of background noise, such as in the classroom. To address these difficulties, audiologists often recommend frequency-modulated (FM) systems for children with cochlear implants. The purpose of this article is to examine current empirical research in the area of FM systems and cochlear implants. Discussion topics will include selecting the optimal type of FM receiver, benefits of binaural FM-system input, importance of DAI receiver-gain settings, and effects of speech-processor programming on speech recognition. FM systems significantly improve the signal-to-noise ratio at the child's ear through the use of three types of FM receivers: mounted speakers, desktop speakers, or direct-audio input (DAI). This discussion will aid audiologists in making evidence-based recommendations for children using cochlear implants and FM systems.

Special Issue on “New Media and Social Psychology”

2006 ◽  
Vol 37 (2) ◽  
pp. 57-57
Author(s):  
Bernad Batinic ◽  
Anja Goeritz
Keyword(s):  
Social Psychology ◽  
New Media ◽  
Special Issue

The Impact of Visual Feedback Type on the Mastery of Visuo-Motor Transformations

2012 ◽  
Vol 220 (1) ◽  
pp. 3-9 ◽  
Author(s):  
Sandra Sülzenbrück
Keyword(s):  
Empirical Research ◽  
Visual Feedback ◽  
Closed Loop ◽  
Motor Planning ◽  
Visual Input ◽  
Closed Loop Control ◽  
Loop Control ◽  
Feedback Type ◽  
Effective Use ◽  
The Impact

For the effective use of modern tools, the inherent visuo-motor transformation needs to be mastered. The successful adjustment to and learning of these transformations crucially depends on practice conditions, particularly on the type of visual feedback during practice. Here, a review about empirical research exploring the influence of continuous and terminal visual feedback during practice on the mastery of visuo-motor transformations is provided. Two studies investigating the impact of the type of visual feedback on either direction-dependent visuo-motor gains or the complex visuo-motor transformation of a virtual two-sided lever are presented in more detail. The findings of these studies indicate that the continuous availability of visual feedback supports performance when closed-loop control is possible, but impairs performance when visual input is no longer available. Different approaches to explain these performance differences due to the type of visual feedback during practice are considered. For example, these differences could reflect a process of re-optimization of motor planning in a novel environment or represent effects of the specificity of practice. Furthermore, differences in the allocation of attention during movements with terminal and continuous visual feedback could account for the observed differences.

Which Data to Meta-Analyze, and How?

2019 ◽  
Vol 227 (1) ◽  
pp. 64-82 ◽  
Author(s):  
Martin Voracek ◽  
Michael Kossmeier ◽  
Ulrich S. Tran
Keyword(s):  
Empirical Research ◽  
Meta Analysis ◽  
Curve Analysis ◽  
Research Progress ◽  
Primary Data ◽  
Statistical Procedures ◽  
Graphical Displays ◽  
Primary Data Analysis ◽  
Meta Analyses ◽  
Data Analytic

Abstract. Which data to analyze, and how, are fundamental questions of all empirical research. As there are always numerous flexibilities in data-analytic decisions (a “garden of forking paths”), this poses perennial problems to all empirical research. Specification-curve analysis and multiverse analysis have recently been proposed as solutions to these issues. Building on the structural analogies between primary data analysis and meta-analysis, we transform and adapt these approaches to the meta-analytic level, in tandem with combinatorial meta-analysis. We explain the rationale of this idea, suggest descriptive and inferential statistical procedures, as well as graphical displays, provide code for meta-analytic practitioners to generate and use these, and present a fully worked real example from digit ratio (2D:4D) research, totaling 1,592 meta-analytic specifications. Specification-curve and multiverse meta-analysis holds promise to resolve conflicting meta-analyses, contested evidence, controversial empirical literatures, and polarized research, and to mitigate the associated detrimental effects of these phenomena on research progress.

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