The Effect of Scarcity Appeal in Advertising to Purchase Intention Through Customer Attitude on Box Set in Buying Physical Album

Advances in technology have changed the traditional music industry. Buying a physical compact disc is no longer the only way to buy music. But buying physical CDs, still accounts for more than 46% of global recorded music revenue. The purpose of this study was to analyze the effect of scarcity appeal in advertising on customer attitude, scarcity appeal in advertising on purchase intention, customer attitude affect purchase intention on Box Set products in Physical Album Purchases. This study uses data, which in this study were collected using survey methods. The population in this study is the music fans of artists who make Box Set albums on Buy Physical Albums. The sampling technique used in this study is purposive sampling is a sampling technique where the sample is chosen based on the criteria, among others: music fans of artists who make Box Set albums on Buy Physical Albums who have never bought Box Set products at Physical Album Buy and have never saw the Box Set product ad on the Physical Album Buy. The results of the study on the Box Set product at Buy This Physical Album show that Scarcity Appeal in Advertising has a significant effect on customer attitude. Scarcity appeal in advertising also has a significant influence on Purchase intention. Likewise, Customer Attitude has a significant influence on Purchase Intention. This shows that the three research hypotheses were accepted as correct.

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Social Media Advertising and Consumer Perception on Purchase Intention

SHS Web of Conferences ◽

10.1051/shsconf/20207601055 ◽

2020 ◽

Vol 76 ◽

pp. 01055

Author(s):

Widjojo Suprapto ◽

Ken Hartono ◽

Hakim Bendjeroua

Keyword(s):

Social Media ◽

Significant Influence ◽

Building Material ◽

Purchase Intention ◽

Industrial Revolution ◽

Sampling Technique ◽

Consumer Perception ◽

Quantitative Approach ◽

Customer Perception ◽

Purposive Sampling

In the era of Industrial Revolution 4.0, many companies are using social medias as one of their promotional tools, especially Instagram. The aim of this research is to investigate the influence of Instagram advertising and consumer perception on purchase intention in local building material stores. As this research is using a quantitative approach, the data are collected using questionnaires. The population of this research is the customers who have done several purchases and have followed the stores’ Instagram accounts. Out of the whole population, a number 100 respondents are selected through a purposive sampling technique. The collected data are processed using a SmartPLS program, with the results of no significant influence between Instagram advertising and purchase intention. However, the Instagram advertising has a significant influence on purchase intention through customer perception as the Instagram advertising has a significant influence on customer perception. Therefore, customer perception acts as the intervening variable in this research.

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PENGARUH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN UNIVERSITAS MURIA KUDUS

JURNAL STIE SEMARANG ◽

10.33747/stiesmg.v11i1.338 ◽

2019 ◽

Vol 11 (1) ◽

pp. 52-65

Author(s):

Siti Aniqoh Shofwani ◽

Ahmad Hariyadi

Keyword(s):

Regression Analysis ◽

Significant Influence ◽

Work Motivation ◽

Employee Performance ◽

Survey Methods ◽

Sampling Technique ◽

Sample Collection ◽

Purposive Sampling ◽

Conducting Research

This study aims to examine the influence of Compensation, Work Motivation and Discipline to Performance Employee in Muria Kudus University.The research was conducted by using survey methods to Employees Administrative in Muria Kudus University and analyzed by using regression analysis. The samples in this study were taken 45 people with a view to facilitate researchers in conducting research. While sampling technique used in this study using purposive sampling technique in which the sample collection elements are included in the sample was done on purpose, provided that the sample is representative or representative of the population. The results showed that the variable compensation, motivation and discipline work simultaneously positive and significant influence on employee performance. This is evidenced by the value (Fhitung = 23.705)> (F table = 2.84) and the value of [pvalue (Sig.) = 0.000)] <0.05. based this conclusion it is suggested that leaders can manage the three variables toward the repair or improvement of employee performance.

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Developing Factors of E-Wom: Intention to Buy from the Consumer via Tik-Tok

Jurnal Manajemen ◽

10.24912/jm.v25i3.757 ◽

2021 ◽

Vol 25 (3) ◽

pp. 400

Author(s):

Ratna Dewi

Keyword(s):

Data Analysis ◽

Significant Influence ◽

Purchase Intention ◽

Structural Equation ◽

Empirical Studies ◽

Sampling Technique ◽

Simple Relationship ◽

Purposive Sampling ◽

Indirect Influence ◽

New Concepts

This research focuses on developing new concepts and empirically testing eWoM variable-forming factors on consumer purchasing intentions, and looking at the indirect influence of e-wom forming indicators. This study used a sample of 100 respondents who had purchased after seeing tik-tok. The sampling technique used is purposive sampling by spreading questioner online. This study also uses structural equation technique with data analysis using SEM-PLS. The results showed that Platform Assistance has a significant effect on purchase intention. Not only that, but the concern of others and also helping the company has a positive and significant influence on purchasing intentions. This study is still rare in looking at what factors form the variable e-whom and how these factors influence consumer purchasing intentions. This research in the design is static, a model that develops based on empirical studies and testing that is only limited to establishing a simple relationship related to e-wom forming factors that can affect consumer purchasing intentions through a tik-tok application.

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PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

Jurnal Ilmiah Bisnis dan Ekonomi Asia ◽

10.32812/jibeka.v14i2.193 ◽

2020 ◽

Vol 14 (2) ◽

pp. 161-172

Author(s):

Maulidia Wulan Anggraini ◽

Tin Agustina Karnawati ◽

Widi Dewi Ruspitasari

Keyword(s):

Data Collection ◽

Service Quality ◽

Path Analysis ◽

Significant Influence ◽

Sampling Technique ◽

Corporate Image ◽

Coefficient Of Determination ◽

Purposive Sampling ◽

Independent Variables ◽

Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

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ANALISIS KINERJA PENGELOLAAN ZAKAT DI BADAN AMIL ZAKAT NASIONAL (BAZNAS) KOTA YOGYAKARTA

ISLAMICONOMIC Jurnal Ekonomi Islam ◽

10.32678/ijei.v11i1.140 ◽

2020 ◽

Vol 11 (1) ◽

Author(s):

M Samsul Haidir

Keyword(s):

Mixed Method ◽

Survey Methods ◽

Sampling Technique ◽

Relationship With God ◽

Purposive Sampling ◽

The Government ◽

Index Value ◽

The Right ◽

To Receive

AbstractZakat is a means of worship that must be fulfilled by Muslims, where it involves a servant's horizontal relationship with God. The realization of the collection of zakat and infaq by BAZNAS in Yogyakarta in 2016 reached 4.38 billion rupiah. As for the purpose of this study is to evaluate the performance of the government and society in managing zakat, the performance of zakat institutions, and the influence of zakat on the welfare of those who have the right to receive zakat in Yogyakarta. This research was conducted using survey methods through interviews using questionnaires. Samples were selected using purposive sampling technique. The analysis was carried out using the National Zakat Index using the Mixed Method. The results showed that the performance of zakat management in Yogyakarta was quite good with an index value of 0.4878.

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Karakteristik vegetatif dan taksasi produksi kopi robusta tahun 2018 dan 2019 (Survey pada perkebunan kopi rakyat di Dusun Mandang, Desa Sucen, Kecamatan Gemawang, Kabupaten Temanggung)

Agromix ◽

10.35891/agx.v11i2.1937 ◽

2020 ◽

Vol 11 (2) ◽

pp. 125-135

Author(s):

Yohana Theresia Maria Astuti ◽

Tri Nugraha Budi Santosa ◽

Dian Pratama Putra ◽

Enny Rahayu ◽

Agus Solifudin ◽

...

Keyword(s):

Survey Methods ◽

Sampling Technique ◽

Suitability Analysis ◽

Coffee Plantation ◽

Coffee Production ◽

Land Suitability Analysis ◽

Purposive Sampling ◽

Robusta Coffee ◽

Number Of Leaves ◽

Better Than

This study aims to evaluate the dinamics of coffee production in Mandang, Sucen Village, Gemawang District, Temanggung on 2018 and 2019. The research was carried out at people coffee plantation in Mandang Hamlet, Sucen Village, Temanggung. Research using survey methods. Observation of performance with 30 samples taken by purposive sampling technique on 3 clones. Land suitability analysis was carried out at 3 observation points. The results obtained are: The vegetative characteristics of robusta coffee BP 288 and BP 409 are better than BP 358 clones, while the robusta coffee production is the same on various clones and plantation location. The long dry season in 2018 and 2019 has an effect on the decline of the number of leaves and coffee production in 2019 compared to 2018 in Mandang Hamlet, Sucen Village, Gemawang district, Temanggung.

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP PADA RSUD KABUPATEN BANGGAI KEPULAUAN

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i2.17 ◽

2015 ◽

Vol 1 (2) ◽

pp. 151-164

Author(s):

Magvira Alia ◽

Nirwan Nirwan ◽

Suardi Suardi

Keyword(s):

Patient Satisfaction ◽

General Hospital ◽

Significant Influence ◽

Secondary Data ◽

Sampling Technique ◽

Primary Data ◽

Purposive Sampling ◽

Independent Variables ◽

Physical Evidence

The study intends to determine simultaneous and partial influence of service quality (X) consisting of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) on patient satisfaction (Y) in the General Hospital of Banggai Islands, where the study is located. The type of research is descriptive. Sources of data is primary data retrieved from questionnaires and secondary data obtained from documents of the Regional General Hospital Banggai Islands. The sample consists of 72 respondents. The sampling technique used is purposive sampling. Based on the results, it is shown that the quality of service (X), consisting of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) simultaneously have significant influence on patient satisfaction (Y) of 69.60% while the remaining 30.40% is influenced by other causes. Partial test shows that there are three independent variables: physical evidence (X1), reliability (X2) and assurance (X4) that have non-significant influence to the patients’ satisfaction at the General Hospital of Banggai Islands.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas layanan (X) yang terdiri dari bukti fisik (X1), reliabilitas (X2), responsivitas (X3), jaminan (X4), dan empati (X5) secara simultan dan parsial terhadap kepuasan pasien. (Y) di Rumah Sakit Umum Kepulauan Banggai. Lokasi penelitian ini di Rumah Sakit Umum Kepulauan Banggai. Jenis penelitian ini bersifat deskriptif. Sumber data dalam penelitian ini adalah data primer yang diambil melalui kuesioner dan data sekunder diperoleh dari Rumah Sakit Umum Daerah Banggai. Sampel dalam penelitian ini adalah 72 responden. Teknik sampling yang digunakan adalah purposive sampling. Berdasarkan hasil penelitian menunjukkan bahwa variabel kualitas pelayanan (X) yang terdiri dari bukti fisik (X1), reliabilitas (X2), responsivitas (X3), jaminan (X4), dan empati (X5) secara simultan berpengaruh signifikan terhadap kepuasan pasien (Y) dengan pengaruh 69,60% sedangkan sisanya 30,40% dapat dijelaskan oleh penyebab lainnya. Uji parsial menunjukkan bahwa terdapat tiga variabel bebas yang tidak signifikan yaitu bukti fisik (X1), reliabilitas (X2) dan jaminan (X4) terhadap kepuasan pasien di Rumah Sakit Umum Kepulauan Banggai.

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PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i1.4 ◽

2015 ◽

Vol 1 (1) ◽

pp. 15-22

Author(s):

Suriani Labolo ◽

Maskuri Sutomo ◽

Rahmat Mubaraq

Keyword(s):

Sample Size ◽

Brand Equity ◽

Significant Influence ◽

Brand Loyalty ◽

Sampling Technique ◽

Brand Awareness ◽

Purchase Decision ◽

Quality Perception ◽

Purposive Sampling ◽

Brand Association

The research aims to analyze the influence of brand equity that consists of brand awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at Layana Indah Village in Palu. Sample size of the study is 72 respondents who selected through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception, brand association, and brand loyalty simultaneously have significant influence on customer purchase decision. The Adjusted R square of 0.527 indicates that brand equity has 52,7 percent of the variability of customer purchase decision, while 47,3 percent influenced by other variables that are not studied. Partially, all variables have positive and significant influence on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek terhadap keputusan pembelian produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang dengan teknik penarikan sampel menggunakan purposive sampling. Hasil penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek memiliki pengaruh signifikan terhadap keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap keputusan pembelian sebesar 52.7 % dan sisanya sebesar 47.3 % dipengaruhi oleh variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek berpengaruh signifikan terhadap keputusan pembelian dalam menggunakan produk sabun deterjen merek Rinso.

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Determinasi Minat Beli pada Industri Kecil Menengah di kota Malang

JURNAL ADMINISTRASI BISNIS ◽

10.14710/jab.v9i1.27695 ◽

2020 ◽

Vol 9 (1) ◽

pp. 43-54

Author(s):

Mochammad Lukman Zaini Kurniawan

Keyword(s):

Data Analysis ◽

Purchase Intention ◽

Sampling Technique ◽

Store Image ◽

Purposive Sampling ◽

Brand Recognition ◽

Positive Significant Correlation

This study aims to determine the extent to which the variable store image, trust and brand recognition influences the purchase intention of consumers at SME’s in Malang city. The location of research are two shops in the Sanan area that produce tempe chips, two stores in the Pandanwangi area that produce corn chips, one store in the Polowijen area and one store in Ciliwung that produces fruit chips. The population is all consumers that can’t known with certainty. Samples are consumers who visited in six stores. The sampling technique is purposive sampling. Data analysis using SEM GSCA. The results of this study are (1) store image has a positive not significant correlation on trust; (2) store image has a positive significant correlation on purchase intention; (3) store image has a positive significant correlation on brand recognition; (4) brand recognition has a positive significant correlation on trust; (5) brand recognition has a positive not significant correlation on purchase intention; (6) trust has a positive significant correlation on purchase intention; (7) store image has a positive significant correlation on purchase intention through in trust.

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Pengaruh Limbah Organik terhadap Status Tropik, Rasio N/P serta Kelimpahan Fitoplankton di Waduk Panglima Besar Soedirman Kabupaten Banjarnegara

Biosfera ◽

10.20884/1.mib.2015.32.1.293 ◽

2015 ◽

Vol 32 (1) ◽

pp. 35

Author(s):

Endang Widyastuti ◽

Sukanto Sukanto ◽

Nuning Setyaningrum

Keyword(s):

Organic Matter ◽

Organic Substance ◽

Trophic State ◽

Organic Waste ◽

Survey Methods ◽

Sampling Technique ◽

Phytoplankton Growth ◽

Limiting Factor ◽

Redfield Ratio ◽

Purposive Sampling

The increased of organic substance pollutans in waters as one of stimulate factors for phytoplankton growth. The input of organic matter from antrophogenic activity tend to influence the trophic state of reservoir. The aims of this research are to examine the influence of organic waste to Panglima Soedirman reservoir concerning the trophic state, Redfield ratio N and P, also the relation with abundance of phytoplankton. This research used survey methods with purposive sampling technique on 7 obsevation stations with 3 repeating conducted on May-July 2013. The result of the research showed that the input of organic matter increased in BOD5, COD and ammonia in reservoir and trophic state. Redfield ratio was shown 19,13-65,82 which means P as a limiting factor. Relationship between N/P with the abundance of phytoplankton with degree was strong correlated with chlorophyta and chrysophyta.

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