Doing Text

Author(s):  
Pete Bennett ◽  
Julian McDougall

This volume re-imagines the study of English and media in a way that decentralises the text (e.g. romantic poetry or film noir) or media formats/platforms (e.g. broadcast media/new media). Instead, the authors work across boundaries in meaningful thematic contexts that reflect the ways in which people engage with reading, watching, making, and listening in their textual lives. In so doing, the volume recasts both subjects as combined in a more reflexive, critical space for the study of our everyday social and cultural interactions. Across the chapters, the authors present applicable learning and teaching strategies that weave together art works, films, social practices, creativity, 'viral' media, theater, TV, social media, videogames, and literature. The culmination of this range of strategies is a reclaimed 'blue skies' approach to progressive textual education, free from constraining shackles of outdated ideas about textual categories and value that have hitherto alienated generations of students and both English and media from themselves.

Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.


Author(s):  
Bernice Titilola Gbadeyan ◽  

Journalism is a term that has been used to describe the act of gathering and reporting news, either through the print media which includes newspaper, magazine or through the broadcast media to mention television, radio broadcasting system and recently journalism has been extended throughout the world through unrestricted use of social media, whereby the act of gathering and disseminating of news is done without restraint. Conversely, one important thing to note about journalism is the ethics that enhance the profession, its notes worthy to know that any information that is disseminated via any media should be ethically standard. The new media has on a large scale given the opportunity to a whole large number of people to practice journalism without them knowing the ethics that guide the profession, which is affecting the dynamics of the profession. Therefore this study is based on assessing the impact of a new communication system on journalism; whether social media promote the ethics of journalism profession and to know if social media journalists are in compliance with the journalism code of ethics in their dissemination of news and information. In this research, the survey method was adopted and the north-central geo-political zone, Kwara state to be précised was selected for the study.


2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Vannyora Okditazeini

This study aims to elaborate on how the pattern of democracy shifts along with the development of technology and communication. This shift can be seen from the use of broadcast media as a channel of aspirations to the use of new media known as post-broadcasting democracy. This post-broadcasting democratic pattern will be seen on the #2019gantippresi fanpage community and will analyze the activities carried out by members in the group. This paper is a netnographic study by integrating the concepts of mediated politics, post-broadcasting democracy, and political fans. The results of the study show that this shift in the pattern of democracy creates a new phenomenon, namely political fans. This can be seen in: first, the activities carried out by political fans on social media foster a political constellation with high mobility. Second, post-broadcasting democratic publics become interactive publics. Third, political fans produce texts which in turn become cultural productions in mediated politics. Fourth, the activities of these political fans indirectly influence public opinion regarding the political actors they admire. The author observes that the phenomenon of political fans as seen on the #2019gantippresi fanspage can be a new strategy for political actors in growing fanatical sympathizers by utilizing technological and communication developments. 


SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Olusegun Ojomo ◽  
Oluwaseyi Adewunmi Sodeinde

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.


2014 ◽  
pp. 676-686
Author(s):  
Swati Jaywant Rao Bute

With the advancement of technology, new modes of communication have emerged and are being used in the field of academics. Traditional media played a pivotal role in spreading knowledge in all sections of societies in the world. Traditional media proved to be a powerful tool in the process of making learning and teaching more effective, interesting, and simple to insure everyone benefits to the maximum. Social media are newly-emerged communication networks which are in use not only for sharing information but also for education, knowledge transfer, and for building a global community of academicians. Different tools of social media are in use in different streams of education. Over the years, it has been realized that both traditional and social media have much potential and use in education at all three levels e.g. primary, secondary, and higher education. But, the integration of traditional and social media still has a long way to go in terms of acceptance. This chapter highlights some major points related to changing academic environment, with the use of technology in classes, students vs. teachers' perspectives on learning and teaching, academics, and use of media – Traditional vs. New media in classes and integrating traditional and social media within the academic environment.


Author(s):  
Swati Jaywant Rao Bute

With the advancement of technology, new modes of communication have emerged and are being used in the field of academics. Traditional media played a pivotal role in spreading knowledge in all sections of societies in the world. Traditional media proved to be a powerful tool in the process of making learning and teaching more effective, interesting, and simple to insure everyone benefits to the maximum. Social media are newly-emerged communication networks which are in use not only for sharing information but also for education, knowledge transfer, and for building a global community of academicians. Different tools of social media are in use in different streams of education. Over the years, it has been realized that both traditional and social media have much potential and use in education at all three levels e.g. primary, secondary, and higher education. But, the integration of traditional and social media still has a long way to go in terms of acceptance. This chapter highlights some major points related to changing academic environment, with the use of technology in classes, students vs. teachers’ perspectives on learning and teaching, academics, and use of media – Traditional vs. New media in classes and integrating traditional and social media within the academic environment.


2016 ◽  
Vol 40 (5) ◽  
pp. 580-594 ◽  
Author(s):  
Leticia Bode ◽  
David S. Lassen ◽  
Young Mie Kim ◽  
Dhavan V. Shah ◽  
Erika Franklin Fowler ◽  
...  

Purpose Despite the growing use of social media by politicians, especially during election campaigns, research on the integration of these media into broader campaign communication strategies remains rare. The purpose of this paper is to ask what the consequences of the transition to social media may be, specifically considering how Senate candidates’ use of a popular social network, Twitter, is related to their messaging via broadcast media in the form of campaign advertising, in terms of content and tone. Design/methodology/approach To address this research question, a unique data set combining every tweet (10,303) and every television ad aired (576,933 ad airings) by candidate campaigns for the US Senate during the 2010 campaign is created. Using these data, tweets and ads are analyzed for their references to issues as well as their overall tone. Findings Findings demonstrate that social messaging often resembles broadcast advertising, but that Twitter nonetheless occupies a unique place in modern campaigns in that its tone tends to be quite different than that of advertisements. Research limitations/implications This sheds light on a larger debate about whether online campaigning has produced a fundamental change in election practices or whether new media simply extend “campaigning as usual.” Originality/value This study uses a novel data set, encompassing the complete universe of ads and tweets distributed by candidates for Senate in 2010.


2019 ◽  
Vol 9 ◽  
pp. 153-164
Author(s):  
Irena Wolska-Zogata

Social media and new marketing within the consumer society  In sociological theories, one can find at least two explanations for the emergence of a consumer society. One of them refers to economics, looking to the growth of production efficiency and the enrichment of society as the causes of consumption revolution. The second refers to culture, treat­ing the change in social practices, consumption patterns as a result of changes in the usual social norms. The paradigm that has dominated for over 10 years in the social sciences sees in consump­tion the tool of reflective shaping of the consumer’s identity. On the other hand, some sociologists look for units of identity formatted by marketing. Undoubtedly, the author is closer to this second statement, but he sees a kind of technological determinism. The contemporary consumer, immersed in the world of new technologies, which is his choice, at the same time submits to marketing tech­nical means, made possible by these technologies. The author, based on the existing data, puts for­ward the thesis that individualism, strengthened among others by new media, has been successfully used by marketers to sell standardized products. 


Author(s):  
Evan S. Tobias

Contemporary society is rich with diverse musics and musical practices, many of which are supported or shared via digital and social media. Music educators might address such forms of musical engagement to diversify what occurs in music programs. Realizing the possibilities of social media and addressing issues that might be problematic for music learning and teaching calls for conceptualizing social media in a more expansive manner than focusing on the technology itself. Situating people’s social media use and musical engagement in a larger context of participatory culture that involves music and media may be fruitful in this regard. We might then consider the potential of social media and musical engagement in participatory cultures for music learning and teaching. This chapter offers an overview of how people are applying aspects of participatory culture and social media in educational contexts. Building on work in media studies, media arts, education, and curricular theory, the chapter develops a framework for translating and recontextualizing participatory culture, musical engagement, and social media in ways that might inform music pedagogy and curriculum. In this way, it may help music educators move from an awareness of how people engage with and through music and social media in participatory culture to an orientation of developing related praxis.


2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.


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