scholarly journals RELATIONSHIP MARKETING ON THE INTERNET: BUILDING A LONG-TERM RELATIONSHIP WITH CUSTOMERS

2018 ◽  
Author(s):  
Elina Radionova-Girsa
Keyword(s):  
Data Analysis ◽  
Theoretical Analysis ◽  
Research Methods ◽  
Relationship Marketing ◽  
Empirical Analysis ◽  
Empirical Data ◽  
Scientific Literature ◽  
The Internet ◽  
The Relationship

The purpose of the study is to find out the main approaches to the relationship marketing on the in-ternet that could help companies to build a long-term relationship with their customers. Principal ob-jectives are to find and analyse scientific literature on the topic; with statistical and empirical analysis to find out the main differences between relationship marketing in the traditional and internet dimen-sion. The research methods of the paper are scientific literature theoretical analysis, statistical and empirical data analysis. The results of the research are both theoretical and practical. Using results companies will be able to share their customers seeing at what stage they are located and what further steps should be taken to achieve the desired result.

scholarly journals Research on the Impact of Green Credit on Profitability of Commercial Banks in China

2020 ◽  
Vol 214 ◽  
pp. 03008
Author(s):  
Huang Danye
Keyword(s):  
Data Analysis ◽  
Theoretical Analysis ◽  
Empirical Analysis ◽  
Empirical Data ◽  
Commercial Banks ◽  
Development Status ◽  
Basic Concepts ◽  
Empirical Data Analysis ◽  
The Impact ◽  
The Empirical Analysis

This paper reviews the literature on green credit, and has a further understanding of the basic concepts of green credit and profitability of commercial banks, as well as the development status of green credit in China in recent years. Based on empirical data analysis, supplemented by theoretical analysis, this paper makes an empirical analysis of the impact of green credit on the profitability of China’s commercial banks. Finally, according to the results of the empirical analysis, the corresponding opinions and suggestions are given.

An Empirical Analysis of the Relationship between Economic Growth and Energy Utilization in China

2013 ◽  
Vol 734-737 ◽  
pp. 1666-1670
Author(s):  
Fei Hu Yang ◽  
Peng Zhang ◽  
Xiao Wei Wang
Keyword(s):  
Economic Growth ◽  
Empirical Analysis ◽  
Energy Utilization ◽  
Correction Model ◽  
Vector Autoregressive ◽  
Integration Test ◽  
Recycling Economy ◽  
The Relationship ◽  
The Empirical Analysis

Based on the co-integration test, error correction model and vector autoregressive model, the empirical analysis results show a long-term co-integration relationship between economic growth and energy utilization in China, energy consumption increased by 1%, GDP will increase by 1.342%. In order to raise the efficiency of energy utilization during China's economic development, suggestions like saving energy conservation, reducing emission and recycling economy have been proposed.

The main components of comprehensive support economic security of wholesale enterprises

2021 ◽  
pp. 76-85
Author(s):  
Oleksandr Kuchmieiev
Keyword(s):  
Risk Management ◽  
Research Methods ◽  
Scientific Literature ◽  
External Environment ◽  
Economic Security ◽  
The Internet ◽  
Internal Environment ◽  
Wholesale Trade ◽  
Conceptual Apparatus ◽  
Main Components

The aim of the article is to analyze the state of risk management in wholesale enterprises, identify gaps and shortcomings, identify the main components of comprehensive economic security of wholesale enterprises. The methodology of the survey. The following research methods were used to solve the research tasks: analytical for studying and analyzing the scientific literature of the problem, regulations, official websites on the Internet, as well as analysis of functions, methods and technologies of integrated economic security of wholesale enterprises; generalizations for defining the conceptual apparatus of research, formulation of theoretical and practical approaches and conclusions; modeling in order to develop an algorithm for planning work on risk management in wholesale enterprises; observation of the functioning of wholesale trade enter- prises in modern realities, etc. The scientific novelty of the work is to develop an algorithm for planning work on risk management in wholesale enterprises. Conclusion. The article reveals the procedure for studying the destabilizing fac- tors and opportunities of the internal and external environment of the wholesale enterprise, in particular: first it is proposed to determine the factors of external and internal environment that affect the company and will affect it in the stra- tegic period; then gather information about these factors; further evaluate the

scholarly journals CONFLICTOLOGICAL CULTURE OF PERSONALITY IN A PROFESSIONAL ENVIRONMENT (BY THE EXAMPLE OF PEDAGOGUES AND ENGINEERS)

2016 ◽  
Vol 1 ◽  
pp. 524 ◽  
Author(s):  
Olga Shcherbakova ◽  
Anna Tatarinceva
Keyword(s):  
Theoretical Analysis ◽  
Empirical Analysis ◽  
Work Experience ◽  
Scientific Literature ◽  
Gender And Work ◽  
Professional Environment ◽  
The Given ◽  
The Empirical Analysis

The levels of conflictological culture of pedagogues and engineers, the peculiarities of its formation as well as the comparison of the conflictological culture’s levels among representatives of these specialties on the base of their gender and work experience are analyzed in the proposed research. Each specialist owns a certain level of the conflictological culture’s development and he/she expresses it in a professional environment. The relevance of the research’s theme is caused by the necessity to improve conflictological culture of specialists for their further successful activities. The Aim of the research is the identification of differences in the levels’ formation of specialists’ conflictological culture by the example of pedagogues and engineers and the influence of such a characteristic as a gender and work experience  on it. The Object of the research is the process of forming conflictological culture of pedagogues and engineers. The Methods of the research are the following:1. the theoretical analysis of scientific literature on the given problem;2.the empirical analysis of obtained data reflected the level’s formation of pedagogues and engineers. 

Internet Marketing and Consumers Online

2012 ◽  
Vol 2 (3) ◽  
pp. 70-82 ◽  
Author(s):  
Neha Jain ◽  
Vandana Ahuja ◽  
Y. Medury
Keyword(s):  
Consumer Behavior ◽  
Internet Marketing ◽  
The Internet ◽  
Behavioral Patterns ◽  
Web Traffic ◽  
Consumer Intentions ◽  
Consumer Data ◽  
Consumer Intelligence ◽  
The Relationship

The internet plays two important roles in marketing-influencing consumer behavior and harnessing consumer intelligence. While its vital for organizations to evaluate consumer intentions and provide consumers the necessary information they are looking for, equally important is the need for collecting consumer data by studying the consumer behavioral patterns on the internet and subsequently nurturing long term relationships with consumers. This study aims at identifying the dimensions of website attributes that represent intentions of consumers for visiting product and brand websites and examines the relationship between various website attributes, with respect to the function performed by the attribute. The methods on how the results were obtained and used will be explored further in this article. This research will be further used for analyzing website attributes with respect to Web Traffic, Website Reputation, Alexa Reach & Readability.

scholarly journals SELF-REGULATION’S CHARACTERISTICS OF ACTIVITY AS FACTORS OF PROCRASTINATION

2018 ◽  
pp. 550-561
Author(s):  
Natalya A. Rudnova ◽  
Keyword(s):  
Data Analysis ◽  
Theoretical Analysis ◽  
Self Regulation ◽  
Personality Characteristic ◽  
The Internet

The author regards self-regulation as a significant personality characteristic which plays one of the leading roles in different kinds of activity and determines results. At the same time, procrastination viewed as post-poning of planned actions until a later date reduces effectiveness and success. This study aims to clarify the relation between self-regulation and procrastination. The purpose is to prove that self-regulation components are the predictors for procrastination. The data was collected from 2017 to 2018 via the Internet by means of the survey service SurveyMonkey. The sample consists of 541 persons, the age of the participants of the study varies from 17 to 60 (M = 24.33; SD = 6.96), 59.3 % of them being women. The scale of general pro-crastination by C.H. Lay and the questionnaire «Style of self-regulation of behavior», developed by V.I. Morosanova were used. The results of theoretical analysis prove the validity of the hypothesis. Data analysis shows that the lack of development of self-regulation components stimulates procrastination. In ad-dition, the level of procrastination was found to be connected with sex of the respondents.

scholarly journals Features of interrelation of anxiety and social intelligence of children of senior preschool age

2019 ◽  
pp. 99-102
Author(s):  
Yevgeniya M. Belyayeva ◽  
Olesya G. Gasanova
Keyword(s):  
Research Methods ◽  
Empirical Data ◽  
Social Intelligence ◽  
Preschool Age ◽  
Problem Description ◽  
Personal Anxiety ◽  
The Relationship

The article is devoted to the study of the features of social intelligence and anxiety of children 5-7 years of age; in particular, to identify the correlation between the level of development of social intelligence components and the overall level of situational and personal anxiety. There is a need to describe the features of the relationship between anxiety and social intelligence, as it can explain the problems of adaptability of the anxious person in society. The work contains the formulation of the problem, description of research methods, analysis of empirical data. The conclusions of the study reveal the features of the relationship between social intelligence and anxiety of children 5-7 years on the basis of diagnostic results.

scholarly journals The impact of global scientific and education policy on the staffing of innovative breakthrough

2020 ◽  
Vol 210 ◽  
pp. 22003
Author(s):  
Valeriia Semenova ◽  
Mikhail Fridman
Keyword(s):  
Education Policy ◽  
Educational Policy ◽  
Research Methods ◽  
Scientific Literature ◽  
Scientific Problem ◽  
Regulatory Documents ◽  
Expert Assessments ◽  
The Impact

This article is devoted to an important and topical scientific problem of personnel support for innovative breakthrough in the context of globalization. Much attention is paid to understanding the role of global scientific and educational policy as a conceptual and methodological basis for long-term development. The purpose of the article is to analyze the problem, identify the causes and possible consequences of the personnel crisis, determine and justify the role of global scientific and educational policy in achieving an innovative breakthrough. The article is based on research conducted on the basis of observation, analysis, generalization and systematization of scientific literature, expert assessments, regulatory documents and public statements of officials. The work is structured, which is confirmed by the use of traditional logic and methodology of scientific research methods (analysis, synthesis and extrapolation). The article reflects the results of studying the theoretical and methodological justification of the global scientific and educational policy and the conditions of its impact on the staffing of an innovative breakthrough.

scholarly journals The Importance and Benefits of Relationship Marketing Concept

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Yakup Durmaz ◽  
Habip Güvenç ◽  
Selman Kaymaz
Keyword(s):  
Customer Satisfaction ◽  
Product Development ◽  
Relationship Marketing ◽  
Product Differentiation ◽  
Global Market ◽  
Marketing Concept ◽  
Customer Expectations ◽  
Almost All ◽  
The Relationship

The purpose of this study is to explain the concept and benefits of relationship marketing. The relationship marketing term that includes establishing short, medium and long-term ties-relationships with the customers, continuing and developing these relationships was first introduced by Berry in 1983. The concept of relationship marketing is a vital and important step in ensuring profit satisfaction and customer satisfaction in recent years, as well as achieving competitive advantage in the global market. Almost all of the big corporate enterprises in our country have turned to relationship marketing models and practices on issues such as ensuring customer satisfaction, determining customer expectations, product development, strengthening customer loyalty, product development and product differentiation.

scholarly journals What is Relationship Marketing and How to Use it to Connect with Your Customers

2020 ◽  
Vol 28 (46) ◽  
pp. 29-35
Author(s):  
Veronika Johanesová ◽  
Jaromíra Vaňová
Keyword(s):  
Competitive Advantage ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Sales Promotion ◽  
Long Time ◽  
Marketing Costs ◽  
The Relationship ◽  
A Company ◽  
Expensive Process

AbstractIn fact, all demands and advances in customer satisfaction are the result of the technology and company developments. The companies that accept this and constantly create value for the customer provide a competitive advantage for themselves and for both sides the business potential. Getting new customers can be a very expensive process. This process includes considerable marketing costs such as advertising costs, sales promotion costs, PR, seller time costs etc. Therefore, every customer represents an investment for company. It has been proven that if a company treats its customers properly and they are loyal for a long time, they will bring more and more profits to the company every year. In this article, we focus on the relationship marketing that focuses on customer loyalty. Effective relationship marketing involves a variety of overlapping strategies and technologies that help foster a deeper, long-term relationship with current and prospective customers.

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