Evaluating Destination Marketing Organizations’ Websites

2014 ◽  
pp. 72-84 ◽  
Author(s):  
Drosopoulou Charoula ◽  
Malama Eleonora-Ioulia ◽  
Patsioura Fotini ◽  
Vlachopoulou Maro
Keyword(s):  
Evaluation Studies ◽  
Destination Marketing ◽  
Information Communication ◽  
Key Factors ◽  
Website Evaluation ◽  
Mediterranean Countries ◽  
Tourism Sector ◽  
Research Findings ◽  
Tourism Websites ◽  
Real Time Information

Developing their e-marketing strategy, Destination Marketing Organizations (DMOs) invest in the establishment of their Websites to provide extended accessibility, real-time information/services, and personalization capabilities. This chapter aims to review prior tourism studies that refer to Website evaluation by taking DMOs’ Websites as the focus of the investigation. A comprehensive literature review on theories, models, and surveys on evaluating tourism Websites is presented and analyzed. The major benefit of this study is the digest of multiple approaches regarding DMOs’ Website evaluation within the tourism sector. The chapter gives an integrated overview of the historical development of Website evaluation studies in the tourism field in order to draw conclusions about the dimensions and key factors that drive Website success. Furthermore, the effectiveness of the DMOs’ Websites of five Mediterranean countries are assessed through content analysis in terms of information, communication, transaction, relationship, and technical merit dimensions based on a modified approach of the ICTRT model (Li & Wang, 2010). The research findings should be of interest to DMOs as the findings shed light on the effectiveness of their Websites over a period of time facilitating continuous improvements and comparisons between competitive tourism destinations/countries.

Evaluating Destination Marketing Organizations' Websites

2014 ◽  
pp. 250-262
Author(s):  
Drosopoulou Charoula ◽  
Malama Eleonora-Ioulia ◽  
Patsioura Fotini ◽  
Vlachopoulou Maro
Keyword(s):  
Evaluation Studies ◽  
Destination Marketing ◽  
Information Communication ◽  
Key Factors ◽  
Website Evaluation ◽  
Mediterranean Countries ◽  
Tourism Sector ◽  
Research Findings ◽  
Tourism Websites ◽  
Real Time Information

Developing their e-marketing strategy, Destination Marketing Organizations (DMOs) invest in the establishment of their Websites to provide extended accessibility, real-time information/services, and personalization capabilities. This chapter aims to review prior tourism studies that refer to Website evaluation by taking DMOs' Websites as the focus of the investigation. A comprehensive literature review on theories, models, and surveys on evaluating tourism Websites is presented and analyzed. The major benefit of this study is the digest of multiple approaches regarding DMOs' Website evaluation within the tourism sector. The chapter gives an integrated overview of the historical development of Website evaluation studies in the tourism field in order to draw conclusions about the dimensions and key factors that drive Website success. Furthermore, the effectiveness of the DMOs' Websites of five Mediterranean countries are assessed through content analysis in terms of information, communication, transaction, relationship, and technical merit dimensions based on a modified approach of the ICTRT model (Li & Wang, 2010). The research findings should be of interest to DMOs as the findings shed light on the effectiveness of their Websites over a period of time facilitating continuous improvements and comparisons between competitive tourism destinations/countries.

scholarly journals Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector

2020 ◽  
Vol 10 (4) ◽  
pp. 103
Author(s):  
Jorge Vieira ◽  
Rui Frade ◽  
Raquel Ascenso ◽  
Inês Prates ◽  
Filipa Martinho
Keyword(s):  
Future Research ◽  
Key Factors ◽  
Tourism Advertising ◽  
Generation Z ◽  
Tourism Sector ◽  
Consumer Segment ◽  
Key Variables ◽  
Tourism Websites ◽  
Structured Questionnaire

In recent years, tourism has experienced remarkable growth worldwide. This sector is rapidly becoming the main export activity and the most important source of GDP growth in several countries. In Portugal, it represented around 19.7% of exports in 2019. The internet and online platforms contributed decisively to this growth. Generation Z already represents a considerable portion of society and, in the coming years, will become the central consumer segment. With this research, we intend to identify the key factors in the decision to purchase online, in Generation Z individuals, in the Portuguese tourism sector. We carried out a characterization of the sector, a bibliographic review and the identification of key variables. We applied a structured questionnaire to a sample of 233 individuals aged between 10 and 25 years. Subsequently, the data were processed using descriptive methodologies and association tests between variables. The key factors in the decision to purchase tourism products/services in Generation Z are Trust, Price, the use of aggregating websites, WOM/EWOM, the Offer of products/services online and the Online experience. In the opposite direction, it was given less importance to Convenience, Reviews on tourism websites, Tourism Advertising, Social networking and the possibility of Canceling the reservation. This study allows us to establish the bases for future research, to help researchers to understand Generation Z consumption habits.

Program-Target Budgeting as a Tool for Investment Stimulation of Business

2018 ◽  
Vol 11 (3) ◽  
pp. 77-82 ◽  
Author(s):  
A. I. Masterov
Keyword(s):  
Current Practice ◽  
Negative Impact ◽  
Key Factors ◽  
Economic Sectors ◽  
State Budget ◽  
Research Findings ◽  
The Subject ◽  
Program Budgeting ◽  
Large Investment ◽  
Stimulation Of

The paper discusses the use of the program-targeted budgeting methodology in the investment stimulation of business in the most problem sectors of the economy. The subject of the study is the dynamics of business activity in key economic sectors adversely affected by factors of the economic and geopolitical nature. The purposes of the study were to identify the key factors that have a negative impact on economic growth and seek options for investment stimulation of business activities in the most problem sectors of the economy using state budget funds. It is concluded that the current practice of budget investment is associated with significant risks and poor justification of investment decisions. Therefore, the American practice of the program budgeting in the implementation of large investment infrastructure projects using budget funds seems to be advantageous. Based on the research findings, methods for increasing the effectiveness of program-target budgeting tools under the Russian conditions are proposed.

scholarly journals Travelling with a Guide Dog: Experiences of People with Vision Impairment

2021 ◽  
Vol 13 (5) ◽  
pp. 2840
Author(s):  
Jillian M. Rickly ◽  
Nigel Halpern ◽  
Marcus Hansen ◽  
John Welsman
Keyword(s):  
Vision Impairment ◽  
Service Access ◽  
Transport Accessibility ◽  
Travel And Tourism ◽  
The United Kingdom ◽  
Tourism Sector ◽  
Dog Owners ◽  
Real Time Information ◽  
Time Information

There is considerable research on people with vision impairment (PwVI) in the transport, travel and tourism sectors, which highlights the significance of real-time information and consistency in services to accessibility. Based on interviews with guide dog owners in the United Kingdom, this paper contributes an additional dimension to our understanding of transport accessibility for PwVI by focusing specifically on guide dog owners’ experiences in the travel and tourism sector. A guide dog is more than a mobility tool, but a human–dog partnership that improves the quality of life for PwVI; however, it also introduces constraints related to the dog’s welfare and safety. Further, lack of understanding of guide dog owners’ rights to reasonable accommodation leads to discrimination through service refusals and challenges to service access. This paper concludes that the limited and inconsistent public knowledge of disability diversity has serious ramifications for transport accessibility and suggests specific industry and legislative interventions in response.

scholarly journals Usability Analysis of Andalusian Spas’ Websites

2021 ◽  
Vol 13 (4) ◽  
pp. 2307
Author(s):  
Rosa Anaya-Aguilar ◽  
German Gemar ◽  
Carmen Anaya-Aguilar
Keyword(s):  
Sustainable Development ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Web Technologies ◽  
New Information ◽  
Tourism Sector ◽  
Exploratory Investigation ◽  
Usability Analysis ◽  
Information And Communication ◽  
Tourism Websites

Health tourism is booming all over the world, and thermal spa tourism in Spain is a type of tourism aimed at integrating with nature, achieving sustainable development. In general, its facilities are located in areas specially protected by environmental legislation. This tourism sector attracts an increasingly wide market segment that has become more demanding and better informed and that more frequently uses the Internet to gather information. Tourists’ shopping and consumption habits are increasingly influenced by new information and communication technologies (ICTs), making these a topic of interest among academics and professionals. Website development has been shown to be an area of innovation for spa facilities, but evidence has also been found that this sector has experienced difficulty in adopting ICTs. This research sought to analyse spa websites’ usability by conducting an exploratory investigation of different websites’ contents. The results reveal that the use of new web technologies by spas is underdeveloped, although these facilities have achieved good positions in Internet search engines due to the synergistic effect of the official tourism websites. That is why most of them tell their story, detail their nature and the protection of their spaces. In this way, spas turn their websites into communication channels that convey to tourists their commitment to the environment and sustainable development.

Qualitative generalising in accounting research: concepts and strategies

2016 ◽  
Vol 29 (6) ◽  
pp. 1100-1131 ◽  
Author(s):  
Lee D. Parker ◽  
Deryl Northcott
Keyword(s):  
Design Methodology ◽  
Research Literature ◽  
Key Factors ◽  
General Applicability ◽  
Information Systems Management ◽  
Content Type ◽  
Accounting Research ◽  
Research Findings ◽  
Quality Of Research

Purpose – The purpose of this paper is to identify and articulate concepts and approaches to qualitative generalisation that will offer qualitative accounting researchers avenues for enhancing and justifying the general applicability of their research findings and conclusions. Design/methodology/approach – The study and arguments draw from multidisciplinary approaches to this issue. The analysis and theorising is based on published qualitative research literatures from the fields of education, health sciences, sociology, information systems, management and marketing, as well as accounting. Findings – The paper develops two overarching generalisation concepts for application by qualitative accounting researchers. These are built upon a number of qualitative generalisation concepts that have emerged in the multidisciplinary literatures. It also articulates strategies for enhancing the generalisability of qualitative accounting research findings. Research limitations/implications – The paper provides qualitative accounting researchers with understandings, arguments and justifications for the generalisability of their research and the related potential for wider accounting and societal contributions. It also articulates the key factors that impact on the quality of research generalisation that qualitative researchers can offer. Originality/value – This paper presents the most comprehensively sourced and developed approach to the concepts, strategies and unique deliverables of qualitative generalising hitherto available in the accounting research literature.

scholarly journals Plan for the worst, hope for the best? Exploring major events related terrorism and future challenges for UK event professionals

2018 ◽  
Vol 4 (4) ◽  
pp. 513-526 ◽  
Author(s):  
Daniel Baxter ◽  
Jenny Flinn ◽  
Lucrezia Flurina Picco
Keyword(s):  
Marketing Strategy ◽  
Significant Rise ◽  
Destination Marketing ◽  
Major Event ◽  
Structured Interviews ◽  
Content Type ◽  
Future Challenges ◽  
Research Findings ◽  
The Uk ◽  
The Impact

Purpose The purpose of this paper is to investigate major event related terrorism and the resulting challenges that event professionals may face when hosting major events in cities as part of a destination marketing strategy. Design/methodology/approach The research was based in the UK due to the significant rise in terrorist activities that have taken place in its urban cities in recent years. The exploratory nature of this study utilised semi-structured interviews with UK event professionals, enabling a preliminary, in-depth investigation of the challenges that events professionals face as a result of major event related terrorism. Findings The research findings identify three challenges faced by event professionals when organising major events: knowledge and understanding in relation to major event related terrorism; the impact of major event related terrorism in terms of responsibility and accountability; and managing for major event related terrorism in budgetary terms. Research limitations/implications The research is limited to the UK, other destinations will pose their own unique challenges when hosting and managing events. It is suggested that this research be evaluated against similar studies in other destinations. This is a preliminary study and each of the topics identified within the findings warrant further exploration in their own right. Originality/value The paper offers an insight into the challenges faced by event professionals in the UK when delivering major events as part of a destination marketing strategy. With the increase in major event related terrorism in cities the findings of this research are of relevance not only to event professionals but anyone with a role in destination and tourism development.

scholarly journals Online resources of the World Tourism Organization: fostering knowledge and raising awareness in society during the COVID-19 pandemic

2021 ◽  
Vol 33 (1) ◽  
pp. 67-80
Author(s):  
Katarzyna Kozińska
Keyword(s):  
Organizational Context ◽  
Website Evaluation ◽  
The Core ◽  
Interactive Tools ◽  
Special Groups ◽  
Raising Awareness ◽  
Tourism Sector ◽  
World Tourism Organization ◽  
Core Mission ◽  
Tourism Organization

The purpose of the article is to explore and describe the resources made available by the United Nations World Tourism Organization (UNWTO) during the COVID-19 pandemic and discuss their role in fostering knowledge and promoting awareness in society. The resources are examined using a conceptual model of website evaluation proposed by Li and Wang (2010), which has been adapted to be applicable to the organizational context of UNWTO. The findings show that the UNWTO website resources can be divided into two categories: resources related to the COVID-19 pandemic, e.g. information about existing special groups, and resources connected with the core mission of the UNWTO, e.g. important events from before the pandemic or the organization’s main goals. There are new interactive tools, developed specifically in relation to the pandemic, with relevant data for those involved or interested in the tourism sector. The resources are freely available, easily accessible, abundant, varied and highly informative. The UNWTO website is a gateway to knowledge, providing information about, reasons for and effects of relevant actions of the organization, e.g. raising awareness of the importance of both the pandemic problem but also tourism itself, securing considerable funding for the tourism sector by making world leaders aware of the facts and the importance of tourism, or promoting safe travel measures and encouraging actions aimed at accelerating the recovery of the tourism sector.

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