Climate Information Sources (CISs) and Tourist Satisfaction

Author(s):  
Fatemeh Jafarzadeh

In recent years, the excellent status of tourism industry and its role on social-economical development has caused more attention to be paid to tourism's various dimensions in countries, especially developing countries. Publicity and advertizing have significant influence on the sustainable growth of the tourism industry. In addition, the information sources can help tourism. That is why quality of the publicity and information sources are seriously considered by deputies and planners of the tourism sector for marketing of the tourism industry. It seems that the role of Climate Information Sources (CISs) on the tourism industry is more critical than other resources. This research is a descriptive survey study that investigates the satisfaction of CISs quality of foreign tourists in order to attract tourists to Iran. In this chapter, CISs are divided into two main categories: Website sources and printed sources. The two sources are investigated in the aspects of attractiveness, motivating/ influencing, usefulness, validity, user-friendliness, and usefulness. The results show that CISs quality of printed and Website sources are satisfactory from the viewpoint of Iran's foreign tourists. In addition, quality of CISs are good in the aspect of motivating/influencing, but they are not in good condition from the aspects of user-friendliness and usefulness.

Author(s):  
Fatemeh Jafarzadeh

In recent years, the excellent status of tourism industry and its role on social-economical development has caused more attention to be paid to tourism’s various dimensions in countries, especially developing countries. Publicity and advertizing have significant influence on the sustainable growth of the tourism industry. In addition, the information sources can help tourism. That is why quality of the publicity and information sources are seriously considered by deputies and planners of the tourism sector for marketing of the tourism industry. It seems that the role of Climate Information Sources (CISs) on the tourism industry is more critical than other resources. This research is a descriptive survey study that investigates the satisfaction of CISs quality of foreign tourists in order to attract tourists to Iran. In this chapter, CISs are divided into two main categories: Website sources and printed sources. The two sources are investigated in the aspects of attractiveness, motivating/ influencing, usefulness, validity, user-friendliness, and usefulness. The results show that CISs quality of printed and Website sources are satisfactory from the viewpoint of Iran's foreign tourists. In addition, quality of CISs are good in the aspect of motivating/influencing, but they are not in good condition from the aspects of user-friendliness and usefulness.


2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Adhiga Manik Jayasundera

The main purpose of the research is to contribute to developing knowledge in tourism industry of Sri Lanka. In this paper the author highlights some areas which should be properly explored for the sustainable growth in the sector of tourism and economic development in Sri Lanka. The author recommends promoting Sri Lanka as a product to the tourists, it is necessary to concentrate on the quality of the product as it helps in lengthening the duration of stay for current customers and thereby emerging new customers. Sri Lanka has a long history of tourism, dating back to the times of King Rawana’s period (about 4000 years ago). According to different sources of historical accounts, many of the foreigners have visited Sri Lanka for many different reasons from various regions. Indian ancient calligraphy provide ample evidence of Hanuman and Prince Rama visited Sri Lanka not as tourists in the modern sense, but for a different reason about 4000 years ago. Local ancient chronicles also mention about Venerable Fa Hien from China, Marco Polo from Italy and Ibn Battuta from Arab also have visited Sri Lanka. The first Asians who visited were Arabs for trading purposes in 2nd – 3rd Century A.D. and later Portuguese landed by a mistake in early 16th Century (1505 A.D.), followed by Dutch and British culminating as invaders. Tourism in Sri Lanka is growing rapidly, for centuries and has been a popular place of attraction for foreign travelers. Tourist income is one of the important segments that contribute to the Sri Lankan economy. After Sri Lanka’s Independence in 1948 the promotion of tourism was considered by re-establishing the Ceylon Tourist Board which took over the function of the Tourist Bureau. More formal recognition for the country’s tourism sector was given with the enactment of Act No.10 of 1966 as Sri Lanka Tourist Board. The history of Sri Lanka helps to understand better this country, its culture, social and environmental impact and economic growth.


2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.


2016 ◽  
Vol 42 (2) ◽  
pp. 260-286 ◽  
Author(s):  
Eunju Woo ◽  
Muzaffer Uysal ◽  
M. Joseph Sirgy

This article reports a study testing the hypothesis that, compared with community residents who are not affiliated with the tourism industry, residents affiliated with tourism are likely to perceive tourism impact more positively, and the more positive their perceptions of tourism development, the more likely they feel satisfied with their lives. The study involved a survey of community residents of four tourist destinations in the United States. A total of 407 responses were used for data analysis. The results provided support for the notion that the influence of community residents’ perceptions of tourism impact and their life satisfaction is dependent on whether the residents are affiliated or not affiliated with the tourism sector.


Author(s):  
Eny Sulistyowati ◽  
Sobirin Maliyan

<p>In the business world, customer satisfaction is an absolute must be the goal to achieve success. Due to the achieved satisfaction of the consumers or customers will bring many benefits to manufacturers or institutions, among others, will make consumers become loyal. From the results of research conducted shows that Quality of services provided to tourists have a strong influence on the loyalty of tourists to visit the tourism objects in the area of Yogyakarta. This is evidenced by the results of the r2 of the influence of service quality to local tourists loyalty is about 22.2%. This shows if the service quality provided by the tourism industry in Yogyakarta enhanced within the region will make the travelers loyal to the tourism industry in Yogyakarta. In addition to the quality of services provided to tourist there are other factors that also have a strong influence on the tourist loyalty that tourist satisfaction factor, as evidenced by the r2 value of 15.2%. This suggests that if the tourism industry pay attention to things that could improve the satisfaction of tourists visiting the attractions in Yogyakarta, then the tourists will be eager to visit again or loyal. Meanwhile, indirectly influence the quality of service to tourists loyalty through the satisfaction of tourists who visit tourist attraction in the DIY region have only r2 values of 0.015 or 1.5%. This implies that the satisfaction of tourists is less strong loyalty of tourists who visit tourist attraction in the area of DIY.</p>


2015 ◽  
Vol 2 (3) ◽  
pp. 422-442
Author(s):  
Vonny Setianda ◽  
Roos Kities Andadari

Experience from many countries shows that tourism contributes greatly to the economic growth that can improve the welfare and quality of citizens’ lives. To enhance the role of the tourism sector to improve the economy, increasing the competitiveness of this sector is the key. For Indonesia, which has great potential in the tourism sector, tourism development strategies are needed to improve the competitiveness of the tourism industry. The purpose of this study is to determine the position of competitiveness in Indonesia’s tourism sector, especially compared to some major ASEAN countries, and propose appropriate tourism development strategies. After mapping the condition of Indonesia’s tourism competitiveness compared to some other major ASEAN countries, this study uses STP (segmenting, targeting, and positioning) to find appropriate tourism development strategies. This research utilizes secondary data. The results show that compared to some other major ASEAN countries (Singapore, Malaysia and Thailand), Indonesia's tourism competitiveness in some aspects is low, although this condition has improved in recent years. However, given the demands of the dynamic tourism market, the competitiveness needs to be improved continuously. This necessitates special strategies, so that the efforts match with the target. Keywords: Indonesian tourism, competitiveness of the tourism industry, tourism development strategies


2021 ◽  
Vol 37 (3) ◽  
pp. 792-799
Author(s):  
Mohammad Arije ULFY ◽  
◽  
Md Suliman HOSSIN ◽  
Md Wasiul KARIM ◽  
Fatin Husna Binti SUIB ◽  
...  

Marine based tourism has emerged as a subject of concern in the area of ocean and coastal management. Today, demand for marine tourism has increased dramatically and is highlighted as one of the new horizons and fastest-growing sectors in the world’s tourism industry. Malaysia is indeed one of the countries with the most beautiful and diversified marine life. The fundamental purpose of this study is to examine the satisfaction of tourists towards the service quality of marine tourism in Malaysia. The development of the research framework is based on the SERVQUAL model. A total of 300 responses were received from the Klang Valley area of Malaysia. For the purpose of processing and analyzing the data, Partial Least Square (PLS-SEM) method was employed. By applying a two-step approach, the study assesses the measurement model and the structural model. Findings from the survey reveal that assurance, tangibility, empathy, reliability, and responsiveness have a significant positive relationship with customer satisfaction thus these factors describe the customer satisfaction adequately. This study would enable policymakers and tourism companies to develop policies to improve customer satisfaction by increasing the quality of service.


Author(s):  
Hamid Turaev ◽  
Ian Patterson

The tourism sector is becoming one of the most important strategic sectors of Uzbekistan. Presently, reforms are underway to develop strategies to solve many of the important social and economic issues such as job creation, expand the economy and hasten the development of the regional areas, as well as increasing earnings and quality of life of the country’s population. The main priorities of the state government policy in the field of tourism includes supporting its status as a strategic sector of the economy, and as a powerful tool for sustainable development. Between 2018-2019 this strategy is a logical continuation of state policy. This has been pursued by the country’s management and is aimed at maximizing the creation of an environment that includes economic, administrative and legal aspects which will contribute to the accelerated development of the tourism industry in Uzbekistan. Furthermore, this also includes expanding the economic potential of the regions and their revenue base, creating new jobs, increasing the number of tourists arriving in the republic, as well as actively promoting the national tourist product to world markets


2021 ◽  
Vol 6 (521) ◽  
pp. 170-175
Author(s):  
I. O. Panova ◽  

The article is aimed at characterizing the theoretical bases of the research of animation services in tourism. The task is to determine the essence of tourist animation as an object of research and highlight its main types and functions. As part of the research, the following methods were used: analytical, historical, description and others. Today, the tourism industry is developing rapidly, despite a number of problems caused by the COVID-19 pandemic, both in the territory of Ukraine and abroad. Tourism remains an important industry, influencing the economy of countries. Therefore, for the further development of this sector, it is important to pay attention to improving the quality of services to maximize the satisfaction of the needs of tourists, especially during their leisure time. The quality factor of the level of tourist product provided under modern conditions is key for the functioning of the tourism sector. Now an important and integral part of the tourism business around the world is tourism animation. During leisure, tourists seek to satisfy a number of their own needs, namely: spiritual, physical, communication, self-realization, etc. In addition, they have the opportunity to analyze their own inner being or characterize the people who will be around at this time. The purpose of the leisure industry is to create all the necessary (safe) conditions for entertainment. The social component of animation activity is the creation and development of modern needs in tourists. In addition, an animation tourism program is directed towards forming and obtaining new useful skills for its participants. To maximize satisfaction of the requirements of vacationers, regardless of their nationality, age, economic prosperity, health status, animation programs must change in terms of content, time or activity during the tourist season. Usually, they depend on the size of the hotel, its geographical location, focus, specifics, etc. It is noted that today the domestic tourist market needs animation specialists. Therefore, it is necessary to pay attention to the level of their training, personal skills that will contribute to the implementation of modern animation programs.


2021 ◽  
pp. 194-200
Author(s):  
Andy Pramono ◽  
Muhammad Nurwiseso Wibisono ◽  
Betty Dewi Puspasari ◽  
Emil Salamah

Tourism in Malang district is currently dominated by tourist attractions in the city of Batu and the Bromo area. The low number of tourists is due to the lack of development of tourism facilities in Malang Regency, including in Bedengan, Selorejo Village, Malang Regency. The Ministry of Agriculture assisted in improving the economy, but the tourism sector is still not growing. Support is needed to improve the tourist facilities in Selorejo Village. Efforts are being made, namely the development of a QR code tourism educational game with a visual theme. The methods used to develop the game included condition analysis (to obtain data from direct observations), basic concepts and planning (researchers planned what materials were needed), content design and implementation, and design evaluation. The visuals used in this game are digital painting visualizations. This tool has six digital illustration visualizations used as a background for the sketches prepared at the primary building implementation stage. It is hoped that this QR code tourism educational game could increase the number of visitors to Bedengan, Selorejo Village, Malang Regency. Keywords: QR code, game education, tourism


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