Aligning the Virtual with the Physical

Author(s):  
Georgette E. Dumont

Social media need to be understood as more than engagement tools as they also impact an organization's internal systems. This chapter analyzes how the Cummer Museum of Art and Gardens (The Cummer), a medium-sized museum in Jacksonville, Florida, continues to adapt to both environmental and technical changes to successfully utilize social media, how it has overcome some obstacles, and the challenges it still faces. Using sociotechnical theory as a framework, the intersection of the museum's technical, social, and behavioral systems are brought to the fore to better understand the strategic changes the museum had to undergo to better utilize social media tools to align with its mission. A key component of effective social media use for The Cummer has been its ability to adapt its policies and procedures for online engagement through integration of its online and offline systems, so that online media align with off-line messaging and the dynamic changes in the technological platforms.

Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.


2020 ◽  
Vol 31 (3) ◽  
pp. 313-343
Author(s):  
Aurora Garrido-Moreno ◽  
Víctor García-Morales ◽  
Stephen King ◽  
Nigel Lockett

PurposeAlthough Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the specific process through which Social Media use translates into better performance and the capabilities involved in this process.Design/methodology/approachA research model is proposed that includes both antecedents and consequences of Social Media use. Existing research was examined to derive the research hypotheses, which were tested using SEM methodology on a sample of 212 hotels.FindingsThe results show that Social Media use does not exert significant direct impact on organizational performance. Rather, the findings confirm the mediating role played by Social CRM and Customer Engagement capabilities in the value creation process.Practical implicationsThe results demonstrate how Social Media tools should be implemented and managed to generate business value in hotels. Implications yield interesting insights for hotel managersOriginality/valueThis study is a first attempt to analyze empirically the real impact of digital media technologies, particularly Social Media use, drawing on the dynamic capabilities perspective and focusing on service firms (hotels). Including the variable “Organizational Readiness” as a basic prerequisite to benefit from Social Media use enhances the study's novelty and contribution.


Author(s):  
Gwakisa Andindilile Kamatula

Information sharing via social media has become stylish, fashionable and unavoidable in all walks of life to date. Through Social media tools people can share information quickly and widely within a very short period of time. From desktop research and documentary review, the chapter establishes how effective use of social media can enhance knowledge sharing within government organizations in a bid to generate new possibilities and opportunities for their efficiency in business operations. The chapter concludes by proposing issues to be considered by modern governments as they embrace the proliferation of social media technologies for effective knowledge sharing which is of vital importance for their success. It has however been emphasized on the necessity of developing and implementing social media policies and procedures.


2020 ◽  
Vol 39 (4) ◽  
pp. 491-499
Author(s):  
Jeffrey P. Carpenter ◽  
Stephen Harvey

This chapter compares and contrasts the findings of the preceding empirical monograph chapters. The findings from these chapters are addressed in terms of how they illustrate the positives, negatives, and tensions that can be associated with social media use for professional development and learning. Across the various chapters, similarities in findings as well as apparent contradictions are discussed. By illuminating the potential and the perils of social media use and misuse, a pragmatic summary of the findings can inform wise use and nonuse of social media for professional development and learning by those involved in the field of physical education and sport pedagogy. Although prior literature and this monograph have begun to address some aspects of social media use in physical education and sport pedagogy, much remains to be explored. Topics, social media tools, methods, and theory that could be taken up or expanded upon in future research to advance the field are suggested.


2016 ◽  
pp. 778-792
Author(s):  
Amir Manzoor

In the past, project managers could assume that most team members were in a single office location. Project management software was installed on a desktop workstation and status reports were delivered at weekly meetings. Social media use can provide real time information to project stakeholders and meet the demand of the “24 hour workday”. Social media use can reduce traveling expenses and help document best practices & project learning. This chapter explore how project managers can use social media tools and how social media tools fit effectively into each project.


Author(s):  
Esther van Dokkum ◽  
Pascal Ravesteijn

While social media use has rapidly grown all over the world the use in business context is growing at a steadier pace. Mostly social media is used by businesses as a communication channel aimed at customers either to promote products and services or as part of their web care activities. The use of social media as a means for internal communication is limited; this is especially true for projects. However social media can improve organizational communications and where communication within organizations is important in general, in the context of project management it is a critical success factor. Therefore research was conducted on how social media can be used to enhance communication within projects. In this chapter a framework that can be used to apply social media in project communication is described. The framework shows how social media tools are used by different roles and for different events during a project.


2021 ◽  
Vol 7 (45) ◽  
pp. 2284-2298
Author(s):  
İlker İnan LOKURLU ◽  
Yüksel GÜNDÜZ

The aim of the survey is to express the effects of social media tools on student‟s behavior.The research is a qualitative one designed with phenomenology method.The working group of the research consists of 25 branch teachers working in secondary schools in Bursa, Yıldırım district in the 2018-2019 academic year.Participants were selected by purposeful sampling method. A semi-structured interview form consisting of five questions prepared by the researchers was used to collect data in the study.In this context, teachers were asked what their opinions were on the effects of social media on student attitudes and behaviors, the effect of social media on students 'acquisition of bad habits, the effect of social media on students' expressing their thoughts freely, the effect of social media use on students 'academic achievement, and the effect of social media use on students' socialization. When the results of the research are investigated, 19 of the teachers participating in the research expressed that social media has a minus effect on student attitudes and behaviors, 5 have both positive and negative effects, also 1 have an assertive effect;24 of them stated that social media is effective in students' adopting poor habits, 1 of them has no effect;21 of them denoted that social media had an effect on students' expressing their thoughts freely, 4 of them had no effect;11 of them stated that the use of social media has a positive effect on the academic success of the student, 11 of them have a negative effect on academic success, 3 of them can have both positive and negative effects;11 of them stated that the use of social media has no effect on socialization of students, 8 of them stated that it has an effect, and 6 of them are undecided about this issue. Keywords: Social Media, Social Media Tools, Teacher, Student.


2019 ◽  
Vol 5 (4) ◽  
pp. 205630511988865 ◽  
Author(s):  
Jorge Vázquez-Herrero ◽  
Sabela Direito-Rebollal ◽  
Xosé López-García

Social media are increasingly integrated into media routines as channels to gain access, verify and spread information. Likewise, as mobile news consumption is standardized, the media experiment with native formats for these platforms. This study analyzes how the media use Instagram Stories, to identify the strategies that they apply, as well as the adaptation and innovation features on this platform. A content analysis was conducted from a sample of 17 online media that use Instagram Stories, both legacy and digital native. The results show an upward potential in ephemeral news production, one that is increasingly developed and unique.


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